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RANCANGAN PAKET WISATA KECAMATAN MEMPURA KABUPATEN SIAK Feranita Fitri Heryani; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT Mempura Subdistrict has a variety of tourism potentials ranging from natural wealth, artificial tourism, historical relics, Malay art and culture as well as a silent witness to the government of the Siak Kingdom after being transferred from Artificial. This writing aims to compile a Tour Package based on the tourism potential in Mempura District. This research uses a qualitative method with a descriptive approach, the subjects of the study are the Siak Regency Tourism Office, Mempura District Office, and tourist attraction managers . Data collection is carried out through literature studies, observations, interviews and documentation. The results of this study show that in Mempura District there are natural attractions, Cultural Attractions and Artificial attractions . Accessibility to Mempura District is very easy to reach through land access and also water and road conditions are quite good. The amenity in Mempura District is quite complete and there is an Anciliary that houses tourist attractions in Mempura District. The packages offered are mass tourism 1 day tour packages with river crossing tour packages and royal tours priced at Rp.60,000/pax, sholawat orange harvest packages priced at Rp.51,000/pax and durian collapse packages priced at Rp.55,000/pax as well as special interest tourism packages 2 Days 1 Night cruising Mempura tours at a price of Rp.439,000/pax Keywords : Tour Packages, Design, Mempura Subdistrict
TREND SEGMENTASI PASAR OBJEK WISATA SIGARAN JIWA DI KAMPUNG JAYAPURA KECAMATAN BUNGARAYA KABUPATEN SIAK PADA MASA PANDEMI COVID-19 Khafizah "; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The study was to find out the market rate of the Sigaran Jiwa tourist attractions of the covid pandemic 19. The research is located in Jayapura Village, Bungaraya Sub-District, Siak district. The kind of research was used of quantitative descriptive, with a sample of 100 respondents, data collection techniques using a questionnaire measured to the likert scale, observation, documentation and literature study. Data analysis used of descriptive and cluster analysis. A descriptive analysis of the distribution of the frequency of dominant respondents visited during the covid-19 pandemic. The cluster analysis had been obtained with four groups. If by psychographic terms the allocentris, the mid-centris, whereas by behavior the group is based on personal experience and social media.and the dominan segments is the type of mid-centris Keywords: Market Segmentation, Sigaran Jiwa , The Pandemic Covid-19
PERAN STAKEHOLDERS DALAM PENGEMBANGAN DESA WISATA MERANTI UTARA KABUPATEN TOBA PROVINSI SUMATERA UTARA Kamelia Sentosa Panjaitan; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT Meranti Utara Village is a village located in Pintu Pohan Meranti District, Toba Regency, North Sumatra Province. The geographical location of the sub-district which is quite outside among the sub-districts in Toba Province makes the village get little attention from the government. With a unique geographical location where Meranti Utara village is the border between two regencies, namely Toba Regency and Asahan Regency, it makes tourists busy visiting Meranti Utara village. Meranti Utara Village can be reached for 1 hour from the Lake Toba tour, which has been designated as a Priority Tour. The tours that are in great demand by tourists in this village are Ponot Waterfalls, Sialogo Waterfalls, Siarimo Waterfall tours, and the Asahan River which are used by the community as rafting potential. The development of tourism objects in Meranti Utara village is motivated through the role of inner stakeholders, specifically primary stakeholders as key stakeholders who've roles as implementers, coordinators, implementers, partners and facilitators. In the meantime, outside stakeholders encompass secondary or helping stakeholders who act as facilitators. Keyword : Tourist Village, The Role, Stakeholders, Meranti Utara Village
