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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL ADMINISTRASI BISNIS Wacana, Jurnal Sosial dan Humaniora JURNAL LPPM BIDANG EKOSOSBUDKUM Journal of Asean Studies on Maritime Issues IJHCM (International Journal of Human Capital Management) Jurnal Ilmiah Al-Syir'ah JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Vivabio : Jurnal Pengabdian Multidisiplin International Journal of Applied Business and International Management Journal of International Conference Proceedings IJEFSD

Paulus Kindangen

Universitas Sam Ratulangi

Author-ID : 298909

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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THE INFLUENCE OF CELEBRITY ENDORSEMENTS AND ELECTRONIC WORD-OF-MOUTH OF GENERATION Z PURCHASE DECISION OF SCARLETT WHITENING PRODUCTS Kezia T. I Tumundo; Paulus Kindangen; Emilia M Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Technological developments in this era make many things easy, from accessing information to shopping on the internet. These days, many people choose to type what they will buy in internet searches and the results of these searches can have an effect on purchase decision. The higher growth rate of social media users makes entrepreneurs choose marketing strategies by utilizing the internet to communicate, provide information and promote their business to consumers. The purpose of this study is to find out whether the influence of celebrity endorsement and electronic word-of-mouth on Generation Zâ€™s purchase decision of Scarlett Whitening products. This study uses quantitative method and the researchers distributed questionnaires and samples and used 100 respondents. The results of this study found that celebrity endorsement and electronic word-of-mouth partially had a significant positive effect on Generation Zâ€™s purchase decision of Scarlett Whitening products and the results also showed that celebrity endorsement and electronic word-of-mouth simultaneously had a positive and significant effect on generation zâ€™s purchase decision.

EXPLORING IMPULSIVE BUYING OF ESPORT PLAYER AMONG SAM RATULANGI UNIVERSITY STUDENTS Morissa Wongkar; Paulus Kindangen; Emilia Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

The purpose of this research is to analyze the influence of external and internal trigger of impulsive buying onÂ esportÂ player undergraduate student at the SamÂ RatulangiUniversity and also to find out the consequences of it. Â The method that used in this research is qualitative method with 15 informants as the respondents for the research distributed by social media.Â The result of this research shows that internal trigger has the most influencing forÂ esportÂ player to make impulsive buying and also for some ofÂ esportÂ player feel the consequences after make impulsive buying such as the feeling or regret. Description qualitative were used to help the data analysis in this research.

THE ANALYSIS OF CUSTOMER INTEGRATION OF CHILDRENâ€™S PLAY FACILITIES AT KENTUCKY FRIED CHICKEN MANADO Yessica Dian Oktriyani Kalesaran; Paulus Kindangen; Frederik Worang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Child's attitude canÂ influence parents purchasing decisions. Playground can affect the activities of children and parents. Companies need to consider providing and developing Playground which can also be profitable for the company. Because in Manado there is minimal availability of Playground at the Restaurant. This research doing by In Depth Interview Method. There are several things that affect customer integration with the Playground,Â Kids Fun, Child's Appetite, Child Safety, and Parents' Comfort. Customers will integrate well for the company if the company also pays attention to the integration that customers show. What are their desires and complaints. Customers can fulfill what they expect.

THE INFLUENCE OF KOREAN WAVE, BRAND AMBASSADOR, AND BRAND IMAGE ON PURCHASE INTENTION OF SOMETHINC SKINCARE PRODUCTS IN MANADO Jeify Lioni Agustin Suwuh; Paulus Kindangen; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Abstract: The purpose of this research is to analyze the influence of Korean wave, brand ambassador, brand image on purchase intention of Somethinc skincare product in Manado simultaneously or partially. The research variables consist of, Xâ‚ is Korean wave, Xâ‚‚ is Brand ambassador, Xâ‚ƒ is Brand image and Y is Purchase Intention. Research data is primary data, obtained from the results of the distribution of questionnaires design with the likert scale. The sample of the research was the female and user skincare in Manado. Test instruments using Validity and Reliability Test using SPSS. Technique Analysis, Multiple regression, Classic Assumption Test, Hypothesis Test (F-Test and t-Test). The result showed that Korean wave has negative effect on Purchase Intention, while Brand ambassador and Brand image has positive effect on Purchase Intention.

