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All Journal ASAS : Jurnal Hukum Ekonomi Syariah HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Afkar, Journal For Islamic Studies Syi'ar Iqtishadi Jurnal Profetik Al Maal: Journal of Islamic Economics and Banking Jurnal khabar: Komunikasi dan Penyiaran Islam Tadbir: Jurnal Manajemen Dakwah TADBIR: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan Jurnal Manajemen Dakwah Jurnal Riset Komunikasi Penyiaran Islam Journal of Islamic Management Busyro : Jurnal Dakwah dan Komunikasi Islam ITQAN: Journal of Islamic Economics, Management, and Finance FADZAT Jurnal Ekonomi Syariah Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Al-Manaj Jurnal Hukum Ekonomi Syariah : AICONOMIA Innovative: Journal Of Social Science Research Jurnal Kajian Manajemen Dakwah Setyaki : Jurnal Studi Keagamaan Islam Gudang Jurnal Multidisiplin Ilmu HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis El-Uqud: Jurnal Kajian Hukum Ekonomi Syariah Journal of Entrepreneurial and Business Diversity Jurnal Manajemen Dakwah (J-MD) Tasyri' Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah JEBD Al-Zayn: Jurnal Ilmu Sosial & Hukum AL-KARIM: Journal of Islamic and Educational Research Jurnal Kajian Islam dan Sosial Keagamaan Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Syariah dan Ekonomi Islam (JSEI) Jurnal Inovasi Ekonomi Syariah dan Akuntansi Mudabbir Jurnal Bisnis Inovatif dan Digital Al-Idaroh I'thisom: Jurnal Ekonomi Syariah Journal of Business Economics and Management Abdurrauf Law and Sharia Jurnal Manajemen Dakwah JIMAD : Jurnal Ilmiah Multidisiplin IPSSJ Ittishol: Jurnal Komunikasi dan Dakwah Ulil Albab Abdurrauf Journal of Education and Islamic Studies Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam Munazzama Journal of Islamic Management and Pilgrimage ISTA Online Technologi Journal
Muhamad Zen
UIN Syarif Hidayatullah Jakarta
Religion Aerospace Engineering Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Effectiveness of Da'wah Promotion on Television: A Case Study of Damai Indonesiaku TV One in the Sale of Islamic Products Rhohis Kurniawan; Zen, Muhamad; Fatmawati
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 6 No. 2 (2025): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v6i2.1690

Abstract

The purpose of this study is to analyze the impact of da'wah promotion in television media on TV One “Damai Indonesiaku” program, on consumer purchasing decisions and increasing sales of Islamic products. This research uses a qualitative approach to explore the meaning, perceptions, and experiences of the figures involved in da'wah promotion and their influence on the sale of Islamic products. This research uses a case study method approach, because this research aims to get a comprehensive picture of the effectiveness of da'wah promotion carried out by “Damai Indonesiaku” TV One. Case studies allow in-depth analysis of the communication process, the preparation of da'wah content, and their impact on the sale of Islamic products. Analysis results from previous research on Islamic product manufacturers showed a positive response to the “Damai Indonesiaku” program. Most of them felt that the program provided great benefits in introducing their products to the wider community. Consumers who watched this program stated that the “Damai Indonesiaku” program broadcast on TV One made it easier for them to choose quality, up-to-date products, in accordance with Islamic teachings. Sales data shows a significant increase in products promoted through my “Damai Indonesiaku” program. This program has proven to be effective in increasing consumer awareness about the importance of choosing halal products and in accordance with Islamic principles.
Peluang Bisnis Wisata Halal Internasional: Studi Kasus Adinda Azzahra Tour Rahmi Nur Azizah; Muhamad Zen; Fatmawati
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 7 (2025): GJMI - JULI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i7.1673