BRANDING OF THE TRADITIONAL VILLAGE OF DESA KOTO SENTAJO KUANTAN SINGINGI REGENCY Arindo Karisma; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT Koto Sentajo Tourism Village is one of the villages in Sentajo Raya District. Koto Sentajo Village is located between Muaro Sentajo Village and Sentajo New Village, Sentajo Raya District. Koto Sentajo Village is a village known for having tourism potential in terms of cultural heritage. Koto Sentajo Village Traditional Village is a traditional area for all communities in Sentajo Raya Kenegerian. This traditional village is one of the icons of Sentajo Raya District located in Koto Sentajo Village. This study aims to find out what the meaning of Koto Sentajo Village Traditional Village as Tourism Village Branding and find out how to Promote Koto Sentajo Village as a Customary Area. The data collection techniques used in this study are case studies, observations, interviews and documentation. The result of this research is that the Koto Sentajo Village Traditional Village can be the branding of the Koto Sentajo Tourism Village. The Traditional Village of Koto Sentajo Tourism Village uses the Kuantan Singingi Regency Brand. The promotion carried out by the government and the people is already quite good. Keywords: Traditional Village, Tourism Village, Branding, Promotion
PELAKSANAAN BAURAN PROMOSI TIKET PENERBANGAN PADA PT. MENTARI LINTAS WISATA ( MELIWIS ) PEKANBARU Willa Austrin; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Promotion is a way of communicating that is usually done in an organization that has the goal of attracting potential buyers to buy the goods and services being sold or offered. This study aims to determine the implementation of the flight ticket promotion mix at Pt. Mentari Cross Tourism (Meliwis) Pekanbaru. This study uses a qualitative method with a descriptive approach, the subject of this study is the Director. Data collection is done by interviews, observation, and documentation. Data analysis carried out in this study was data reduction, data presentation, and drawing conclusions. The results of this study are that the implementation of promotions is carried out through 5 (five) techniques which include Advertising (Advertising), Sales Promotion (Sales Promotion), Public Relations (Public Relations). Personal Selling, Direct Marketing. Keyword : Promotion mix, promotion technique, PT. Mentari Lintas Wisata
PENGELOLAAN AKTIVITAS WISATAWAN OLEH KANTOR UNIT TAMAN WISATA CANDI PRAMBANAN DI KABUPATEN KLATEN, JAWA TENGAH Olivia Azarine Purinka; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT Something for tourists to see, activities that can be carried out by tourists, and something that can be purchased by tourists are the concepts of tourism activities that must be owned by tourist destinations. In the Prambanan temple area, the three main concepts have entered and made the Prambanan temple area a tourist destination. With an area of up to eighty hectares, the Prambanan temple area must be managed so that tourists don't get confused while in the temple area. In addition to managing the temple, the Prambanan unit manager is in charge of managing tourists to ensure that everything runs smoothly and efficiently. By using a qualitative method with a descriptive approach, the authors try to describe the actual conditions by collecting information in the field and explaining it in descriptive form without testing hypotheses or making predictions in this study. This research explains how the Prambanan unit office manages tourist activities. The purpose of this study is to explain how the Prambanan unit office conducts tourism activities. According to the results of the study, tourist activity management occurs by managing the master plan as well as garden layout and plant care, arranging ride tickets for tourists, overseeing and guarding the socialization of visit regulations to setup traders, and so on. It may be determined that the Prambanan unit office's management of tourist activities has been completed and is functioning properly. Keywords: Management, Tourist Activity, Unit Office of the Prambanan Temple
IMPLEMENTATION OF EDUCATIONAL TOURISM PROMOTION OF RUMAH JAMUR NANDO PEKANBARU Tifany Apriliyasaci; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT The tourism industry continues to grow along with the development of transportation and information technology which is marked by the increasing number of tourist destinations in each region. Educational tourism is a tourist activity while learning which aims to increase knowledge directly in a fun way. Educational Tourism Rumah Jamur Nando Pekanbaru is one of the educational tours that offers tours while learning about mushroom cultivation. To continue to increase visits to Rumah Jamur Nando, it is necessary to implement promotions. Therefore, this study aims to determine the Implementation of the Promotion of Educational Tourism of Rumah Jamur Nando Pekanbaru. The method used in this research is descriptive qualitative method. Based on the results of research through observation and interviews, the implementation of promotions carried out by the Rumah Jamur Nando is advertising, sales promotion, publicity and individual sales. Keywords: Tourism, Educational Tourism, Promotion Implementation.