THE EFFECT OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT IBOX MANADO TOWN SQUARE Kimberly Virgin Langie; Paulus Kindangen; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

The aim of this research is to analyze the effect of experiential marketing and customer satisfaction towards customer loyalty at IBOX Manado Town Square. The data used in this research is a primary data, collected from over 100 respondents who are the customers of IBOX Manado Town Square. The sampling technique used in this research is purposive sampling. The data was processed by path analysis. The results showed that the experiential marketing have directly positive and significant effect on customer loyalty at IBOX Manado Town Square and customer satisfaction have a positive and significant effect on customer loyalty at IBOX Manado Town Square. Experiential marketing indirectly have a positive and significant influence on customer loyalty through customer satisfaction at IBOX Manado Town Square.Keywords: experiential marketing, customer satisfaction, customer loyalty

THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION TO CUSTOMER’S PURCHASE DECISION AT RAGEY 21 POLITEKNIK Natalia V. P. Wurarah; Paulus Kindangen; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Abstract: Nowadays, there are many business competitors that causing many choices for the customers to make a purchase. Therefore, the company must carry out the marketing strategy properly in order to attract customer’s purchase decision. Good product quality and attractive promotions are important factors in customer purchase decision process so that repeat purchases can occur. The aims of this research are to analyze the influence of product quality and promotion to customer purchase decision in Ragey 21 Politeknik. This research uses questionnaires data collection techniques with the respondent data of 100 people. This study uses Multiple Linier Regression with the help of SPSS 25. The result of this study showed that product quality and promotion has a positive influence on customer purchase decision partially. Simultenously, product quality and promotion has a positive influence on customer purchase decision. It is important for Ragey 21 to keep building and maintaining the quality of the product. The promotions have been done well, it needs to be improved in the delivery of information to the customer, so that the customer can easily recognize and comprehend the information provided. Keywords: product quality, promotion, customer purchase decision

Analyzing Customer Loyalty of ShopeePay in Restaurant Industry at Manado Brigitta Febiola Saniska Magdalena Atotoy; Paulus Kindangen; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

The purpose of this research is to analyzing customer loyalty of shopeepay in restaurant industry at manado,. 100 samples were collected with questionnaire distributed to the respondent who have experience using digital payment platform especially shopeepay. this research used quantitative method Data analysis used Multiple Linear Regression analysis method conducted by using SPSS 25 version software. The result of this research shows that performance expectation, effort expectation, social influence, facilitating condition, hedonic motivation, price value, and habit have a positive and significant influence to customer loyalty of shopeepay in restaurant industry at Manado and 6 points likert scale was used to help the data analysis in this research for analyzing customer loyalty.

The Impact of Web Design, Customer Service, Security, and Fulfillment towards Customer Satisfaction of Online Shoppers Platform(Case Study:Sam Ratulangi Manado) Triska Prisilia Rawung; Paulus Kindangen; Ferdinand Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

The purpose of this research is to evaluating Impact of Web Design, Customer Service, Security, and Fulfillment towards Customer Satisfaction of Online Shoppers Platform in Sam Ratulangi Manado. This research used quantitative method. 100 samples were collected with questionnaire distributed to the Sam Ratulangi University Students. The result of this research shows that Web design, Customer Service, Security, Fulfillment have a positive and significant influence on customer satisfaction on online shoppers platform on the customers in Sam Ratulangi University in Manado and 6 points Likert scale was used to help the data analysis in this research for the Impact of Web Design, Customer Service, Security, and Fulfillment towards Customer Satisfaction of Online Shoppers Platform.

PENGARUH KEPEMILIKAN KAS, PANDEMI COVID-19 DAN STRUKTUR ASET TERHADAP PROFITABILITAS PADA PERUSAHAAN TELEKOMUNIKASI DI BURSA EFEK INDONESIA PERIODE 2014-2021 Tika Silvana; Paulus Kindangen; Julio Lawren Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Penelitian ini bertujuan untuk mengetahui pengaruh kepemilikan kas, pandemi covid-19 dan struktur aset baik secara simultan ataupun parsial terhadap profitabilitas. Penelitian ini menggunakan 5 sampel perusahaan subsektor telekomunikasi yang terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif. Teknik analisis data yang digunakan yaitu regresi linier berganda. Hasil dari analisis ini menunjukkan bahwa cash holding, pandemi covid-19 dan struktur aset berpengaruh signifikan secara simultan terhadap profitabilitas. Sedangkan, secara parsial kepemilikan kas dan pandemi covid-19 tidak berpengaruh signifikan terhadap profitabilitas. Untuk struktur assets secara parsial berpengaruh signifikan terhadap profitabilitas. Kata Kunci: kepemilikan kas, pandemi covid-19, struktur aset, profitabilitas

Pengaruh Kualitas Pelayanan, Inovasi Produk, dan Store Atmosphere Terhadap Kepuasan Pelanggan Pada Strabucks Drive Thru Kawasan Megamas Manado Kesya Waha; Paulus Kindangen; Rudy Wenas
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Kualitas pelayanan, inovasi produk, dan store atmosphere merupakan faktor penting yang berpengaruh terhadap kepuasan pelanggan karena faktor tersebut dapat menimbulkan rasa nyaman maupun tidak nyaman bagi pelanggan. Konsumen cenderung merasa puas ketika dapat dilayani dengan baik, merasakan kemudahan dalam berbelanja, dan tempat yang nyaman atau gampang dikunjungi. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, inovasi produk, dan store atmosphere terhadap kepuasan pelanggan pada Starbucks drive thru kawasan Megamas Manado baik secara parsial maupun simultan. Jenis penelitian yang dilakukan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah pelanggan drive thru Starbucks kawasan Megamas Manado. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan purposive sampling. Metode analisis data yang digunakan adalah analisis regresi linear berganda, uji t dan F, dan koefisien determinasi. Hasil penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, inovasi produk tidak berpengaruh terhadap kepuasan pelanggan, store atmosphere berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas pelayanan, inovasi produk, dan store atmosphere secara simultan berpengaruh terhadap kepuasan pelanggan pada Starbucks drive thru kawasan Megamas Manado. Kata Kunci: kualitas pelayanan, inovasi produk, store atmosphere, kepuasan pelanggan

