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All Journal Bestuur JURNAL LITIGASI (e-Journal) Jurnal Dinamika Hukum Unifikasi: Jurnal Ilmu Hukum Rechtsidee Sriwijaya Law Review Jurnal SOLMA DE LEGA LATA: Jurnal Ilmu Hukum Indonesia Journal of Halal Syariah: Jurnal Hukum dan Pemikiran Unes Law Review MUWAZAH: Jurnal Kajian Gender RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Indonesian Journal of Advocacy and Legal Services Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Berdaya Mandiri Jurnal Suara Hukum Bakti Cendana: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Pena : Jurnal Ilmu Pengetahuan dan Teknologi Indonesian Journal of Law and Economics Review Indonesian Journal of Police Studies Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Litbang Kota Pekalongan Batulis Civil Law Review JHCLS Interdisciplinary Social Studies Indonesian Journal of Innovation Studies RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Volksgeist: Jurnal Ilmu Hukum dan Konstitusi PENA ABDIMAS : Jurnal Pengabdian Masyarakat International Journal of Law Society Services Jurnal Pendidikan Indonesia (Japendi) Journal of Sustainable Development and Regulatory Issues RechtIdee Kanun: Jurnal Ilmu Hukum Jurnal Pengabdian Nasional (JPN) Indonesia SASI Abdurrauf Law and Sharia Indonesian Journal of Advocacy and Legal Services Law Research Review Quarterly Custodia: Journal of Legal, Political, and Humanistic Inquiry
Dwi Edi Wibowo
Ilmu Hukum, Fakultas Hukum, Universitas Pekalongan
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Journal : Jurnal SOLMA

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Literasi Aspek Pemasaran pada UKM “Nabil Collection” Benny Diah Madusari; Arum Ardianingsih; Dwi Edi Wibowo
Jurnal SOLMA Vol. 10 No. 3 (2021)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v10i3.7697

Abstract

Background: “Nabil Collection” are SMEs affected by restrictions on activities outside the home. SME “Nabil Collection” has been selling its shirt products conventionally so that when there is a policy of limiting activities outside the home, the sales of their products decrease. This literacy is carried out so that the SME “Nabil Collection” has the ability to do product packaging, the importance of trademarks and choose the right marketing media according to the product market target. Method: Literacy for SME owners “Nabil Collection” by providing modules on the marketing aspects of shirt products. Result: increased knowledge of “Nabil Collection” SME owners about product packaging, trademarks and online marketing media with social media. Conclusions: This literacy aspect of marketing increases the knowledge of “Nabil Collection” SME owners knowing more creative product packaging, realizing the importance of trademarks, more competitive shirt product prices and trying alternative social media-based marketing media to increase product sales during the time of restrictions on activities outside the home.
Co-Authors Abduloh, Agus Yosep Achmad Soeharto ADITYA DIMAS WAHYU SASONGKO Aditya Migi Prematura Agung Aditya Agung Aditya AH. Asari Taufiqurrohman Ahmad Yazid Akas, Martika Setyo Andhika Ariayuda Andung Maheswara Anik Kunantiyorini Ari Muhardono Arum Ardianingsih Astuti, Fitriani Dwi Aulia Aulia Begishev, Ildar Benny Diah Madusari Beny Diah Madusari Beny Diah Madusari dede agus, dede Disantara, Fradhana Putra Dubey, Anita Chaturvedi dwi hartanto Encep Taufik Rahman Endry Zhulham Pratama Evi Latifah Ezzerouali, Souad Ahmed Ganis Vitayanty Noor Henny Saida Flora Heri Ariadi Hisam Ahyani Jaya Maulana Jaya, Belardo Prasetya Mega Kamalina Din Jannah Khairuddin - Khomaini, Khomaini Kodrat Insany Taqwim Kuncoro, Irfan Liana Endah Susanti Loso loso Lousada, Sérgio António Neves Maghfiroh Maghfiroh Marlinda Irawati Marom, Saeful Muhammad Nur Muharir, Muharir Mukhamad Adzar Mulyanto Mutimatun Ni'ami Mutimatun Ni’ami Nasution, Nur Baiti Nauval Rabbani Niami, Mutimatun Nila Oktaviani Novia Bella Alifvia Nur Susanti Nurul Huda Osman, Noor Dzuhaidah Pandapotan Damanik Permanasari, Pradya Pradya Permanasari Prija Djatmika, Prija Rachmawati Rahman, Wahbi Ridwan Ridwan Rully Syahrul Mucharom Saeful Marom Sajuri, Sajuri Sami'an Sami'an Sami'an Sami'an Samian Sarah Rum Handayani Sarwono Hardjomuldjadi Sarwono Hardjomuljadi Sarwono Hardjomuljadi Siti Nur Aisah Siti Nurlaela Suharto, Achmad Sulastri Sulastri Sunarjo, Wenti Ayu Suryani Suryani Taufiq Taufiq Taufiq Taufiqurohman, A. H. As’ari Tufiqurrohman, A.H. As’ari Ubaidillah Ulummudin, Ulummudin Victoria, Ong Weku, Robert Lengkong Wenti Ayu Sunarjo Wibowo, Aurea Qonita Yosie Saputri, Maharani Octavia Yuniarti .