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All Journal ASAS : Jurnal Hukum Ekonomi Syariah HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam al-Afkar, Journal For Islamic Studies Syi'ar Iqtishadi Jurnal Profetik Al Maal: Journal of Islamic Economics and Banking Jurnal khabar: Komunikasi dan Penyiaran Islam Tadbir: Jurnal Manajemen Dakwah Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan Jurnal Manajemen Dakwah Jurnal Riset Komunikasi Penyiaran Islam Journal of Islamic Management Busyro : Jurnal Dakwah dan Komunikasi Islam ITQAN: Journal of Islamic Economics, Management, and Finance Al-Manaj Jurnal Kajian Manajemen Dakwah Setyaki : Jurnal Studi Keagamaan Islam Gudang Jurnal Multidisiplin Ilmu HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Journal of Entrepreneurial and Business Diversity Tasyri' Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah JEBD AL-KARIM: Journal of Islamic and Educational Research Jurnal Kajian Islam dan Sosial Keagamaan Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Syariah dan Ekonomi Islam (JSEI) Jurnal Inovasi Ekonomi Syariah dan Akuntansi Mudabbir Al-Idaroh Journal of Business Economics and Management Abdurrauf Law and Sharia Jurnal Manajemen Dakwah Ittishol: Jurnal Komunikasi dan Dakwah Ulil Albab
Muhamad Zen
Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran Tim Nurul Musthofa dalam Mempromosikan Produk Seni Islam dan Kontribusinya terhadap Ekonomi Umat Baharudin Ardani; Muhamad Zen; Fatmawati Fatmawati
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 4 (2025): Juli: Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i4.1312

Abstract

This study aims to examine the role of Tim Hadrah Nurul Musthofa in promoting Islamic art products and its contribution to strengthening the community’s economy through a literature review approach. As a religious art group, Tim Hadrah not only serves as a medium for da’wah and the preservation of Islamic culture, but also holds potential as a community-based creative economic agent. This research employs a literature study method by analyzing various written sources such as books, scientific articles, media documentation, and relevant digital content. The findings indicate that Tim Hadrah Nurul Musthofa is actively engaged in producing and marketing Islamic art products through social media platforms, live performances, and merchandise sales. These activities contribute to local economic empowerment and open up opportunities for synergy between art, da’wah, and the Muslim economy. This study underscores the importance of developing culturally grounded da’wah through Islamic arts as a means of social and economic empowerment in modern society.
Konsep Moderasi Beragama Perspektif Ulama Betawi: (Studi Atas Pemikiran Dan Aktivitas Dakwah Moderat Kh Abdullah Syafi’ie) Syihabudin, Zakaria; Zen, Muhamad; Ramadoni, Muhamad Afdoli
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1085

Abstract

The ethnic Betawi are the indigeneous religious population of Jakarta. For the ethnic Betawi, Islam functions not only as a religion, but also as a unifying and identify-building force. Their customs and culture are grounded in Islamic values, and their form of religiosity is characterized by profound respect and veneration for religious teacher (Muallim). One such figure of note is KH. Abdullah Syafi’ie. This paper aims strengthen the theory of intellectual genealogy of Betawi ulama Rakhmat Zailani Kiky and Rodwan Saini’s concept of ethnic Betawi religiosity. Using qualitative methods, including interviews, observation, and document analysis, the study analyzes KH. Abdullah Syafi’ie’s thought and da’wah activities. It argues that his da’wah in the 1970s and 1980s embodied religious moderation. Firstly, KH Abdullah Syafi'ie's concept of diverse moderation is consistent with Yusuf Qardhawi's principles of balance (al-Tawazun) and justice (al-ta'adul). Secondly, KH Abdullah Syafi'ie's implementation of religious moderation in the domains of education, da'wah, and society demonstrates its modernization of the curriculum and institutional framework. The field of da'wah encompasses da'wah bi al-lisan, bi al-qalam, and bi al-hal. In the social domain, KH Abdullah Syafi'ie established an orphan and dhuafa boarding school in Jatiwaringin, Pondok Gede, Bekasi, West Java.
Strategi dan Distribusi Harga Produk Pegadaian Syariah dalam Meningkatkan Ekonomi Umat Muhammad Yudha Ardiansyah; Muhamad Zen; Fatmawati Fatmawati
Moneter : Jurnal Ekonomi dan Keuangan Vol. 3 No. 3 (2025): Juli : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v3i3.1387