Abstract

Penelitian ini mengkaji strategi pengembangan wisata halal internasional melalui studi kasus Adinda Azzahra Tour, agen perjalanan berbasis syariah. Dengan metode kualitatif deskriptif, data dikumpulkan dari sumber digital resmi dan dianalisis secara tematik. Hasilnya menunjukkan bahwa peluang wisata halal tumbuh pesat seiring peningkatan populasi Muslim, tren gaya hidup Islami, serta dukungan regulasi dan digitalisasi. Adinda Azzahra Tour merespons dengan menyediakan paket wisata halal ke negara non-Muslim, bekerja sama dengan maskapai ramah Muslim, serta menyediakan itinerary sesuai syariat. Kepatuhan terhadap prinsip Islam merujuk pada Fatwa DSN-MUI No. 108/2016 tentang pedoman pariwisata syariah. Tantangan yang dihadapi antara lain fluktuasi biaya, ketidakkonsistenan standar halal global, serta keterbatasan fasilitas halal. Penelitian ini menyoroti pentingnya inovasi, edukasi pasar, dan kolaborasi untuk memperkuat industri wisata halal Indonesia secara global
Optimalisasi Strategi Promosi Bank Syariah: Studi Kasus BSI dan Bank Muamalat dalam Meningkatkan Kesejahteraan Ekonomi Umat Istianah; Muhamad zen; Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Perbankan syariah di Indonesia telah berkembang pesat, namun pangsa pasarnya masih lebih kecil dibandingkan dengan bank konvensional. Salah satu faktor yang memengaruhi rendahnya penetrasi pasar bank syariah adalah strategi promosi yang belum optimal. Penelitian ini bertujuan untuk menganalisis efektivitas strategi promosi yang diterapkan oleh Bank Syariah Indonesia (BSI) dan Bank Muamalat dalam meningkatkan inklusi keuangan Islam serta kesejahteraan ekonomi umat. Metode penelitian yang digunakan adalah studi literatur dan wawancara langsung dengan pelaku usaha mikro, kecil, dan menengah (UMKM) yang menjadi nasabah BSI dan Bank Muamalat. Hasil penelitian menunjukkan bahwa BSI lebih agresif dalam strategi promosi digital dan branding, sementara Bank Muamalat lebih berfokus pada pemasaran berbasis komunitas dan kemitraan strategis. Kedua bank ini memiliki dampak positif dalam meningkatkan kesejahteraan ekonomi umat melalui program edukasi keuangan, pembiayaan berbasis syariah, serta dukungan terhadap UMKM berbasis Islam. Dengan demikian, strategi promosi yang optimal tidak hanya meningkatkan profitabilitas bank syariah tetapi juga memperluas inklusi keuangan Islam dan memperkuat ekosistem ekonomi syariah di Indonesia. Kata kunci: Strategi Promosi, BSI, Bank Muamalat, Kesejahteraan Ekonomi
Sertifikasi Dai MUI dan ADDAI sebagai Produk Dakwah: Strategi Distribusi, Harga, dan Dampaknya terhadap Ekonomi Umat Wahidin; Muhamad Zen; Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Certification of MUI and ADDAI Dai as a da'wah product, which includes distribution strategies, pricing, and its impact on the people's economy. Certification of da'wah is an effort to improve the quality and competence of da'wah in Indonesia, which is expected to produce quality and broad-minded preachers. To disseminate information about this certification program, MUI and ADDAI utilize various communication channels, including social media. This approach aims to reach all da'wah in Indonesia effectively and efficiently. Although this certification is not profit-oriented, setting a reasonable fee to participate in the certification program is needed in order to support the sustainability of the program and provide access to more da'wah. By increasing the quality of da'wah through certification, it is hoped that there will be a positive impact on the people's economy. Quality preachers can provide a better understanding of the principles of Islamic economics to the community, thus encouraging participation in sharia-compliant economic activities. Through this research, it is hoped that new ways can be found to optimize the da'wah certification program in order to improve the quality of da'wah and its contribution to the people's economy.
Efektivitas Program Promosi Produk Halal dalam Pemberdayaan Ekonomi Umat: Studi Kasus Kampanye Dakwah Digital M Gustar Umam; Muhamad Zen; Fatmawati, Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The Strategic Role of Halal Products in Empowering the Muslim Economy Halal products play a strategic role in empowering the Muslim economy, especially in Muslim-majority countries like Indonesia. This article aims to analyze the effectiveness of promoting halal products through digital da'wah approaches, branding strategies, and halal regulations in driving the growth of the halal industry and empowering the Muslim economy. The use of social media as a means of digital da'wah has proven effective in raising public awareness about the importance of consuming halal products. Halal branding strategies that leverage certification, Islamic imagery, and sharia-compliant marketing communication have successfully built consumer loyalty and increased product competitiveness in the global market. Furthermore, the implementation of halal regulations—particularly Indonesia's Halal Product Assurance Law provides a strong legal foundation for the development of the halal industry. Case studies from halal cosmetic brand Wardah and several MSMEs show that digital transformation accelerates market penetration and operational efficiency in halal businesses. This article concludes that the integration of digital da'wah campaigns, branding strategies, supportive regulations, and digitalization of the halal industry significantly contributes to the growth of sharia-compliant businesses and the economic well-being of the Muslim community. Recommendations are offered to industry players, policymakers, and the public to strengthen the halal ecosystem through continuous collaboration and innovation.
Strategi Da’i Dewan Dakwah Islamiah Indonesia Dalam Memperkuat Akidah dan Meningkatkan Ekonomi Umat Syahrizal; Muhamad Zen; Fatmawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to examine the strategic role of the Dewan Dakwah Islamiah Indonesia (DDII) in strengthening the Islamic faith (aqidah) and improving the economic welfare of the Muslim community through its various da'wah programs. DDII is one of the Islamic missionary organizations that consistently provides religious guidance, especially in remote and underdeveloped areas where access to religious education and economic empowerment is still limited. This research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The data were analyzed using techniques of data reduction, data presentation, and drawing conclusions systematically. The results of the study show that DDII implements several strategies to spread Islamic teachings that focus on reinforcing the community’s faith, particularly targeting individuals who are not yet reached by da'wah efforts or who live in areas with limited access to religious education. These strategies include deploying da’i (preachers) to rural and isolated regions, conducting regular religious guidance, and providing accessible educational materials for laypeople. In addition, DDII actively promotes economic empowerment through community-based programs such as entrepreneurship training, the development of Islamic cooperatives, and the strengthening of household economies. By integrating spiritual da'wah and economic development, DDII seeks to create a society that is not only strong in its religious beliefs but also economically self-reliant. This research highlights the crucial role of Islamic missionary organizations in balancing religious guidance and socio-economic welfare in Muslim communities, fostering holistic community development in line with Islamic values.
Optimizing The Form Of Murabaha Financing In Baitul Maal Wat Tamwil (Bmt) Towards Sharia-Based Local Economic Inclusion Sabirin, Yoga Basyiril; Zen, Muhamad
ASAS Vol. 16 No. 2 (2024): Asas, Vol. 16, No. 02 Desember 2024
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/asas.v16i2.24328

