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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Teknik ITS Jurnal Sains dan Seni ITS IPTEK Journal of Proceedings Series Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Atma Jaya JURNAL SOSIAL HUMANIORA (JSH) DeReMa (Development Research of Management) Jurnal Manajemen JURISDICTIE Jurnal Hukum dan Syariah Journal of Research and Technology Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Social Science and Business Business and Finance Journal Jurnal Teknologi Informasi dan Terapan (J-TIT) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Applied Management and Business (JAMB) Jurnal Manajemen Journal of Social Research Jurnal Manajemen dan Kewirausahaan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Sewagati Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Halal Research, Policy, and Industry El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Berto Mulia Wibawa

Institut Teknologi Sepuluh Nopember

Author-ID : 2780252

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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OPTIMALISASI STRATEGI PEMASARAN LEMBAGA BIMBINGAN BELAJAR BAHASA INGGRIS MENGGUNAKAN METODE EDUCATION SERVICE QUALITY Berto Mulia Wibawa; Muhammad Fadillah Aryanto
Jurnal Manajemen Vol 13 No 1 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

The importance of the needs of excellent English Language competence in this globalization era makes people always look for credible english course institutions which provide excellent quality of service that will lead to excellent rate of customer satisfaction. Education service quality is a modification of service quality model which related to service industry in the field of education, including english course institution. This research aims to analyze the influence of education service quality to the customer satisfaction and loyalty. Methods of this research used descriptive analysis, confirmatory factor analysis, and regression analysis. The result of this research showed that from the three latent variables of education service quality (requisite, acceptable, and functional), only requisite and functional which are known to have positive significant influence to the customer satisfaction. Furthermore, customer satisfaction is significantly influenced to the customer loyalty.

Investigasi Perilaku Compulsive Buying Berdasarkan Pembayaran Non-Tunai, Lingkungan Sosial, dan Kondisi Keuangan Berto Mulia Wibawa; Malvin Piero; Ribka Anintha Miyagi
JURNAL SOSIAL HUMANIORA (JSH) Vol 13, No 1 (2020)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v13i1.4926

The behavior of people living in Surabaya is different from people from other cities, including the shopping behavior of the students in Surabaya. Students in Surabaya have more temptation to behave negatively in shopping. It encourages the occurrence of irregularities in shopping. Such action is classified as compulsive buying. Compulsive buying is a spending behavior based on a strong desire that makes people lose consciousness and can not control themself. This study aims to analyze the effect of sales promotion, cashless payment, social environment, and financial condition on compulsive buying on university students in Surabaya. The method used is descriptive analysis with multiple cross-sectional designs. Data were analyzed with Structural Equation Modeling. The result of this research showed that sales promotion, cashless payment, and financial condition variables have a positive effect on compulsive behavior on university students in Surabaya

Analisis Model Struktural Faktor-Faktor Pembentuk Fashion-Oriented Impulse Buying Produk Ritel Fashion Berdasarkan Sudut Pandang Konsumen Usia Remaja [Structural Model Analysis of Fashion-Oriented Impulse Buying of Retail Products Based on the Teenage Customer's Perspective] Berto Mulia Wibawa; Geodita Woro Bramanti
DeReMa (Development Research of Management): Jurnal Manajemen Vol 13, No 1 (2018): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v13i1.790

The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing. Unplanned purchases (or impulse buying) is an act of purchase made by consumers who previously had no plans to buy the product. This study examines how fashion involvement influences positive emotion, hedonic consumption tendency, and fashion-oriented impulse buying at the retail fashion at Galaxy Mall Surabaya. The method of this study is using conclusive descriptive design with a multiple cross-sectional and judgmental sampling type. The distribution of questionnaires was done by direct survey to 188 customers of Zara, Pull & Bear and Stradivarius aged 15-21 who made purchases in one of those three stores in the last 1 month. The results of this study showed that fashion involvement has a positive effect on positive emotion, hedonic consumption tendency, and fashion-oriented impulse buying. A hedonic consumption tendency has a positive effect on positive emotions and fashion-oriented impulse buying. Other findings show that positive emotions have no influence towards fashion-oriented impulse buying. The results also recommended that retail mix strategy can be applied by Zara, Pull & Bear and Stradivarius to maximize retail revenue from potential customers by using the advantage of impulse buying behavior.Bahasa Indonesia Abstrak: Dampak globalisasi mendorong banyak pengusaha ritel dari luar negeri dengan kemampuan kapital yang besar melakukan aktivitas bisnis di Indonesia. Hal ini didukung oleh fenomena industri fashion yang saat ini semakin berkembang di Indonesia. Pembelian tak terencana (impulse buying) merupakan tindakan pembelian yang dilakukan konsumen dimana sebelumnya belum ada rencana untuk membeli produk tersebut. Penelitian ini bertujuan untuk menguji hubungan fashion involvement, positive emotion, hedonic consumption tendency, dan fashion-oriented impulse buying pada ritel fashion di Galaxy Mall Surabaya. Metode penelitian ini menggunakan desain penelitian deskriptif konklusif dengan tipe multiple cross-sectional dan judgmental sampling. Penyebaran kuesioner telah dilakukan dengan cara survei langsung ke 188 pelanggan Zara, Pull&Bear, dan Stradivarius yang berusia 15-21 yang pernah melakukan aktivitas pembelian di salah satu dari ketiga ritel tersebut dalam 1 bulan terakhir. Hasil penelitian menunjukkan bahwa fashion involvement memiliki pengaruh positif terhadap positive emotion, hedonic consumption tendency, dan fashion-oriented impluse buying. kemudian hedonic consumption tendency memiliki pengaruh positif terhadap positif emotion dan fashion-oriented impulse buying, Temuan lainnya menunjukkan positive emotion tidak berpengaruh terhadap fashion-oriented impulse buying. Hasil penelitian ini juga merekomendasikan strategi retail mix dapat diterapkan oleh Zara, Pull&Bear, dan Stradivarius untuk memaksimalkan pendapatan ritel dari calon pelanggan dengan memanfaatkan perilaku impulse buying.

Development of Samiler Jarak-Dolly (SAMIJALI) Business Through Social-Based Business Model Berto Mulia Wibawa; Andi Hafsah
IPTEK Journal of Proceedings Series No 3 (2019): International Conference on Engineering Technology Advance Science and Industrial Appli
Publisher : Institut Teknologi Sepuluh Nopember

Samijali is a social-based SME in Surabaya. By conveying the economic issue of the Dolly community as the result from the closure of the Dolly prostitution area. However, the high public interest about Samijali is not in line with the business progress that remain slow. The ability of Samijali to develop it’s capability is still minimal. In addition, the business model owned by Samijali is still very simple when compared with other sociopreneur business models that have rapid development. The aim of this research is to develop Samijali social business model to help improving the competitiveness, develop suitable branding for Samijali based on evaluated SBMC. This research using qualitative methods with inductive-exploratory research designs. In the research phase, researchers conducted interviews with Samijali stakeholders and business experts to formulate an ideal business model for Samijali. From this research, had been agreed on business model design for Samijali by stakeholders Samijali. Hopefully, this research can help Samijali to grow it’s business with the right business model. In addition, this research is expected to make Samijali a role-model for social-based SMEs in Surabaya.

Community-Based Tourism Transformation: What Does The Local Community Need? Adi Suryani; Soedarso Soedarso; Deti Rahmawati; Endarko Endarko; Achmad Muklason; Berto Mulia Wibawa; Siti Zahrok
IPTEK Journal of Proceedings Series No 7 (2020): The 2nd International Conference on Global Development (ICODEV) 2020
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j23546026.y2020i7.9524

Tourism is a promising development sector. It has strong potentials for improving local community life quality by alleviating poverty, broadening information access, improving facilities and infrastructure, opening new and diversifying employment. Thus, today tourism is recognized as one of key sectors in development possessing multiplier effects on other sectors and contributing to other development goals attainment. This encourages many communities to initiate and run their local-scale tourism at their kampung. The development of these community-based tourisms need to be strengthened by community capacity to develop their tourism into more sustainable and competitive destinations. Moreover, the Covid-19 pandemic potentially threatens tourism existence and sustainability, especially if the communities do not rapidly respond by improving their tourism capacities. This study aims to explore several factors needed by local community to foster tourism transformation. The study is concentrated on examining WPP Dalegan and Dalegan community tourism transformation needs. The data are collected through community dialog incorporated with community service program. The study identifies three primary transformation elements for fostering WPP tourism improvement. The first factor is transformational and collective community leader who provides empowerment, climate and chance for Dalegan community to participate and orients to community social changes. The second factor is Dalegan community capacity building. Dalegan tourism transformation rests on its local community to learn together and improve the quality of their tourism services and products. The third factor is development facilitation. To successfully transform, Dalegan community needs to expand their networking, build horizontal and vertical partnerships.

