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THE EFFECT OF LIFESTYLE, INVOLVEMENT IN FASHION AND PROMOTION ON CONSUMER IMPULSIVE BEHAVIOR AT TUKU2 STORE JEMBER WOMEN'S FASHION STORE Putri, Yulisya Salsabila; Sumowo, Seno; Fatimah, Feti
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12824

Abstract

Fashion is a term that is usually used to characterize a certain style that is then considered popular in a certain period of time. Generally, the style in question refers to the clothing trends that develop in society at that time. Over time, fashion is not only limited to clothing, but also includes accessories, lifestyle, make-up and hair. In fact, fashion trends are now expanding to the technology and automotive sectors. The implication is that business owners can optimize promotional strategies to attract consumer attention and trigger impulse buying. For example, by giving sudden discounts, presenting limited-time offers, or using attractive visual marketing. In this article, the author in conducting research tries to analyze how the impact of the variables Lifestyle (X1), Fashion Involvement (X2), and Promotion (X3) on Impulse Buying (Y) on consumers of Tuku2 Store Jember, a women's fashion store. The object of this research, in addition to selling directly to consumers, sales are also carried out online. So this study uses a quantitative approach based on the number of samples, namely 96 respondents, where this uses a method in the form of a non-probability sampling method with a purposive sampling technique. Data collection was carried out through several stages of analysis, including data instrument testing, multiple linear regression analysis, classical assumption testing, determination coefficient analysis (R²), and hypothesis testing. The collected data were analyzed using SPSS software version 25. Where the results of the study show that the variables Lifestyle, Fashion Involvement, and Promotion have a good and relevant impact on Impulse Buying on Tuku2 Store Jember consumers.
PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PERUSAHAAN PADA UMKM MAKANAN RINGAN DI DESA AJUNG JEMBER Zaenuri, Muhammad Mukamal; Fatimah, Feti; Diansari, Tatit
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 14, No 2 (2024): Edisi Juli - Desember 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v14i2.2149

Abstract

Dunia bisnis menghadapi era persaingan yang semakin ketat. Apabila perusahaan tidak dapat mempertahankan pangsa pasarnya maka perusahaan tersebut mungkin akan cenderung stagnan atau bahkan kehilangan pelanggannya. Secara umum, peran usaha kecil dan menengah (UKM) sangat besar, tidak hanya untuk pertumbuhan ekonomi negara maju, tetapi juga seluruh negara di penjuru dunia karena UMKM memberikan kontribusi yang berarti pada pertumbuhan domestik bruto (PDB) di setiap negara. Tujuan penelitian ini untuk mengetahui dan manganalisis pengaruh innovatif, risk taking, dan proactiveness terhadap kinerja perusahaan pada UMKM makanan ringan di desa Ajung Kecamatan Ajung Jember. Jenis penelitian ini penelitian ekploratoris dan konklusif. Populasi dalam penelitian ini yaitu pemilik UMKM makanan ringan di desa Ajung Kecamatan Ajung Jember. Sampel yang digunakan sebanyak 68 responden. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa innovatif, Risk taking, dan proactiveness berpengaruh signifikan terhadap kinerja perusahaan pada UMKM makanan ringan di desa Ajung Kecamatan Ajung Jember. The business world faces an era of increasingly fierce competition. If the company cannot maintain its market share, then the company may tend to stagnate or even lose its customers. In general, the role of small and medium enterprises (SMEs) is very large, not only for the economic growth of developed countries, but also for all countries around the world because MSMEs make a significant contribution to the growth of gross domestic product (GDP) in every country. The purpose of this study was to determine and analyze the influence of innovation, risk taking, and proactiveness on company performance in snack food SMEs in Ajung Village, Ajung Jember District. This type of research is exploratory and conclusive research. The population in this study are MSME snack owners in Ajung Village, Ajung Jember District. The sample used was 68 respondents. The analysis tool uses multiple linear regression. The results of the study prove that innovation, risk taking, and proactiveness have a significant effect on company performance in snack food SMEs in Ajung Village, Ajung Jember District.
PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DISCOVERY TOUR & TRAVEL Rahayu, Yayu Sri; Maulyan, Feti Fatimah; Riswan; Angliawati, Ria Yuli
Service Management Triangle: Jurnal Manajemen Jasa Vol 6 No 2 (2024): Jurnal Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsj.v6i2.2002

