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All Journal Journal on Mathematics Education (JME) Jurnal Manajemen Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Sekolah Dasar International Journal for Educational and Vocational Studies Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan Jurnal Ekonomi dan Bisnis Indonesia JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Revenue : Jurnal Ilmiah Akuntansi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) KomunikA Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside International Journal of Travel, Hospitality and Events Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia PEDADIDAKTIKA: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Jurnal Sains Terapan Pariwisata Nusantara Community Empowerment Review Jurnal Komputer dan Teknologi (JUKOMTEK) Jurnal MedScientiae INCOME : Jurnal Akuntansi dan Keuangan Journal of Social Service and Empowerment Jurnal Cahaya Edukasi Journal of Economics, Management and Accounting (JEMA)
Novi Handayani
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Religion Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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KOMUNIKASI PEMASARAN DAN KEPUASAN PELANGGAN: (Studi Korelasional tentang Pengaruh Komunikasi Pemasaran Produk BrunBrun Paris terhadap Kepuasan Pelanggan pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara) Handayani, Novi; Kurniawati, Dewi
Komunika Vol. 17 No. 1 (2021): Komunikasi Organisasi, Komunikasi Pemasaran dan Komunikasi Massa
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v17i1.6804

Abstract

Penelitian ini berjudul “Komunikasi Pemasaran dan Kepuasan Pelanggan”. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran BrunBrun Paris terhadap kepuasan pelanggan pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara. Teori yang menjadi pendukung dalam penelitian ini antara lain Komunikasi, Komunikasi Pemasaran, Teori AIDA, Marketing Mix, dan Kepuasan Pelanggan. Penelitian ini menggunakan metode korelasional, yaitu bertujuan untuk mengetahui hubungan antara komunikasi pemasaran BrunBrun Paris terhadap kepuasan pelanggan pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara. Populasi dalam penelitian ini berjumlah 5.296 orang dengan menggunakan rumus Taro Yamane sehingga diperoleh jumlah sampel sebanyak 98 orang. Teknik penarikan sampel menggunakan Purposive Sampling dan Accidental Sampling. Teknik pengumpulan data dalam penelitian ini adalah dengan penelitian lapangan. Teknik analisis data dalam penelitian ini menggunakan analisis tabel tunggal, analisis tabel silang, dan uji hipotesis dengan rumus Koefisien Korelasi Tata Jenjang (Rank Order) oleh Spearman dengan menggunakan aplikasi Stattitical Product and System Solution (SPSS) versi 25. Hasil penelitian ini menyimpulkan bahwa terdapat pengaruh komunikasi pemasaran BrunBrun Paris terhadap kepuasan pelanggan pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara dengan nilai koefisien korelasi sebesar 0,857 dalam skala hubungan yang tinggi dengan persentase kekuatan pengaruh sebesar 73%. Hal ini bermakna Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara puas terhadap komunikasi pemasaran BrunBrun Paris, baik itu variasi produk yang ditawarkan, harga yang diberikan, penempatan lokasi yang strategis, pemberian diskon ataupun pemberian produk gratis, maupun pelayanan yang diberikan oleh SPG/SPB BrunBrun Paris.
HUBUNGAN RIWAYAT PEMBERIAN ASI EKSKLUSIF DENGAN KEJADIAN STUNTING PADA ANAK USIA 7 – 36 BULAN DI DESA PAGOWAN PASRUJAMBE LUMAJANG Handayani, Novi; Sary, Yessy Nur Endah; Zakiyyah, Muthmainnah
JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan P-ISSN : 1979-3340 e-ISSN : 2685-7987 Vol 15 No 4 (2023): DESEMBER
Publisher : NHM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36089/job.v15i4.1424

Abstract

Stunting increases the risk of morbidity and mortality as well as retards the growth of motor and mental abilities. Toddlers who are stunted have a risk of decreased intellectual abilities, productivity, and an increased risk of degenerative diseases in the future. The purpose of this study to analyze correlation history of exclusive breastfeeding and the incidence of stunting. This study used observational analytic design with cross-sectional approach. Data were taken from observation sheets which were carried out from May to June 2023 with population are 34 mothers giving birth and sample are 34 respondents using the total sampling technique. Data collection included coding, editing and tabulating. Bivariate analysis using chi square test showed a P-value = 0.000 < α 0.05, meaning that there was correlation hemoglobin levels and the length of labor in second stage. Odds ratio value of 9,500. This means that history of exclusive breastfeeding has risk of 9.5 times experiencing stunting. Suggestions put forward, research sites should conduct exclusive breastfeeding socialization to increase public knowledge.
PEMANFAATAN MEDIA VISUAL DALAM OPTIMALISASI RUANG MEMBACA UNTUK MENINGKATKAN LITERASI SISWA DI SMA 1 PADARINCANG KABUPATEN SERANG Husni, Mohamad; Lestari, Dini Martinda; Anggriawan, Muhammad Angga; Handayani, Novi; Sembiring, Evi Dora
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.147

Abstract

Community service activities at SMA 1 Padarincang, Serang Regency, focus on the use of visual media in optimizing the reading room to increase student literacy. The results of this activity show various positive impacts. The use of attractive and interactive visual media has succeeded in increasing students' reading interest and literacy skills. Learning videos, visual presentations and animations create a more engaging and effective learning experience. Intensive training for teachers also resulted in improved learning quality with teachers becoming more skilled in designing interactive materials. The innovative reading room redesign creates a dynamic learning environment and supports collaborative and independent learning. In addition, community involvement in this activity increases participation and support for educational changes in schools. Related research shows that the integration of visual media in learning can increase students' motivation and understanding of subject matter, as well as confirming the importance of collaboration between schools and communities in improving the quality of education. Thus, the use of visual media in the reading room has great potential to improve literacy and the quality of learning at SMA 1 Padarincang and other schools
MODEL TRIANGULASI DALAM MENDETEKSI KECURANGAN LAPORAN KEUANGAN Afriani, Raden Irna; Handayani, Novi; Apriani, Tri; Husni, M.
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 4 No. 1 (2023): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v4i1.226

Abstract

Financial statement fraud is an act, deed or crime committed intentionally by certain parties that can cause misstatement of information whose value is material in the financial statements. Fraud is one type of fraud that often occurs in financial statements.       This study aims to analyze financial statement fraud with one type of fraud, namely the triangulation model which consists of three factors, namely pressure, opportunity, and rationalization.       The method used in this research is a quantitative approach. The population used in this study is the consumer goods sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2021 period as many as 75 companies. The sample in this study were 94 companies which were selected using the Purposive Sampling Technique. The method used in this research is the documentation and analysis of multiple linear regression data.       The results showed that the partial hypothesis test was the significance value (Sig) of (0.865 > 0.05) for the Pressure variable (X1), while the significance value (Sig) of (0.032 < 0.05) was in the Opportunity variable (X2). , and a significance value (Sig) of (0.114 > 0.05) on the Rationalization variable (X3).               The conclusion of this study is that partial pressure has no effect on financial statement fraud, opportunity has no effect on financial statement fraud, and rationalization has no effect on financial statement fraud.
PENGENALAN INOVASI TEKNOLOGI: KUNJUNGAN INDUSTRI SMKS YABHINKA KE PT CHARGED INDONESIA Sembiring, Evi Dora; Pertiwi, Sari Putri; Anggriawan, Muhammad Angga; Samsinar, Ade; Handayani, Novi
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 3 (2024): Batara Wisnu | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i3.266

