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All Journal Jurnal Manajemen dan Agribisnis JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmu Lingkungan Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR ELKHA : Jurnal Teknik Elektro Perkebunan dan Lahan Tropika Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture AGRISE Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Jurnal Agribest JURISMA: Jurnal Riset Bisnis & Manajemen Abditani : Jurnal Pengabdian Masyarakat J-SEA (Journal Socio Economic Agricultural) Agriecobis : Journal of Agricultural Socioeconomics and Business Interdisciplinary Social Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Community Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Innovative: Journal Of Social Science Research Holistic: Journal of Tropical Agriculture Sciences Botani: Publikasi Ilmu Tanaman dan Agribisnis Jurnal Riset Multidisiplin Edukasi Jurnal Abdimas Ilmiah Citra Bakti

Wanti Fitrianti

Universitas Tanjungpura

Author-ID : 267209

Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Identifikasi Komoditas Unggulan dan Keberlanjutannya di Lahan Gambut Desa Rasau Jaya II Ratih Puspa Rini; Novira Kusrini; Wanti Fitrianti
Jurnal Sains Pertanian Equator Vol 3, No 3: Desember 2014
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v3i3.7536

ABSTRAK Penelitian ini bertujuan untuk mengidentifikasi komoditas unggulan dan keberlanjutannya di lahan gambut desa Rasau Jaya II. Metode yang digunakan dalam penelitian adalah metode survei. Lokasi penelitian dipilih secara sengaja yaitu di Desa Rasau Jaya II dengan pertimbangan bahwa di daerah ini seluruh lahannya terdiri atas lahan gambut. Jumlah sampel yang digunakan adalah sebanyak 11 orang responden kunci untuk mengidentifikasi komoditas unggulan dan 78 orang petani komoditas unggulan terpilih, yaitu petani padi. Penelitian ini menggunakan Metode AHP dengan menggunakan software Expert Choice dan skala Likert. Hasil analisis metode AHP menunjukkan tiga kriteria yang memiliki pengaruh tertinggi adalah kriteria dukungan dengan bobot sebesar 0,191, kriteria produksi dengan bobot 0,166 dan kriteria kelestarian dengan bobot 0,137, dengan Consistency Ratio sebesar 0,07. Sedangkan komoditas unggulan yang terpilih adalah padi dengan bobot sebesar 0,437. Hasil analisis keberlanjutan pertanian padi ditinjau dari dimensi ekologi menunjukkan hasil sangat berkelanjutan, sedangkan dari dimensi ekonomi dan dimensi sosial budaya menunjukkan hasil cukup berkelanjutan. Hasil akhir rata-rata menunjukkan pertanian padi di lahan gambut Desa Rasau Jaya II berada pada range cukup berkelanjutan. Kata kunci: Komoditas Unggulan, Metode AHP, Keberlanjutan Pertanian, Lahan gambut

DAMPAK KONVERSI HUTAN MENJADI LAHAN PERTANIAN TERHHADAP PEMBANGUNAN DESA STUDI KASUS DI HUTAN LINDUNG PINANG LUAR – KABUPATEN KUBU RAYA Handayani Handayani; Abdul Hamid A. Yusra; Wanti Fitrianti
Perkebunan dan Lahan Tropika Vol 12, No 2 (2022)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/plt.v12i2.60027

Forest conversion activities into non forestry purposes impacts on decreasing of forestfunction as a main role sustainable development, especially as water regulators and as carbon storage. Therefore, deforestation not only causes a direct loss of forest habitat but also leads to indirect impacts as ecosystem services deteriorate or fail. Forests provide ecosystem services that include the regulation of weather and climate at local, regional and even global levels. Existence of protected forest Pinang Luar ± 3.228 acres take an important part and people living in the area has a high dependency on the forest. Farming activities become a treat to the forest and their indications show that cropland and palm estate already in the forest area. Land cover changes in protected forest Pinang luar at 2003 – 2012 impacts on villages at ring 1 area hierarchy decrease cause by population growth are not followed by the additional of infrastructures in economy, health and education. It is also caused by landconversion that occurred in the protected forest Pinang Luar. In the period 2003 - 2012, the villages directly affected (ring 1) have a level area hierarchy is much worse compared to villages that are not directly affected (Ring 2). And it affected to the development of the villages in the ring 2 which is better than the village at ring 1. These conditions happen because at the village in ring 1 change only on land not on the impact on the level of development that could affect the region hierarchy. This is in contrast with the ring 2 villages where the changes occur not only on land but also on its impact on the development so as to enhance the region hierarchy in ring 2 villages.

