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THE COMMODIFICATION OF THE TRADITIONAL BALINESE WEDDING CEREMONY IN TAMAN PRAKERTI BHUANA, GIANYAR, BALI Anak Agung Bagus Pandji Guritna; Ida Bagus Gde Pujaastawa; Ni Ketut Puji Astiti Laksmi
E-Journal of Cultural Studies Vol 17 No 3 (2024): Volume 17 Number 3 August 2024
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2024.v17.i03.p05

Abstract

This research seeks to critically examine the commodification of traditional Balinese wedding ceremonies that occur at Taman Prakerti Bhuana, which offers Balinese wedding services in a more attractive and prestigious package. The study aims to understand how sacred cultural practices, rich in spiritual meaning, are transformed into commercial products focused on consumer satisfaction and economic gain. The issues will be addressed by answering the following research questions: (1) What is the form of commodification of traditional Balinese wedding ceremonies at Taman Prakerti Bhuana, (2) Why does the commodification of traditional Balinese wedding ceremonies occur at Taman Prakerti Bhuana, and (3) What are the implications of the commodification of traditional Balinese wedding ceremonies at Taman Prakerti Bhuana. These issues are analyzed using the theories of religious commodification and Bourdieu's theory of practice, employing qualitative research methods. Data collection techniques include literature study, observation, and interviews, followed by interpretative analysis. The research findings indicate that this phenomenon leads to the degradation of traditional values such as "menyama braya," a concept of togetherness and mutual cooperation in Balinese society. The commodification of these ceremonies also impacts the social dynamics of the local community, reducing active community participation and eroding the spirit of mutual cooperation. Ultimately, this study highlights the challenges faced in preserving Balinese culture, where traditional rituals that undergo changes to meet market demands risk losing their authenticity and original meaning. Keywords: Commodification, Traditional Balinese Wedding Ceremony, Taman Prakerti Bhuana
IMPLICATIONS OF HAROA TRADITIONAL PRACTICES IN RELIGIOUS LIFE OF MUNA PEOPLE IN MUNA DISTRICT Rahmat Sewa Suraya; A.A. Ngurah Anom Kumbara; Ida Bagus Gde Pujaastawa; Ni Made Wiasti
E-Journal of Cultural Studies Volume 14, Number 1, February 2021
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2021.v14.i01.p04

Abstract

This study aims to reveal and explain the representation of religious values ??in the practice of haroa and the relationship between cultural practices (haroa) in the diversity of the Muna people. This study uses ethnographic methods with qualitative analysis. Empirically, this research finds that in their daily life, the Muna people make religion and culture coexist in the midst of their religious social activities. Traditions and cultures that live earlier in society actually already have civilization and social rules so that when Islam developed in the life order of the Muna people there was not much change. This tradition becomes a medium in broadcasting and teaching the values ??of virtue in the teachings of Islam. The haroa tradition carried out by the Muna people from generation to generation when commemorating the Muslim holidays is the most effective medium in teaching all the commands and prohibitions of Allah SWT. The haroa tradition supports the Islamic ideology of the Muna community that hansuru-hansuru adhati, soano konohansuru, which implies that even though customs and traditions are destroyed, religion must not be destroyed. The haroa tradition for the Muna community is to emphasize always making the principles of Islam a life shield so that in every activity they always represent the values ??of Islamic teachings. Key words: Islam, tradition, haroa, civilization, practice
PREWEDDING PHOTO HYPERREALITY IN BALI Ramanda Dimas Surya Dinata; I Wayan Ardika; I Nyoman Darma Putra; Ida Bagus Gde Pujaastawa
E-Journal of Cultural Studies Vol 15 No 3 (2022): Volume 15, Number 3, August 2022
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2022.v15.i03.p02

Abstract

The practice of Hindu marriages in Bali has been unknowingly hit by the name pop culture, or in lifestyle terms as pre-wedding photos. The wedding customs of the Hindu community in Bali as a local tradition or local culture that previously did not recognize the term pre-wedding photos began to be inserted and produced through materialistic discourses and practices. Pre-wedding photos encourage the presence of an element of hyperreality from the millennial lifestyle that is mixed by digital and virtual spaces, as a trend of 'futuristic', 'replica', and 'copy' which has actually surpassed reality itself since its presence in 1996. The research is located in Bali and uses qualitative methods. The problems studied include (1) why there is a tendency for hyperreality in pre-wedding photos; (2) what are the forms of hyperreality of pre-wedding photos in Bali; (3) what are the implications of the hyperreality of pre-wedding photos in Bali. In general, this research is to deconstruct what is behind the pre-wedding photo phenomenon and reveal facts that can provide an overview of knowledge and understanding of its relationship with the hyper-reality of pre-wedding photos in Bali. The analysis of this research uses several theories, namely hypersemiotic theory, deconstruction theory, and commodification theory. The results show that (1) the factors that cause hyperreality in pre-wedding photos are lifestyle factors, commercial industry factors, globalization factors, and the factors of negotiation between photographers and clients (brides); (2) forms of hyperreality in pre-wedding photos in Bali show visual engineering, cultural fabrication, love accentuation, hybrid identity, parody and reinterpretation of style; (3) the implications of the hyperreality of pre-wedding photos in Bali show three implications, namely the implications of aesthetic innovation, the implications of an unstable commercial industry, and the implications of shifting meaning. What is presented in the pre-wedding photo phenomenon is a celebration of desire (symbol sales) in various manipulative ways and various supporting media. Keywords: Hyperreality, pre-wedding photos, Hindu community, Bali
REVEALING THE IDEOLOGY BEHIND THE MINIMALIST OF RESIDENTIAL DEVELOPMENT PRACTICES IN SOUTH KUTA I Made Pande Artadi; A.A. Ngurah Anom Kumbara; Putu Rumawan Salain; Ida Bagus Gde Pujaastawa
E-Journal of Cultural Studies Volume 13, Number 2, May 2020
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2020.v13.i02.p03

Abstract

The practice of developing minimalist residential design in South Kuta is increasingly being accepted massively in Balinese society. The residential design carries the values ??of modernity and is independent of the environmental context and values ??of Balinese culture. Its physical appearance is geometric, simple, clean and without ornamentation. The minimalist residential development and acceptance is contrary to the Bali Provincial Regulation No. 05 of 2005 concerning Architectural Buildings which require all buildings including residential buildings to display Balinese style. Massive acceptance of this residence has implications in the dimensions of Balinese environmental, social and cultural identity. The research objective is to uncover the ideology behind developing and accepting minimalist housing in South Kuta; and reveal its implications for Balinese culture. For this purpose, the research approach used is the Cultural Studies and Design Studies approach. The type of data collected is qualitative data which is then analyzed by interpretive qualitative analysis methods. To understand and interpret data, deconstruction theory, semiotics and identity theory are used. The results of the study revealed that there are three ideologies behind developing and accepting minimalist occupancy in the middle of South Kuta society are capitalist, materialistic and functional-rationalist ideologies. The implication of the receipt of this residence in the community is the chaos of traditional residential values ??and deprivation of Balinese identity. Keywords: Ideology, minimalist architecture, functionalism-rationalism.
THERE IS NO COMPLETE HEGEMONY: SHARIA TOURISM DEVELOPMENT DISCOURSE IN BALI Saortua Marbun; A.A. Ngurah Anom Kumbara; I Nyoman Darma Putra; Ida Bagus Gde Pujaastawa
E-Journal of Cultural Studies Vol 14 No 3 (2021): Volume 14, Number 3, August 2021
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2021.v14.i03.p05

Abstract

In the past decade, the Indonesian government has taken political and economic policy measures to improve the country's image as a Muslim-friendly destination. The leading destinations chosen to be developed with the concept of sharia tourism are one form of these efforts. However, the policy faced negative responses from several regions, especially from tourism stakeholders in Bali. Indeed, the Balinese are not enthusiastic about the possibility of their island being labelled as sharia tourism destination. Even though sharia tourism stakeholders took the initiative to show the potential benefits of sharia tourism economically, the idea was still rejected. Primary data was collected utilizing in - depth interviews with key informants selected purposively, while secondary data was obtained from literature, documents, information from mass media and local television. The data were analyzed with a critical theory approach in the style of cultural studies, using the theory of hegemony, ideology, power/knowledge relations and critical discourse analysis to explain the form of discourse, response forms and implications of the discourse on sharia tourism development in Bali. This paper also presents both empirical and theoretical findings and provides recommendations. This article concludes that Bali can't be transformed into a sharia tourism destination, however, Bali still accommodates the needs of Muslim tourists. Keywords: discourse, sharia tourism, Balinese cultural tourism, hegemony, counter-hegemony
IMPLIKASI KEBERADAAN KOMUNITAS CINTA BERKAIN INDONESIA (KCBI) PROVINSI BALI DI KOTA DENPASAR Alltha Haniyah; Ida Bagus Gde Pujaastawa; Nanang Sutrisno
Triwikrama: Jurnal Ilmu Sosial Vol. 4 No. 8 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v4i8.5067

Abstract

Komunitas Cinta Berkain Indonesia (KCBI) merupakan komunitas perempuan dengan kecintaan atau minat yang sama, yaitu minat pada kain tradisional. Komunitas ini berpusat di Jakarta namun memiliki 12 cabang tersebar di Indonesia salah satunya yakni di Pulau Bali. KCBI Provinsi Bali berisikan para perempuan yang berdomisili di Pulau Bali khususnya Kota Denpasar dan suka berkain sebagai busana keseharian. Komunitas ini merupakan wadah untuk para perempuan yang ingin melestarikan budaya melalui kain tradisional. Berkain sendiri adalah sebuah gerakan mode di Indonesia yang berupaya untuk membiasakan kembali penggunaan kain-kain tradisional, seperti kain batik atau tenun. Penggunaan kain tradisional ini umumnya dipadu padankan dengan baju dan aksesoris bergaya modern yang kemudian dipakai menjadi busana keseharian. Keberadaan KCBI di Kota Denpasar pasti menimbulkan beberapa implikasi, maka dari itu penelitian ini mencoba mengulas tentang implikasi dari keberadaan KCBI di Kota Denpasar. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi. Teknik pengumpulan data yang digunakan meliputi teknik observasi, teknik wawancara dan studi dokumen. Data yang diperoleh dari lapangan diolah melalui tiga tahap yaitu reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Berdasarkan hasil penelitian, KCBI Provinsi Bali memiliki implikasi yang signifikan dalam beberapa aspek penting. Pertama, dalam hal pelestarian budaya, KCBI Bali berhasil mempertahankan dan mempromosikan penggunaan kain tradisional, memastikan bahwa warisan budaya ini tetap hidup dan relevan di tengah masyarakat modern. Kedua, KCBI Bali juga berkontribusi terhadap penguatan citra perempuan dengan memberikan platform bagi perempuan untuk mengekspresikan diri mereka melalui kain tradisional, sehingga meningkatkan rasa percaya diri dan kebanggaan akan identitas budaya mereka. Ketiga, KCBI Bali memberikan dampak positif terhadap peningkatan peluang pendapatan bagi pelaku usaha kain tradisional. Dengan meningkatkan permintaan dan apresiasi terhadap produk-produk kain tradisional, komunitas ini membantu menciptakan pasar yang lebih luas dan stabil bagi para pengrajin dan penjual kain, sehingga mendukung keberlanjutan ekonomi mereka. Secara keseluruhan, KCBI Bali tidak hanya berperan dalam pelestarian budaya, tetapi juga dalam pemberdayaan perempuan dan pengembangan ekonomi lokal melalui dukungan terhadap industri kain tradisional.
Partisipasi Masyarakat dalam Pengembangan Daya Tarik Wisata Tirta Empul di Desa Manukaya, Kecamatan Tampaksiring, Kabupaten Gianyar Clara Fitra Yansani; Ida Bagus Gde Pujaastawa; Ida Ayu Alit Laksmiwati
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i4.4264

Abstract

A tourism village is one kind of tourism that offers tourism potential owned by a village. Manukaya Village is one of the villages that had becoming a tourism village in Gianyar Regency, Bali. One of the concepts in the development of torist villages is comminity-based development which focuses on local community participation. Thus, it is to be expected that the benefits of tourism will be more for the local community as the legal owner of the resources. This study entitled “The Participation  Community in the Development Tirta Empul Tourist Attraction in Manukaya Village, Tampaksiring District, Gianyar Regency” wich has aims to (1) explain the forms of community participation in developing the Tirta Empul Tourist Attraction and (2) explain the implications of developing the Tirta Empul Tourist b Attraction. This study uses a qualitative method. Data collection is done through observation, interview, literature review. The theory used to analyze the problem in this study is the theory of participation and the theory of tourism impact. The result of this study indicate that Manukaya Tourism Village has a  tourism attarction. Local communities have a role in the planning, implementation, management, and evaluation processes in the development of tourism villages. Tourism activities in the Manukaya Tourism Village also have impacts that affect the community, such as economic aspects that improve the welfare of the local community, socio-cultural aspects that influence the sustainability of the Tirta Empul Temple and environmental aspects that influence the emergence of local community awareness to maintain the cleanliness of the Tirta Empul Temple environment.
Karakteristik Adopter Media Pemasaran Berbasis Internet di Kalangan Pelaku Usaha Mikro di Kota Denpasar Dimas Fadhilah Akbar; Ida Bagus Gde Pujaastawa; Ida Ayu Alit Laksmiwati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 2: Februari 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i2.1350

Abstract

Perkembangan sistem teknologi dalam kebudayaan masyarakat Indonesia telah mengalami perubahan dan kemajuan yang cukup signifikan. Dalam bidang ekonomi misalnya dewasa ini telah dikenal media pemasaran berbasis internet, baik melalui marketplace maupun media sosial. Penelitian ini membahas mengenai karakteristik kelompok adopter media pemasaran berbasis internet di kalangan pelaku usaha mikro di Kota Denpasar yang dianalisis dengan menggunakan teori kategorisasi adopter dalam inovasi. Penelitian ini ditulis menggunakan pendekatan kualitatif dengan metode penelitian etnografi dan netnografi. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah teknik observasi, teknik wawancara dan studi kepustakaan. Data yang didapat kemudian dianalisis menggunakan analisis data kualitatif dengan model etnografi. Hasil penelitian ini menjelaskan bahwa Kelompok innovator, early adopter dan early majority memiliki kemiripan dalam aspek pendidikan dan generasi, yaitu cenderung memiliki pengetahuan mengenai perkembangan internet dan termasuk dalam kelompok umur digital native, sehingga ketiga kelompok tersebut cenderung cepat dalam mengadopsi inovasi pemasaran berbasis internet. Kelompok late majority dan laggard cenderung terlambat dalam mengadopsi media pemasaran berbasis internet dikarenakan kelompok tersebut didominasi oleh generasi digital immigrant yang kurang memiliki pengetahuan mengenai internet dan cenderung menentukan keputusan inovasi berdasarkan tekanan dari pihak lain.
Pengaruh Budaya Pop Korea terhadap Gaya Hidup Remaja di Kota Denpasar, Bali Ni Made Febriana Sara Dwiyanti; Ida Bagus Gde Pujaastawa; Ida Ayu Alit Laksmiwati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 2: Februari 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i2.1357

Abstract

Abstrak: Fenomena menyebarnya budaya pop Korea dikenal dengan istilah Korean Wave atau Hallyu. Berbagai macam produk budaya pop Korea, mulai dari drama hingga musik pop Korea (K-Pop) digemari oleh masayarakat di seluruh dunia, dan tak terkecuali para remaja di Kota Denpasar. Penelitian ini bertujuan untuk 1) mengetahui faktor yang memengaruhi remaja di Kota Denpasar dalam mengonsumsi budaya pop Korea, 2) menjelaskan gaya hidup remaja di Kota Denpasar sebagai penggemar budaya pop Korea. Penelitian ini menggunakan metode deskriptif interpretatif dan pengumpulan data dilakukan dengan teknik observasi, wawancara, studi kepustakaan, dan studi dokumen. Hasil penelitian menunjukan bahwa mobilitas spasial antarnegara, teknologi multimedia, investasi perusahaan asing, dan ideologi konsumerisme menjadi faktor-faktor yang memengaruhi remaja di Kota Denpasar dalam mengonsumsi budaya pop Korea. Selain itu juga menunjukan adanya beberapa aktivitas yang berkaitan dengan fansgirling sebagai gaya hidup para remaja penggemar budaya pop Korea di Kota Denpasar.
Literasi dan Pemanfaatan Media Sosial pada Masyarakat Pesisir Desa Seraya, Karangasem, Bali Samuel Raskita Sitepu; Ida Bagus Gde Pujaastawa; Ida Bagus Oka Wedasantara
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4511

Abstract

Appropriate utilization of social media can bring positive value to human life. Awareness of this makes social media used by all groups regardless of age, economic status, and location. As seen in coastal communities in Seraya Village who are familiar with the use of social media ranging from children to adults with their respective functions and purposes. Another interesting point relates to the views of some research results that mention fishermen and coastal communities as poor communities, which contrasts with this research. This research aims to find out the process of digital literacy and the use of social media in coastal communities. The method used is qualitative in the form of ethnography of coastal communities with data collection techniques through interviews, participant observation, and literature study.
Co-Authors A.A. Ngurah Anom Kumbara Agung Adi Agus Putra Mahendra Alltha Haniyah Anak Agung Bagus Pandji Guritna Anak Agung Gede Suarjaya Anak Agung Ngurah Anom Kumbara Anak Agung Putu Agung Suryawan Wiranatha Artadi, I Made Pande Bambang Dharwiyanto Putro Bambang Dharwiyantyo Putro Clara Fitra Yansani Dewa Gede Kharisma Putra Dewa Made Mega Prawira Diaz Restu Darmawan, Diaz Restu Dimas Fadhilah Akbar Dwi Jata Elsa Sepriyani Evelyn Sarah Sitinjak Evelyn Sarah Sitinjak I Gede Adi Sudi Anggara I Gede Sumertha Gapar I Gusti Ayu Oka Suryawardani I Gusti Putu Bagus Suka Arjawa I Gusti Putu Sudiarna I Ketut Agus Giri Parmita I Ketut Agus Giri Parmita I Ketut Ardhana Ardhana, I Ketut Ardhana I Ketut Kaler I Ketut Satriawan I Made Marthana Yusa I Made Mudana I Made Suastra I MADE SUDARMA I Nyoman Adi Putra I Nyoman Darma Putra I Nyoman Sudipa I Putu Eka Nila Kencana I Putu Gde Sukaatmadja I PUTU SUDANA I Wayan Agus Darma Ariasa I Wayan Ardika I Wayan Putra Aditya I Wayan Sandi Adnyana I Wayan Suteja I Wayan Suwena I Wayan Tagel Eddy I Wayan Tika Ida Ayu Alit Laksmiwati Ida Ayu Eka Trisna Putri Ida Ayu Kade Bulan Cahyani Ida Ayu Komang Candraningsih Ida Bagus Gde Yudha Triguna Ida Bagus Mahardika A.P. Ida Bagus Oka Wedasantara Isabela Dibyacitta Adelian Luh Putu Sri Ariyani Lydia Muen M. Sudiana Mahendra Made Antara Mikhael Credo Samuel Mangolo N.K. Mardani Nanang Sutrisno Nanda Diah Andini Nelman Rumere Nengah Bawa Atmadja Nengah Bawa Atmadja Ngakan Putu Darma Yasa Ni Ketut Puji Astiti Laksmi Ni Luh Gede Sukerti Ni Made Dewiyanti Ni Made Febriana Sara Dwiyanti NI MADE WIASTI Ni Made Wiasti Ni Putu Diah Prabawati Noval Fariz Mutaqien Noval Fariz Mutaqien Nurulfikah Utami Putu Rumawan Salain Putu Sri Murtini Rahmat Sewa Suraya Ramanda Dimas Surya Dinata Rania Elly Samuel Raskita Sitepu Sang Nyoman Bagus Satya Wira Saortua Marbun Syamsul Alam Paturusi Vanesia Amelia Sebayang