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All Journal International Journal of Advances in Applied Sciences MEDIA KONSERVASI Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADIKSI: JURNAL VOKASI JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Journal of Business on Hospitality and Tourism West Science Journal Economic and Entrepreneurship Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia Litera : Jurnal Bahasa dan Sastra E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab Open Access DRIVERset Jurnal Ekonomi dan Pariwisata Journal of Innovation and Community Engagement
I Gusti Bagus Rai Utama
Dhyana Pura University, Bali, Indonesia
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Kajian tentang Penerapan Community Based Tourism di Daya Tarik Wisata Jatiluwih, Tabanan, Bali Ni Putu Dyah Krismawintari; I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 2 (2019): DUNIA POLITIK DAN HOSPITALITI PEREMPUAN BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i02.p08

Abstract

Jatiluwih Village is a tourist village located in Penebel District, Tabanan Regency. This tourist village has a beautiful natural panorama with unique terraces at the nearby Mount Batukaru. This study uses a qualitative research approach with a type of descriptive research. The formulation of the problem studied by researchers was twofold, namely: (1) the application of the CBT concept carried out by the Jatiluwih Tourism Village authority in managing sustainable tourism attractions (2) the role played by relevant stakeholders. This study concluded that the management of Jatiluwih DTW has applied the principles of a healthy economy, development for the welfare of local communities; conserve nature so that the environment can be well maintained, healthy culture by contributing to the cultures that exist in rural communities, and applying the principle of tourist satisfaction. This study suggests that the "subak" system and natural landscape are maintained because they are an indicator of the satisfaction of tourists visiting Jatiluwih.
Motivasi wisatawan mengunjungi desa wisata Blimbingsari, Jembrana, Bali I Gusti Bagus Rai Utama; I Wayan Ruspendi Junaedi
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 7 No. 1 (2017): RELASI ETNISITAS DI BALI
Publisher : Universitas Udayana

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Abstract

This study is about tourist’s motivation to visit Blimbingsari Village, Jembrana, in West Bali. This study has aim to determine the push factors, and pulls factors to visit Blimbingsari Village. The respondents are 100 people. Based on their genders, there are 46% male and 54% female. Domestic tourists are 46%, and 28% Australian, and the other nationalities. Student visitors are 28%, 18% are retired, and 64% are workers in various sectors. The result of structural equation modelling (SEM) analysis indicates that the push factor correlation has not significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. The correlations between attractiveness factors have significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. Therefore, the management of Blimbingsari Tourism Village maybe directed to highlight the attractiveness of the village e.g. the uniqueness of the village, the village community activities, culture or traditions, natural beauty of the village, the availability of lodging, culinary, public facilities, visitor center, distance from the airport, the distance from the capital, and availability of transport.
Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 6 No. 1 (2016): REFLEKSI SENI BAHASA BALI
Publisher : Universitas Udayana

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Abstract

In recent years, many has begun to doubt the continued existence of Bali’s nature and culture in shaping its destination image. The current research was conducted to confirm the existence of culture and nature as the determining factors of Bali’s image as a tourism destination by selecting elderly Australian tourists as respondents, because this group tends to be more loyal and have longer average length of stay compared to other groups of tourists. This research aims to confirmatively answer the existence of Bali’s culture and nature as the destination’s identity and tourism image. The two main research questions are (1) what is the relationship between motivation, destination creation, and destination identity in forming the destination image of Bali? (2) how is the structural model of Bali’s destination image according to elderly Australian tourists? This research was conducting using survey method and quantitative analysis technique, involving 160 elderly Australian tourists. Findings from SEM analysis indicate that internal motivation influences destination image, while destination identity influences destination image, and destination creation also influences destination image. The research concludes that according to elderly Australian tourists, Bali’s culture and nature are remain strong factors in forming the island’s destination image.
Strategi Menuju Pariwisata Bali yang Berkualitas I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 3 No. 2 (2013): PARIWISATA BALI DAN WARISAN BUDAYA
Publisher : Universitas Udayana