DESAIN KEMASAN PRODUK KULINER TRADISIONAL KONJI ANAK LOBA INSTAN DALAM MENINGKATKAN BRANDING KAMPUNG ADAT KOTO SENTAJO Zulmifta Huljannah; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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One of the potential attractions that support the development of tourist areas is typical food which can be souvenirs for tourists. Souvenirs are an important part of tourism promotion. One of the important elements of tourism promotion is branding. Branding is an effort to strengthen the value of a brand. If it is associated with a product, Branding can be applied to packaging so that it can add value to a product, so that it can attract consumer interest. When you know the steps for making a packaging design that can become an identity for the product and tourist area you want to promote, you will produce stages and conditions for how to design an attractive one. This can be started from understanding the current state and condition of the tourist area. Attractive packaging design is expected to be able to accommodate a message/communication between producers and consumers. The method used in this research is descriptive qualitative method. The result of this research is the design of this packaging design, the name "Konji Anak Loba Etek Typical Koto Sentajo Traditional Village". The packaging colors used are white, green, and yellow. This certainly means that this activity can help the community's economy. And it is hoped that it will be able to improve the Branding of the Koto Sentajo Traditional Village. Keywords: konji anak loba, instant, branding
PELAKSANAAN PENANGANAN PENGIRIMAN BARANG GENERAL CARGO MELALUI UDARA DI PT. ANGKASA PURA KARGO PEKANBARU Rizkia Insani; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The activity of sending goods or expedition services is increasingly preferred by the community. More and more people use delivery services, so the implementation of timely handling of goods delivery becomes very important to win the competition. In package delivery services, of course, consumers really want satisfying service from package delivery service companies, namely with fast and timely delivery of goods, guaranteed security. This study aims to determine the implementation of the handling of air shipments at PT. Angkasa Pura Kargo Pekanbaru, based on research that has been done in the field, this research uses a qualitative method with a descriptive approach. The research subject is PT. Angkasa Pura Cargo Pekanbaru. data collection is done by using literature, documentation, observation. Interviews and documents. The results of this study indicate that the implementation of handling goods delivery by air has various kinds of SOP obtained, namely: Reservations, Operations, storage of goods, and delivery of goods are carried out in accordance with the SOPs set by the company PT. Angkasa Pura Cargo, so that the goods received by the customer are in good condition and according to the time set. Keywords : Air Cargo, Reservations, Operations, Delivery of Goods.
PRODUCT DEVELOPMENT OF PAKAN SINAYAN TOURISM VILLAGE, AGAM DISTRICT, WEST SUMATRA Mozami Hasby; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the Product Development of Pakan Sinayan Tourism Village, Agam District, West Sumatra Province. Nature, Culture and Creative Works. This study uses a qualitative method with a qualitative descriptive approach to describe and explain the situation that occurs by collecting data and information in the field. The key informants in this study were the Head of Service, Village Head, Tourists and the Community. In this study, the data collection techniques used were interviews, observation and documentation. Based on the results of the study, it can be concluded that the natural conditions are still maintained, the geographical climate is very cool, and is located at the foot of Mount Singgalang. The people there still maintain the authenticity of nature, customs and culture and also the people still maintain cultural values. Many tourists come to enjoy Atrakri in the village of Pakan Sinayan, the people there produce products from UMKM and also songket woven products with expensive handicrafts that can be exhibited and sold at national and international levels. Keywords: Development. Product. Tourism Village. Sinayan feed village
