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Faktor yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sayuran di Pedagang Sayur Keliling Awami, Shofia Nur; Handayaningrum, Raphelia; Istanto, Istanto; Fachriyan, Hilmi Arija
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 21 No 2 (2025): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v21i2.13478

Abstract

Seller vegetable are actors in the downstream agribusiness subsystem who have a role in distributing vegetable products in residential areas based on considerations to establish direct contact with consumers. This study aims to determine the characteristics of consumers who buy vegetables at mobile vegetable traders and find out what factors influence consumer decisions in Ambarawa Asri Housing in purchasing vegetables at mobile vegetable vendors. This research uses basic quantitative methods with a case study approach. The sample data taken were consumers who purchased vegetables at mobile vegetable vendors totaling 80 respondents. The method of data analysis is done by using multiple linear regression through the SPSS 25 application. The results showed that the characteristics of consumers are women who work as housewives between the ages of 46 to 55 years who are married with the last level of high school education and have 4 family members, have a monthly personal income of less than Rp 1,000,000 and the average monthly family income is between Rp 3,000,000 to Rp 4,999,999. Consumers shop daily at mobile vegetable vendors and rarely shop elsewhere and have 2 subscription merchants. The variables that significantly influence vegetable purchasing decisions are psychological factors, product factors, and distribution factors. Keywords: Vegetables, Purchasing Decisions, Seller
Edukasi Mengenai Budidaya Cabai Kepada Generasi Alpha Awami, Shofia Nur; Wibowo, Hendri; Istanto, Istanto; Prabowo, Rossi; Hastuti, Dewi; Subekti, Endah
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2025): Desember
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v8i2.2995

Abstract

Pengenalan sektor pertanian kepada generasi alpha sangat diperlukan agar tidak terjadi kesenjangan regenerasi. Tujuan kegiatan pengabdian adalah untuk memberikan pengenalan dan pengetahuan mengenai tanaman cabai meliputi jenis dan macam cabai, cara berbudidaya, pengendalian hama penyakit tanaman cabai, pemberian pupuk. Metode pelaksanaan pengabdian yakni berupa kegiatan penyuluhan dalam bentuk sosialisasi, transfer pengetahuan teoritis pengolahan lahan, transfer pengetahuan tanaman cabai beserta teknik budidaya dan praktikum budidaya tanaman cabai. Hasil kegiatan mendapat respon positif dan baik dari peserta kegiatan. Tumbuhnya minat peserta untuk mengenal sektor pertanian. Hal ini terlihat dari hasil evaluasi kegiatan. Kedepannya perlu adanya keterlibatan, peran dan dukungan dari berbagai pihak yang berkaitan, seperti sekolah, dinas/instansi, dan keluarga agar generasi alpha lebih mengenal dan berminat pada sektor pertanian.