Abstract

Dengan semakin berkembangnya teknologi digital, perusahaan pariwisata dituntut untuk tidak hanya mengandalkan strategi pemasaran konvensional, tetapi juga memanfaatkan potensi digital marketing. Selain itu, kualitas pelayanan yang baik tetap menjadi faktor penting dalam mempertahankan kepuasan konsumen. Penelitian ini akan mengkaji bagaimana kedua variabel tersebut saling berinteraksi dan memberikan kontribusi terhadap kepuasan pelanggan, dengan fokus pada perusahaan Discovery Tour & Travel. Penelitian ini menggunakan penelitian kuantitatif deskriptif verifikatif dengan analisis regresi linear berganda, melalui teknik sampling non probability dengan teknik purpoisve sampling. Menggunakan 100 responden pada konsumen discovery tour & travel (konsumen yang sudah menggunakan jasa discovery tour & travel lebih dari 2 kali) melalui bantuan software SPSS 26.0. Hasil penelitian menunjukan Digital Marketing sesuai dengan harapan konsumen, hasil penelitian ini merekomendasikan agar pihak travel lebih memperhatikan pelayanan yang sudah dijanjikan kepada konsumen atau pelanggan sehingga dapat meningkatkan kepuasan konsumen
Pengaruh digital marketing, media sosial Tiktok, dan harga terhadap keputusan pembelian produk minuman Vr Booster Collagen di kabupaten Jember Mevia, Maulida Feren Arta; Fatimah, Feti; Rahayu, Jekti
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 1 No. 1 (2023): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v1i1.12

Abstract

Kemajuan teknologi sangat pesat, khususnya teknologi informasi dan komunikasi yang memegang peranan strategis dan sangat penting dalam kehidupan manusia. Saat ini, media digital banyak digunakan oleh para pelaku bisnis untuk melakukan transaksi jual beli. Salah satunya adalah produk minuman Vr Booster Collagen yang telah bergeser dari pemasaran konvensional ke pemasaran modern atau pemasaran digital dan saat ini memasarkan produknya melalui saluran pemasaran digital. Tujuan dari penelitian ini adalah untuk menguji dan menganalisis bagaimana digital marketing, media sosial tiktok, dan harga mempengaruhi keputusan pembelian konsumen Minuman Vr Booster Collagen di Kabupaten Jember. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah konsumen minuman VR Booster Collagen. Ukuran sampel adalah 160 responden. Alat analisis menggunakan regresi linier berganda. Hasil temuan memperlihatkan bahwa terdapat pengaruh signifikan digital marketing, media sosial tiktok, dan harga terhadap keputusan pembelian konsumen minuman VR Booster Collagen di Kabupaten Jember.
Pengenalan aplikasi PhET simulation sebagai media pembelajaran kimia interaktif di SMA Negeri 3 Tondano, Sulawesi Utara Maanari, Chaleb Paul; Gugule, Sanusi; Fatimah, Feti; Utami, Aisyiah Restutiningsih Putri; Rukmana, Musma; Pratiwi, Ananta Dian; Akbar, Jakub Saddam; Rumengan, Stefan Marco; Mustapa
Jurnal Anugerah Vol 7 No 1 (2025): Jurnal Anugerah: Jurnal Pengabdian kepada Masyarakat Bidang Keguruan dan Ilmu Pen
Publisher : Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/anugerah.v7i1.6890

