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All Journal ASAS : Jurnal Hukum Ekonomi Syariah HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Afkar, Journal For Islamic Studies Syi'ar Iqtishadi Jurnal Profetik Al Maal: Journal of Islamic Economics and Banking Jurnal khabar: Komunikasi dan Penyiaran Islam Tadbir: Jurnal Manajemen Dakwah TADBIR: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan Mabny : Journal of Sharia Management and Business Jurnal Manajemen Dakwah Jurnal Riset Komunikasi Penyiaran Islam Journal of Islamic Management Busyro : Jurnal Dakwah dan Komunikasi Islam JEBI (Jurnal Ekonomi dan Bisnis Islam) ITQAN: Journal of Islamic Economics, Management, and Finance FADZAT Jurnal Ekonomi Syariah Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Al-Manaj Jurnal Hukum Ekonomi Syariah : AICONOMIA Innovative: Journal Of Social Science Research Jurnal Kajian Manajemen Dakwah Setyaki : Jurnal Studi Keagamaan Islam Gudang Jurnal Multidisiplin Ilmu HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam El-Uqud: Jurnal Kajian Hukum Ekonomi Syariah Journal of Entrepreneurial and Business Diversity Jurnal Manajemen Dakwah (J-MD) Tasyri' Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah JEBD Al-Zayn: Jurnal Ilmu Sosial & Hukum QOSIM: Jurnal Pendidikan, Sosial & Humaniora AL-KARIM: Journal of Islamic and Educational Research Jurnal Kajian Islam dan Sosial Keagamaan Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Syariah dan Ekonomi Islam (JSEI) Jurnal Inovasi Ekonomi Syariah dan Akuntansi Mudabbir Jurnal Bisnis Inovatif dan Digital Al-Idaroh I'thisom: Jurnal Ekonomi Syariah Journal of Business Economics and Management Abdurrauf Law and Sharia Jurnal Manajemen Dakwah JIMAD : Jurnal Ilmiah Multidisiplin IPSSJ Ittishol: Jurnal Komunikasi dan Dakwah Ulil Albab Abdurrauf Journal of Education and Islamic Studies Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam Munazzama Journal of Islamic Management and Pilgrimage ISTA Online Technologi Journal Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan dan Hukum Islam BORJUIS (JURNAL OF ECONOMY) MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Humanitis (Jurnal Humaniora Sosial dan Bisnis)
Muhamad Zen
UIN Syarif Hidayatullah Jakarta
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Strategi Digital Marketing Funnel Dalam Mendorong Loyalitas Muzakki Pada Lembaga Zakat Dompet Dhuafa Yuzril Mahendra; Muhamad Zen; Fatmawati
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026)
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.414

Abstract

This research is motivated by the significant gap between potential and actual zakat collection in Indonesia, necessitating an effective digital strategy to increase zakat payers' loyalty. This study aims to analyze the implementation of the 5A digital marketing funnel model (Aware, Appeal, Ask, Act, Advocate) at the Dompet Dhuafa zakat institution in building zakat payers' loyalty in the digital era. The study used a qualitative approach with descriptive-analytical methods through a literature review, the Dompet Dhuafa 2024 Annual Report, website, mobile application, social media, and various scientific journals related to digital philanthropy and digital marketing. The results show that Dompet Dhuafa has successfully integrated various digital channels such as websites, social media, mobile applications, CRM, and digital payment systems to support the zakat payers' journey from awareness to loyalty. Content strategies based on emotional, rational, and spiritual approaches have proven effective in increasing public engagement and trust. Furthermore, CRM implementation, personalized digital communications, and transparent program reports have been able to encourage loyalty and repeat donations. This study found that muzakki loyalty in the digital era is influenced by three main factors, namely trust, transparency, and ease of technology integrated into the muzakki's digital experience.
Co-Authors Ahmad, Habibullah Al Kahfi, Al Kahfi Amalia, Alvina Apdil Abdilah Apdil Abdilah Ardiansyah, Muhammad Farid Abi Arif, Zainal Arsela, Mika ARVAN SANDIKA Azhaari, Hasna Baharudin Ardani Bariek Azka Perdana Darmawati, Nia Dida Novandika Dinda Luthfiaturrahmah Alhaq Efrizal, Tegar Eko Prabowo, Eko Fadhilla, Indah Fahmi, M. Fahmi Ashari Fatkhullah, Imam Fatmawati Fatmawati - Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati, Fatmawati Fitrah Amaliah Hasibuan Handayani, Nur Annisa Tri Harahap, Maratua Hasonangan Hari Risky Syahputra Heny May Widiyawati Huzzatul Fikriyah Ibnu Apriani Idawati ISTIANAH Kahfi, Al Laeli, Azah Nur M Gustar Umam M Zein Ramadhan Rifa’I M. Miftahur Rahmat Isnaini M. Miftahur Rahmat Isnaini Mara Umar Mohammad Fahmy Bin Rapaee Muhamad Afdoli Ramadoni Muhammad Dzaki Hawari Muhammad Farid Abi Ardiansyah Muhammad Hafizul Aripin Muhammad Yudha Ardiansyah Mujadid, Shofam Amim Murodhi, Difa Baladissalam nida arafat Nufus, Siti Hayati Nuha, Nuha Nabila Aswari Nur Khikmah Nuralim, Aip Nurrahmaini Nurul Alvi Chindi Fadhilah Nurul Alvi Chindi Fadhilah Nurul Fadilah, Nurul Paula Sembiring Rahmat Ramadan Rahmi Nur Azizah Ramadhan, Fitrah Rhohis Kurniawan Robaiyadi Robaiyadi Rubiyanah Rubiyanah Sabirin, Yoga Basyiril Sa’idahtul Akmala Yusuf Sembiring, Muhammad Rifaldi Syahputra Shabri, Nabilla Aulia Siti Sofiah Rahmawati Siti Sofiah Rahmawati Siti Trizuwani Siti Trizuwani Sofian Syahrizal Syihabudin, Zakaria Syuhudi, Irfan Ummi Sa’adah Wahidin Wali, Ahmad Mutawalli Nasution Wirianisa, Syifani Wisnu Nugraha Yoga Agus Yulianto Yusrin, Erlin Annisa Yuzril Mahendra Zahira, Hasna Zen, Fatmawati