Abstract

Technological innovation is currently developing rapidly and has been applied in various industrial sectors, providing sophistication and benefits in its use. PT Charged Indonesia is a company that operates in the field of renewable energy technology, namely assembling electric motors that use smart systems, portable batteries, and are easy to use. Industrial visits are one of the important activities in the world of vocational education which aims to introduce students to real work environments, especially industries in the field of technological innovation.  This article discusses the industrial visit carried out by the YABHINKA SMKS team to PT Charged Indonesia with the aim of directly introducing technological innovations in the industrial sector in the field of motor assembly. The implementation method is divided into 3 (three) stages, namely the introduction stage, assembly stage and feasibility test stage. This activity provides a better understanding of the assembly process, technological innovation, industry needs for skilled labor and has a positive impact and benefits on the world of vocational education. Based on the results of implementing this activity, students gain experience regarding the introduction of technological innovation in the real world which opens up insight into the importance of education that is relevant to the needs of industry in the future
Pengabdian Masyarakat sebagai Wadah Pemberdayaan Warga Desa untuk Pembangunan Berkelanjutan Susanti, Aprilia; Sholikhah, Afifatus; Wiranto, Destio; Kameliah, Faza Ibriza; Prabowo, Gangga Aditya; Fanani, Moh. Faishol; Hanifa, Nabila Nanda; Handayani, Novi; Febianti, Priya; Dewi, Risa Yulia; Maslichah, Siti
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1558

Abstract

Program pengabdian masyarakat di Desa Sruni, Kecamatan Gedangan, Kabupaten Sidoarjo, menyoroti pentingnya peningkatan kapasitas warga dalam berbagai bidang untuk mendukung pembangunan desa yang berkelanjutan. Kegiatan ini bertujuan untuk memberdayakan masyarakat melalui inisiatif di bidang pendidikan, kesehatan, teknologi, ekonomi, sosial, dan lingkungan, seperti bimbingan belajar, ecoprint, budidaya maggot, dan pembuatan denah lokasi. Metode yang diterapkan meliputi observasi, wawancara, pelaksanaan kegiatan, dan evaluasi. Hasil menunjukkan adanya kolaborasi yang efektif antara mahasiswa dan warga dalam menciptakan dampak positif yang signifikan, seperti peningkatan keterampilan dan kesadaran lingkungan. Keunikan pendekatan ini terletak pada integrasi berbagai sektor untuk pemberdayaan berbasis partisipasi aktif. Kontribusi strategisnya adalah memberikan inspirasi bagi kegiatan serupa dalam mendorong pembangunan berkelanjutan di tingkat desa. The community service program in Sruni Village, Gedangan District, Sidoarjo Regency, highlights the importance of increasing the capacity of residents in various fields to support sustainable village development. This activity aims to empower the community through initiatives in education, health, technology, economy, society, and environment, such as tutoring, eco print, maggot cultivation, and making site plans. The methods applied include observation, interviews, activity implementation, and evaluation. The results show that effective collaboration between students and residents creates significant positive impacts, such as improving skills and environmental awareness. The uniqueness of this approach lies in integrating various sectors for empowerment based on active participation. Its strategic contribution inspires similar activities to encourage sustainable development at the village level.
Relationship Between Traveling Habits and Happiness Index Novi Handayani; Iqlima Zalfa Syahrani
International Journal of Travel, Hospitality and Events Vol. 4 No. 1 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i1.468

Abstract

Purpose: This study aims to determine the correlation between travel habits and the happiness index. Many people have recently experienced stress at work and even among students. The ongoing trend is to travel, which could reduce stress levels and increase happiness. Research methods: This quantitative study uses statistical data analysis with the Normal P-P Plot test and Pearson Correlation test. Data collection techniques used questionnaires with 100 Gen Z and millennial respondents. Results and discussion: The analysis shows a significant relationship between traveling habits (variable X) and the happiness index (variable Y), with high reliability and correlation values. Implication: These findings support the hypothesis that traveling habits strongly influence an individual's happiness level, which aligns with previous research showing that traveling can improve mental and physical well-being.  
PENGARUH PERENCANAAN PAJAK DAN UKURAN PERUSAHAAN TERHADAP MANAJEMEN LABA PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN Samsinar, Ade; Sembiring, Evi Dora; Handayani, Novi; Susilawati, Deti; Ekanindya, Ria
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 4 No. 3 (2024): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v4i3.120

