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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Teknik ITS Jurnal Sains dan Seni ITS IPTEK Journal of Proceedings Series Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Atma Jaya JURNAL SOSIAL HUMANIORA (JSH) DeReMa (Development Research of Management) Jurnal Manajemen JURISDICTIE Jurnal Hukum dan Syariah Journal of Research and Technology Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business Business and Finance Journal Jurnal Teknologi Informasi dan Terapan (J-TIT) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Applied Management and Business (JAMB) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Eduvest - Journal of Universal Studies Sewagati Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Halal Research, Policy, and Industry El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Berto Mulia Wibawa
Institut Teknologi Sepuluh Nopember
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Transformasi Digital dan Keberlanjutan Operasional Usaha Mikro dan Kecil: Studi Literatur Rifqi Soedjono, Muhammad; Wibawa, Berto Mulia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10253

Abstract

This study aims to systematically review operational and production management practices in Micro and Small Enterprises in developing countries using the Systematic Literature Review method and PRISMA guidelines. A total of 52 articles published between 2016 and 2025 were analyzed from the Scopus database. The literature synthesis identified six main themes, namely digital transformation and technology adoption, green and sustainable operations, quality management and lean production, innovation capabilities and entrepreneurial leadership, circular economy and green supply chains, as well as research challenges and gaps. The analysis results show that SME operational management practices in developing countries have moved towards more efficient, innovative, and sustainability-oriented systems. Internal factors such as digital literacy, innovation capabilities, and entrepreneurial leadership play an important role in improving production performance, while external factors such as policy support, digital infrastructure, and cross-actor collaboration are the main catalysts. This research provides theoretical and practical contributions to understanding the dynamics of digital transformation and operational sustainability of SMEs in the era of the green economy.
The Role of Gamification and Social Media Marketing on Brand Loyalty through Customer Engagement: A Case Study of Duolingo Sabrina, Shellyana Kholifatul; Wibawa, Berto Mulia
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1123

Abstract

Gamification and social media marketing strategies has become a significant trend in digital marketing, including in language learning platforms such as Duolingo. Gamification elements, such as streaks, leaderboards, and daily challenges, are integrated to enhance user motivation, while social media marketing through creative approaches on TikTok is employed to boost customer engagement. However, despite the success of these approaches in driving interactions, their effectiveness in fostering long-term brand loyalty requires further in-depth evaluation. This research aims to explore the impact of gamification and social media marketing on brand loyalty through customer engagement. Utilizing the Self-Determination Theory (SDT) framework, this research examines the relationships between variables using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method and sentiment analysis based on user data from X. Online surveys and text mining techniques are applied to collect quantitative and qualitative data, ensuring that the research outcomes reflect user perspectives holistically. The study confirms that Duolingo's gamified features and social media presence enhance customer engagement and brand loyalty. User sentiment toward gamification is largely positive, though technical issues generate criticism. Social media content is valued for entertainment but lacks educational depth. PLS-SEM analysis aligns with Self-Determination Theory, demonstrating how Duolingo satisfies users' needs for competence, autonomy, and relatedness. Future research should incorporate multi-platform data, longitudinal methods, and variables like brand experience. These findings provide actionable guidance for businesses implementing interactive digital strategies.
Emotional Pathways Between Perceived Crowding And Shopping Satisfaction: Evidence From A Creative Pop-Culture Event Rania Apsari; Berto Mulia Wibawa
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 9 No. 1 (2026): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v9i1.352

Abstract

This study investigates how perceived crowding influences shopping satisfaction through emotional responses at Comic Frontier (Comifuro), a large-scale creative event in Indonesia. This study, which was established from Stimulus-Organism-Response (S-O-R) framework, differentiates between Human Crowding and Spatial Crowding while exploring how emotional responses Pleasure and Arousal mediate these effects. Data were obtained from 112 shoppers, and the proposed model of the study was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 3. Findings indicate that Human Crowding increases both Pleasure and Arousal, whereas Spatial Crowding Decreases Pleasure but does not significantly affect Arousal. Conversely, Spatial Crowding significantly reduces Pleasure but does not affect Arousal. Both human and spatial crowding have indirect positive effects on satisfaction through pleasure. However, arousal showed weaker and inconsistent mediating effects, suggesting that high stimulation does not necessarily increase satisfaction in crowded environments. The analysis revealed full mediation by emotions, emphasizing that emotions serve as the primary pathway linking environmental perception and satisfaction. This study highlights that event success relies on managing physical space to enhance comfort while leveraging the energy of social density. The results provide theoretical support for the S-O-R model in specialized event settings and offer organizers actionable insights for managing high-density environments.
A Bibliometric Analysis of Current Trend on Research for Design and Furniture Indusry in The Perspective of Business Strategy Alidha Nurhalima; Mahendra Wardhana; Berto Mulia Wibawa
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.49968

