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<![CDATA[Strategi Pemasaran Bingkai Kaligrafi Islam Dalam Meningkatkan Kualitas Produk Dikalangan Masyarakat Palembang ]]>
<![CDATA[Nuha, Nuha Nabila Aswari]]>;
<![CDATA[Muhamad Zen]]>;
<![CDATA[Fatmawati]]>
<![CDATA[ Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 4 No. 1 (2024): Al-Manaj ]]>
Publisher : <![CDATA[Prodi Manajemen Dakwah STAIN Mandailing Natal ]]>
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DOI: 10.56874/almanaj.v4i1.1732
<![CDATA[Kaligrafi Islam ialah seni tulisan indah yang memiliki nilai estetika dan spiritual tinggi dalam budaya Islam. Di daerah Palembang, seni kaligrafi Islam memiliki tempat yang penting dalam kehidupan masyarakatnya. Namun, untuk meningkatkan apresiasi dan kualitas produk kaligrafi Islam di kalngan masyarakat Palembang, memerlukan startegi pemasaran yang tepat agar lebih meningkat tingkat peminatnya. Penelitian ini berujuan untuk mengindentifikasi dan menganalisi startegi pemasaran yang efektif dalam meningkatkan kualitas produk kaligrafi Islam di Palembang. Metode penelitain yang digunakan penelitian kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam dan observasi langsung terhadap pemiliki usaha UKM Bingkai Kaligrafi Al Palembani serta konsumen di Palembang. Hasil penelitian menunjukan bahwa terdapat beberapa startegi pemasaran yang menimgkatkan kualitas produk kaligrafu Islam di kalangan masyarakat Palembang. Pentingnya edukasi untuk meningkatkan pemahaman masyarakat akan nilai-nilai dan makna di balik kaligrafi Islam. Kemudia pemanfaatn media sosial sebagai platform untuk memperluas jangkauan pasae dan meningkatkan eksposur produk kaligrafi. Selanjutnya, kerja sama dengan lembaga keagamaan dan budaya untuk meningkatkan legitimasi produk kaligrafi Islam. Dan yang terakhir, inovasi dalam desain dan teknik produksi untuk menarik minat konsumen yang lebih luas. Dengan menerapkan strategi pemasaran yang efektif, diharapjan dapat meningkatkan apresiasi dan kualitas produk kaligrafi Islam di Palembang, serta mendukungh pengembangan industry kreatif lokal. Penelutan ini memberikan kontribusi bagi pengembangan startegi pemasaran yang relevan dengan karakteristik budaya dan pasar lokal, khususnya dalam konteks seni kaligrafi Islam di Palembang.]]>
<![CDATA[The Effect of Product Innovation and Market Orientation on Performance Muhammadiyah Da'wah Institute Marketing ]]>
<![CDATA[PRABOWO, Eko]]>;
<![CDATA[ZEN, Muhamad]]>
<![CDATA[ Journal of Entrepreneurial and Business Diversity Vol. 1 No. 1 (2023): Journal of Entrepreneurial and Business Diversity. (January – March 2023) ]]>
Publisher : <![CDATA[PT. Keberlanjutan Strategis Indonesia ]]>
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DOI: 10.38142/jebd.v1i1.40
<![CDATA[Purpose:Muhammadiyah da'wah is included in da'wah in the reform era because da'wah in the reform era Muhammadiyah began to get a good response, it is very important to have a strategy, management and management of da'wah to advance da'wah. The purpose of this research is to identify the techniques and tactics of Indonesian Muhammadiyah da'wah.Methodology:This study is qualitative research with data collection methods through observation. Data analysis in this study used a qualitative descriptive method with a sociological approach.Findings:The study results show that Muhammadiyah da'wah's methods generally include the da'wah method of wisdom, good advice, and good dialogue. Muhammadiyah's da'wah strategy is to prioritize Islamic teachings in accordance with the Shari'ah, form a Hajj ritual guidance institution, build a culture of dialogue, and foster young generations, mass media preaching, cultural preaching, and preaching community empowerment in the fields of education, economy, social and health.Implication:Da’wah in the marketing strategy of Muhammadiyah da'wah institutions in the form of selling Muhammadiyah products such as water and noodles to the community by treating them with quality ingredients so that they do not cause disease implications that occur, and the selling price is not too high and can still be reached by consumers as well as mineral water in general. The purpose of this Muhammadiyah product is to uphold the Islamic religion so that an actual Islamic society is realized. By offering Muhammadiyah products, they can introduce Muhammadiyah preaching to consumers by buying Muhammadiyah products.]]>
<![CDATA[Optimizing the Use of Mobile Banking Service Systems in Attracting Customer Interest at PT Bank Syariah Indonesia ]]>
<![CDATA[Arif, Zainal]]>;
<![CDATA[Zahira, Hasna]]>;
<![CDATA[Zen, Muhamad]]>
<![CDATA[ ITQAN: Journal of Islamic Economics, Management, and Finance Vol. 1 No. 2 (2022): ITQAN: Journal of Islamic Economics, Management, and Finance ]]>
Publisher : <![CDATA[Itqanpreneurs Publishing, Yayasan Mitra Peduli Indonesia ]]>
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DOI: 10.57053/itqan.v1i2.11
<![CDATA[This research aims to determine the optimization of the use of the mobile banking service system in attracting customers' interest. Then, to find out the optimization process carried out by PT Bank Syariah Indonesia KCP Bogor Cileungsi Metland in the m-banking service system to attract customers to use it and the obstacles that arise. There is a solution to it. This study uses qualitative methods with descriptive analysis techniques to collect and find data through observation, interviews, documentation, websites, and books to obtain information and evidence in the research process. As a result, this study received results regarding optimizing the use of the mobile banking service system to attract these customers' interest by introducing more details to customers when opening accounts or other transactions. Then, promote well with advertisements, social media, and other exciting promotions. In addition, the constraints and solutions made by PT Bank Syariah Indonesia KCP Bogor Cileungsi Metland in optimizing the use of mobile banking are usually related to offline applications and depositing funds. The key is to make a report to the nearest branch and notify in detail about the problem until the customer understands.]]>
<![CDATA[Marketing Strategy Through Halal Product Advertisements On Social Media ]]>
<![CDATA[Handayani, Nur Annisa Tri]]>;
<![CDATA[Nuralim, Aip]]>;
<![CDATA[Zen, Muhamad]]>;
<![CDATA[Fatmawati]]>
<![CDATA[ Jurnal Kajian Manajemen Dakwah Vol 6 No 1 (2024): Jurnal Kajian Manajemen Dakwah ]]>
Publisher : <![CDATA[Institut Agama Islam Negeri Parepare ]]>
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DOI: 10.35905/jkmd.v6i1.9301
<![CDATA[This research aims to find out the marketing strategy for halal products through social media. This research is a literature study. The collected data will be analyzed using a literature review. The research results show that marketing strategies are directed at increasing the likelihood or frequency of consumer behavior, such as increasing visits to certain stores or purchasing certain products. Effective and efficient product advertising via social media. The importance of the halal label in product advertising can be very significant, especially in the context of markets that have a large Muslim population. The halal label not only reflects compliance with religious principles, but can also be a key factor in building consumer trust and expanding market share for producers.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN UNTUK PEMBERDAYAAN EKONOMI BAZNAS DALAM DAKWAH ]]>
<![CDATA[Muhamad Zen]]>;
<![CDATA[Muhammad Hafizul Aripin]]>
<![CDATA[ AL-KARIM: Journal of Islamic and Educational Research Vol. 1 No. 3 (2023): Juli ]]>
Publisher : <![CDATA[Institute of Educational, Research, and Community Service ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengidentifikasi strategi komunikasi pemasaran yang efektif dalam menyampaikan dakwah pemberdayaan ekonomi melalui Baznas. Penelitian ini merupakan penelitian kajian pustaka yang mengambil sumber dari beberapa buku, artikel, dan jurnal. Hasil penelitian menunjukkan bahwa peningkatan jumlah zakat hingga 326,7 triliun rupiah pada laporan tahunan Baznas 2023. Dengan demikian, dapat disimpulkan bahwa keberadaan BAZNAS sebagai lembaga yang memainkan peran kunci dalam pemberdayaan ekonomi dan penukaran kewajiban umat Muslim dalam berzakat. Melalui program-program yang tepat, Baznas dapat menjadi agen yang efektif dalam mewujudkan pemerataan ekonomi dan memenuhi hak serta kewajiban umat Muslim. Diharapkan hasil penelitian ini dapat memberikan pemahaman lebih mendalam dan rekomendasi bagi pihak terkait dalam mengembangkan strategi pemberdayaan ekonomi yang berkelanjutan dan memastikan pemenuhan kewajiban berzakat sebagai upaya mencapai keadilan ekonomi yang lebih baik]]>
<![CDATA[Strategi Promosi Pembiayaan Murabahah Bank Syariah di Indonesia ]]>
<![CDATA[M. Miftahur Rahmat Isnaini]]>;
<![CDATA[Siti Sofiah Rahmawati]]>;