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Abstract

The nature and culture of Bali with all their manifestationshave yet to be able to attract tourists of high quality, eventhough the Balinese culture is undoubtedly popular inthe international tourism arena. This article offers qualitytourism management strategies in order to realize tourists’satisfaction, which in turn is hoped to increase the visitof quality and loyal tourists in the future. This studyutilizes desk research method with online data collectionand information gathering technique, using secondarysources and other published scientific sources. Analyticaltechniques utilized include quantitative and qualitativedescriptive analysis, and comparative analysis of previousresearch and scientific publications related to the economicand business dimensions of tourism. This researchrecommends that the implementation of quality tourismmanagement for Bali is of urgent importance because Bali’sdevelopment has been relying on the tourism sector. Thereare five dimensions of quality offered to Bali’s tourismoperators, ordered based on the important values fortourism customers: (1) tangible proof, (2) reliability, (3)responsiveness, (4) assurance, (5) empathy, which includesthe ease of building relationships, good communication,attentiveness, and understanding the needs of customerswhere the hospitality and politeness of the Balinese people is a form of empathy that is considered to be fading andneeds to be improved.
Inclusive Digital Marketing For Urban Fashion Enterprises: The Roles Of Body Positivity, Micro-Influencers, And Brand Image Pawitri, Ni Nyoman Herlina Maha; Junaedi, I Wayan Ruspendi; Utama, I Gusti Bagus Rai; Komalasari, Yeyen
PANGRIPTA Vol. 9 No. 1 (2026): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Publisher : Badan Perencanaan Pembangunan Kota Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58411/jkthxt17

Abstract

The expansion of digital fashion markets offers new opportunities for urban creative enterprises, but it also requires marketing practices that are inclusive, credible, and responsive to changing consumer values. This study examines the roles of body positivity campaigns, micro-influencers, and brand image in shaping women consumers’ purchase intentions within Indonesia’s urban digital fashion market. Data were collected through an online survey involving 110 women aged 18–35 who actively used Instagram and TikTok and resided in selected urban market areas in Indonesia. The proposed relationships were examined using Partial Least Squares–Structural Equation Modeling. The findings reveal that body positivity campaigns contribute to a favorable brand image but do not directly translate into purchase intention. Micro-influencers play a more comprehensive role by contributing to both brand image and purchase intention. Brand image is also associated with stronger purchase intention and mediates the relationship between micro-influencers and purchase intention. However, it does not mediate the relationship between body positivity campaigns and purchase intention. These findings indicate that body positivity and micro-influencer communication operate through different marketing mechanisms. Inclusive messages primarily strengthen consumer perceptions of the brand, whereas credible micro-influencers help connect brand communication with purchasing interest. From an urban development perspective, the findings provide consumer-level evidence that can inform local government agencies, business incubators, and creative-economy stakeholders in designing digital marketing assistance, responsible influencer partnerships, and inclusive branding programs for urban fashion enterprises. This study contributes to the development of competitive, inclusive, and digitally adaptive urban creative-economy ecosystems.
Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Anak Agung Ayu Ratih Kesumadewi Arsana, I Nyoman Eri Artana, I Nengah Rata Beny Prasetyo Christimulia Purnama Trimurti Christimulia Purnama Trimurti Cindy Frista Filina Cristimulia Purnama Trimurti Cristimulia Purnama Trimurti Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara I Gede Agus Mertayasa I Gede Sutarya I Gede Victor Hernada Hampatra I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I made Sukarata I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Suardhana I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Agus Aryawan I Putu Agus Santana I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Kartimin I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede IWK Tejasukmana Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Kantu, Mariano Putra Denay Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari , Ni Putu Dyah Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Pawitri, Ni Nyoman Herlina Maha Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Michael Uryana Putu Steven Eka Putra R Tri Priyono Budi Santoso Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Sukadana, I Kadek Agus Sukmana, IWK Teja Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Tri Priyono Budi Trimurti , Christimulia Purnama Trimuti, Christimulia Purnama Veronika Lyanarta WAHYUNINGSIH, NI MADE Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik