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Journal : Journal of International Conference Proceedings

The Antecedents of Consumption Value and Its Impact on Customer Behavior; a Study of Batik Cloth on Non-Javanese Indonesia Millennial Ferdi Antonio; Putri Astika
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.425

Abstract

Changes in the current lifestyle has led millennial customers to have awareness about their cloth in daily life to accentuate their personality. In the other side, batik cloth industry is growing rapidly and contribute to the domestic economic. Despite the advancement of cloth printing technology, business competition in the batik industry need to balance their production with the essence of batik as an Indonesia ethnic product to preserve its soul as a valuable heritage of Indonesia culture. Having an understanding about how the customer perceive the value of batik cloth contributes to the effective marketing approach, especially for the local medium enterprises. This research was aimed to study the influence of customer diversity seeking and attitude toward the ethnic culture toward the purchase intention and willingness to share positive electronic word of mouth of the batik cloth, mediating by social value, emotional value and epistemic value as the focus of the research while moderated by ethnic embeddedness. The conceptual model was modified from the previous studies by added e-WOM as a relevance variable in digital era. The research model was implied on non-Javanese millennial customer of batik cloth to segregate the ethnicity perception. Primary data obtained by convenience sampling through the online questionnaire. The eligible sample was collected from 360 respondents who met the criteria. Data were analyzed by Structural Equation Modelling (SEM) and processed by SmartPLS 3.0. The result revealed that both customer diversity seeking and attitude toward the ethnic culture have significant effect on the consumption value. All of the three values which are social, emotional and epistemic shown significantly positive impact on e-WOM and customer purchase intention while ethnic embeddedness has proven to have the moderation effect on epistemic value and social value. Interestingly, social value was found as the strongest predictor of purchase intention. This research provides new insights in understanding consumer behavior towards batik cloth product as well as suggested practical implications that could help batik producers to implement an effective marketing strategy through the digital channel.
Understanding the Factors that Influence User Adoption and Intention to Recommend the E-health Apps In Indonesia Ferdi Antonio
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.88 KB) | DOI: 10.32535/jicp.v1i2.275

Abstract

E-health through the mobile application is an emerging technology that could disrupted health care industry chain from the traditional way. This e-health apps in mobile device provides more accessible and convenient health-related services while offers social economic values as well. however the market potential have not followed yet by the representative of e-health apps penetration while the study on how this technology adopted among customer were limited. This study aims to investigate the customer behaviour in regard of customer adoption intention of the e-health app. This study focuses on identifying the influential factors of customer adoption based on unified theory of adoption and use of technology (UTAUT 2) with diffusion of innovation (DOI) frame work added by perceived security and price promotion variable. The study empirically tested to 160 eligible samples who have been used the two most downloaded health service apps in Indonesia. The primary data were collected by online survey through Likert scale questionnaire and analyzed by SEM PLS. The result indicate that key factors in customer adoption are perceived usefulness, perceived ease of use, price value and price promotion which shown significant effect, while the rest factors were discussed. This study offers insights for e-health apps developers on how to optimally design and promote the apps product by consider customer adoption process which would convert to their intention to recommend. Further research across socio-demography is needed to confirm this finding. Keywords: e-health apps, UTAUT2, price promotion, customer adoption, intention to recommend
Co-Authors Ade Andriani Renouw Adella, Adella Adhli, Yuma Luqman Andreas Chandra Santoso Andy Andy Annamaria Gabriela Anton Wachidin Widjaja Ariana, I Made Agus Aristo, Benny Asan, Sucipto Asep Hermawan Astika, Putri Austin, Ryan Bambang, Robertus Maria Betty Rahayu Boas Handoyo Christian, Joshua Christopher Noviandi Tupang Claudia, Maria Dicky Jhon Anderson Butarbutar Dinata, Freddy Djakasaputra, Arifin Elizabeth Haryanti Evi Untoro Fatimah Malini Lubis Febby Karissa Fitriani, Reni Fitriansyah, Fitriansyah Ginting, Magdalena Lestari Handoyo, Boas Harjono, Eko Ivan Henry Utama Putra I Made Agus Ariana Ilfi Rahmi Putri Innocentius Bernarto, Innocentius Jason Bustam Jason Jason Jordan Jeremy Josephine, Vania Joshua Christian Juliana Juliana Juliana Juliana, Juliana Karissa, Febby Kornelius, Stefani Mutiara Kresna Audito Larasati, Andini Lee, Jemimah Kezia Lia Kurnia Hartanti Marine Novita Meidy C. Elim Moksidy, Jevany Claudia Muhamad Rusadi Letasado Naomi Miryam Norasiya, Milka Anisya Pebriana, Regina Pramezwary, Amelda Pramintasari, Erina Pramono, Rudy Putri Astika Putri Utami Vallen Renaldo, Doddy Reno Prananditya Ashaf Ricca Ricca Ricca, Rica Ricca, Ricca Rio Alexandro Rocky Nagoya Roy G.A. Massie Roy Setiawan Sabrina O Sihombing Saksono, Lalang Santosa, Sonny Santoso, Anita Sevira Saputra, Muh Fauzan Satoto, Hari Hendriarti Selvi Esther Suwu, Selvi Esther Sembel, Jacquelinda Sandra Sidik, Nuraini Situmorang, Jimmy Muller Hasoloan sri sudiarti Sucipto Asan Sukirman Sukirman Sutanto, Eldaa Prisca Refianti Syamsul Ph.D M.A. Hadi Tan, Pauline H. Pattyranie Tansya Sushan Purnaningrum Theresia, Sherly Tiara, Karina Tjiptabudi, Vitta Waloni, Febryna Grace Maya Widiastuti, Annisa Zakia Wijaya, Reisa Melisa Wiyono, Stevie Pramudita Wuisan, Dewi Yusak Yusak