Abstract

Pegadaian Syariah plays an important role in strengthening the people's economy through the provision of financial services in accordance with Sharia principles. This study aims to analyze the pricing and distribution strategies of Pegadaian Syariah products and their impact on the economic growth of the community. The research method uses a qualitative approach based on literature studies and secondary data analysis. The results of the study show that Pegadaian's Sharia pricing strategy pays attention to the principles of justice and affordability, while product distribution is carried out through service digitalization, expansion of branch office networks, and strategic partnerships. The use of these two strategies has proven effective in increasing the accessibility of Pegadaian Syariah services, accelerating financial inclusion, and encouraging the growth and empowerment of micro, small, and medium economies based on Sharia.
The Effectiveness of Da'wah Promotion on Television: A Case Study of Damai Indonesiaku TV One in the Sale of Islamic Products Rhohis Kurniawan; Zen, Muhamad; Fatmawati
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 6 No. 2 (2025): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v6i2.1690

Abstract

The purpose of this study is to analyze the impact of da'wah promotion in television media on TV One “Damai Indonesiaku” program, on consumer purchasing decisions and increasing sales of Islamic products. This research uses a qualitative approach to explore the meaning, perceptions, and experiences of the figures involved in da'wah promotion and their influence on the sale of Islamic products. This research uses a case study method approach, because this research aims to get a comprehensive picture of the effectiveness of da'wah promotion carried out by “Damai Indonesiaku” TV One. Case studies allow in-depth analysis of the communication process, the preparation of da'wah content, and their impact on the sale of Islamic products. Analysis results from previous research on Islamic product manufacturers showed a positive response to the “Damai Indonesiaku” program. Most of them felt that the program provided great benefits in introducing their products to the wider community. Consumers who watched this program stated that the “Damai Indonesiaku” program broadcast on TV One made it easier for them to choose quality, up-to-date products, in accordance with Islamic teachings. Sales data shows a significant increase in products promoted through my “Damai Indonesiaku” program. This program has proven to be effective in increasing consumer awareness about the importance of choosing halal products and in accordance with Islamic principles.
Peluang Bisnis Wisata Halal Internasional: Studi Kasus Adinda Azzahra Tour Rahmi Nur Azizah; Muhamad Zen; Fatmawati
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 7 (2025): GJMI - JULI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i7.1673

