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Journal : Journal of Management and Creative Business

Pengaruh Deskriptor Pembelian Terhadap Kebahagiaan Konsumen Muhammad Ilham; Mahjudin Mahjudin; Dody Suhermawan; Enny Istanti
Journal of Management and Creative Business Vol. 1 No. 4 (2023): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v1i4.1617

Abstract

The research highlights the results of a multivariable study on the influence of purchase descriptors on consumer happiness. Using a well-established consumer decision-making paradigm, participants were randomly assigned to hypothetical scenarios in which purchase descriptors were experimentally manipulated. The variables consumer happiness, subjective well-being, consumer choice, and additional consumer attitudes were used as outcome variables. There is evidence that participants varied in terms of consumer happiness based on the specific purchase description conditions they were assigned. This research contributes to the scientific literature on consumer decision making by adding clarity to the role of important purchase-related variables on consumer happiness.
Apakah Perilaku Belajar Dan Kecerdasan Spiritual Berpengaruh Terhadap Stres Belajar Mahasiswa Akuntansi? Moch. Rachmandany Firmansyah; Mahjudin Mahjudin; Dody Suhermawan; Achmad Daengs GS; Enny Istanti
Journal of Management and Creative Business Vol. 1 No. 4 (2023): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v1i4.1618

Abstract

The causes of stress in students can come from their academic life, especially from external demands and their own expectations. External demands can be in the form of coursework, course load, parents' demands to be successful in their studies, and social adjustments in the campus environment. Spiritual intelligence is able to encourage students to achieve success in their studies because spiritual intelligence is the foundation that encourages the effective functioning of intellectual intelligence and emotional intelligence. Study behavior (which consists of the habit of attending lessons, the habit of reading books, the habit of visiting the library, and the habit of taking exams) of a student greatly influences the continuity of his studies. This research is quantitative research in the form of a case study using multiple linear regression analysis methods. The results of data testing show that learning behavior can have a negative but not significant effect on college stress. The results of testing spiritual intelligence show that spiritual intelligence can have a negative but not significant effect on college stress.
Co-Authors Agripina, Ailsa Agus Mahmdi Akbar Fadhillah, Maulana Amaliyah Amiartuti Kusmaningtyas Andrianto Andrianto Andrianto Andrianto Anis Ratih Mariana Anis Yuli Astutik Anita Sanana Arimbi Dwimita Putri, Devina Asmawan, Darul Asmie Poniwatie, Asmie Aulya Yunitasari, Dwi Ayuningtyas, Fitri Bambang Karnain Bramastyo Kusumo Budiyanto, Satrio Cholifah Cholifah Claudia Tamara Herman Daeng G. S., Achmad Daengs GS , Achmad Dewi Alviana Dewi, Rina Diana Zuhro Diana Zuhroh Dody Suhermawan Dwi Nugroho, Alfian Ekantoro, Julyanto Elly Yuniar Nitawati Fauzan Firaus, Azka Firmansyah, Moch. Rachmandany GS , Achmad Daengs GS*, Achmad Daengs Handayan, Erna Hariyanie, Erni Haryono Haryono Hermawan Febrianto , Agung Hwihanus Indah Noviandari Indah Noviandari Indriana Kritiawati Iwan Abadi Junaidi, Muhamad Karnain, Bambang KN, RM Bramastyo Kristiawati, Indriana Kurnia Budiawan, Nadjib Kusumo Negoro, R.M. Bramastyo Kusumo Negoro, RM. Bramastyo Mahjudin Mahjudin Mahjudin Maulana Syahputra, Aditya Maulana Wibowo, Ariel Maulana, Nur Mayrine Aulia Faustin Mila Priwanti Ningrum Moch Rachmandany Firmansyah Moch. Rachmandany Firmansyah Moch. Rizaldy Rahmansyah Moh. Fatkhur Rohman Muhamad, Pagi MUHAMMAD ILHAM Muslichah Erma W Muslichah Erma Widiana Musriha Musriha Nada Kusnendar, Ahmad Nanis Susanti Nansa Anwar, Ulis Negoro, Bramastyo Kusumo Negoro, Bramstyo Kusumo Nova Retnowati Nur Baitti, Silvi Nuri Annisa Nuroini, Indi Nurul Iman Nurul Qomari Nurun Ala, Hindun Pandu Widodo, Hesti Prada, Arys Pranoto, Imam Aji Prasta, Vamilia Indah Pribadiyono Pribadiyono Purnama Putra , Nuzul Putri Ilhami, Ginaris R Dimas Adityo Rachmansyah, Moch. Rizaldy Rahayu Dinda Rahayu, Sintia Ramadhan, Alfajri Rina Dewi Riyadi Nugroho RM Bramastyo KN RM Bramastyo Kusumo Negoro RM. Bramastyo KN Rofi Ariansyah, Muhammad Ruchan Sanusi Sanusi, Ruchan Savira Aisyah Savitri Ashifa Diastuti Sindy Devi Indriani Siti Mujanah Soegeng Suprayitno, Halim Sugiharto Sugiharto Sugiharto Suherman, Achmad Daengs Gatot Sumiati Sumiati Sutini Sutini Sutini Sutini, Sutini SUTOPO Sutopo Sutopo Tri Ginanjar Laksana Wiyasa, I Gede Yanuardi Leksono, Fatur Zuhro, Diana