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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Teknik ITS Jurnal Sains dan Seni ITS IPTEK Journal of Proceedings Series Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Atma Jaya JURNAL SOSIAL HUMANIORA (JSH) DeReMa (Development Research of Management) Jurnal Manajemen JURISDICTIE Jurnal Hukum dan Syariah Journal of Research and Technology Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Social Science and Business Business and Finance Journal Jurnal Teknologi Informasi dan Terapan (J-TIT) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Applied Management and Business (JAMB) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Sewagati Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Halal Research, Policy, and Industry El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Berto Mulia Wibawa
Institut Teknologi Sepuluh Nopember
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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ENSURING JUSTICE AND UTILITY: Addressing Alleged Monopolistic Practices in Ibu Kota Nusantara Anggraini, Anna Maria Tri; Sabirin, Ahmad; Abriant, Sharda; Rahma, Rais Akbar; Wibawa, Berto Mulia
Jurisdictie: Jurnal Hukum dan Syariah Vol 15, No 2 (2024): Jurisdictie
Publisher : Fakultas Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/j.v15i2.28765

Abstract

This paper investigates the potential implications of establishing PT Karya Logistik Nusantara regarding Indonesia's antimonopoly law, particularly concerning the production and distribution of concrete for construction in Ibu Kota Nusantara (IKN). PT Karya Logistik Nusantara is a joint venture adhering to the procedures for forming a Limited Liability Company (LLC). As an LLC, it does not qualify as a State-Owned Enterprise (SOE). Utilizing a normative legal research method, this study highlights critical findings regarding the establishment of a Special Purpose Vehicle (SPV) for concrete production and logistics services in the new capital. There are concerns that this arrangement may violate trust provisions, mainly due to the merger of six construction State-Owned Enterprises (SOEs), which raises the possibility of monopolistic practices. Such practices could hinder competition by creating barriers to entry for other businesses, as the merged entities control approximately 60% of the market share for concrete in Ibu Kota Nusantara (IKN). In conclusion, the study emphasizes the need to scrutinize these developments to ensure compliance with competition law and promote a fair market environment. Recommendations for further research and regulatory oversight are also suggested to mitigate potential monopolistic behaviors.Artikel ini menyelidiki implikasi potensial dari pendirian PT Karya Logistik Nusantara dalam kaitannya dengan UU Antimonopoli Indonesia, khususnya mengenai produksi dan distribusi beton untuk konstruksi di Ibu Kota Nusantara. PT Karya Logistik Nusantara adalah perusahaan patungan yang telah mematuhi prosedur yang diperlukan untuk membentuk Perseroan Terbatas (LLC). Sebagai LLC, itu tidak memenuhi syarat sebagai Badan Usaha Milik Negara (BUMN). Memanfaatkan metode penelitian hukum normatif, penelitian ini menyoroti temuan penting mengenai pembentukan Special Purpose Vehicle (SPV) untuk layanan produksi dan logistik beton di ibu kota baru. Ada kekhawatiran bahwa pengaturan ini dapat melanggar ketentuan kepercayaan, terutama karena penggabungan enam BUMN konstruksi, yang meningkatkan kemungkinan praktik monopoli. Praktik semacam itu dapat menghambat persaingan dengan menciptakan hambatan masuk bagi bisnis lain, karena entitas yang digabungkan menguasai sekitar 60% pangsa pasar beton di Ibu Kota Nusantara. Kesimpulannya, studi ini menekankan perlunya pengawasan yang cermat terhadap perkembangan ini untuk memastikan kepatuhan terhadap hukum persaingan dan untuk mempromosikan lingkungan pasar yang adil. Rekomendasi untuk penelitian lebih lanjut dan pengawasan peraturan juga disarankan untuk mengurangi potensi perilaku monopoli.
Optimalisasi Penggunaan Digital Marketing Sebagai Strategi Pemasaran Yayasan Al Islah Surabaya Rachma Rizqina Mardhotillah; Mohamad Yusak Anshori; Heni Agustina; Tri Deviasari Wulan; Muhammad Rafli; Akhmad ‘Izzul ‘Arobi; Berto Mulia Wibawa
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 4 No. 1 (2024): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : Memaksimalkan Potensi
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v4i1.1363

Abstract

Kegiatan pengabdian masyarakat dengan judul "Optimalisasi Penggunaan Digital Marketing Sebagai Strategi Pemasaran Yayasan Al Islah Surabaya" dilaksanakan pada di Yayasan Al Islah Surabaya dan dihadiri oleh 20 peserta. Latar belakang kegiatan ini adalah kebutuhan Yayasan Al Islah untuk meningkatkan visibilitas dan menarik lebih banyak dukungan melalui strategi pemasaran yang efektif, terutama di era digital saat ini. Digital marketing dianggap sebagai solusi yang relevan dan memiliki potensi besar untuk diimplementasikan dalam meningkatkan kinerja pemasaran yayasan. Tujuan utama dari kegiatan ini adalah untuk meningkatkan pemahaman pengurus dan anggota yayasan tentang konsep dan teknik digital marketing serta memberikan keterampilan praktis dalam penggunaan berbagai alat dan platform digital marketing. Kegiatan ini mencakup sesi-sesi yang membahas berbagai aspek digital marketing, seperti SEO (Search Engine Optimization), content marketing, dan penggunaan media sosial sebagai alat pemasaran. Para peserta diberikan materi yang komprehensif dan kesempatan untuk mempraktekkan langsung strategi-strategi yang telah dipelajari. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman yang signifikan di antara peserta, dengan rata-rata peningkatan skor pre-test dan post-test sebesar 35%. Meskipun terdapat beberapa kendala teknis dan logistik, acara ini berhasil mencapai tujuannya. Peserta memberikan umpan balik positif, menunjukkan kepuasan terhadap materi yang disampaikan dan berharap dapat mengikuti kegiatan serupa di masa mendatang. Secara keseluruhan, kegiatan pengabdian masyarakat ini berhasil memberikan manfaat yang besar bagi Yayasan Al Islah Surabaya. Beberapa saran untuk perbaikan di masa mendatang termasuk penjadwalan yang lebih fleksibel, peningkatan infrastruktur teknis, peningkatan interaksi peserta, penyederhanaan dan penstrukturan materi, persiapan logistik yang lebih matang, evaluasi berkelanjutan, dan pendampingan pasca-kegiatan. Implementasi saran-saran tersebut diharapkan dapat membuat kegiatan serupa berjalan lebih lancar dan memberikan hasil yang lebih optimal.
EXPLORING THE KEY FACTORS INFLUENCING YOUNG CONSUMERS' PURCHASING DECISIONS OF HALAL PRODUCTS IN EAST JAVA Wibawa, Berto Mulia; Mardhotillah, Rachma Rizqina; Widyananda, Cepryana Sathalica
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6671

Abstract

This research explores the key factors influencing young consumers' purchasing decisions of halal products in East Java, with a focus on Generation Z. In an increasingly digital and globally connected world, young consumers are more aware of halal principles and how they align with religious, ethical, and social values. The study investigates how various factors—such as attitude toward halal, trust in halal certification, and the role of digital marketing—impact purchasing decisions. Using a quantitative approach, data was collected through surveys distributed to Gen Z consumers in East Java. The results reveal that attitude toward halal is a significant predictor of purchasing behavior, with trust in halal certification further strengthening the decision-making process. Additionally, digital marketing efforts play a crucial role in shaping consumer awareness and confidence in halal products. This study concludes that a combination of religious adherence, trust, and effective digital engagement strategies strongly influences the purchasing decisions of young consumers in East Java. The findings provide valuable insights for marketers and businesses aiming to target the growing halal market among younger demographics.
The Role of Product Quality, Price, and Menu Variety in Enhancing Customer Satisfaction at a Local Café Sa’adah, Silviana Khalilatus; Wibawa, Berto Mulia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.56394

Abstract

This study aims to determine whether there is an influence of product quality, price, and menu diversity on consumer satisfaction at Cafe REP Sidoarjo. In this study using independent variables, namely product quality (X1), price (X2), and menu diversity (X3) and dependent variables, namely menu diversity (Y). The population in this study is consumers who visit Cafe REP Sidoarjo. Determination of samples in this study using Accidental Sampling technique with a total sample of 120 respondents. Data collection techniques using questionnaires, after which they were analyzed using multiple linear regression analysis testing. From the results of the analysis conducted partially on the t test, it can be concluded that the product quality variable has a significant influence on consumer satisfaction at Cafe REP Sidoarjo. Price variables have a significant influence on consumer satisfaction at Cafe REP Sidoarjo. The variable of menu diversity has a significant influence on consumer satisfaction at Cafe REP Sidoarjo. In F-Test, it can be concluded that the three variables simultaneously affect customer satisfaction at Cafe REP Sidoarjo.
A Bibliometric Analysis of Current Trend on Research for Design and Furniture Indusry in The Perspective of Business Strategy Nurhalima, Alidha; Wardhana, Mahendra; Wibawa, Berto Mulia
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.49968

Abstract

This study aims to explore current trends and emerging patterns in the design and furniture industry, focusing on business strategy. Specifically, it seeks to analyze aspects such as sustainability, innovation, and consumer-centric strategies, highlighting how these factors influence industry resilience and adaptability. A comprehensive bibliometric analysis is conducted using the Biblioshiny program on Rstudio. This method provides insights into the evolving landscape of the design and furniture industry through an examination of relevant literature and research patterns. The analysis reveals a strong emphasis on sustainability, innovation, and consumer-oriented strategies within the design and furniture industry. Key strategies include adapting interior designs, implementing green marketing practices, and utilizing digital technologies. These approaches enable the industry to address changing market demands. However, integrating business strategies also poses challenges such as resource limitations and sustainability issues. This study contributes to the theoretical understanding of business strategy in the design and furniture industry by identifying critical research trends and gaps. It highlights the importance of sustainability and consumer-centered approaches, providing a foundation for future research on the impact of these strategies on industry practices. Findings suggest practical implications for industry stakeholders, including the need for sustainable practices, consumer-centric strategies, and technological adoption. Policymakers and practitioners can use this knowledge to foster industry resilience and support sustainable growth in the design and furniture sector. The study is limited to a bibliometric analysis, which provides an overview of existing literature without empirical validation. 
E-Service Quality Factors and Customer Satisfaction in Shopee’s E-Commerce Platform Mardhotillah, Rachma Rizqina; Wibawa, Berto Mulia
Journal of Applied Management and Business Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v6i1.1050

Abstract

The rapid growth of e-commerce has intensified competition among platforms in providing the best services to customers. Shopee, one of the largest e-commerce platforms in Southeast Asia, faces challenges in maintaining e-service quality that enhances customer satisfaction. This study aims to analyze the influence of security, reliability, and responsiveness on e-service quality, as well as its impact on customer satisfaction in Shopee's e-commerce platform. This research employs a quantitative approach with purposive random sampling, involving 150 Shopee users as respondents. The data collected were analyzed using structural equation modeling-partial least squares (SEM-PLS). The results indicate that security, reliability, and responsiveness have a positive and significant impact on e-service quality. Furthermore, e-service quality positively and significantly influences customer satisfaction. These findings suggest that transaction security, system reliability, and customer service responsiveness are key factors in building high-quality e-commerce services. Therefore, Shopee must continuously improve its security system, maintain platform stability, and enhance customer service responsiveness to increase customer satisfaction and loyalty.
Managerial Ability and ESG Performance: A Panel Data Analysis of Non-Financial Companies on The Indonesia Stock Exchange (2018-2021) Bramanti, Geodita Woro; Hakim, Andi; Ninglasari, Sri Yayu; Wibawa, Berto Mulia; Nareswari, Ninditya; Kunaifi, Aang; Handiwibowo, Gogor Arif
Journal of Research and Technology Vol. 10 No. 1 (2024): JRT Volume 10 No 1 Juni 2024
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v10i1.1373

