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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA JURNAL LENTERA BISNIS Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Journal of Digital Education, Communication, and Arts (DECA) Jurnal Pasopati : Pengabdian Masyarakat dan Inovasi Pengembangan Teknologi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ International Journal of Engineering, Science and Information Technology Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) IKON Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity CommLine
Wahyuningratna, Ratu Nadya
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Sosialisasi Pemahaman mengenai UU Perlindungan Data Pribadi di Internet pada Desa Baros, Kecamatan Baros, Kabupaten Serang Nurmasari Situmeang; Syahrul Salam; Mansur Juned; Ratu Nadia Wahyuningratna; Rahmadini Ayu Agung Utami; Ali Zafir Talmullah
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 10 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The era of the internet of things (IoT) changes activities to digital or referred to as digitization. The convenience offered by digitization has an impact on the convenience of daily activities such as administrative activities, also referred to as administrative digitization. However, there are several exchanges of this administrative data as well as opening up opportunities for digital crimes in the form of theft of personal data in the digital space. Law No. 27 concerning Personal Data Protection is necessary to address the rampant data leakage. This regulation, which has not been ratified for a month, has not yet received public attention. In fact, public attention to this regulation is needed considering that personal data crimes continue to occur. Based on this need for expansion of attention, the service team conducted a socialization of understanding of the Personal Data Protection Law on the internet. The counselling was conducted in Baros Village, Baros District, Serang Regency by involving local communities that use social media for their daily activities. The socialization activity was carried out with a series of activities in the form of a pre-test, a presentation lecture, and an evaluation in the form of a post-test distribution. The results showed that the socialization increased participants' understanding of the importance of personal data protection and the important contents of the Personal Data Protection Law.
PELATIHAN PUBLIC SPEAKING BAGI REMAJA SEBAGAI BENTUK AKTUALISASI BELA NEGARA Fitria Ayuningtyas; Ratu Nadya Wahyuningratna; Luqman Hakim; S. Bekti Istiyanto; Witanti Prihatiningsih
Jurnal Abdimas Ilmiah Citra Bakti Vol. 4 No. 4 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i3.1813

Abstract

Berbicara di depan umum merupakan salah satu kemampuan yang diperlukan saat ini atau biasa disebut public speaking merupakan salah satu skill mutlak yang dibutuhkan seseorang untuk bisa terjun dalam dunia kerja maupun dalam masyarakat. Dengan public speaking yang mumpuni, seseorang mampu menyampaikan gagasan dengan lebih baik. Selain itu, Public speaking dapat digunakan sebagai media aktualisasi bela negara. Kecintaan kepada Negara Kesatuan Republik Indonesia merupakan sebuah sikap maupun perilaku warga negara yang sering disebutkan sebagai Bela Negara. Kemampuan berbicara di depan umum yang dikaitkan dengan konteks Bela Negara, menjadi sebuah hal yang penting untuk dikuasai oleh seseorang. Oleh karena itu, tujuan dari pengabdian kepada masyarakat ini adalah memberikan pelatihan Public speaking kepada siswa SMK Wiyata Satya sebagai bentuk aktualisasi Bela Negara. Mitra kegiatan ini adalah SMK Wiyata, yang berlokasi di Jalan Taman Mutiara Prima, Kebun Jeruk, Kota Jakarta Barat. Pelatihan secara khusus diberikan kepada siswa kelas XI jurusan Manajemen Perkantoran dan Layanan Bisnis. Pemilihan mitra ini sejalan dengan kebutuhan dan orientasi sekolah yang ingin menghasilkan lulusan yang siap kerja. Pengabdian kepada masyarakat ini dilakukan dengan empat metode, yaitu (1) persiapan, (2) perencanaan metode pembelajaran, (3) pelaksanaan pelatihan, (4) evaluasi. Persiapan diawali dengan observasi kebutuhan mitra dan dilanjut dengan menyusun metode pembelajaran. Selanjutnya, pelaksanaan pelatihan dilakukan dalam dua tahap, yaitu pemaparan materi dengan melakukan sebelumnya pre-test dan latihan/praktik. Kegiatan ditutup dengan evaluasi dengan tanya jawab dan post-test menggunakan kahoot.it. Hasil dari pengabdian ini menunjukkan bahwa terjadi peningkatan rasa percaya diri siswa peserta pelatihan dalam public speaking. Selanjutnya peserta juga lebih paham tentang public speaking dan urgensinya dalam kehidupan.
SOSIALISASI LITERASI POLITIK BAGI PEMILIH PEMULA TERHADAP INDIKASI BLACK CAMPAIGN BERBASIS POLITIK IDENTITAS MELALUI SOSIAL MEDIA Ratu Nadya Wahyuningratna; Muhammad Adiz Wasisto; Chairun Nisa Zempi
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 2 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i2.2359