<![CDATA[Muhamad Zen]]>;
<![CDATA[Fatmawati Fatmawati]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.889
<![CDATA[Murabahah Finance is one of the sharia bank financing products that is in great demand by customers because Murabahah adheres to the principle of buying and selling which is not too risky. Sharia banks are expected to increase public confidence in Murabahah products. To build this trust, a promotional strategy is needed. The method used in this research is a literature study, by collecting data from various sources such as academic journals, books and research reports related to murabahah. The results of the analysis show that the promotion strategy for murabahah financing of Islamic banks in Indonesia can be divided into several aspects, including direct marketing, marketing through mass media and online, as well as partnerships with other financial institutions, Sharia Banks in Indonesia and promotional strategies. Promotional strategies play an important role in marketing Islamic bank murabahah financing in Indonesia. By implementing appropriate promotional strategies, Islamic banks can increase public awareness, expand market share, and gain a competitive advantage in the Islamic banking industry.]]>
<![CDATA[Strategi Penetapan Harga Dalam Meningkatkan Kepuasan Jamaah Umrah Di PT. Ziarah Hati Indonesia Surabaya ]]>
<![CDATA[Fahmi, M. Fahmi Ashari]]>;
<![CDATA[Zen, Muhamad Zen]]>;
<![CDATA[Fatmawati, Fatmawati]]>
<![CDATA[ Mudabbir: Jurnal Manajemen Dakwah Vol. 5 No. 1 (2024) ]]>
Publisher : <![CDATA[UIN Mataram ]]>
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<![CDATA[Business development nowadays has grown so rapidly. Seeing these conditions, business people are required to have the right business strategy to fulfill sales. One of the business strategies that can be carried out is a pricing strategy. Pricing strategy is a method used to determine the best price for a service, which is expected to provide benefits for the company's sustainability. The aim of this research is to analyze pricing strategies and the factors that influence them at PT. Pilgrimage to the Heart of Indonesia Surabaya. This research uses a qualitative research method with a case study type at PT. Pilgrimage to the Heart of Indonesia Surabaya. Data collection techniques use observation, documents and interviews. The results of this research are that 1) in determining prices, PT. Ziarah Hati Indonesia Surabaya has several strategies implemented, including geographic pricing, discounts or discounts, promotional pricing and discriminatory pricing. 2) there are several internal and external factors that influence price setting at PT. Ziarah Hati Indonesia Surabaya, namely internal factors including (good service quality and company resources) and external factors (competition and government policy).]]>
<![CDATA[Urgensi Zakat Dan Waqaf Dalam Pembangunan Ekonomi Syariah Kontemporer ]]>
<![CDATA[Nurul Fadilah]]>;
<![CDATA[Muhamad Zen]]>
<![CDATA[ Abdurrauf Law and Sharia Vol. 1 No. 2 (2024): Abdurrauf Law and Sharia ]]>
Publisher : <![CDATA[Yayasan Abdurrauf Cendekia Nusantara ]]>
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DOI: 10.70742/arlash.v1i2.104
<![CDATA[Abstract:. Zakat and waqf are two significant instruments in economic development. The purpose of this research is to describe zakat and waqf in the perspective of Islamic economics; its urgency; opportunities and innovations in the digital era as well as challenges and solutions. This research method uses descriptive qualitative method with library research data source. The results show that zakat and waqf are two important instruments in contemporary Islamic economics that not only function as an obligation of Muslims but also as a means to achieve social welfare and sustainable economic development. The essence of zakat waqf is economic empowerment; economic and social improvement; and human resource development. The opportunities and innovations of zakat in the digital era, by utilizing digital technology and good governance principles, are essential to increase effectiveness and transparency. This will encourage public participation and strengthen trust in zakat management institutions. Meanwhile, opportunities and innovations for waqf with digital platforms for raising waqf; cash waqf and investment in smart contracts and blockchain; cash waqf and investment; education and awareness through social media; mobile applications for donations; data analyst; digital waqf for startups. In addition, there are some challenges such as lack of public awareness of zakat and waqf; the concept of zakat and waqf is often misunderstood; changes in economic dynamics. While the solution is education and socialization Keywords: Zakat; Waqf; Sharia Economics Abstrak: Zakat dan wakaf merupakan dua instrumen yang signifikan dalam pembangunan ekonomi. Tujuan dari penelitian ini adalah mendeskripsikan zakat dan wakaf dalam pespektif ekonomi syariah; urgensinya; peluang dan inovasi di era digital serta tantangan dan solusinya. Metode penelitian ini menggunakan metode deskriptif kualitatif dengan sumber data library research. Hasil Penelitian menunjukkan bahwa zakat dan wakaf merupakan dua instrumen yang penting dalam ekonomi syariah kontemporer yang tidak hanya berfungsi sebagai kewajiban umat muslim semata melainkan sebagai sarana untuk mencapai kesejahteraan sosial dan pembangunan ekonomi yang berkelanjutan. Ugensi zakat wakaf adalah pemberdayaan ekonomi; peningkatan ekonomi dan sosial; serta pengembangan sumber daya manusia. Peluang dan inovasi zakat diera digital, dengan memanfaatkan teknologi digital dan prinsip tata kelola yang baik, sangat penting untuk meningkatkan efektivitas dan transparansi. Hal ini akan mendorong partisipasi masyarakat dan memperkuat kepercayaan terhadap lembaga pengelola zakat. Sedangkan peluang dan inovasi terhadap wakaf dengan platform digital untuk penggalangan wakaf; wakaf uang dan investasi smart contracts dan blockchain; wakaf uang dan investasi; edukasi dan kesadaran melalui media sosial; aplikasi mobile untuk donasi; data analytist; wakaf digital untuk starup. Selain itu Adapun beberapa tantangannya kurangnya kesadaran Masyarakat terhadap zakat dan wakaf; konsep zakat dan wakaf seingkali disalah pahami; perubahan dinamika ekonomi. Sedangkan solusinya yaitu edukasi dan sosialisasi; peningkatan manajemen; inovasi model wakaf dan zakat; regulasi yang mendukung; transparan dan akuntabilitas.]]>
<![CDATA[Peran Fiqih Muamalah Kontemporer dalam Perkembangan Bisnis Berbasis Syariah ]]>
<![CDATA[Rhohis Kurniawan]]>;
<![CDATA[Muhamad Zen]]>
<![CDATA[ SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 3 No. 1 (2025): SANTRI : Jurnal Ekonomi dan Keuangan Islam ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/santri.v3i1.1217
<![CDATA[As the times develop, there will be many new things that emerge because humans will continue to innovate in line with the development of human thought, so to compensate and keep humans from running or getting out of their nature, religion is present to provide binding rules. The writing of this journal aims to find out the rules of contemporary muamalah fiqh as well as to find out what the role of contemporary muamalah fiqh is in the development of sharia-based businesses. The research methodology used in this research is descriptive qualitative research using the library study method (library research) Data collection in this study using the library study method related to theoretical studies and several references that will not be separated from scientific literature. The results of this study are an introduction to contemporary muamalah fiqh such as understanding, scope, rules of fiqh and the object of study of contemporary muamalah fiqh, as well as the role of contemporary muamalah fiqh in sharia-based business development.]]>
<![CDATA[PENERAPAN FIQH JUAL BELI DAN TRANSAKSI DI MEDIA SOSIAL ]]>
<![CDATA[Siti Trizuwani]]>;
<![CDATA[Muhamad Zen]]>
<![CDATA[ HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 11 (2024): November ]]>
Publisher : <![CDATA[ADISAM PUBLISHER ]]>
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<![CDATA[This research aims to analyze the buying and selling processes occurring on social media from the perspective of contemporary fiqh muamalah. The method used is library research approach to examine issues related to transactions on social media. The author also applies Islamic law to determine the legal ruling on buying and selling through social media. The problem addressed in this study concerns transactions conducted online via social media. Although online transactions make buying and selling easier, it cannot be denied that they also have their drawbacks. The findings of this research indicate that contemporary transactions are no longer reliant on face-to-face interactions but have evolved with the rise of online buying and selling..]]>