Abstract

Kimia merupakan salah satu mata pelajaran yang dianggap sulit oleh siswa Sekolah Menengah Atas (SMA) karena melibatkan konsep-konsep abstrak serta perhitungan yang kompleks. Metode pembelajaran konvensional, seperti metode ceramah dengan hanya menggunakan buku teks, sering kali kurang efektif dalam membantu siswa memahami materi secara mendalam. Oleh karena itu, diperlukan media pembelajaran yang lebih interaktif, salah satunya adalah PhET Simulations, sebuah aplikasi yang memungkinkan siswa belajar melalui simulasi visual dan interaktif. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengenalkan serta mengevaluasi keefektifan PhET Simulations sebagai media pembelajaran interaktif kepada siswa SMA Negeri 3 Tondano dan tingkat kepuasan mereka terhadap penggunaan dan kegiatan. Metode pelaksanaan kegiatan ini melibatkan tiga tahapan utama, yaitu persiapan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman 18 siswa, yang tercermin dari peningkatan nilai rata-rata post-test, yaitu dari 53,89 menjadi 78,89 setelah menggunakan PhET Simulations. Selain itu, pemanfaatan PhET Simulations sebagai media pembelajaran interaktif memperoleh respons positif, dengan tingkat keberhasilan mencapai 86,76%. Kepuasan siswa terhadap kegiatan Pengabdian kepada Masyarakat ini juga tergolong tinggi, dengan persentase 84,55%. Temuan ini menunjukkan bahwa penggunaan PhET Simulations dapat menjadi alternatif yang efektif dalam meningkatkan pemahaman siswa terhadap konsep-konsep kimia yang abstrak.
DRIVING FACTORS OF BUSINESS PERFORMANCE: HOW INNOVATION, EXPERIENCE, AND CREATIVITY AFFECT BAMBOO CRAFT ENTERPRISES IN BANYUWANGI Agustin, Feni Dwi; Fatimah, Feti; Murtaliningtyas, Wenny
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13885

Abstract

The bamboo craft industry in Banyuwangi Regency holds significant economic potential but faces persistent challenges, including limited innovation, lack of managerial experience, and low entrepreneurial creativity in business strategies. This study addresses the urgent need to enhance the competitiveness of local artisans by empirically examining how innovation, experience, and entrepreneurial creativity influence business success. Using a quantitative associative approach, data were collected via total sampling from bamboo craft entrepreneurs (N=XX) and analyzed through multiple linear regression. The results confirm that all three variables significantly impact business success: innovation increases market relevance, experience improves adaptive management, and entrepreneurial creativity strengthens product and marketing strategies. This study contributes to the literature on creative industries by validating a framework for micro-enterprise development in rural Indonesia. Its novelty lies in integrating these factors within the context of bamboo crafts—a sector often overlooked in entrepreneurial studies—while offering actionable insights for policymakers and business support programs to foster sustainable growth.
ANALYSIS OF PROMOTIONAL STRATEGIES THROUGH SOCIAL MEDIA, WORD OF MOUTH, AND QUALITY OF SERVICE ON CONSUMER DECISIONS Sari, Sinta Anggita; Fatimah, Feti; Izzuddin, Ahmad
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13845

Abstract

The development of digital technology and the fierce competition between internet service providers encourage the importance of effective marketing strategies. This study aims to analyze the influence of social media promotion, word of mouth (WOM), and service quality on consumer decisions to use IndiHome in Jember. The quantitative method was used by surveying 120 IndiHome customers in Jember, analyzed using multiple linear regression. The results showed that social media promotion and WOM had a positive and significant effect on consumer decisions, while service quality had a varied effect depending on reliability, convenience, and satisfaction. This research contributes to the development of digital marketing strategies by emphasizing the importance of social media, WOM, and improving service quality to increase IndiHome's competitiveness. These findings can serve as a reference for internet service providers in designing more effective and customer-satisfaction-oriented marketing strategies.
DETERMINANTS OF WOMEN'S ENTREPRENEURIAL INTEREST: GENDER STEREOTYPICAL ROLES, SOCIAL SUPPORT, SELF-EFFICACY, AND ATTITUDES Pinkan, Aurelia Reghina; Fatimah, Feti; Murtaliningtyas, Wenny
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13878