Peningkatan Kapasitas Kewirausahaan Petani Muda Melalui Pelatihan Aplikasi Canva Sebagai Media Pendukung Pemasaran Digital di Desa Bintang Mas Kabupaten Kubu Raya Wanti Fitrianti; Jajat Sudarajat; Adi Suyatno
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4682

ABSTRACT Currently, it shows that the entrepreneurial mindset and involvement in the marketing process among young farmers are still weak. This has implications for the sustainability and income of farming, thereby slowing down farmer regeneration. However, there is potential for farming business development by utilizing digital marketing for the agricultural business interests of young farmer groups in Bintang Mas Village, Kubu Raya Regency. This community service activity (PKM) focuses on increasing the entrepreneurial capacity of young farmers in the context of expanding digital-based marketing activities by providing training in making posters, e-flyers, story feeds, and posts using the Canva application via social media as a promotional tool so that it is hoped that reach a broader market through the use of digital marketing strategies. The results of the training and mentoring showed a positive response and high enthusiasm from participants and an increase in the entrepreneurial capacity of young farmers through digital marketing in the agricultural business. Another result is that the group of young farmers who are partners have been able and skilled in creating promotions designs, logos, and branding which are characteristic of agricultural products uploaded via social media accounts.

SOCIAL MEDIA AS A PROMOTION MEDIA FOR SIJANGKU PINEAPPLE DODOL BUSINESS IN SAMBAS DISTRICT: Case Study in UMKM Mawar Merah Agustia, Dini; Kurniati*, Dewi; Fitrianti, Wanti
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i2.4978

During the Covid-19 pandemic, which began to occur in 2020, resulted in a decline in sales of various MSMEs, one of which was the Mawar Merah UMKM, which produced processed pineapple lunkhead products. The reason is the limited meeting of MSME owners during the pandemic and the lack of promotion on social media. Therefore, this study aims to determine priorities and alternative methods of promotion through social media, as well as develop appropriate promotional strategies to increase sales. This study used a descriptive quantitative survey method with the help of the Analytic Hierarchy Process (AHP) software from Expert Choice 11 software. A total of 21 research respondents conducted purposive sampling by deliberately distributing the electronic questionnaire link via Google Forms. The results of this study indicate that the priority criteria for promotion of dodol pineapple sijangku is context criteria, the main priority in the sub-criteria is providing informative information accompanied by pictures, while the main priority for alternative promotion is context strategy. Keywords : AHP, Sijangku Pineapple Dodol, Promotion, Social Media, MSMEs

Analisis curahan tenaga kerja pria dan wanita dalam usahatani hortikultura di lahan gambut Melaelika, Anastasia; Fitrianti, Wanti
Holistic: Journal of Tropical Agriculture Sciences Vol. 1 No. 2: (January) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/hjtas.v1i2.2024.337

Research was conducted to examine the contribution of male and female workers in horticultural farming on peatlands in Limbung and Madu Sari Villages, Sungai Raya District, Kubu Raya Regency. The aim of this research is to find out the characteristics of horticultural farmers on peatlands, find out the amount of labor men and women use in horticultural farming on peatlands and how big the difference is in the amount of labor between the two, and find out the distribution of men's and women's decision making in horticultural farming on peatlands . Regarding the use of plant varieties, types of fertilizer, specific uses, and marketing of agricultural products. Are men or women dominant in decision making activities? Determining the sample size uses a saturated sampling technique, that is, the total number of samples is taken. The sample in this study was the total number of farmers taken from two villages, namely Madu Sari and Limbung villages, namely 40 respondents. The data analysis method used is descriptive qualitative and quantitative. The research results show that the average time spent by male workers is 50.31 HOK/planting season or a proportion of 74.62%, while the average time spent by female workers is 17.11 HOK/season or around 25.38%. This shows that there is still a lack of female labor in horticultural farming. Women's involvement appears to be dominant only in post-harvest activities. Apart from that, based on the distribution of men's and women's decision making in determining plant varieties, use of fertilizer types, specific uses, and marketing of horticultural farming products, it appears that women's involvement is still very limited. Is privation in decision making still very dominant? This shows that there is a gender gap in decision making for productive activities.