Abstract

Penelitian ini mengkaji strategi pengembangan wisata halal internasional melalui studi kasus Adinda Azzahra Tour, agen perjalanan berbasis syariah. Dengan metode kualitatif deskriptif, data dikumpulkan dari sumber digital resmi dan dianalisis secara tematik. Hasilnya menunjukkan bahwa peluang wisata halal tumbuh pesat seiring peningkatan populasi Muslim, tren gaya hidup Islami, serta dukungan regulasi dan digitalisasi. Adinda Azzahra Tour merespons dengan menyediakan paket wisata halal ke negara non-Muslim, bekerja sama dengan maskapai ramah Muslim, serta menyediakan itinerary sesuai syariat. Kepatuhan terhadap prinsip Islam merujuk pada Fatwa DSN-MUI No. 108/2016 tentang pedoman pariwisata syariah. Tantangan yang dihadapi antara lain fluktuasi biaya, ketidakkonsistenan standar halal global, serta keterbatasan fasilitas halal. Penelitian ini menyoroti pentingnya inovasi, edukasi pasar, dan kolaborasi untuk memperkuat industri wisata halal Indonesia secara global
Optimalisasi Strategi Promosi Bank Syariah: Studi Kasus BSI dan Bank Muamalat dalam Meningkatkan Kesejahteraan Ekonomi Umat Istianah; Muhamad zen; Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Perbankan syariah di Indonesia telah berkembang pesat, namun pangsa pasarnya masih lebih kecil dibandingkan dengan bank konvensional. Salah satu faktor yang memengaruhi rendahnya penetrasi pasar bank syariah adalah strategi promosi yang belum optimal. Penelitian ini bertujuan untuk menganalisis efektivitas strategi promosi yang diterapkan oleh Bank Syariah Indonesia (BSI) dan Bank Muamalat dalam meningkatkan inklusi keuangan Islam serta kesejahteraan ekonomi umat. Metode penelitian yang digunakan adalah studi literatur dan wawancara langsung dengan pelaku usaha mikro, kecil, dan menengah (UMKM) yang menjadi nasabah BSI dan Bank Muamalat. Hasil penelitian menunjukkan bahwa BSI lebih agresif dalam strategi promosi digital dan branding, sementara Bank Muamalat lebih berfokus pada pemasaran berbasis komunitas dan kemitraan strategis. Kedua bank ini memiliki dampak positif dalam meningkatkan kesejahteraan ekonomi umat melalui program edukasi keuangan, pembiayaan berbasis syariah, serta dukungan terhadap UMKM berbasis Islam. Dengan demikian, strategi promosi yang optimal tidak hanya meningkatkan profitabilitas bank syariah tetapi juga memperluas inklusi keuangan Islam dan memperkuat ekosistem ekonomi syariah di Indonesia. Kata kunci: Strategi Promosi, BSI, Bank Muamalat, Kesejahteraan Ekonomi
Sertifikasi Dai MUI dan ADDAI sebagai Produk Dakwah: Strategi Distribusi, Harga, dan Dampaknya terhadap Ekonomi Umat Wahidin; Muhamad Zen; Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Certification of MUI and ADDAI Dai as a da'wah product, which includes distribution strategies, pricing, and its impact on the people's economy. Certification of da'wah is an effort to improve the quality and competence of da'wah in Indonesia, which is expected to produce quality and broad-minded preachers. To disseminate information about this certification program, MUI and ADDAI utilize various communication channels, including social media. This approach aims to reach all da'wah in Indonesia effectively and efficiently. Although this certification is not profit-oriented, setting a reasonable fee to participate in the certification program is needed in order to support the sustainability of the program and provide access to more da'wah. By increasing the quality of da'wah through certification, it is hoped that there will be a positive impact on the people's economy. Quality preachers can provide a better understanding of the principles of Islamic economics to the community, thus encouraging participation in sharia-compliant economic activities. Through this research, it is hoped that new ways can be found to optimize the da'wah certification program in order to improve the quality of da'wah and its contribution to the people's economy.
Efektivitas Program Promosi Produk Halal dalam Pemberdayaan Ekonomi Umat: Studi Kasus Kampanye Dakwah Digital M Gustar Umam; Muhamad Zen; Fatmawati, Fatmawati
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The Strategic Role of Halal Products in Empowering the Muslim Economy Halal products play a strategic role in empowering the Muslim economy, especially in Muslim-majority countries like Indonesia. This article aims to analyze the effectiveness of promoting halal products through digital da'wah approaches, branding strategies, and halal regulations in driving the growth of the halal industry and empowering the Muslim economy. The use of social media as a means of digital da'wah has proven effective in raising public awareness about the importance of consuming halal products. Halal branding strategies that leverage certification, Islamic imagery, and sharia-compliant marketing communication have successfully built consumer loyalty and increased product competitiveness in the global market. Furthermore, the implementation of halal regulations—particularly Indonesia's Halal Product Assurance Law provides a strong legal foundation for the development of the halal industry. Case studies from halal cosmetic brand Wardah and several MSMEs show that digital transformation accelerates market penetration and operational efficiency in halal businesses. This article concludes that the integration of digital da'wah campaigns, branding strategies, supportive regulations, and digitalization of the halal industry significantly contributes to the growth of sharia-compliant businesses and the economic well-being of the Muslim community. Recommendations are offered to industry players, policymakers, and the public to strengthen the halal ecosystem through continuous collaboration and innovation.
Strategi Da’i Dewan Dakwah Islamiah Indonesia Dalam Memperkuat Akidah dan Meningkatkan Ekonomi Umat Syahrizal; Muhamad Zen; Fatmawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to examine the strategic role of the Dewan Dakwah Islamiah Indonesia (DDII) in strengthening the Islamic faith (aqidah) and improving the economic welfare of the Muslim community through its various da'wah programs. DDII is one of the Islamic missionary organizations that consistently provides religious guidance, especially in remote and underdeveloped areas where access to religious education and economic empowerment is still limited. This research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The data were analyzed using techniques of data reduction, data presentation, and drawing conclusions systematically. The results of the study show that DDII implements several strategies to spread Islamic teachings that focus on reinforcing the community’s faith, particularly targeting individuals who are not yet reached by da'wah efforts or who live in areas with limited access to religious education. These strategies include deploying da’i (preachers) to rural and isolated regions, conducting regular religious guidance, and providing accessible educational materials for laypeople. In addition, DDII actively promotes economic empowerment through community-based programs such as entrepreneurship training, the development of Islamic cooperatives, and the strengthening of household economies. By integrating spiritual da'wah and economic development, DDII seeks to create a society that is not only strong in its religious beliefs but also economically self-reliant. This research highlights the crucial role of Islamic missionary organizations in balancing religious guidance and socio-economic welfare in Muslim communities, fostering holistic community development in line with Islamic values.
Optimizing The Form Of Murabaha Financing In Baitul Maal Wat Tamwil (Bmt) Towards Sharia-Based Local Economic Inclusion Sabirin, Yoga Basyiril; Zen, Muhamad
ASAS Vol. 16 No. 2 (2024): Asas, Vol. 16, No. 02 Desember 2024
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/asas.v16i2.24328