Abstract

The economic progress of a country in the field of entrepreneurship is no longer dominated by men, but also involves women as business actors. This study aims to analyze the influence of gender stereotypes, social support, self-efficacy, and personal attitudes on women's entrepreneurial interest in Jelbuk District, filling the gap in the literature on psychosocial factors in the context of gender entrepreneurship. The quantitative method was applied with purposive sampling techniques (sample of 150 respondents) and questionnaires as data collection instruments. Data analysis includes validity-reliability tests, classical assumptions, multiple linear regression, hypothesis tests (t-test and F-test), and determination coefficients. The results showed that the four variables had a partial significant effect (p < 0.05), with a simultaneous contribution of 75% (R² = 0.753). These findings strengthen social-cognitive theories and provide practical implications for governments and women's empowerment institutions in designing gender-based entrepreneurship programs. This research also confirms the need for inclusive policies to reduce stereotypical barriers and increase social support for female entrepreneurial aspirants.
Physicochemical Properties of Rice Fortified with Payangka Fish Protein Hydrolysate Iskandar, Ashar; Fatimah, Feti; Aloanis, Anderson
Jurnal Kimia Fullerene Vol 10 No 2 (2025): Fullerene Journal Of Chemistry
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37033/fjc.v10i2.729

Abstract

Rice is an energy source that is high in carbohydrates and contributes to providing the largest percentage of calories, but rice has a low protein, vitamin and mineral content, so it needs to be fortified to increase the nutritional content of rice, especially protein. This research aims to characterize rice that has been fortified with protein hydrolyzate. Synthesis of Payangka fish protein hydrolyzate was carried out using papain enzyme with concentrations of 2,4 and 6% with an incubation time of 2 hours. The best fortification of rice is done by soaking the rice for 4 hours, then drying it again for 14 hours at a temperature of 50oC. The research results show that Payangka fish hydrolyzate can be obtained through hydrolysis of Payangka fish meat using the Papain enzyme with a concentration of 2-6%. The highest protein content of protein hydrolyzate was obtained when using a Papain enzyme concentration of 6% with a protein content of 3.61%. Fortification of rice with Payangka fish protein hydrolyzate can increase rice protein content, namely from 9.43% (before fortification) to 10.38% (after fortification using protein hydrolyzate with a concentration of 30%)
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, FAMILY ENVIRONMENT AND ENTREPRENEURIAL MOTIVATION ON ENTREPRENEURIAL STUDENT DECISIONS Nugroho, Rifqi Maulana Adi; Fatimah, Feti; Wijayantini, Bayu
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13211

