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All Journal JURNAL BISNIS STRATEGI Journal of Indonesian Economy and Business EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Scientific Journal of Reflection : Economic, Accounting, Management and Business Bisma: Jurnal Bisnis dan Manajemen JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Martabe : Jurnal Pengabdian Kepada Masyarakat JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ekonomi Manajemen Sistem Informasi Journal of Economics, Business, and Government Challenges Al-Kharaj: Journal of Islamic Economic and Business Ihsan: Jurnal Pengabdian Masyarakat Cakrawala Repositori Imwi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Finance Research Komunika: Jurnal Ilmu Komunikasi International Journal of Ethno-Sciences and Education Research Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of International Conference Proceedings Abdimas Indonesian Journal International Journal of Advanced Multidisciplinary Media Riset Bisnis & Manajemen Jurnal Masyarakat Madani Indonesia Apollo: Journal of Tourism and Business Priviet Social Sciences Journal International Journal of Asian Business and Management (IJABM) Abdimas Mandalika El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Journal of Social Work and Science Education Journal of Ekonomics, Finance, and Management Studies
Meirani Harsasi
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Abdimas Mandalika

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Revitalisasi Foto Produk pada Tampilan Media Sosial UMKM Fashion Nusantara di Desa Lulut Kabupaten Bogor Wiradharma, Gunawan; Prasetyo, Mario Aditya; Harsasi, Meirani; Koesanto, Stefani M. A. A.; Anam, Khaerul
Abdimas Mandalika Vol 4, No 2 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v4i2.29424

Abstract

Abstract: In today's digital era, visual appeal plays a crucial role in product marketing strategies, particularly through social media. Fashion Nusantara MSMEs in Lulut Village, Bogor Regency, face challenges in presenting attractive and professional product photos on their digital platforms. Since high-quality visuals can enhance consumer interest, brand image, and sales conversion, addressing this issue is essential. This Community Service (PkM) activity aims to improve MSME product photography skills, enabling them to create more professional and engaging product visuals. The program was implemented in three stages: (1) providing educational materials on digital marketing, basic photography techniques, and social media optimization, (2) revitalizing product photos through hands-on practice using proper lighting and composition techniques, and (3) evaluating the effectiveness of the program by assessing photo quality before and after training and gathering participant feedback. The results indicated a significant improvement in the visual presentation of MSME products on social media. With enhanced visuals, MSMEs are expected to strengthen their market competitiveness, boost sales, and establish a stronger brand presence. Additionally, this program's outputs include mass media publications and scientific articles submitted to Senmaster and the UT PkM Result Degree 2024, ensuring broader academic and practical dissemination.Abstrak: Di era digitalisasi saat ini, visual yang menarik menjadi faktor utama dalam strategi pemasaran produk, terutama melalui media sosial. UMKM Fashion Nusantara di Desa Lulut, Kabupaten Bogor, menghadapi tantangan dalam menampilkan foto produk yang menarik dan profesional di platform digital mereka. Salah satu metode paling efektif untuk menarik perhatian calon pembeli adalah melalui daya tarik visual produk. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan keterampilan fotografi produk bagi pelaku UMKM, sehingga mereka dapat menghasilkan foto produk yang lebih profesional dan menarik. Pelaksanaan kegiatan dilakukan dalam tiga tahapan utama: (1) pemberian materi edukatif dalam pemasaran digital, teknik dasar fotografi, dan optimalisasi media sosial, (2) revitalisasi foto produk dengan praktik langsung, serta (3) evaluasi keberhasilan program melalui penilaian kualitas foto produk sebelum dan sesudah pelatihan serta umpan balik dari peserta. Hasil dari kegiatan ini menunjukkan adanya perubahan dalam tampilan foto produk pada media sosial UMKM Fashion Nusantara. Dengan tampilan visual yang lebih menarik, UMKM diharapkan dapat meningkatkan daya saingnya di pasar digital, meningkatkan penjualan, serta membangun branding yang lebih kuat di mata konsumen. Selain itu, luaran dari kegiatan ini mencakup publikasi artikel di media massa dan artikel ilmiah yang akan diikutsertakan dalam Senmaster dan Gelar Hasil PkM UT Tahun 2024.
Co-Authors Ahsla Nauli Dinanti Sianipar Ami Pujiwati Ana Sriekaningsih Ana Sriekaningsih Anas, M. Azwar Andi Mulyana Andi Sylvana Andriyansah . ANDY MULYANA Anfas, Anfas Angga Pradika, Alfian Anita Maharani Anita Maharani Anita Maharani Aprihatiningrum Hidayati Arif, Nina Fapari Arthur Sitaniapessy Berlina Hidayati Br Ginting , Emmi Daru Asih Deni Rusmawati Agustin Devi Ayuni Diyas Timor Purnawan Dwi Lestari Dwi Rahmawati Dwiputra, Brayen Prastika Elisabeth Ria Viana Praningtyas Elizabeth Linggawati Elli Rahmawati Erni Ernawati Fahmy Radhi Fahmy Radhi Faridah Iriani Faridah Iriani Fatari Ginta Ginting Ginta Ginting Ginta Ginting, Ginta Hapzi Ali Hidayah, Zainur I Made Bayu Dirgantara I Made Bayu Dirgantara I WAYAN SUDIANA Irmawaty Irmawaty Isbandriyati Mutmainah Kabul Wahyu Utomo Kadir, Irma Karina Pramita Ningrum Khaerul Anam Khurniawan, Arie Wibowo Koesanto, Stefani M. A. A. Kurnia Endah Riana Kurniawati Kurniawati Laksana, Komang Agus Rudi Indra Latif, Sahraman D. Hadji M. Irfani Hendri Maesaroh, Imas Minrohayati . Moh Muzammil Moh Zubaedi Moh Zubaedi Moh. Muzamil Moh. Muzammil Muammar Rifqi Khairifath Munawir Sajali Siregar Nanang Victor Hambali Nasoha, Mohamad Nenah Sunarsih Norhamida, Hana Novita Ekasari Nugraheni, Novita Nurmanita, Tiara Sevi Nurul Qomariah Olivia Idrus Prasetyo, Mario Aditya Rahmad Purnama, Rahmad Rahmat Budiman Rangkuti, Samsiah Ratno Purnomo Riady, Yasir Riana, Kurnia Endah RINI FEBRIANTI Rini Subekti Rini Subekti Rini Yayuk Priyati, Rini Yayuk Rizqul Anis Rizqul Anis Sahnaz Ubud Samuel, Yosua Pardamean Shine Pintor Siolemba Patiro Silvanus Ilvan Somak Sri Lestari Pujiastuti Sucipto Sucipto Suseno, Bambang Dwi Sylvana, Andi Tams, Nur Fadli Wiradharma, Gunawan Yohanes Joni Pambelum Yusriani, Sri Zulfahmi