Abstract

The rising implementation of Environmental, Social, & Governance (ESG) practices by companies indicates a growing commitment to responsible operations. The surge in assets allocated to ESG-focused ETFs is evident, as global investments have grown to $391 billion by 2021, a substantial increase from a mere $5 billion in 2006. Furthermore, Indonesia has witnessed a substantial surge in the number of investors who are actively engaged with companies that comply with ESG criteria. The efficacy of implementing ESG practices is intricately linked to the proficiency and expertise of managers, particularly in their decision-making and disclosure strategies. This study employed panel data regression methods to examine data from 825 non-financial companies that were publicly traded on the Indonesia Stock Exchange between 2018 and 2021. The insights were acquired utilizing the Fixed Effect Model methodology. The results indicate that the proficiency of managers does not exert a noteworthy influence on the ESG performance of companies that prioritize short-term financial benefits and exhibit limited understanding of ESG concerns, especially in sectors other than energy. Hence, it is imperative to foster effective leadership to steer companies towards holistic and sustainable strategies that transcend immediate gains, while prioritizing enduring impact and societal responsibility.
Transformasi Digital dan Keberlanjutan Operasional Usaha Mikro dan Kecil: Studi Literatur Rifqi Soedjono, Muhammad; Wibawa, Berto Mulia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10253

Abstract

This study aims to systematically review operational and production management practices in Micro and Small Enterprises in developing countries using the Systematic Literature Review method and PRISMA guidelines. A total of 52 articles published between 2016 and 2025 were analyzed from the Scopus database. The literature synthesis identified six main themes, namely digital transformation and technology adoption, green and sustainable operations, quality management and lean production, innovation capabilities and entrepreneurial leadership, circular economy and green supply chains, as well as research challenges and gaps. The analysis results show that SME operational management practices in developing countries have moved towards more efficient, innovative, and sustainability-oriented systems. Internal factors such as digital literacy, innovation capabilities, and entrepreneurial leadership play an important role in improving production performance, while external factors such as policy support, digital infrastructure, and cross-actor collaboration are the main catalysts. This research provides theoretical and practical contributions to understanding the dynamics of digital transformation and operational sustainability of SMEs in the era of the green economy.
Predicting Pilgrimage Tourism Intention through the Theory of Planned Behavior: Evidence from Wali Lima, Indonesia Wibawa, Berto Mulia; Nurbaeti, Nurbaeti
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8419

Abstract

This study examines the influence of attitude, subjective norms, and perceived behavioral control (PBC) on tourists’ intention to visit Wali Lima religious tourism destinations in Indonesia using the Theory of Planned Behavior (TPB) framework. A quantitative research design was employed, and data were collected through a structured questionnaire from 200 respondents who had visited or intended to visit Wali Lima. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The measurement model evaluation confirmed adequate reliability and validity, with all outer loadings exceeding 0.70, composite reliability values above 0.70, and average variance extracted (AVE) greater than 0.50 for all constructs. The structural model demonstrated strong explanatory power, with the three independent variables explaining 65.2% of the variance in intention to visit (R² = 0.652). Hypothesis testing revealed that attitude (β = 0.372, p < 0.001), perceived behavioral control (β = 0.334, p < 0.001), and subjective norms (β = 0.298, p < 0.001) all had significant positive effects on visit intention. These findings highlight the importance of psychological evaluations, social influence, and perceived travel feasibility in shaping pilgrimage tourism behavior. The study extends the application of TPB within the religious tourism context and offers practical insights for destination managers in designing strategies to strengthen tourists’ attitudes, leverage community support, and reduce visit barriers to enhance pilgrimage participation.
The Role of Gamification and Social Media Marketing on Brand Loyalty through Customer Engagement: A Case Study of Duolingo Sabrina, Shellyana Kholifatul; Wibawa, Berto Mulia
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1123