Abstract

This study aims to explore current trends and emerging patterns in the design and furniture industry, focusing on business strategy. Specifically, it seeks to analyze aspects such as sustainability, innovation, and consumer-centric strategies, highlighting how these factors influence industry resilience and adaptability. A comprehensive bibliometric analysis is conducted using the Biblioshiny program on Rstudio. This method provides insights into the evolving landscape of the design and furniture industry through an examination of relevant literature and research patterns. The analysis reveals a strong emphasis on sustainability, innovation, and consumer-oriented strategies within the design and furniture industry. Key strategies include adapting interior designs, implementing green marketing practices, and utilizing digital technologies. These approaches enable the industry to address changing market demands. However, integrating business strategies also poses challenges such as resource limitations and sustainability issues. This study contributes to the theoretical understanding of business strategy in the design and furniture industry by identifying critical research trends and gaps. It highlights the importance of sustainability and consumer-centered approaches, providing a foundation for future research on the impact of these strategies on industry practices. Findings suggest practical implications for industry stakeholders, including the need for sustainable practices, consumer-centric strategies, and technological adoption. Policymakers and practitioners can use this knowledge to foster industry resilience and support sustainable growth in the design and furniture sector. The study is limited to a bibliometric analysis, which provides an overview of existing literature without empirical validation. 
Investigasi Perilaku Compulsive Buying Berdasarkan Pembayaran NonTunai, Lingkungan Sosial, dan Kondisi Keuangan Berto Mulia Wibawa; Malvin Piero; Ribka Anintha Miyagi
Jurnal Sosial Humaniora Vol 13 No 1 (2020)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v13i1.4926

Abstract

The behavior of people living in Surabaya is different from people from othercities, including the shopping behavior of the students in Surabaya. Students inSurabaya have more temptation to behave negatively in shopping. Itencourages the occurrence of irregularities in shopping. Such action isclassified as compulsive buying. Compulsive buying is a spending behaviorbased on a strong desire that makes people lose consciousness and can notcontrol themself. This study aims to analyze the effect of sales promotion,cashless payment, social environment, and financial condition on compulsivebuying on university students in Surabaya. The method used is descriptiveanalysis with multiple cross-sectional designs. Data were analyzed withStructural Equation Modeling. The result of this research showed that salespromotion, cashless payment, and financial condition variables have a positiveeffect on compulsive behavior on university students in Surabaya.
MSMEs Focus on Instagram Account Quality: Key Factors to Prioritize in Instagram Posting Berto Mulia Wibawa; Ninditya Nareswari
Jurnal Sosial Humaniora 2019: Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i01.5761

Abstract

Nowadays, most of MSMEs have a quite good understanding of social mediaand how it works for their business. In Indonesia, Instagram is one of the bestpowerful tools to introduce and market their product instantly. However,social commerce face problems especially in customer trust. It is suspectedcustomers are doubt to the key factors of social media online shop, i.e.:reputation, transaction, communication, safety, information quality,economic feasibility, and word-of-mouth referrals. The purpose of this studyis to test a framework of Instagram account quality model and its impact onMSMEs social media marketing strategy. An online-based questionnaire wasadministered to 271 MSMEs. Furthermore, structural equation modelingwas used to analyze the data. Findings indicated that there are significanteffects of information quality, reputation, safety, communication, andeconomic feasibility on the Instagram account quality construct. Thepractical implications that need to be emphasized on MSMEs is the need todevelop their information quality on Instagram. It is important because it isthe most significant factor towards Instagram account quality in online storeperception. A focus on improving information quality will also help MSMEsto communicate and promote their post to reach more audience andinteraction with potential consumers.
FAKTOR PENENTU EKUITAS MEREK DAN EFEKTIVITAS BRANDING DIGITAL PADA APLIKASI MOBILE BANK Rizky Try Rachma Dani; Berto Mulia Wibawa
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nj94kn82