Abstract

This study aims to analyze the influence of tax planning and company size on profit management in manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange (IDX) during the 2019–2022 period. The method used a quantitative approach with regression analysis to test the relationship between variables. Data was obtained from the company's annual financial statements which were analyzed using purposive sampling. The results of the study show that tax planning has a significant effect on profit management, where companies with better tax planning tend to practice profit management to achieve certain financial goals. Company size was also found to have a positive relationship with profit management, indicating that large-scale companies tend to be more cautious in reporting profits to maintain investor reputation and trust. This research contributes to investors, academics, and companies in understanding the dynamics of profit management, as well as being a reference in decision-making related to tax policies and financial reporting. So this study also emphasizes the importance of transparency and accountability in the preparation of financial statements to avoid negative impacts on profit management practices
Pengabdian Masyarakat sebagai Wadah Pemberdayaan Warga Desa untuk Pembangunan Berkelanjutan Susanti, Aprilia; Sholikhah, Afifatus; Wiranto, Destio; Kameliah, Faza Ibriza; Prabowo, Gangga Aditya; Fanani, Moh. Faishol; Hanifa, Nabila Nanda; Handayani, Novi; Febianti, Priya; Dewi, Risa Yulia; Maslichah, Siti
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1558

Abstract

Program pengabdian masyarakat di Desa Sruni, Kecamatan Gedangan, Kabupaten Sidoarjo, menyoroti pentingnya peningkatan kapasitas warga dalam berbagai bidang untuk mendukung pembangunan desa yang berkelanjutan. Kegiatan ini bertujuan untuk memberdayakan masyarakat melalui inisiatif di bidang pendidikan, kesehatan, teknologi, ekonomi, sosial, dan lingkungan, seperti bimbingan belajar, ecoprint, budidaya maggot, dan pembuatan denah lokasi. Metode yang diterapkan meliputi observasi, wawancara, pelaksanaan kegiatan, dan evaluasi. Hasil menunjukkan adanya kolaborasi yang efektif antara mahasiswa dan warga dalam menciptakan dampak positif yang signifikan, seperti peningkatan keterampilan dan kesadaran lingkungan. Keunikan pendekatan ini terletak pada integrasi berbagai sektor untuk pemberdayaan berbasis partisipasi aktif. Kontribusi strategisnya adalah memberikan inspirasi bagi kegiatan serupa dalam mendorong pembangunan berkelanjutan di tingkat desa. The community service program in Sruni Village, Gedangan District, Sidoarjo Regency, highlights the importance of increasing the capacity of residents in various fields to support sustainable village development. This activity aims to empower the community through initiatives in education, health, technology, economy, society, and environment, such as tutoring, eco print, maggot cultivation, and making site plans. The methods applied include observation, interviews, activity implementation, and evaluation. The results show that effective collaboration between students and residents creates significant positive impacts, such as improving skills and environmental awareness. The uniqueness of this approach lies in integrating various sectors for empowerment based on active participation. Its strategic contribution inspires similar activities to encourage sustainable development at the village level.
PENGARUH HARGA TERHADAP MINAT BELI CALON MAHASISWA BARU POLITEKNIK SAHID Hady Chandra Kurniawan; Harwindito, Baskoro; Novi Handayani; Reza Imani Syawal; Ramdani, Deri Abdul
Jurnal Sains Terapan Pariwisata Vol. 10 No. 2 (2025): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v10i2.432