Abstract

Gamification and social media marketing strategies has become a significant trend in digital marketing, including in language learning platforms such as Duolingo. Gamification elements, such as streaks, leaderboards, and daily challenges, are integrated to enhance user motivation, while social media marketing through creative approaches on TikTok is employed to boost customer engagement. However, despite the success of these approaches in driving interactions, their effectiveness in fostering long-term brand loyalty requires further in-depth evaluation. This research aims to explore the impact of gamification and social media marketing on brand loyalty through customer engagement. Utilizing the Self-Determination Theory (SDT) framework, this research examines the relationships between variables using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method and sentiment analysis based on user data from X. Online surveys and text mining techniques are applied to collect quantitative and qualitative data, ensuring that the research outcomes reflect user perspectives holistically. The study confirms that Duolingo's gamified features and social media presence enhance customer engagement and brand loyalty. User sentiment toward gamification is largely positive, though technical issues generate criticism. Social media content is valued for entertainment but lacks educational depth. PLS-SEM analysis aligns with Self-Determination Theory, demonstrating how Duolingo satisfies users' needs for competence, autonomy, and relatedness. Future research should incorporate multi-platform data, longitudinal methods, and variables like brand experience. These findings provide actionable guidance for businesses implementing interactive digital strategies.
Co-Authors Aang Kunaifi Abriant, Sharda Achmad Muklason Ade Ana Pratiwi Adhyra Widyanti Adi Suryani Adi Suryani, Adi Adisya Resti Rahmadanti Ahmad Muklason Akhmad Muklason Akhmad ‘Izzul ‘Arobi Alyaa Zalfaa Komara Putri Anandita Ade Putra Anandita Ade Putri Anandita Ade Putri Andi Hafsah Andi Hakim Anindya Hayu Widyadhini Anna Maria Tri Anggraini Annisa Deaneke Prabowo Putri Ardiantono, Dewie Saktia Asy-Syafi'iy, Muhammad Faqih Azalia Putri Cahyaning Rahmani Azizah Yulia Safitri Azmil Chusnaini Bahalwan Apriyansyah Baihaqi, Imam Bella Harum Ashari Bhawika, Gita Widi Bramanti, Geodita Woro Bramantya Yoga Widyaswara Claresta Dwi Pranindya Dani, Rizky Try Rachma Dendy Ramadhan Dendy Ramadhan Dendy Ramadhan Devia Virena Dewie Saktia Ardiantono Dewie Saktia Ardiantono Dewie Saktia Ardiantoro Endarko Endarko Fakhri Anggara Fakhri Anggara Faras Pramesti Gaby Olivia Djaswadi Geodita Woro Bramanti Gita Widi Bhawika Gondo Irawan Gondo Irawan, Gondo Grisna Anggadwita Gultom, Liza Khairunnisa Hakim, Muhammad Saiful Handiwibowo, Gogor Arif Heni Agustina Ibnu Fadil Maddarangan Iwan Vanany Janti Gunawan Karya, Denis Fidita Kevin Rezananta Purnomo Krisnayanti Aditasari Kunaifi, Aang Mahendra Wardhana, Mahendra Malvin Piero Malvin Piero Mardhotillah, Rachma Rizqina Mathias Rainaldo Mathias Rainaldo Maydawati Fidellia Gunawan Meutia Fatha Aulia Moch. Afif Muhggni Labib Mohamad Yusak Anshori Muhammad Fadel Yulian Maulido Muhammad Fadillah Aryanto Muhammad Fadillah Aryanto, Muhammad Fadillah Muhammad Hafizh Prayogo Muhammad Rafli Muhammad Ridho Ar-Robi Mutmainah, Salsabila Au'maylia Nabila Sarita Putri Nareswari, Ninditya Ni Putu Cista Deviutami Sukma Ninditya Nareswari Ninditya Nareswari Nisrina Arieza Rahmadita Noer, Lissa Rosdiana Nofia Ulfah Ramadhani Noriko Agnita Masroeri Nugroho Priyo Negoro Nurbaeti Nurbaeti Nurhalima, Alidha Nuzulfah V Pertiwi Pranindyasari, Chelsia Puti Sinansari Rachma Rizqina Mardhotillah Rahma, Rais Akbar Rahmawati, Deti Rahmawati, Deti Raudina Salma Resi Octovianisa Resi Octovianisa Putri Ribka Anintha Miyagi Ribka Anintha Miyagi Rifqi Soedjono, Muhammad Rizki Amalia Elfita Rizqina Mardhotillah, Rachma Rofifah, Jihan Sabirin, Ahmad Sabrina, Shellyana Kholifatul Safira, Anya Saiful Hakim, Muhammad Salasatri Rafaa Dinni Satria Fadil Persada Satria Fadil Persada Sa’adah, Silviana Khalilatus Siska Lusia Putri Siti Zahrok Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso, Soedarso Sri Yayu Ninglasari Sugihartanto, Mushonnifun Faiz Syarief Nur Husin Syarifa Hanoum Syarifa Hanoum Tarmizi Ihza Tri Deviasari Wulan Widyananda, Cepryana Sathalica Yani Rahmawati Yani Rahmawati Ywang Nara Pragnya