Abstract

This article aims to analyze the optimization of the murabaha agreement form in Baitul Maal Wat Tamwil (BMT) and its relevance in supporting the economic growth of sharia-based communities, especially for micro, small and medium enterprises. With a significant number of middle and lower class people in Indonesia, BMT is present as an alternative Islamic financial institution that provides access to usury-free financing. The murabaha agreement allows BMT to purchase goods at the customer's request and sell them at an agreed profit margin. However, there are challenges in the implementation of this financing, hence the need for optimization for BMT managers in an effort to maintain its existence. This research uses a qualitative method with a literature study approach, identifying the mechanism, dynamics of murabaha financing and the role of murabaha in the economy based on DSN-MUI fatwa No. 04/DSN-MUI/IV/2000. The results showed that transparency, customer education, and technology utilization play an important role in increasing trust in BMT while increasing economic inclusion, thus strengthening its position in the Islamic financial system in Indonesia.Keywords: BMT; Murabaha; Sharia Financing
Co-Authors Al Kahfi Apdil Abdilah Arif, Zainal Arsela, Mika Baharudin Ardani Bariek Azka Perdana Darmawati, Nia Eko Prabowo, Eko Fahmi, M. Fahmi Ashari Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati, Fatmawati Handayani, Nur Annisa Tri Heny May Widiyawati Huzzatul Fikriyah Indah Fadhilla ISTIANAH Kahfi, Al M Gustar Umam M Zein Ramadhan Rifa’I M. Miftahur Rahmat Isnaini Mara Umar Muhamad Afdoli Ramadoni Muhammad Dzaki Hawari Muhammad Farid Abi Ardiansyah Muhammad Hafizul Aripin Muhammad Yudha Ardiansyah Murodhi, Difa Baladissalam nida arafat Nuha, Nuha Nabila Aswari Nuralim, Aip Nurul Fadilah Nurul Fadilah, Nurul Paula Sembiring Rahmi Nur Azizah Rhohis Kurniawan Robaiyadi, Robaiyadi Rubiyanah Rubiyanah Sabirin, Yoga Basyiril Siti Sofiah Rahmawati Siti Trizuwani Syahrizal Syihabudin, Zakaria Wahidin Wisnu Nugraha Yoga Agus Yulianto Zahira, Hasna