Co-Authors ", Lesmeri ", Ramadania ', Safitri AA Sudharmawan, AA Adhitia, Resty Afriliana, Rissa Agraprana, Abel Agus saputra Agustian, Wahyu Agustiani " Aifah Dwi Lestari Aisyah Rahman Ajis, Ridho Abdul Akbar, Faizal Alisa Rahma Wahyuni Almas Refin Almiska, Popi Septi Alqarni, Wayis Ana Sulfiana Ananta Pristianta, Ananta Pristianta Anggara, Putra Yuda Anita carolina Anugrah, Muhammad Irvan Apriliani, Chintya Aprinaldi, Ilegsias Wendy Apriningsih, Lita Arindo Karisma Arsyifa Indriana Asmawi, Rada Augustin, Jeneva Azzahra Fauzia Ulfa Azzahra, Karenina Bashiroh, Ainul Busni, Hany Mutia Cahyanti, Ardila Tri Chalid Aulia Benzani Cindy Aprillisa Dea Marlita Dealika Putri Amdita Deani, Silvia Defitri Eka Sukma Delvia Agustina Desnita Windi Asnani Dhea Prisky Nadimisia Dian Ardi Pratiwi Diorsa Yamagi Dira Radianti Drie Rona Maiziva Dwi Kurniati Dwi Yanda Gunawan Dzaki Naufal Dzil Asraril Husnal Aulia Ega Maulidina. A Maulidina. A Elvina Sovia Laurence Endang Sulistiya Ningsih Faradhiba Ulfa Hasanah Febri Yuliani Fedri, Al Feranita Fitri Heryani Ferdinando Try Gunawan Fika Mauli Dina Fiqri Syahwidi Saputra Firda Widuri Firdaus Yusrizal Firzal, Yohannes Fitriani, Willy futri, Nur afyuni Genny G Sari Ghifariansyah, Abdu Rozaq H, Hikmal Syahbani Hafizah, Mauke Puan Halyati " Hapsoh Harbimas, Abeltran Hari Prasetyo Hasikin, Nur Hendrawati, Nanda Lestari Heru Aulia Humaira, Anisa Dewi Ihsan, M. Ikhwanul Ilda Safhira Rachman Insani, Rizkia Irvan Agustria Wana Islamiati, Indri Ismaya, Dhea Riski Ivan Juan Daniel Kamelia Sentosa Panjaitan Kasyfurrahman, Fachri Asyura Khafizah " King, Masber Don Kurisnawan Nuralam Kurniawan, Igo Adam Lailatur Rahmi M. Fauzi Putra M. Fhachri Mandataris Mariyati Ibrahim Ma’arif, Dimas Rudin Ahmad Mhd. Norkairisah Monica Anggun Ayu Prawisty Mozami Hasby Muhammad Hanif Muhammad Hanif Muhammad Ihsan Muhammad Ihsan Muhammad Imron Muhammad Zahid Muhammad, Fahmi Murni " Nasution, Muna Rofiyana Naufal Munadi Ningsih, Mirna Fitria Noor Putri Ardianti Nordiana Gustina Nova Manurung Nuansya, Ardi Nur Asikin Nurul Khomariah Oksavira, Alfadiya Rizki Okta Karneli, Okta Oktasari, Andi Dwi Olivia Azarine Purinka Pasaribu, Juana Pasaribu, Rosmelisa Pasaribu, Sri Sagitari Pitaloka, Sriona Pradipta Pinkan Nastiwi Prambudi, Yogi Pratama, Agung Adhya Putri, Andriani Mahenda Putri Putri, Dian Seftiani Putri, Dinda Pratiska Putri, Nurdiana R. Tria Safitri Rahmad Rafi Rahmat Hidayat Rama Novriano Repi Januardi Resdati Resky Harianto Rhestiwi Dhian Ramadhani Rika Arianti Risti Maydita Winanda Riyandi, Fahnur Rizkia Insani Rizky Armanda Rofif Murtadho Romy Luviana Rona Sitorus Sabilla, Annisa Safri Safri Safri Safri Salsa Azzahra Salsa Ulfa Armis Sari, Yuni Gloria Sefrilia Resty Sejati, Nurti Citra Purti Selly Angriani Seno Andri Septa Hendra Shara Novia Annas Shazlin Erina Shinta Pradina Simanjuntak, Juli Yanto Wibowo Sinta " Siregar, Derinda Al Faizah Siti Masitoh Siti Sesyarifah Hendarningtias Siti Sofro Sidiq Sofya Achgnes Stiawan, Ahmad Adi Suci Sutriani Sugiyanto, Seger Sukmana, Muhammad Davis Sutikno, Sigit Suyesmi " Syofiatul Safitri Tifanny Yolanda Tifany Apriliyasaci Triza Articia Gennie Tutut Dia Ambarani Ulfikri, Aulia Ummi Aida Z.A Valenzia, Angela Rivera Vivi Andriani Vonni Dea Pratiwi Widiyana " Willa Austrin Winarsih, Septiani Wiwiya " Yaqin, Siti Ainul Yasir Yasir Yati, Yuni Yesi Puspita Sari, Yesi Puspita Yesicha, Chelsy Yohannes Firza Yolanda, Risma Yunita, Norma Zuliyana, Devi Zulmifta Huljannah