Abstract

Tujuan: Tujuan dilakukan penelitian ini untuk mengetahui bagaimana pengaruh harga terhadap minat beli calon mahasiswa baru Politeknik Sahid. Metodologi: Penelitian ini dilakukan pada kampus Politeknik Sahid. Adapun pengolahan data diperoleh dari pengumpulan data kuesioner yang dibagikan kepada 82 responden adapun teknik analisis yang digunakan yakni analisis deskriptif, uji validitas, uji reliabilitas dan analisis kuantitatif.  Implikasi: Dari hasil uji korelasi menunjukan terdapat hubungan antara pengaruh harga dengan minat beli calon mahasiswa baru. Hasil dari uji validitas, pengaruh harga terhadap minat beli calon mahasiswa baru adalah valid karena nilai r hitung dengan nilai r tabel lebih besar. Hasil dari uji reliabilitas, pengaruh harga terhadap minat beli calon mahasiswa baru adalah konsisten, karena nilai dari variabel X 0,861 lebih besar dari 0,6 (0,861 > 0,6) sedangkan nilai dari variabel Y 0,944 lebih besar dari 0,6 (0,944 > 0,6). Hasil dari uji korelasi pearson, pengaruh harga terhadap minat beli calon mahasiswa baru adalah berhubungan. Hasil dari uji statistic deskriptif, dari variabel X adalah pernyataan nomor 4 mendapatkan nilai mean tertinggi. Sedangkan hasil dari uji statistic deskriptif, dari variabel Y adalah pernyataan nomor 10 mendapatkan nilai mean tertinggi.
Co-Authors Abadi, Yudha Budi Abdiana, Eka Yuli Afiqfah, Nur Aldy Ferdiyansyah Anggriawan, Muhammad Angga Aprilia Susanti, Aprilia Arfilia Wijayanti Aslamiah Asmawih Asniwati Baskoro Harwindito Bella Marsha Christa Kaune Daldiri Dermawan, Muhammad Syahrofi Deviyanti, Yuni Dewi Kurniawati Dewi, Risa Yulia Diani Ayu Pratiwi Dini Martinda Lestari Edyta Nowinska Ekanindya, Ria Elan Elan Elmar Cohors Fresenborg Evi Dora Sembiring Fanani, Moh. Faishol Febianti, Priya Hady Chandra Kurniawan Hanifa, Nabila Nanda Hasanuddin Hayatun Syifa Heriyanto Hutapea, Andhika Tiurmaida I Wayan Susila Idrawahyuni Ikha Listyarini Indriasih, Andini Iqlima Zalfa Syahrani Kameliah, Faza Ibriza Kinanti, Virginia Eka Putri Kun Harismah Lusia Vreyda Adveni M. Husni Maghfiroh, Mellya Imroatul Mantu, Melanie Rakhmi Maslichah, Siti Mohamad Husni, Mohamad Muhammad Aliyyuddin Salim Ni Made Dwiyana Rasuma Putri Nurhidayah, Syarifah Zifa Nuryadina Augusrini Pertiwi, Sari Putri Prabowo, Gangga Aditya Purwaganda, Achyas Hidayat Puspita Maelani Putri Normeiliani Raden Irna Afriani Ramadani, Putri Amalia Ramdani, Deri Abdul Reza Imani Syawal Rhamadeta Thasya Putri Salurante, Gracela Samsinar, Ade Sary, Yessy Nur Endah Satria, Zahrial SATRIYAS ILYAS Setiawan, Andrey Shintiya Andini Sholikhah, Afifatus SIREGAR, DINA KHAIRUNA Siti Rabbiatul Hasanah Solichah, Afifatus Solly Aryza Sri Rahadjeng Handayani, Sri Rahadjeng Susanto, Suryadi Susilawati, Deti Tri Alisba, Isnadia Tri Apriani, Tri Wahyu Eko Pujianto Wailanduw, Grummy Wiranto, Destio Yansen Marpaung Yanti Suzana Zakiyyah, Muthmainnah Zaliha