Abstract

Kampanye hitam dalam media sosial selama pemilu presiden Indonesia tahun 2014 dan 2019, serta pemilihan gubernur Jakarta 2017, telah memengaruhi pemilih untuk membuat keputusan berdasarkan kebencian terhadap identitas lawan politik ketimbang pertimbangan rasional mengenai kebijakan kandidat. Pemilu 2024 diperkirakan akan mengalami fenomena serupa. Kegiatan ini bertujuan untuk mengurangi dampak negatif kampanye hitam dan praktik politik identitas dengan menyediakan pendidikan literasi politik kepada calon pemilih. Siswa kelas XI dipilih sebagai sasaran kegiatan karena mereka merupakan calon pemilih baru yang aktif dalam penggunaan media sosial, tempat di mana kampanye hitam yang berbasis politik identitas sering terjadi. Metode yang digunakan adalah ceramah, tanya jawab dan post-test. Hasil dari program ini adalah dapat meningkatkan kesadaran dan pemahaman siswa SMK Wiyata Satya Jakarta Barat yang awalnya hampir semua tidak memahami tentang literasi politik, membantu mereka membuat keputusan yang didasarkan pada prinsip-prinsip demokrasi, dan seluruhnya dapat mengurangi pengaruh negatif kampanye hitam dalam pemilu.
REPRESENTASI KONFLIK SOSIAL REMAJA DALAM MV TOMORROW X TOGETHER “0X1=LOVE SONG (I KNOW I LOVE YOU)” : (KAJIAN SEMIOTIKA ROLAND BARTHES) Wahyuningratna, Ratu Nadya; Baskara Putri, Ratu Laura Mulia
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.4912

Abstract

Remaja merupakan fase transisi dari anak-anak menjadi dewasa yang penuh perubahan dan konflik. Gambaran tentang konflik yang terjadi pada remaja ini banyak dituangkan dalam film ataupun lagu, maupun yang menggabungkan keduanya yaitu dalam video musik. Salah satu musisi yang kerap mengusung tema remaja ini adalah Tomorrow X Together dari Korea Selatan. Melalui lagunya “Love Song”, boyband yang akrab disapa TXT tersebut mengusung tema remaja dan konflik-konflik yang seringkali terjadi pada masa remaja. Dengan menggunakan analisis semiotika Roland Barthes, peneliti ingin melihat bagaimana visual video musik dan lirik lagu merepresentasikan konflik remaja yang terjadi. Berdasarkan hasil penelitian, diketahui bahwa video musik membawa pesan-pesan tertentu kepada masyarakat. Dalam hal ini, penggambaran konflik-konflik sosial yang terjadi dalam video musik TXT memiliki pengaruh terhadap interaksi sosial remaja sesuai dengan teori interaksi sosial ekologi
The Influence Of Marketing Mix And Brand Awareness On Banking Customers' Interest In Using Home Ownership Credit Services Sudirjo, Frans; Wahyu Anugrah Manippi; Flora Grace Putrianti; Ratu Nadya Wahyuningratna; Muhammad Syafral
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2379

Abstract

The purpose of this study is to ascertain whether social influence, brand awareness, and sharia marketing mix influence the choice of sharia house ownership financing. Customers who select Sharia KPR items make up the research population. Purposive sampling was the method of sampling employed by the researchers. 100 persons were chosen as the sample size by the researchers. In this study, a questionnaire was utilized as an instrument by the researcher to collect the required data. In this study, the researcher used a quantitative research methodology. data interpretation and analysis with SPSS 23.0 software. The analysis results indicate that the three variables studied, namely social, brand awareness, and sharia marketing mix, significantly influence the decision process for selecting sharia bank customers. Brand awareness also has a significant effect, with a significance level of 0.000. Likewise, the sharia marketing mix variable also has a significant impact. In addition, the F test results show that simultaneously, social variables, brand awareness, and the sharia marketing mix have a significant influence on the decision process for selecting sharia bank customers, as evidenced by the F value of 35.5. These findings illustrate that the combination of these factors as a whole has a strong role in shaping customer preferences for Islamic banking products or services. The author suggests that future research add other variables so that this research can further develop for the academic world in the future. So in this case, it is hoped that the bank needs to understand the social conditions of the target market as a form of marketing research to win the sharia banking market share. Can increase brand awareness in the community to win market share.
The Role of E-Service Quality and Brand Image on Purchase Intention of Smartphone Products Utomo, Sulistyo Budi; Setiadi, Bekti; Astuti, Enny Diah; Wahyuningratna, Ratu Nadya; Hendra, Hendra; Nusyirwan, Nusyirwan
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.714