Abstract

One of the driving factors for the growth of entrepreneurial spirit in a country lies in the role of universities through entrepreneurship education. Educational institutions, especially universities, support their students in increasing awareness of the importance of entrepreneurship. This study aims to determine and analyze the influence of entrepreneurship education, family environment and entrepreneurial motivation on entrepreneurial decisions of FEB students in the Management Study Program. This type of research uses a quantitative method with a sample size of 88 respondents and uses a Non-probability sampling technique with a purposive sampling technique using a data collection technique in the form of a questionnaire to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that entrepreneurship education, family environment and entrepreneurial motivation have a positive and significant effect partially on entrepreneurial decisions, and have a simultaneous effect and the results of the R2 Determination Coefficient test with a contribution level of influence of 0.931 or 93%.
Co-Authors Abdul R.H. Korompot Achmad Hasan Hafidzi Adi Suparwo Agistiani Agustin, Amalia Hikmah Agustin, Feni Dwi Ahmad Izzuddin Aisyiah Restutiningsih Putri Utami Amalia, Zahro Yuli Anderson Arnold Aloanis Ani Solihat Aniko, Akhmad Iqbal Apriansah, Noval Dias Ariefin, Miftahul Audy Denny Wuntu Aviro, Iftitah Noranza Ayu, Nirendra Dyah Azhad, M. Naely Azhad, Muhammad Naely BARLINA RINDENGAN Bayu Wijayantini, Bayu Camelia, Camelia Chaleb Paul Maanari Chindy Kalengkongan Damayanti, Fauziah Dian Mei Saputri Diansari, Tatit Dinan, Fira Djois Sugiaty Rintjap Dwi Budi Santoso Evi Wahyuni, Evi Fachry Abda El Rahman Fani Fadlilah Farha, Auva Novia Fatimawali . Fernando Nenabais Fitriani, Diana Novita Frenly Wehantouw Hafidzi, Ahmad Hasan Harianto Harianto Haris Hermawan, Haris Hevi Novitasari I Wayan Gede Suarjana Imam Rofi'i Irene V. Sani, Irene V. Irsyandi, Achmad Iskandar, Ashar Ismanto, Tomi Istiqomah Istiqomah Izzudin, Ahmad Jakub Saddam Akbar Jane Sulinda Tambas Jefriyanto Ismail Johanis J. Pelealu Johnly A Rorong Johnly A. Rorong Johnly A. Rorong Johnly Alfreds Rorong Johnly Rorong Johnly Rorong Joko Sabtohadi Julius Pontoh Jurike Kaunang Korompot, Abdul R.H. Lestari, Endang Putri Liana Resti Lisa Agus Tina M, Devy Angreani Maanari, Chaleb Maanari, Chaleb Paul Maharani, Andhika Putra Andryan Mamondol, Oktavianus Martiana, Nina Max R.J Runtuwene Maya Sabrina, Adelia Annissa Megawati Nodjeng Meiske S. Sangi Meiske Sangi Mevia, Maulida Feren Arta Miftahul Jannah Molektuzzahro, Arila Momuat, Lidya Mongdong, Aldo Mongdong, Aldo G. Montolalu, Gisella T. Muchsin, Reyhan Muhammad Adhimawan Wijaya Muhammad Zaid M. M. Tanaty, Muhammad Zaid M. M. Murtalining Tyas, Wenny Murtaliningtyas, Wenny Musma Rukmana Mustapa Mustapa Nainggolan, Verengki A Nenabais, Fernando Nugroho, Rifqi Maulana Adi Nuri, Rihadatul Aisylia Nursaid Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Qomariah Obet Obet Oktavia, Erica Bella Oktaviansyah, Renaldy Dwi Pinkan, Aurelia Reghina Pomalingo, Moh Fikri Pratama, Lybel Vega Pratiwi, Ananta Dian Priyohadoko, Ndaru Tutus Purnomo, Wahyu Agung Adji Puspitadewi, Ira Putri, Septi Lenita Putri, Yulisya Salsabila Qurotul Aini Rachman, Avivatur Rahayu, Jekti Reynal Maong, Reynal Rhamadanita, Mega Wahyu Ria Yuli Angliawati Ria Yuli Angliawati, Ria Yuli Riliani P. Maradesa RINDENGAN, BARLINA Ririn Indah Romadloni Riris Roisah, Riris Riswan Rosidah Rosidah Rosma Hani Febrianti Rozzaid, Yusron Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Sanusi Gugule Saputra, Seno Sari, Sinta Anggita Satrio, Ogik Fajar Seftiana, Angelita Sodikin, Mohammad Faesal Sofianto, Mohammad Sri Rahayu, Yayu Stefan Marco Rumengan Suci L. Sidik Sukma Hadi, Nadia sulfiana, Icha Sumowo, Seno Suteja , Shintia Noviyanti Suwarno Suwarno Sweet Nabila Imsaki Aulia Syamsi, Ibnu Darmawan Talcha Kirana Tatit Diansari Reskiputri, Tatit Diansari Trina E. Tallei Trina Tallei Tungady, Jessica Tyas, Wenny Murtalining Vanda Kamu Vanda S. Kamu Vanda S. Kamu Verdiyanto, Verdiyanto Wahyu Eko Setianingsih Wardiyah, Silvi Wibowo, Yohanes Gunawan Widyabakti, Mega Anjar Wulandari, Aprilia Nadila Wydaswara, Mita Yayu Sri Rahayu, Yayu Sri Yurico, Bagus Zaenuri, Muhammad Mukamal Zahro, Aminatuz