Abstract

Pesatnya digitalisasi dalam industri perbankan mendorong bank-bank milik negara (Bank BUMN) di Indonesia untuk berinovasi melalui pengembangan aplikasi mobile banking sebagai wajah utama layanan digital mereka. Aplikasi seperti Livin’ by Mandiri, BRImo, Wondr, Bale, dan Byond tidak hanya berfungsi sebagai sarana transaksi, tetapi juga sebagai representasi brand di era persaingan digital yang semakin kompetitif. Penelitian ini selaras dengan upaya dalam pencapaian Sustainable Development Goals (SDGs). Dengan meningkatkan kualitas layanan digital yang inklusif, adaptif, dan berorientasi pada kebutuhan pengguna, Bank BUMN ikut berperan dalam memperkuat sistem keuangan digital nasional yang tangguh, inovatif, dan mampu bersaing secara global. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi pembentukan brand equity pada aplikasi mobile banking milik Bank BUMN, mengevaluasi efektivitas strategi branding yang dijalankan, serta merumuskan strategi yang tepat untuk meningkatkan brand equity dan loyalitas pengguna. Studi ini difokuskan pada pengguna aktif aplikasi dari lima Bank BUMN di Indonesia dalam rentang usia produktif 18 - 55 tahun. Penelitian ini menggunakan pendekatan kuantitatif dengan penggunaan instrumen berupa angket, serta analisis data yang dilakukan secara statistik. Hasil penelitian menunjukkan bahwa brand awareness, brand associations, perceived quality, dan brand loyalty berpengaruh signifikan terhadap brand equity (p-value < 0,05). Selanjutnya, brand equity juga terbukti berpengaruh signifikan terhadap efektivitas branding (p-value 0,000 < 0,05). Secara keseluruhan, penelitian ini menegaskan bahwa brand equity menjadi fondasdi penting yang memperkuat efektivitas branding, dan pada akhirnya meningkatkan loyalitas pengguna aplikasi mobile banking Bank BUMN.
Analyzing the Challenges, Options, and Implementation Strategies for Halal Supply Chain Management in Indonesian Cosmetics Sector Companies: A Literature Analysis Dewie Saktia Ardiantono; Pertiwi; Mushonnifun Faiz Sugihartanto; Berto Mulia Wibawa
Journal of Halal Research, Policy, and Industry Vol. 1 No. 1 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i1.3433

Abstract

The halal industry's prospects are improving year after year, mirroring the growth of the Muslim population, which is increasing year after year. The halalness of a product is a must for consumers, particularly Muslim consumers. Beginning with food and beverages, fashion, tourism, medicines, cosmetics, media, and so on. The halal cosmetics industry is one of the halal industries that is currently developing. The cosmetics industry is also expanding in Indonesia, and it is now one of the industrial sectors the government focuses on. This is demonstrated by the cosmetic industry being designated as a mainstay sector by the Ministry of Industry of the Republic of Indonesia in the 2015-2035 National Industrial Development Master Plan (RIPN). However, the government's role in developing infrastructure and facilities to implement Halal Supply Chain Management, such as in the cosmetics sector, remains limited. This research aims to identify the barriers to implementing Halal Supply Chain Management in Indonesian cosmetics companies. This study employs a qualitative approach in conjunction with a literature review method. Process, packaging, warehousing, transportation, fundamentals, policy, and technology are all barriers to Halal Supply Chain Management in the Halal Cosmetics sector. While the solution is being developed, warehousing, transportation, fundamentals, and technology are being implemented. Finally, strategy can be found in transportation, fundamentals, and technology.
DO INDIVIDUAL CHARACTERISTICS IMPACT WILLINGNESS TO PAY FOR HALAL FOOD? Berto Mulia Wibawa; Geodita Woro Bramanti; Chelsia Pranindyasari
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i2.3748

Abstract

Eating halal foods is considered an essential part of Islamic practice, as it is compulsory to be a way to maintain physical and spiritual purity. In addition, Muslims are encouraged to consume halal foods as they are believed to benefit their overall well-being and help them maintain a healthy and balanced diet. This study aims to determine the effect of religiosity, religious commitment, and subjective norms on the willingness to pay for halal food. Equipped with purposive random sampling techniques, an online survey with 150 respondents was used to collect the data. The data obtained were then analyzed using Partial Least Square (PLS). This study's findings demonstrate a significant positive influence between religiosity, subjective norms, and religious commitment on willingness to pay for halal food.
Predicting Pilgrimage Tourism Intention through the Theory of Planned Behavior: Evidence from Wali Lima, Indonesia Berto Mulia Wibawa; Nurbaeti Nurbaeti
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8419