Co-Authors Adelina Agnes Lapian, Adelina Agnes Adolf, Nanlohy Jay Agus Suman Alfa Ryan Oroh Anderson Kumenaung Andrea Kalesaran Andro Tumbelaka, Andro Angela Nirmala Maria Lumi Arie, Fitty V. Arrazi Bin Hasan Jan Arrazi Hasan Jan, Arrazi Hasan Asnawi, Ratnajati Atalya Friska Makapia Billy Firman Manope Bode Lumanouw Brigitta Febiola Saniska Magdalena Atotoy Caecilia, Pijoh Meliani Carolus Paulus Paruntu Catherine Christiani Pandeiroot Christmas T. Nauli Siregar Daisy S.M. Engka, Daisy S.M. Damo, Tiara Theresia Dareho, Maykel P. David Peter Rotinsulu Dewi Susita Diandra Gratia Sumanti Djamali, Radjab Djamaluddin, Reza . Durian, Rivicky P. Een N. Walewangko, Een N. Een Novritha Walewangko, Een Novritha Elce Yuliana Sumangkut, Elce Yuliana Emilia Gunawan Emilia M Gunawan Emilia M. Gunawan Emilia M. Gunawan Emilia Margareth Gunawan Emor, Desinta Ephifania Sartje Louisa Bagau Erdiansyah Wuniarto Farlane S. Rumokoy Ferdinand J Tumewu Ferdinand J. Tumewu Ferdinand J. Tumewu Ferdinand Tumewu Ferdinand Tumewu Fitty Valdi Arie, Fitty Valdi Frederik G. Worang, Frederik G. Frederik Worang Gaghana, Ramona L. Gaghana, Ramona Leny George M.V. Kawung, George M.V. Ghiffari, Muhammad Fadhlan Gosal, Elsie Hanna Elisabeth Grace Sumbung Greis Sendouw Greydi Normala Sari Gultom, Helvine Gunawan, Emilia M. Hendra Tawas Hermawan, Tulus Hosea, Sheila S. Indrie D. Palandeng Indrie Debbie Palandeng Inri Hana Menajang Irvan Trang Ita Pingkan Rorong J.F. Alfa Tumbuan Jacky S. B. Sumarauw Jacobus, Elvira Handayani Jeify Lioni Agustin Suwuh Jessy J. Pondaag Jessy J. Pondaag Jessy jousina Pondaag Johan Tumiwa Jolyanis Lainawa Joubert B. Maramis Julio Lawren Rumokoy Kaat, Marsye H Kaban, Zakariya U. Kalangi, Johnny A. F Karuntu, Merlin M. Karuntu, Merlyn M Katili, Kristian KAWUNG, GEORGE M.V Keles Dikna Maria, Keles Dikna Kesya Waha Kezia T. I Tumundo Kimberly Virgin Langie Kliwon Hidayat Kojo, Abrian Imanuel Kojo, Christoffel . Koleangan, Rosalina A.M Kotambunan, Tabita Olivia KOYONGIAN, CHRISTIAN LENDY Kurnala, Kevin . Lainawa, Jolyanis Lalamentik, Agnes Adelvin Lapong, Peggy R. Lengkong, Victor Limpong, Estela Isabelita Evita Liow, Meilany S.D Liow, Meilany S.D. Lonteng, Ekaristi Lucky Dotulong Lumanouw, Bode Lumy, Denny G. Lumy, Denny George Madjegu, Mahdalena S. Magdalena Wullur Makanoneng, Sherly Grace Mandagi, Trully Syanne Welmina Mandey, Verel R Mangundap, Hizkia Toar Manoppo, Elvieta Mantiri, Ekklesia A. Manuel, Angelia J. Maria Tielung Maria V. J. Tielung Maringka, Marko Luis Flein Masikome, Melkiur Johanis Masinambow, Vecky A. J. Masinambow, Vecky A.J Masinambow, Vecky A.J. Mawati, Maria K. Mawei, Priskila Firsty Mawu, Fitri Valentine Melmambessy, Thiopillo . Merinda H. Ch. Pandowo Michael Yehudavid Jabbar Miracle Bernadus Mirah, Meyvi Rine Morissa Wongkar Mumek, Archiko R Natalia V. P. Wurarah Nikolas Fajar Wuryaningrat Nurhayati, Laily Nurul Winarno Oktaviani, Lilis Oley, Octavio P. Y Omega, Gabriel Priskilla Oroh, Cliff R. Pangemanan, Renny Hermina Pangow, Laurel F. E. Pantas, Oldri O. Pelengkahu, Syaloom Syenny Pio, Tirsa Petra Pogaga, Stella Grace Ira Pojoh, Lourina S.A. Pondaag, Jessy J Pongoh, Andreas D. Pradipta Mandasari Parasan PRATAMA, RISKY Pricilia Sumarmo Putra, Ferdinan Eka Putra Eka Rarun, Kanisius Rattu, Cristian Naftaly Rauan, Celina M. T. C Regina Trifena Saerang Regina Trifena Saerang Revydo Takasihaeng Rita Taroreh Rogi, Mira H Rogi, Mira Helen Rorong, Ita Pingkan Fasnie Rosalina A.M. Koleangan, Rosalina A.M. Rotinsulu, Bill G. Rotinsulu, Debby Ch. Rotinsulu, Eve Abrillia Samanta Rotinsulu, Tri Oldi Rudy Wenas Rumengan, Natasya S. Rungkat, Jeine Silvane Saerang, Ivonne Stanley Saerang, Regina T. Sambuaga, Resa . Sampit, Maria M.I Sasiang, Bryan Jonathan Kevin Sendouw, Greis Sengkey, Clara J. Shinta J. C. Wangke Shinta J.C. Wangke Shinta Wangke, Shinta Siahaan, Karina . SONDAKH, CHRISTIAAN VICTOR Sumayow, Prenal Jason Filemon Talangamin, Olvy Beatriks Tamburian, Aprilia Tampatty, Reivita E. Taroreh, Claudia T. Tasik, Hizika H.D. Tasik, Hizkia . Tielung, Maria . Tika Silvana Tintingon, Glorya p. Tirajoh, Watson J. Tiwa, Angel Syerina Togas, Pricella T. Tombokan, Pingkan Enggelina Torar, Fanny Torongkang, Andre Marsel Tri Oldi Rotinsulu Tri Oldy Rotinsulu Triska Prisilia Rawung Trivena, Koroh Lavenia Tumatar, Carenina A. Tumbuan, J.F. Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.A. Tumewu, Ferdinand . Tumiwa, Johan . Tumiwa, Johan . Twice Seisy Oumuro Pinontoan Umboh, Chandra C. Vanya Monica Debora Frans Venesia Rasuh Vistasusiyanti, Vistasusiyanti Walintukan, Veybe Watulingas, Christofel A.S. Watulingas, Christofel Alvonsus Supit Wehantouw, Denny Valentino Wilar, Ariance Willem J.F.A Tumbuan Wiwin Anggriani Salawali Woran, Hani Jodi Wowor, Bomantara M. E. Wowor, Lingkan Theofhani Yantje Uhing Yesonnia Gabriella Mamelas Yessica Dian Oktriyani Kalesaran Zainudin Hilimi

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Journal : JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI