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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Ilmu Sosial dan Ilmu Politik ARISTO Jurnal Ilmiah Universitas Batanghari Jambi urnal Interaksi: Jurnal Ilmu Komunikasi Ganaya: Jurnal Ilmu Sosial dan Humaniora MATAPPA: Jurnal Pengabdian Kepada Masyarakat Risenologi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Reswara: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Mitra Mahajana: Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Sosial dan Teknologi ARRUS Journal of Social Sciences and Humanities Jurnal Media Informatika Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmu Komunikasi Balayudha (JIKOBA) KAGANGA KOMUNIKA: Journal of Communication Science Journal of Comprehensive Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Indonesian Journal of Advanced Research (IJAR) Indonesian Journal of Multidisciplinary on Social and Technology Journal International Dakwah and Communication Enrichment: Journal of Multidisciplinary Research and Development Iqtida: Journal of Da'wah and Communication West Science Social and Humanities Studies QOSIM: Jurnal Pendidikan, Sosial & Humaniora Journal of World Future Medicine, Health and Nursing Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Komunikasi Indonesia Jurnal Ragam Pengabdian Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat
Rina Juwita
Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Mulawarman Samarinda
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Strategi Komunikasi Organisasi Ormas LPADKT Dalam Melestarikan Budaya Dayak Di Kota Samarinda Bang, Fredi Kristian; Sary, Kezia Arum; Juwita, Rina; Kristian, Dony
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8620

Abstract

The purpose of this study is to analyze the communication strategies implemented by the LPADKT organization in preserving the existence of Dayak culture. This research uses a qualitative descriptive approach to provide an in-depth description of the communication strategies applied by the Laskar Pemuda Adat Dayak Kalimantan Timur (LPADKT) organization in preserving Dayak culture in the city of Samarinda. Primary data were obtained through interviews with the leaders and bureau heads of LPADKT, while secondary data were gathered from relevant documents and literature. Data analysis was conducted inductively to identify patterns and themes related to communication strategies, cross-cultural dynamics, as well as supporting and inhibiting factors in cultural preservation. The results show that the organizational communication applied by LPADKT in preserving Dayak culture in Samarinda is effective and well-structured. Clarity of messages, appropriate selection of communication channels, and consistent communication frequency, supported by a culture of openness, enable cultural values to be conveyed effectively, especially to the younger generation. The use of social media as a mass communication channel, combined with interpersonal and organizational communication, successfully increases active participation from members and the wider community. Additionally, systematic coordination and constructive conflict management strengthen organizational solidarity, allowing cultural preservation goals to be optimally achieved. Message consistency and high member participation also play key roles in maintaining the continuity of Dayak cultural transmission.
Program Campus Ambassador Sebagai Strategi IMC PT Gojek dalam Meningkatkan Brand Awareness di Kalangan Mahasiswa Fikran H, Moh; Juwita, Rina
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4215

Abstract

The rapidly growing digital technology industry is accompanied by increasingly tight competition, thus encouraging companies to implement various innovative strategies to increase brand awareness, especially among the younger generation. This study analyzes how the marketing communication strategy carried out by PT Gojek in increasing the company's brand awareness among students, through its latest program, Gojek Campus Ambassador. This study is based on qualitative methods, using a mixed approach between literature studies, program-related documentation, and interviews with PT Gojek informants and one of the program participants. The results of the study indicate that the implementation of the Integrated Marketing Communication (IMC) strategy in this program has succeeded in significantly increasing the brand awareness of the company PT Gojek among students, as evidenced by the success of PT Gojek in attracting the interest of more than 72,000 students throughout Indonesia to participate in the Gojek Campus Ambassador program. The IMC strategy implemented in the program in this study combines various elements of communication channels, this study shows that the integration of marketing communication strategies through digital media, direct promotions, and student involvement as campus ambassadors contributes effectively to significantly increasing PT Gojek's brand awareness among students. In addition, the results of this study also found that involving the younger generation in marketing strategies can expand the reach of the audience in increasing brand awareness because through the younger generation can easily build emotional closeness that can increase the relevance of brand acceptance in the targeted market segment, namely students. The conclusion of this study can provide an overview to companies in implementing effective marketing strategies to reach the younger generation market, especially among students, through the concept of Integrated Marketing Communication.
The Impact of the Use of Environmentally Friendly Raw Materials and Green Marketing Communication on Corporate Reputation and Profitability in the Manufacturing Industry in Central Java Juwita, Rina; Rizaldy, Rizaldy; Yoga, Tirta
West Science Social and Humanities Studies Vol. 2 No. 08 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i08.1182

Abstract

This study examines the impact of environmentally friendly raw materials and green marketing communication on corporate reputation and profitability within the manufacturing industry in Central Java. Utilizing a quantitative research approach, data were collected from 140 manufacturing firms, analyzed using a Likert scale ranging from 1 to 5. The data were processed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to evaluate the proposed hypotheses. The findings reveal that both the use of environmentally friendly raw materials and green marketing communication have positive and significant effects on corporate reputation and profitability. These results highlight the strategic importance of sustainability practices in enhancing corporate outcomes. The study underscores the value of integrating environmentally conscious operations and effective communication strategies to achieve competitive advantages in the manufacturing sector. By adopting sustainable practices and promoting these efforts through targeted marketing communications, companies can strengthen their market position and financial performance.
Tantangan Diagnosis Sirosis Hepatis Dekompensata Progresif Non-Viral dengan Sindrom Hepatorenal dan Spontaneus Bacterial Peritonitis (SBP): Sebuah Laporan Kasus Juwita, Rina; Lusiyana, Novyan
Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Vol. 1 No. 1 (2023)
Publisher : Fakultas Kedokteran, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/bikkm.vol1.iss1.art4

Abstract

Sirosis hepatis dekompensata progresif merupakan gambaran stadium akhir kondisi patologis hepar. Kondisi ini berlangsung progresif yang ditandai dengan perubahan struktur sel hepar berupa fibrosis hepar dan pembentukan nodul regeneratif. Manifestasi sirosis hepar disebabkan oleh hipertensi portal yang menyebabkan retensi cairan dan dilatasi pembuluh darah. Salah satu penyebab sirosis hepatis adalah kolelithiasis yang dapat mengakibatkan terjadinya obstruksi. Pada sirosis hepatis dekompensata dapat dapat terjadi kondisi akut yaitu ensefalopati hepatikum, pendarahan gastrointestinal karena pecahnya varises esofagus maupun penurunan fungsi ginjal atau sindroma hepatorenal. Kasus sirosis non-viral masih menjadi tantangan dalam menegakkan etiologi sirosis hepatis.
Communication Planning Corporate Social Responsibility (CSR) Program of Pt Trisensa Mineral Utama Irawati, Sri; Juwita, Rina
Enrichment: Journal of Multidisciplinary Research and Development Vol. 1 No. 5 (2023): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v1i5.32

Abstract

A communication planning for a CSR program is essential to be conveyed appropriately, enabling it to genuinely empower the targeted community, while ensuring good execution, compliance with applicable laws and regulations, long-term sustainability, and consideration of the interests of the community and stakeholders. Often, CSR programs lack long-term orientation and merely spend budgets without providing proper development or guidance. PT Trisensa Mineral Utama, a coal mining company located in Kutai Kartanegara Regency, East Kalimantan, plays a role in implementing such CSR activities, in line with the Ministry of Energy and Mineral Resources Decree No. 1824 of 2018 on Guidelines for Community Development and Empowerment Implementation. The aim of this research is to understand how CSR programs or Community Empowerment Programs (PPM) are planned within a company. The methodology used is qualitative, collecting data through interviews with informants, field research observation, and literature studies. This study finds that PT Trisensa Mineral Utama aligns with Philip Lesly's communication planning model, covering analysis and research, policy formulation, implementation program planning, communication activities, and feedback and evaluation.
Becoming a viewer again? Optimizing educational tour at IKN Nusantara to encourage community enthusiasm Rahmawati, Rahmawati; Rohmah, Miftakhur; Ulfah, Yana; Juwita, Rina; Noor, M. Fauzan; Arifin, Zainal
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 2 (2023): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i2.22753

Abstract

The scenario of moving the national capital aims to equalize economic growth. In reality, the president of the Republic of Indonesia has chosen Penajam Paser Utara in East Kalimantan as the new national capital (known as IKN Nusantara). Substantively, this program is predicted to have an impact on community empowerment. To stimulate the success of capital city relocation, stakeholder participation is needed, especially local communities using a comprehensive alternative. The primary target of this paper is to channel and expose the culture of East Kalimantan via IKN Nusantara educational tourism. The mixed method approach combines quantitative techniques based on surveys and qualitative techniques through in-depth interviews. As a result, most local people in East Kalimantan are interested in taking part in the IKN Nusantara educational tour with relatively low prices and unique packaging of activities. In particular, the informants desired to be part of IKN Nusantara, including maintaining cleanliness, caring for the environment, promoting educational tours on their social accounts, and actualizing this activity as content creators. The main polemic is that even though they obtain information regarding the IKN Nusantara from various media, they are still confused about the role taken in developing the IKN Nusantara. Therefore, the government's commitment can guarantee local community access as IKN Nusantara partners. Optimism for the future agenda needs to be supported by popular and mutually-adhering policies toward holistic engagement of all stakeholders.
Analisis Pengembangan Wisata Urban di Kota Bontang dalam Perspektif Komunikasi Strategis Juwita, Rina; Rohmah, Ainun Nimatu; Mazaya, Hisyam Ihsan
Risenologi Vol. 9 No. 1 (2024): Risenologi
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47028/risenologi.v9i1.674

Abstract

Visi menjadi kota berkelanjutan adalah tujuan pembangunan Pemerintah Kota Bontang yang perlu diintegrasikan ke dalam strategi-strategi pembangunannya, salah satunya dalam sektor pariwisata yang diarahkan pada wisata urban. Namun, pengejawantahan wisata urban belum tampak dalam pengembangan wisata di area urban terbesar dengan jumlah penduduk terbanyak di Kota Bontang yaitu Kelurahan Lok Tuan. Penelitian ini mengkaji pandangan single actor dan multiple actors dalam konsep komunikasi strategis untuk menggambarkan wisata urban berdasarkan analisis daya tarik wisata 4A. Tujuan penelitian ini adalah untuk mengetahui pendekatan komunikasi strategis yang tepat dalam konteks pengembangan wisata urban sesuai visi kota berkelanjutan. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data wawancara, observasi dan dokumentasi. Informan terdiri atas tiga komponen sistem sosial yang memengaruhi diseminasi gagasan wisata urban yaitu pihak Kelurahan Lok Tuan, komunitas masyarakat dan opinion leader. Hasil penelitian menunjukkan bahwa hubungan Pemerintah Kota dan stakeholder internal cenderung linier dengan minim keterlibatan, sementara hubungan dengan stakeholder eksternal lebih kolaboratif. Tanpa mengaburkan pentingnya proses komunikasi linier tersebut, penelitian ini melihat bahwa komunikasi yang dinamis dan kolaboratif perlu diimplementasikan juga pada hubungan Pemerintah Kota dengan stakeholder internalnya. Penelitian selanjutnya dapat mengembangkan fokus studi untuk menghasilkan gambaran yang lebih komprehensif tentang komunikasi strategis Pemerintah Kota dalam mewujudkan visinya, serta mengaitkan dengan konsep keterlibatan untuk mengetahui saluran komunikasi yang tepat untuk mencapai tujuan dari hubungan linear maupun kolaboratif tersebut.
Inkarnasi Kesadaran Lingkungan dalam Hubungan Investor: Studi Kasus Adaro Energy (ADRO) Juwita, Rina; Rohmah, Ainun Nimatu; Arsyad, Annisa Wahyuni; Berly, Uria Angkasa; Zidani Abdillah, Achmad Faroq
Risenologi Vol. 9 No. 2 (2024): Risenologi
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47028/risenologi.v9i2.754

Abstract

Artikel ini menganalisis bagaimana Adaro Energy (ADRO), salah satu perusahaan tambang Batubara terkemuka di Indonesia, mengkomunikasikan komitmennya terhadap kesadaran lingkugnan melalui laporan keberlanjutan. Dengan menggunakan pendekatan kualitatif dan metode analisis konten tematik, penelitian ini mengeksplorasi isu-isu utama, terutama regulasi lingkungan, inisiatif keberlanjutan, pelaporan emisi, pemanfaatan sumber daya, dan keterlibatan pemangku kepentingan. Data primer diperoleh dari laporan keberlanjutan Adaro Energy selama lima tahun terakhir (2019-2023), yang dianalisis untuk mengidentifikasi pola komunikasi yang relevan. Hasil penelitian menunjukkan bahwa Adaro Energy secara aktif mengintegrasikan faktor lingkungan ke dalam strategi hubungan investornya, melalui penerapan reuglasi lingkungan, inisiatif keberlanjutan, dan pelaporan emisi secara rutin. Perusahaan juga menonjolkan pencapaian, seperti penghargaan PROPER Emas dan komitmen terhadap standar internasional seperti ISO 14001, untuk membangun citra sebagai perusahaan yang bertanggung jawab secara lingkungan. Meskipun demikian, penelitian ini menemukan bahwa data yang disajikan sering kali bersifat agregat dan kurang mendalam, sehingga mengurangi transparansi dan potensi kredibilitas laporan. Narasi keberlanjutan yang disampaikan Adaro Energy terbukti berhasil meningkatkan reputasi perusahaan dan kepercayaan investor, terutama yang berorientasi pada kriteria Environmental, Social, and Governance (ESG). Namun, untuk meningkatkan efektivitas komunikasi lingkungan, perusahaan perlu mengadopsi standar pelaporan global, menyajikan data yang lebih terukur, dan melibatkan evaluasi independen untuk meningkatkan kredibilitas. Penelitian ini memberikan kontribusi pada pemahaman tentang metode komunikasi keberlanjutan yang efektif dalam industry ekstraktif, serta menawarkan rekomenasi untuk memperkuat hubungan investor melalui transparansi dan inovasi.
Representasi Kekerasan Emosional pada Perempuan dalam Film “Story of Kale: When Someone's In Love” Wahab, Annisa Patricia; Juwita, Rina; Nurliah, Nurliah; Agustian, Jaka Farih
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5816

Abstract

This research aims to analyze the representation of emotional violence against women in the film "Story of Kale: When Someone's in Love" by Angga Dwimas Sasongko. The research method used is a qualitative method with a semiotic analysis approach. The research results show that this film effectively depicts the dynamics of emotional violence through various cinematic elements. The female characters in this film often experience manipulation, emotional control and verbal abuse which are interpreted through semiotic signs. This representation provides deep insight into the complexity of emotional violence and its impact on victims. The film "Story of Kale: When Someone's in Love" has succeeded in becoming an example of media that represents emotional violence against women, and plays an important role in increasing public awareness and understanding of this issue.
SOSIALISASI KEHIDUPAN KAMPUS BAGI MAHASISWA BARU FISIP UNIVERSITAS MULAWARMAN Bharata, Wira; Rahmawati, Alia; Rahayu, Diah; Juwita, Rina; Daryono, Daryono
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6, Nomor 1 Maret 2025
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v6i1.4990

Abstract

The transition from adolescence to adulthood often poses significant challenges for new students, especially during the transition from high school to college. This community service program aims to evaluate the effectiveness of the Introduction to Campus Life Program for New Students (PKKMB) at the Faculty of Social and Political Sciences, Mulawarman University, class of 2024. The implementation of this activity was attended by 696 students of the Faculty of Social and Political Sciences, Mulawarman University, class of 2024. The instrument used in this community service program was a questionnaire in the form of a Google form, which was distributed from August 12 to August 22, 2024. The results of this community service program showed that shouts and togetherness were the most memorable moments. The participants enjoyed interaction with new friends, creative performances, and collaboration between study programs. Although the PKKMB event was considered positive, several aspects needed improvement, including the comfort of the facilities, food quality, and time management. Recommendations include improving refrigeration facilities, consumption quality, and setting more efficient schedules. Overall, although there were several technical and operational suggestions for improvement, respondents showed a high level of satisfaction with this PKKMB event and praised the committee for their responsive and friendly performance.
Co-Authors - Purwaningsih Agus Bambang Nugraha Agustian, Jaka Farih Ainun Ni’Matu Rohmah Aji, Dandi Anggoro Alfando WS, Johantan Alvis, Lauransia Soraida Ananda Gamas Octavia Andini Setia Murti Arimbi Arnila Arsyad, Annisa Wahyuni Aulia Febriani Azra Zahra Cintami Bang, Fredi Kristian Berly, Uria Angkasa Cindy Elysa Dandi Anggoro Aji Dang Syaras Ahmad, Dang Syaras Daryono Daryono, Daryono Dea Adella Dhemas Pawae, Resky Dwivayani, Kadek Dristiana Eksa Tri Imarti Eliyya Mursyida Faishal Arif Erawan Fajar Ade Putra Febrillia Evitasari Fikran H, Moh Firdausi, Hilda Annisa Nur H Abdullah Karim Hananah, Najahatul Harry Isra Muhammad Herliani, Ade Hilda Annisa Nur Firdausi Inda Fitryarini Irhamurrahman, Muhammad Johan Fredrik Riedel Thomas Joshua, Wang Kadek Dristiana Dwivayani Kamsiah Kamsiah Karim, H Abdullah Karimuddin Abdullah Lawang Kezia Arum Sary Khansa Yumna Abiyyu Kheyene Molekandella Boer Kristian, Dony Mazaya, Hisyam Ihsan Miftakhur Rohmah, Miftakhur Muchlis Muchlis Muhammad Faisal Muhammad Hendi Al Ishar Muhammad Irhamurrahman Muhammad Rizky Aidil Fitri Muhammad Sadam Usdin Muhammad, Harry Isra Muthia Maudi Najahatul Hananah Noor, M. Fauzan Novyan Lusiyana Nur Amelia Oktaviany Nurhaliza, Jihan Nurhayai, Nurhayai Nurliah Nurliah nurliah, nurliah Octavia, Ananda Gamas Oktaviany, Nur Amelia Pertiwi, Hanna Purwanti, Silviana Rahayu, Diah Rahmawati, Alia Rahmawati, Rahmawati Randy Surya Putra Ratna Rintaningrum, Ratna Richard Dio Commas Rifqy Wardana Rizaldy Rizaldy Rizaldy, Rizaldy Rohmah, Ainun Nimatu Rohmah, Ainun Ni’Matu Salsabila, Unik Hanifah Samuel Hot Anugrah Simanjuntak Samuel Sari, Adinda Yuriza Permata Sary, Kezia Arum Satria Adi Pradana Silviana Purwanti Sri Irawati Sucipta, Johantan Alfando Wikandana Sulitianna Sulitianna Sulitianna, Sulitianna Sy. Nurul Syobah Syafi'i, Abdullah Syahdam Imansa Tirta Yoga Triana Ayu Januar Wahab, Annisa Patricia Wesa Nurrahim, Irsalinda Wira bharata WS, Johantan Alfando WS Yana Ulfah Yulistiawan, Tasyadilla Nur Azmi Zainal Arifin Zani, Benny Novico Zidani Abdillah, Achmad Faroq Ziya Ibriyah Ziya Ibrizah Ziya Ibrizah