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All Journal Statistika JOURNAL AGRIBUSINESS Jurnal Ilmu Komunikasi Jurnal Administrasi Bisnis Journal AL-MUDARRIS EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Pengabdian Magister Pendidikan IPA Seminar Nasional Lahan Suboptimal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Riset Akuntansi Aksioma Attractive : Innovative Education Journal Among : Jurnal Pengabdian Masyarakat Nusantara Journal of Islamic Studies JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Visi Pengabdian Kepada Masyarakat Asasi: Journal of Islamic Family Law TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Wadiah : Jurnal Perbankan Syariah Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi e_Jurnal Ilmiah Riset Akuntansi Amandemen: Journal of Learning, Teaching and Educational Studies International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Cendikia Pendidikan Jurnal Ilmu Komunikasi AKRAB Pendekar: Jurnal Pendidikan Berkarakter Demagogi: Journal of Social Sciences, Economics and Education Maklumat: Journal of Da'wah and Islamic Studies ARIMA : Jurnal Sosial Dan Humaniora INTERDISIPLIN: Journal of Qualitative and Quantitative Research Jurnal Intelek Insan Cendikia El-Madaniyah: Jurnal Pengabdian Masyarakat Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Living Sufism: Journal of Sufism and Psychotherapy KOMPEN: Komputer dan Pembelajaran
Halimatus Sa’diyah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

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PENGARUH HARGA PRODUK DAN FAKTOR BUDAYA TERHADAP MINAT BELI MASYARAKAT PADA PASAR BARU KECAMATAN KENCONG JEMBER Muhammad Syarofi; Rusmini Rusmini; Halimatus Sa’diyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (768.686 KB) | DOI: 10.34308/eqien.v10i1.498

Abstract

Traditional markets are a place for products of basic community needs produced by economic actors that occur, small or even micro events, most of which are products from agriculture or plantations. Currently, modern shops are also increasing, coupled with the increasing trend of public spending, not all products produced from agriculture can be sold in modern shops, therefore traditional markets become a means of selling products that have been produced by farmers. Humans have several needs in life, one of which is the need for the market as a means of support in meeting their daily needs. This study aims to empirically examine product price variables and cultural factors that influence people's buying interest in Pasar Baru, Kencong District. This study uses a quantitative research approach with the type of survey research. Sampling used the Nonrobability Sampling technique which was Incidental Sampling, where the research sample was all people who had shopped at Pasar Baru Kencong twice or more, determining the number of samples using the Lemeshow formula collecting 100 respondents. Collecting data using a questionnaire method with a Likert Scale research instrument. Data analysis with validity and reliability tests, data testing with t test (partial), F test (simultaneous), R2 test (coefficient of determination) and multiple linear regression with the help of the Statistical Package for the Sciences (SPSS) software version 16. This study concludes that product prices have a significant effect on people's buying interest in Pasar Baru, Kencong District with a t-test value of 0.011 <0.05 and a t-count value of 2.589 > ttable 1.980. The results of the t-test also show that cultural factors have a significant effect on people's buying interest with a significant value of 0.000 <0.05 and a tcount value of 4.041 <ttable 1.980. The results of the F test show that product prices and cultural factors simultaneously have a significant effect on people's buying interest with a significant value of 0.000 0.05 with an Fcount value of 27.957 > Ftable 3.11.
Co-Authors Ach Syafiq Fahmi Ach. Syafiq Fahmi Achmad Kafil Umam Adhar Putra Setiawan Aeko Fria Utama FR Amelia Fitri Nuraini Amirudin Amirudin Anna Marina Atik Nurul Khoiriyah Atika Triana Okta Abidin Azra Batrisia Chilvi Alnura Cut Amanda Fatma Zuhra Dimas Fitra Setiawan Elfida Naila Fauziah Nazlie Elpawati, Elpawati Evi Dwi Kartikasari Fadeyanto Prabowo Fadyla Nuraeni Faiqatul Munawarah Faiqatul Munawwarah FARIDATUL JANNAH Fasiatun Fitri Anggitasari Fitri Nur Latifah Ghina Najwa Ilmi Hafifatul Jannah Hamdani . Hardiani Kusuma, Ajeng Pramesthy Hasya Tillah Iik Timamah Imam Buchori Imaratul Ulwiyah Indrawati Indrawati Inge Maretta Intan Dwi Permatasari IRWANSYAH Jalis Syarifah Jumantoro, Tegar Raffi Putra Katia Katia Khoirina Badriyah Krissantina Eferyn Lailatul Nuraini Lanjar Rahayu M. Aria Maulana M. Athar M. Cholid Mawardi M. Yusuf Mahilda Dea Komalasari Maltufah Nuriyanti Marisa Mirzak Marista Oktaviani Maulizar Maulizar Mochamad Mochklas Moh Kelvin Mu'alimin Muhammad Alfarizi Umri Muhammad Alfin Nur Muhammad Shohibuddin Muhammad Zaki Sofwan Nada Kamila Nafisah Maulidia Chusma Chusma Nazlah Hilda Yanti Ni Made Nike Zeamita Widiyanti Nor Khafizah Nur Fitri Hidayah, Nur Fitri Nur Sholfa Adilla Nuridhatus Solehah Nursan, Muhammad Nursyidah Nursyidah Nuzulul Khair Rachmat Kriyantono Rahmi Raihan Regita Wisnu Amelinda Resmila Abd Rauf Rif’ati Dina Handayani Rika Putri Sholiha Rizki Adi Puspita Sari Rozatun Nufus Rudi Irmawanto Rusmini Rusmini Sazkia Noor Anggraini Selvi Febriani Putri Sisca Dwi Febrianti Siti Afiqah Binti Zainuddin Sitti Lailatul Hasanah Syarif Husni Syarofi, Muhammad Tika Hestiarini Utami Tsurayya Zahirah Umi Salamah Weni Kurnia Rahmawati Yetty Tri Putri, Yetty Tri Yuna Regita Cahyani Yusmika Indah Zamzami Sabiq