Strategi Peningkatan Mutu Produk Olahan Ikan Tangkap di Kecamatan Sungai Kakap Ayuni, Ayuni; Maswadi, Maswadi; Suharyani, Anita; Aritonang, Marisi; Fitrianti, Wanti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1291

Kubu Raya Regency is the fourth largest producer of processed fish in West Kalimantan. Business actors generally pay less attention to things that will affect product quality. Processed fish products have quality problems such as decreased quality during storage, microbial contamination during the salting process, use of chemicals, unpleasant odors, and deviations from industry standards. Business actors who can produce highly competitive products have three criteria: products that are available regularly and continuously, products of excellent and uniform quality, and widely available products. Improving product quality products is an excellent way to maintain customer loyalty, have the resilience to compete, and build sustainable growth and profits. This study aims to formulate a quality strategy for processed fishery products in Sungai Kakap District. The study was conducted in April 2024, with ten respondents of processed fish product business actors. The variables used are quality control indicators consisting of performance, completeness, reliability, durability, and service capabilities, which are then analyzed using a SWOT matrix. The study results show that processed fish product business actors in Sungai Kakap District are in quadrant two. Quadrant two shows that business actors can take advantage of existing external opportunities to overcome their internal weaknesses. The strategies developed in this quadrant focus on ways to improve internal weaknesses by taking advantage of opportunities in the external environment to ensure that business actors can improve their overall position and be better prepared to face future challenges.

Indonesian Palm Oil in The World Vegetable Oil Market in the Period Of 2004-2017: Leader Or Follower? Fitrianti, Wanti; Syaukat, Yusman; Hartoyo, Sri; Fariyanti, Anna
Jurnal Manajemen dan Agribisnis Vol. 16 No. 1 (2019): JMA Vol. 16 No. 1, March 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

This research specifically analyzed the market integration and transmission of Indonesian palm oil prices in the world vegetable oil market. The analysis using the Threshold Vector Error Correction Model approach was based on time series on the palm oil, soybean oil, rapeseed oil and sunflower oil prices for the period of January 2004 to June 2017. The findings proved the existence of market integration and transmission of asymmetric prices marked by price increases transmitted more quickly among the vegetable oil markets in the long run. The main findings of this research indicated that there was an intense competition between the vegetable oil market and the price of Indonesian palm oil which still followed the rising price of Malaysian palm oil, soybean oil, and rapeseed oil prices, but it was still the leader in the movement of sunflower oil prices. However, the long-term period of soybean oil prices followed a decline in the price of Indonesian palm oil. The results of this research imply that Indonesian palm oil has the opportunity to strengthen its position in the world vegetable oil market by developing futures exchanges that are supported by the adequate physical trading market infrastructure so that it can become the center of formation and reference for world palm oil prices.

Peningkatan Akses Informasi Teknologi Pemasaran UMKM Makanan Olahan Kota Singkawang Sandini, Sari; Nurliza, Nurliza; Fitrianti, Wanti
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.88268

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in driving the wheels of the community's economy, serving as a foundation for generating income for their livelihoods. However, many actors in the food MSME sector still face challenges due to their low ability to access marketing technology information. The aim of this study is to formulate improvements in the access to marketing technology information for food MSMEs. This research employs a quantitative descriptive method with Multidimensional Scaling on 58 food MSMEs in Singkawang City. The results indicate that the key attributes for enhancing access to marketing technology information are the content of marketing technology messages and the channels of marketing technology information.