Abstract

The smartphone industry has witnessed remarkable growth over the past decade, becoming one of the most dynamic and competitive markets globally. With technological advancements and increasing internet penetration, consumers increasingly rely on e-commerce platforms to purchase smartphones. Consequently, the quality of e-services provided by companies has emerged as a critical determinant of consumer purchase behaviour. Simultaneously, brand image remains a key factor influencing consumer preferences and loyalty. This study investigates the impact of e-service quality and brand image on consumers' purchase intentions for smartphone products. In an era where online shopping has become a dominant trend, understanding how these factors influence consumer behaviour is crucial for businesses seeking a competitive edge. Data for this research was collected from 100 respondents using structured questionnaires, and multiple regression analysis was employed to assess the relationships between the variables. The findings reveal that e-service quality and brand image significantly positively affect purchase intention. High-quality e-services, characterized by website functionality, responsiveness, and security, enhance consumer trust and encourage purchasing decisions. Simultaneously, a strong brand image fosters consumer loyalty and preference, further amplifying purchase intention. Moreover, the interplay between e-service quality and brand image shows a synergistic effect, where combining both factors results in even higher purchase intention. This research underscores the importance of seamless online experiences and robust branding strategies for companies operating in the smartphone market. Practical implications include businesses needing to continually improve their e-service platforms by investing in user-friendly designs, efficient customer service, and secure transaction systems. Maintaining a consistent and appealing brand image through targeted marketing and corporate social responsibility initiatives is critical. These efforts attract new customers and retain existing ones, driving long-term success in the competitive landscape of smartphone products. By addressing both e-service quality and brand image, companies can effectively influence consumer behaviour, enhance satisfaction, and foster brand loyalty.
Representasi Imperialisme Budaya Dalam Video Musik BTS “Dynamite” (Kajian Semiotika Roland Barthes) Wahyuningratna, Ratu Nadya; M.B.P, Ratu Laura
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.911

Abstract

Music videos are the cultural products that are currently disseminated through the media, especially YouTube. BTS is one of the music groups from South Korea that spreads its music videos through YouTube and reaches more than one billion viewers. This study discusses the representation of cultural hybridity in the Dynamite music video. By using Roland Barthes' semiotic study, it is known that the BTS Dynamite music video contains elements of British, American, and Korean culture. This illustrates the existence of Western cultural imperialism which has turned into Korean cultural imperialism or commonly called Koreanization. Furthermore, this Dynamite music video also illustrates cultural hybridity where the enthusiasm of the people, especially Asians for BTS, is high because of the closeness of values, temporal, historical, and cultural experiences.
Representasi Harapan Dalam Mv Bts “Spring Day” (Kajian Semiotika Roland Barthes) Wahyuningratna, Ratu Nadya; Baskara Putri, Ratu Laura Mulia; Saputra, Windhi Tia
CommLine Vol 8, No 1 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i1.1688

Abstract

Every human being has hope in his life. they have a positive will, and can continue to be with the people they care about. This description of hope can be expressed in various ways, one of which is through a music video. One of the musicians who often brings up the theme of hope is BTS, they are considered to always be able to describe the life of teenagers in general, including the matter of hope and longing in life. One of their best works with the theme of hope is the Spring Day, which is predicted to tell about the Sewol Ferry incident that occurred in 2014. This song is an extraordinary achievement for BTS. From the beautiful song lyrics and music video cinematography, the writer finds several representations of hope by using Roland Barthes' Semiotics study.Keywords: BTS, hope, music video, semiotic, Spring Day
ANALISIS PENGARUH E-WOM, PEMASARAN DIGITAL DAN KUALITAS KONTEN MEDIA SOSIAL TERHADAP BRAND AWARENESS Victor Lamboy Sinaga; Vivid Violin; Mozart Malik Ibrahim; Fildzah Shabrina; Ratu Nadya Wahyuningratna; Ilham Arief
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1453

Abstract

This study investigates the impact of electronic word-of-mouth (e-WOM), digital marketing, and social media content quality on brand awareness. A quantitative approach was employed, utilizing a questionnaire survey of 100 consumers. Multiple linear regression analysis revealed a significant and positive relationship between each independent variable (e-WOM, digital marketing, and social media content quality) and the dependent variable (brand awareness). The findings suggest that company management should adopt strategic measures to enhance brand image, thereby fostering positive e-WOM. This can be achieved by consistently maintaining and improving product quality, increasing product reliability through strengthened production and logistics systems, and providing excellent after-sales service.
Peran Kompetensi Sdm, Adopsi Teknologi dan Kolaborasi Dalam Organisasi : Upaya Penguatan UMKM Indonesia: Penelitian Harahap, Muhammad Ade Kurnia; Apramilda, Riesna; Wahyuningratna, Ratu Nadya; Husaini, Husaini; Ariyanti, Rini; Hendratni, Tyahya Whisnu
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1382

Abstract

Transformasi UMKM menuju entitas yang lebih modern, inovatif, dan kompetitif tidak bisa ditunda lagi. Penguatan ini harus dilakukan secara menyeluruh dan sistematis, meliputi pengembangan kompetensi sumber daya manusia, pemanfaatan teknologi digital, serta peningkatan jaringan kerja sama dan kolaborasi antar pelaku usaha. Menyadari pentingnya penguatan UMKM bagi pertumbuhan ekonomi nasional dan juga tentunya bagi penyerapan tenaga kerja, yang kemudian dapat berdampak positif pada ketahanan nasional dan penciptaan lapangan pekerjaan, sehingga diadakan seminar nasional pengabdian kepada masyarakat yang akan secara komprehensif membahas upaya meningkatkan kinerja UMKM melalui kompetensi sumber daya manusia, adopsi teknologi dan kolaborasi. Kesimpulan dari kegiatan pengabdian ini adalah bahwa penguatan UMKM dinilai sangat perlu, karena UMKM merupakan tulang punggung perekonomian nasional. UMKM juga berkontribusi bagi pertumbuhan ekonomi nasional dan menyediakan lapangan kerja bagi masyarakat Indonesia, oleh karenanya upaya untuk memperkuat kompetensi sumber daya manusia, seperti pelatihan dan sertifikasi, serta literasi teknologi dan dukungan modal dari pemerintah dalam proses adopsi dan implementasi teknologi guna meningkatkan produktvitas UMKM adalah sangat diperlukan.
Co-Authors Ali Zafir Talmullah Ariyanti, Rini Astuti, Enny Diah Baskara Putri, Ratu Laura Mulia Dea Putri Karimah Fildzah Shabrina Firdaus Noor Fitria Ayuningtyas Flora Grace Putrianti Frans Sudirjo Hendra Hendra Hernawan, Moch Arif Hery Purnomo Husaini Husaini Ilham Arief Irpan Ripa’i Sutowo Karimah, Dea Putri Kenni Cea LUKMAN Saleh WALUYO Luqman Hakim M.B.P, Ratu Laura Mansur Juned Mozart Malik Ibrahim Muhammad Ade Kurnia Harahap Muhammad Adiz Wasisto Muhammad Syafral Mustafa, Fahrina Nadya Najna Noor Falih Nurdiani, Tanti Widia Nurfatimah, Erisha Nurmasari Situmeang Nusyirwan Nusyirwan Prihatiningsih, Witanti Puri Bestari Mardani Rahmadini Ayu Agung Utami Ratu Laura M P B Riesna Apramilda Rifka Nayla Azkia Rut Rismanta Silalahi S. Bekti Istiyanto Santoso, Muhammad Hery Saputra, Windhi Tia Saryanto Saryanto Sembada, Windhiadi Yoga Setiadi, Bekti Sidjabat, Sonya Siti Annisa Wahdiniawati, Siti Annisa Siti Maryam Surahmad Syahrul Salam Tyahya Whisnu Hendratni Uljanatunnisa, Uljanatunnisa Utomo, Sulistyo Budi Victor Lamboy Sinaga Vinta Sevilla Violin, Vivid Vivid Violin Wahyu Anugrah Manippi Waluyo, Lukman Saleh Wandanaya, Anita Bawaiqki Wasisto, Muhammad Adiz Widiarti, Sofia Diva Windhi Tia Saputra Windhi Tia Saputra Windhi Tia Saputra Zempi, Chairun Nisa