Abstract

This article aims to analyze the optimization of the murabaha agreement form in Baitul Maal Wat Tamwil (BMT) and its relevance in supporting the economic growth of sharia-based communities, especially for micro, small and medium enterprises. With a significant number of middle and lower class people in Indonesia, BMT is present as an alternative Islamic financial institution that provides access to usury-free financing. The murabaha agreement allows BMT to purchase goods at the customer's request and sell them at an agreed profit margin. However, there are challenges in the implementation of this financing, hence the need for optimization for BMT managers in an effort to maintain its existence. This research uses a qualitative method with a literature study approach, identifying the mechanism, dynamics of murabaha financing and the role of murabaha in the economy based on DSN-MUI fatwa No. 04/DSN-MUI/IV/2000. The results showed that transparency, customer education, and technology utilization play an important role in increasing trust in BMT while increasing economic inclusion, thus strengthening its position in the Islamic financial system in Indonesia.Keywords: BMT; Murabaha; Sharia Financing
Promotion Strategy of PT Muhsinin Tour & Travel dalam Meningkatkan Ekonomi Umat Melalui Produk Wisata Syariah Fadilah, Nurul; Zen, Muhamad; Fatmawati, Fatmawati
Ittishol: Jurnal Komunikasi dan Dakwah Vol 3, No 1 (2025): Ittishol: Jurnal Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi promosi yang diterapkan oleh PT. Muhsinin dalam mengembangkan sektor wisata syariah dan dampaknya terhadap pertumbuhan jumlah konsumen. Dengan menggunakan pendekatan kualitatif dan teknik wawancara dengan sumber data yang relevan, penelitian ini diharapkan dapat memberikan wawasan tentang efektivitas strategi promosi dalam meningkatkan kesadaran masyarakat akan pentingnya wisata syariah. Hasil penelitian ini menunjukkan PT. Muhsinin Tour Travel menerapkan bauran promosi yang komprehensif melalui periklanan media massa, brosur, penjualan personal, hubungan masyarakat, promosi event dan diskon, pemasaran langsung via telepon dan WhatsApp, serta pemanfaatan media internet (website, Instagram, YouTube, TikTok). Strategi ini meningkatkan kesadaran dan penjualan paket perjalanan wisata syariah, serta memberikan dampak positif terhadap ekonomi umat, seperti peningkatan kesejahteraan konsumen, pemberdayaan ekonomi lokal, peningkatan pendapatan sektor pariwisata, penguatan ekonomi keluarga konsumen, serta pendidikan ekonomi dan perencanaan keuangan. Penggunaan media sosial juga memperkuat ekonomi digital.
Wakaf Produktif Al Azhar Mendistribusikan Filantropi Islam Meningkatkan Ekonomi Umat Heny May Widiyawati; Muhamad Zen; Fatmawati
Jurnal Riset Komunikasi Penyiaran Islam Volume 5, No. 1, Juli 2025, Jurnal Riset Komunikasi Penyiaran Islam (JRKPI)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrkpi.v5i1.6796

Abstract

Abstract. Productive waqf is an important instrument in the development of the Islamic economy, with the potential to improve community welfare through the distribution of philanthropic products. This research analyzes the promotional strategies implemented by Al Azhar in distributing Islamic philanthropic products and their impact on the economy of the community. The research method uses a qualitative approach with literature analysis from journals, books, and reports from relevant institutions. The research results show that social media-based promotion strategies, community collaboration, and public education have increased community participation in productive waqf. This study emphasizes that innovative approaches and digitalization can strengthen the role of waqf in the economic development of the Muslim community. Abstrak. Wakaf produktif merupakan instrumen penting dalam pengembangan ekonomi umat Islam, berpotensi meningkatkan kesejahteraan masyarakat melalui distribusi produk filantropi. Penelitian ini menganalisis strategi promosi yang diterapkan oleh Al Azhar dalam mendistribusikan produk filantropi Islam serta dampaknya terhadap ekonomi umat. Metode penelitian menggunakan pendekatan kualitatif dengan analisis literatur dari jurnal, buku, dan laporan lembaga terkait. Hasil penelitian menunjukkan bahwa strategi promosi berbasis media sosial, kolaborasi komunitas, dan edukasi publik telah meningkatkan partisipasi masyarakat dalam wakaf produktif. Studi ini menekankan bahwa pendekatan inovatif dan digitalisasi dapat memperkuat peran wakaf dalam pembangunan ekonomi umat Islam.
Promosi Dakwah Badan Wakaf Indonesia dalam Mendistribusikan Produk Filantropi Islami untuk Pemberdayaan Ekonomi Umat Yoga Agus Yulianto; Muhamad Zen; Fatmawati, Fatmawati
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the role of the Indonesian Waqf Board (BWI) in promoting Islamic philanthropic da’wah, particularly through the distribution of waqf as a strategy for empowering the Muslim community’s economy in Indonesia. Waqf, as one of the core instruments of Islamic philanthropy, has substantial potential to reduce social inequality and improve community welfare. However, low public literacy about waqf, the lack of professionalism among waqf managers (nazhir), and limited use of digital technology remain key challenges. Using a qualitative approach through literature studies, observation, and document analysis, the study finds that BWI has implemented a transformative da’wah strategy by optimizing cross-sector collaboration, digital technology utilization, and community education. The results reveal that BWI's collaboration with Islamic financial institutions, government ministries, and civil society organizations has enhanced public engagement and the distribution of cash waqf, productive waqf, and waqf-based MSME programs. Moreover, the use of social media, mobile applications, and the waqf information system has expanded outreach and improved management transparency. This study concludes that the integration of da’wah, technology, and collaboration is essential in strengthening waqf as a viable tool for Islamic economic development. Moving forward, regulatory reform, comprehensive digitalization, and local community empowerment must become strategic priorities to sustain the national Islamic philanthropic ecosystem.
Co-Authors Ahmad, Habibullah Al Kahfi Amalia, Alvina Apdil Abdilah Apdil Abdilah Ardiansyah, Muhammad Farid Abi Arif, Zainal Arsela, Mika Azhaari, Hasna Baharudin Ardani Bariek Azka Perdana Darmawati, Nia Efrizal, Tegar Eko Prabowo, Eko Fadhilla, Indah Fahmi, M. Fahmi Ashari Fatmawati - Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati, Fatmawati Fitrah Amaliah Hasibuan Handayani, Nur Annisa Tri Harahap, Maratua Hasonangan Hari Risky Syahputra Heny May Widiyawati Huzzatul Fikriyah Ibnu Apriani Idawati ISTIANAH Kahfi, Al Laeli, Azah Nur M Gustar Umam M Zein Ramadhan Rifa’I M. Miftahur Rahmat Isnaini Mara Umar Mohammad Fahmy Bin Rapaee Muhamad Afdoli Ramadoni Muhammad Dzaki Hawari Muhammad Farid Abi Ardiansyah Muhammad Hafizul Aripin Muhammad Yudha Ardiansyah Mujadid, Shofam Amim Murodhi, Difa Baladissalam nida arafat Novandika, Dida Nufus, Siti Hayati Nuha, Nuha Nabila Aswari Nur Khikmah Nuralim, Aip Nurrahmaini Nurul Alvi Chindi Fadhilah Nurul Fadilah, Nurul Paula Sembiring Rahmi Nur Azizah Ramadhan, Fitrah Rhohis Kurniawan Robaiyadi, Robaiyadi Rubiyanah Rubiyanah Sabirin, Yoga Basyiril Sembiring, Muhammad Rifaldi Syahputra Shabri, Nabilla Aulia Siti Sofiah Rahmawati Siti Trizuwani Syahrizal Syihabudin, Zakaria Syuhudi, Irfan Ummi Sa’adah Wahidin Wali, Ahmad Mutawalli Nasution Wirianisa, Syifani Wisnu Nugraha Yoga Agus Yulianto Yusrin, Erlin Annisa Zahira, Hasna