SUMBER PENDAPATAN RUMAH TANGGA PETANI SELAMA MASA PEREMAJAAN KELAPA SAWIT DI DESA ANIK DINGIR KECAMATAN MENYUKE KABUPATEN LANDAK Popilianus, Hendra; Marisi Aritonang; Wanti Fitrianti
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 4 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Rejuvenation (replanting) of oil palm is the process of replanting plants that are similar to the previous plant. This planting was carried out on the grounds that the old plants were too tall and therefore difficult to harvest, the plants were old, and the plant productivity was low. This research aims to analyze farmers' sources of income during the oil palm replanting period. The data sources used in this research are primary and secondary data. The data analysis method used is quantitative descriptive analysis. Quantitative descriptive analysis was used to determine the amount of household income of farmers who were carrying out replanting in Anik Dingir Village, Menyuke District, Landak Regency. The work most farmers do during rejuvenation of on-farm sectors is oil palm farming apart from replanting, from the non-farm sector as traders, while those from the off-farm sector work as rice workers. The most profitable income for farmers is in the on-farm sector with an average amount of IDR 7,835,000/month. The total income of those who work as farmers is IDR 100,924,000/month with an average amount of IDR 6,728,000/month. Meanwhile, the total income of non-farmers is greater, reaching IDR 245,953,000 with an average of IDR 15,372,000/month. According to the results of the data in this research, the sector that plays a major role in household income is the on-farm sector. Farming businesses that play a big role in the on-farm sector are oil palm farming apart from replanting, in the non-farm sector traders, while in the off-farm sector are workers in harvesting or palm fertilizer. The level of farmer welfare is in the high category, namely 68%, amounting to 21 people, in the medium category, namely 32%, amounting to 10 people. So it can be said that people who take part in oil palm rejuvenation (replanting) in Anik Dingir Village, Menyuke District, Landak Regency are people who have a high level of welfare or are categorized as very capable, although there are some who are in the medium category. In this way, the oil palm rejuvenation or replanting process will not reduce farmers' welfare because all costs of the replanting process are borne by the government.

EFISIENSI SALURAN PEMASARAN SALAK DI KECAMATAN TELUK KERAMAT KABUPATEN SAMBAS Febriana, Dega; Dolorosa, Eva; Fitrianti, Wanti
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3997

