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Faradiba Faradiba
Universitas Kristen Indonesia, Jakarta, Indonesia
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Journal : Journal of Consumer Science

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Community Consumption of Traditional Medicine and Health Supplements During the Coronavirus Disease-2019 Pandemic Fadliyah, Hilyatul; Nurwahyuni, Atik; Faradiba, Faradiba
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.92-110

Abstract

Coronavirus disease-2019 (COVID-19) encourages the community to prioritize basic and personal health needs. This study aimed to explore the consumer behaviour of traditional medicine and health supplements during the COVID-19 pandemic in Indonesia using the Consumer Decision Model approach. A quick online cross-sectional survey involving 215 respondents was carried out from December 23, 2020, until January 2, 2021. This study revealed that the majority of respondents consume the products as forced by the pandemic situation, and their use has increased than before the pandemic. The primary reason for consuming the product is to increase their immunity during a pandemic, and they felt more healthy after consuming it. Social media and television are the primary sources of product information. Furthermore, we found that the majority of respondents were branded product consumers. Respondents were more likely to have good behaviour based on knowledge of the products' legality, dosage, indication, instructions for use, and expiration date. This study sets appropriate consumer behaviour and performs the statistical tests only for branded product consumers. It is concluded that consumer behaviour in this study is related to product advertisement exposure and acceptance, environmental influence, and individual difference.
Co-Authors Abdullah, Magfirah Alyanti, Tifani Kursya Andreas Rian Nugroho Asep Edi Sukmayadi Asni Amin Aswar, Jumalia Audia Triani Olii, Audia Triani Bintang R. Simbolon Chyntia Clarinda Dedi Juliasman Sakatsila Dewi Yuliana Diaz Jubairy Prabowo Erni Murniarti Erni Murniarti Fadliyah, Hilyatul Ferina Septiani Damanik Fortwengel, Gerhard Fransiskus Assisi B Hadi Saputra Handayani, Ida Sri Hasanudin, Nurlaila Hasfikasari, Prity intan permata sari Ivanawati, Anselma Jei Tipoani Sinaga Kase, Alfa Graciani Khaira, A Tenri Mifta Khaira, A. Tenri Mifta Laia, Setiana Larasinta, Nadia Lase, Fan Damai Sejahtera Lumbantobing, Septina Severina Lutfan Lazuardi Manogari Sianturi Manogari Sianturi Manogari Sianturi Manullang, Nathasya Grisella Mariana Gu Minawati Minawati Muammar Fawwaz Muhammad Thesa Ghozali Napitupulu, Revaldo Ngia Masta Nirwana, Nirwana Nomleni, Marteda Veronika Novalina Nurmala, Andi Arifah Nurwahyuni, Atik Nya Daniaty Nya Daniaty Malau Olla, Yufran Meliando Philipus Philipus Piter Honirius Naitaunus Pratita, Rasta Naya Rais Razak, Rais Rassyifa, Aloina Jean Ratna Santi Rezki Amriati Syarif, Rezki Amriati Ririn Aquarina Ririn Ririn Sakatsila, Dedi Juliasman Samuel Gideon Satibi Satibi Savitri, Triana Aulia Sekri Ambu, Reggen Seprianus Seprianus Septina Severina Lumbantobing Septina Severina Lumbantobing Septina Severina Lumbantobing Septina Severina Lumbantobing Shafira Shafira, Shafira Siahaan, Chontina Sri Rahayu Tri Astuti St Fatimah Azzahra, St Fatimah Stivens Situmeang, Bramcov Sumiati Sumiati Sumiati Sumiati Syarif, Rezki Amriati Amriati Taat Guswantoro, Taat Winda Wahyuni Yohanes, Andreas Yonas Firdinal Silaban Yoshua, Steven Yufran Meliando Olla Yulianto, Yuni Zakinah Zainal Abidin Zealfiana, Gracia Zebua, Tesalonika Febriani