Abstract

This study examines the influence of attitude, subjective norms, and perceived behavioral control (PBC) on tourists’ intention to visit Wali Lima religious tourism destinations in Indonesia using the Theory of Planned Behavior (TPB) framework. A quantitative research design was employed, and data were collected through a structured questionnaire from 200 respondents who had visited or intended to visit Wali Lima. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The measurement model evaluation confirmed adequate reliability and validity, with all outer loadings exceeding 0.70, composite reliability values above 0.70, and average variance extracted (AVE) greater than 0.50 for all constructs. The structural model demonstrated strong explanatory power, with the three independent variables explaining 65.2% of the variance in intention to visit (R² = 0.652). Hypothesis testing revealed that attitude (β = 0.372, p < 0.001), perceived behavioral control (β = 0.334, p < 0.001), and subjective norms (β = 0.298, p < 0.001) all had significant positive effects on visit intention. These findings highlight the importance of psychological evaluations, social influence, and perceived travel feasibility in shaping pilgrimage tourism behavior. The study extends the application of TPB within the religious tourism context and offers practical insights for destination managers in designing strategies to strengthen tourists’ attitudes, leverage community support, and reduce visit barriers to enhance pilgrimage participation.
Co-Authors Aang Kunaifi Abriant, Sharda Achmad Muklason Ade Ana Pratiwi Adhyra Widyanti Adi Suryani Adi Suryani, Adi Adisya Resti Rahmadanti Ahmad Muklason Akhmad Muklason Akhmad ‘Izzul ‘Arobi Alidha Nurhalima Alyaa Zalfaa Komara Putri Anandita Ade Putra Anandita Ade Putri Anandita Ade Putri Andi Hafsah Andi Hakim Anindya Hayu Widyadhini Anna Maria Tri Anggraini Annisa Deaneke Prabowo Putri Azalia Putri Cahyaning Rahmani Azizah Yulia Safitri Azmil Chusnaini Bahalwan Apriyansyah Baihaqi, Imam Bella Harum Ashari Bhawika, Gita Widi Bramanti, Geodita Woro Bramantya Yoga Widyaswara Chelsia Pranindyasari Claresta Dwi Pranindya Dendy Ramadhan Dendy Ramadhan Dendy Ramadhan Devia Virena Dewie Saktia Ardiantono Dewie Saktia Ardiantono Dewie Saktia Ardiantoro Endarko Endarko Fakhri Anggara Fakhri Anggara Faras Pramesti Gaby Olivia Djaswadi Geodita Woro Bramanti Gita Widi Bhawika Gondo Irawan Gondo Irawan, Gondo Grisna Anggadwita Hakim, Muhammad Saiful Handiwibowo, Gogor Arif Heni Agustina Ibnu Fadil Maddarangan Iwan Vanany Janti Gunawan Karya, Denis Fidita Kevin Rezananta Purnomo Krisnayanti Aditasari Kunaifi, Aang Mahendra Wardhana, Mahendra Malvin Piero Malvin Piero Mardhotillah, Rachma Rizqina Mathias Rainaldo Mathias Rainaldo Maydawati Fidellia Gunawan Meutia Fatha Aulia Moch. Afif Muhggni Labib Mohamad Yusak Anshori Muhammad Fadel Yulian Maulido Muhammad Fadillah Aryanto Muhammad Fadillah Aryanto, Muhammad Fadillah Muhammad Hafizh Prayogo Muhammad Rafli Muhammad Ridho Ar-Robi Mushonnifun Faiz Sugihartanto Nabila Sarita Putri Nareswari, Ninditya Ni Putu Cista Deviutami Sukma Ninditya Nareswari Ninditya Nareswari Nisrina Arieza Rahmadita Nofia Ulfah Ramadhani Noriko Agnita Masroeri Nugroho Priyo Negoro Nurbaeti Nurbaeti Nuzulfah V Pertiwi Puti Sinansari Rachma Rizqina Mardhotillah Rahma, Rais Akbar Rahmawati, Deti Rahmawati, Deti Rania Apsari Raudina Salma Resi Octovianisa Resi Octovianisa Putri Ribka Anintha Miyagi Ribka Anintha Miyagi Rifqi Soedjono, Muhammad Rizky Try Rachma Dani Sabirin, Ahmad Sabrina, Shellyana Kholifatul Salasatri Rafaa Dinni Satria Fadil Persada Satria Fadil Persada Sa’adah, Silviana Khalilatus Siska Lusia Putri Siti Zahrok Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso, Soedarso Sri Yayu Ninglasari Syarief Nur Husin Syarifa Hanoum Syarifa Hanoum Tarmizi Ihza Tri Deviasari Wulan Yani Rahmawati Yani Rahmawati Ywang Nara Pragnya