This study aims to examine the effectiveness of marketing channels and evaluate the profitability of local small-scale snakefruit farmers. The research was conducted in Kecamatan Teluk Keramat, Kabupaten Sambas. Purposive sampling was used to collect data and determine the samples. Data analysis employed marketing margin, farmer's share, profitability index, and marketing channel efficiency analysis. The results of the study indicate that marketing channel pattern III, involving large merchant collectors with a margin of Rp. 9,515/kg, had the highest margin among the three marketing patterns, while the lowest margin was observed in marketing channel pattern I, involving retailers with a margin of Rp. 0/kg and a farmer's share of 100%. On the other hand, marketing channel pattern II had the highest farmer's share at 33.33%, and marketing channel pattern III had a farmer's share of 42.38%. Based on the criteria, where FS>MP, it means that marketing channel pattern I is the most efficient among the three channels. The profitability index for marketing channel pattern I was 99, for pattern II it was 7.06, and for pattern III it was 4.85. This indicates that all marketing channels had values greater than 1, which is classified as profitable. The highest profitability index was observed in marketing channel I with a value of 99. This means that if the marketing expenses incurred were Rp. 100, the total marketing profit would reach Rp. 9,900. Therefore, the most efficient marketing channel is channel pattern I, due to its lower total marketing costs, which amount to IDR 100/kg compared to other marketing channels. Keywords: farmer's share; marketing margins; Salak marketing channel INTISARIPenelitian ini bertujuan untuk menguji efektivitas saluran pemasaran dan mengevaluasi profitabilitas petani buah salak skala kecil lokal. Penelitian ini dilakukan di Kecamatan Teluk Keramat, Kabupaten Sambas. Purposive sampling digunakan untuk mendapatkan data dan menentukan sampel. Analisis data menggunakan margin pemasaran, farmers share, profitability indexs, dan analisis efisiensi saluran pemasaran. Hasil penelitian menunjukkan bahwa pola saluran pemasaran III, pedagang besar dengan margin sebesar Rp. 9.515/kg memiliki nilai tertinggi di antara ketiga pola margin pemasaran, sementara nilai terendah adalah pada pola saluran pemasaran I, yaitu pedagang eceran dengan nilai Rp. 0/kg dan bagian petani sebesar 100%. Di sisi lain, pola saluran pemasaran II memiliki bagian petani sebesar 33,33% sebagai nilai tertinggi dan pola saluran pemasaran III memiliki bagian petani sebesar 42,38%. Berdasarkan kriteria, FS>MP berarti bahwa pola saluran I adalah yang paling efisien di antara ketiga saluran ini. Profitability Indeks di saluran pola I adalah 99, saluran II adalah 7,06, dan 4,85 di pola saluran III. Ini menunjukkan bahwa semua saluran pemasaran memiliki nilai >1 yang diklasifikasikan secara positif sebagai keuntungan. Profitability indexs tertinggi ada di saluran pemasaran I dengan nilai 99, yang berarti bahwa jika biaya pemasaran yang dikeluarkan adalah Rp. 100, maka total keuntungan pemasaran mencapai Rp. 9.900. saluran pemasaran yang paling efisien adalah saluran pemasaran I, karena biaya pemasaran total yang lebih rendah, yaitu IDR 100/kg. Kata Kunci: farmer's share, margin pemasaran, saluran pemasaran salak

Co-Authors Abdul Hamid A. Yusra Abdul Hamid A.Yusra Adi Suyatno Adi Suyatno Agung Setiawan Agustia, Dini Aliung, Aliung Alziansyah, Erval Aminuyati Anita Suharyani ari krisnohadi Ari Natul Hidayah Assiddiq, Hasbi Ayu Safitri Ayuni, Ayuni Bayo, Oktovorus Bayu Try Wibowo Boby, Antonius Dewi Kurniati Didik Wiranda Dwi Prasetiyo Dwi Prasetyo Dwi Raharjo DWI RAHARJO Dwi Zulfita Eli Yansih Erkulanus Wawan Erlinda Yurisinthae Erlinda Yurisinthae Eva Dolorosa Fariyanti, Anna Febian, Rachmad Febriana, Dega Febriansyah Febriansyah Handayani Handayani Hapzi Ali Hartoyo Hartoyo Hendi, Hendrikus Hiromitsu, Kuno Indrawati, Urai Suci Yulies Vitri Irwanto, Ignasius Ivan Sujana Jajat Sudarajat Jajat sudrajat Jitro Rian Atria Kartika, Anna Silviyana Kurniari, Dewi Kurniati*, Dewi Kusairi, Yudi Lestari, Mar'ah Lestari, Yuti Lilis Handayani Marisi Aritonang Marisi Aritonang Maswadi Maswadi Maswadi - Maswadi Maswadi Maswadi Maswadi Maswadi Maswadi Maulidi Maulidi Melaelika, Anastasia Muhamad Kardiansyah Nalius Nalius Naomi Claudia Situmorang Nelyanti, Oktavia Novira Kusrini Novira Kusrini Nur Arifin, Nur Nurliza Nurliza Nurul Huda Parulian, Joshua Popilianus, Hendra Qohhaarudin Barokah Trisbyono Ratih Puspa Rini rini hazriani Rini Hazriani Romiyanto, Romiyanto Sabina Sabina Sahat Irawan Manik Sandini, Sari Sekarya Sembiring Meliala Septia Wulandari Tia Shenny Oktoriana Tamaulina Br Sembiring Taufiq Rahman Tia, Septia Wulandari U Edi Suryadi Yohana Yohana Yopa Eka Prawatya Yufita, Franciska Yusman Syaukat Zakaria, Bagus

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