MSMEs Focus on Instagram Account Quality : Key Factors to Prioritize in Instagram Posting Berto Mulia Wibawa; Ninditya Nareswari
JURNAL SOSIAL HUMANIORA (JSH) Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

These days most of MSMEs have a quite good understanding of social media and how it works for their business. In Indonesia, Instagram is one of the best powerful tools to introduce and market their product instantly. However, social commerce face problems especially in customer trust. It is suspected by customer doubt to the key factors of social media online shop, i.e : reputation, transaction, communication, safety, information quality, economic feasibility, and word-of-mouth referrals. The purpose of this study is to test a framework of Instagram account quality model and its impact on MSMEs social media marketing strategy. An online-based questionnaire was administered to 271 MSMEs. Furthermore, structural equation modeling was used to analyze the data. Findings indicate that there are significant effect between information quality, reputation, safety, communication, and economic feasibility to the Instagram account quality construct. The practical implications emphasize on MSMEs first need to develop their information quality on Instagram, because that is the most significant factors towards Instagram account quality in online store perception. A focus on improving information quality will also help MSMEs to communicate and promote their post to reach more audience and interaction with potential consumers.

Desain Elemen Branding dan Implementasi Digital Marketing untuk Penguatan Citra Destinasi Benteng Kedung Cowek Surabaya Berto Mulia Wibawa; Gita Widi Bhawika; Geodita Woro Bramanti; Anandita Ade Putri; Rachma Rizqina Mardhotillah
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 1 No 3 (2020)
Publisher : Politeknik Dharma Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v1i3.365

Benteng Kedung Cowek (BKC) dengan keindahan destinasi benteng kuno dan cerita sejarah kepahlawanan yang terkandung dibaliknya, sangat berpotensi untuk menjadi tujuan wisata sejarah yang terkenal di Kota Surabaya. Tetapi, kawasan tersebut belum sepenuhnya dikembangkan untuk keperluan pariwisata, sehingga belum banyak dikenal oleh masyarakat maupun wisatawan. Pengabdian masyarakat ini bertujuan untuk membantu pengelola dan stakeholders BKC dalam merancang aspek branding kawasan dan peningkatan citra destinasi. Melalui desain elemen merek dan implementasi strategi digital marketing yang tepat, diharapkan BKC yang sejak Tahun 2019 telah menyandang predikat bangunan cagar budaya, akan semakin dikenal dan berdampak positif bagi peningkatan kontribusi sektor pariwisata di Jawa Timur, peningkatan aspek perekonomian kota, dan peningkatan kesejahteraan masyarakat yang tinggal disekitar BKC.

PANIC BUYING PHENOMENON AMONG ACADEMICS AT X UNIVERSITY IN SURABAYA Rachma Rizqina Mardhotillah; Denis Fidita Karya; Azmil Chusnaini; Berto Mulia Wibawa
Jurnal Bisnis dan Keuangan Vol 6 No 1 (2021): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v6i1.1973

In the weeks at the start of the pandemic, some news in Indonesia was colored related to the panic buying phenomenon by Indonesians in the midst of the Covid-19 pandemic. Of course, the Indonesian people were quite worried about the pandemic at that time. Starting from the scarcity of masks, hand soap and hand sanitizers at the beginning of the soaring positive cases of Covid-19 to the scarcity of staple goods consumed by everyday people such as sugar and rice, this phenomenon forced the government to impose restrictions on the purchase of staples. Currently, several regulations have been implemented regarding the purchase of basic commodities by the government to minimize hoarding activities of staple goods. This study aims to see the effect of the Covid-19 pandemic on the emergence of panic buying behavior among the academics of a university in Surabaya. The analytical method used in this research is descriptive analysis with a total sample of 60 respondents consisting of lecturers, students, and educational staff. The research was conducted from June to July 2020. After conducting a survey, it was found that many academics at X University Surabaya were not affected by the panic buying phenomenon.

ANALYSIS OF SUSTAINABILITY REPORT DISCLOSURE, EXTERNAL ASSURANCE, ENVIRONMENTAL PERFORMANCE AND FINANCIAL ACCESS ON NON-FINANCIAL SECTOR COMPANIES Geodita Woro Bramanti; Ninditya Nareswari; Maydawati Fidellia Gunawan; Aang Kunaifi; Nugroho Priyo Negoro; Berto Mulia Wibawa
Jurnal Bisnis dan Keuangan Vol 6 No 2 (2021): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v6i2.2235

Economic growth in Indonesia is growing rapidly, this further exacerbates the current environmental conditions which are characterized by high levels of pollution, greenhouse gas effects, global warming and the threat of ecosystem extinction. The emergence of various environmental problems that occur today are caused by various sectors, one of which is the industrial sector. As the largest contributor to GDP in Indonesia, the industrial sector which is an IDX listing company has an obligation to have a sustainability report where this report describes economic, social and environmental activities. This sustainability report can provide information symmetry that can be considered by third parties, both financial institutions and investors. This sustainability report must have external quality and assurance so that it is not just a disclosure but can be a reliable sustainability report. Therefore, this study has an aim to analyze the relationship between the sustainability reports quality, the external assurance quality, usage of external assurance, environmental performance and financial access. The sample population are non-financial sector companies listed on the Indonesia Stock Exchange and PROPER during the 2014-2019 period. The analytical method used is panel data regression analysis using STATA.The result of this study found a significant strongly relationship between environmental performance and the quality of sustainability report disclosures on the company's financial access. In contrast, there is an insignificant effect between the quality of external assurance sustainability report disclosure on the financial access of the main sector and manufacturing companies.

Co-Authors Aang Kunaifi Abriant, Sharda Achmad Muklason Ade Ana Pratiwi Adhyra Widyanti Adi Suryani Adi Suryani, Adi Adisya Resti Rahmadanti Ahmad Muklason Akhmad Muklason Akhmad ‘Izzul ‘Arobi Alyaa Zalfaa Komara Putri Anandita Ade Putra Anandita Ade Putri Anandita Ade Putri Andi Hafsah Andi Hakim Anindya Hayu Widyadhini Anna Maria Tri Anggraini Annisa Deaneke Prabowo Putri Ardiantono, Dewie Saktia Asy-Syafi'iy, Muhammad Faqih Azalia Putri Cahyaning Rahmani Azizah Yulia Safitri Azmil Chusnaini Bahalwan Apriyansyah Baihaqi, Imam Bella Harum Ashari Bhawika, Gita Widi Bramanti, Geodita Woro Bramantya Yoga Widyaswara Claresta Dwi Pranindya Dani, Rizky Try Rachma Dendy Ramadhan Dendy Ramadhan Dendy Ramadhan Devia Virena Dewie Saktia Ardiantono Dewie Saktia Ardiantono Dewie Saktia Ardiantoro Durman, Thedosia Yunita Endarko Endarko Fakhri Anggara Fakhri Anggara Faras Pramesti Gaby Olivia Djaswadi Geodita Woro Bramanti Gita Widi Bhawika Gondo Irawan Gondo Irawan, Gondo Grisna Anggadwita Gultom, Liza Khairunnisa Hakim, Muhammad Saiful Handiwibowo, Gogor Arif Heni Agustina Ibnu Fadil Maddarangan Iwan Vanany Janti Gunawan Karya, Denis Fidita Kevin Rezananta Purnomo Krisnayanti Aditasari Kunaifi, Aang Maharsyah, Aburizal Mahendra Wardhana, Mahendra Malvin Piero Malvin Piero Mardhotillah, Rachma Rizqina Mathias Rainaldo Mathias Rainaldo Maydawati Fidellia Gunawan Meutia Fatha Aulia Moch. Afif Muhggni Labib Mohamad Yusak Anshori Muhammad Fadel Yulian Maulido Muhammad Fadillah Aryanto Muhammad Fadillah Aryanto, Muhammad Fadillah Muhammad Hafizh Prayogo Muhammad Rafli Muhammad Ridho Ar-Robi Mutmainah, Salsabila Au'maylia Nabila Sarita Putri Nareswari, Ninditya Ni Putu Cista Deviutami Sukma Ninditya Nareswari Ninditya Nareswari Nisrina Arieza Rahmadita Noer, Lissa Rosdiana Nofia Ulfah Ramadhani Noriko Agnita Masroeri Nugroho Priyo Negoro Nurbaeti Nurbaeti Nurhalima, Alidha Nuzulfah V Pertiwi Pranindyasari, Chelsia Puti Sinansari Putri Utami, Sahwa Rachma Rizqina Mardhotillah Rahma, Rais Akbar Rahmawati, Deti Rahmawati, Deti Raudina Salma Resi Octovianisa Resi Octovianisa Putri Ribka Anintha Miyagi Ribka Anintha Miyagi Rifqi Soedjono, Muhammad Rizki Amalia Elfita Rizqina Mardhotillah, Rachma Rofifah, Jihan Sabirin, Ahmad Sabrina, Shellyana Kholifatul Safira, Anya Saiful Hakim, Muhammad Salasatri Rafaa Dinni Satria Fadil Persada Satria Fadil Persada Sa’adah, Silviana Khalilatus Siska Lusia Putri Siti Zahrok Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso Soedarso, Soedarso Sri Yayu Ninglasari Sugihartanto, Mushonnifun Faiz Syarief Nur Husin Syarifa Hanoum Syarifa Hanoum Syarifa Hanoum Tarmizi Ihza Tri Deviasari Wulan Widyananda, Cepryana Sathalica Yani Rahmawati Yani Rahmawati Ywang Nara Pragnya

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