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All Journal JAAKFE UNTAN ( (Jurnal Audit Dan Akuntansi Fakultas Ekonomi Universitas Tanjungpura) ELEKTRO Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Monex: Journal of Accounting Research Jurnal Akuntansi dan Pajak JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) ARISTO Jurnal Komtika (Komputasi dan Informatika) Waca Cipta Ruang: Jurnal Ilmiah Desain Interior Journal of Information System, Applied, Management, Accounting and Research SANITAS: Jurnal Teknologi dan Seni Kesehatan Jurnal Ilmiah Akuntansi dan Bisnis Value: Jurnal Manajemen dan Akuntansi (JIML) JOURNAL OF INNOVATIVE MATHEMATICS LEARNING Jurnal Ekonomi Manajemen Sistem Informasi Accounting Global Journal Islamic Insights Journal Jurnal Ilmiah Manajemen Kesatuan SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Eksos Telcomatics Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Pengabdian Masyarakat Nusantara Akuntansi dan Teknologi Informasi Jurnal Akuntansi dan Keuangan (JAK) Economicus: Jurnal Ekonomi dan Manajemen Journal of Management and Business AKUNSIKA: Jurnal Akuntansi dan Keuangan Jurnal Riset Akuntansi dan Auditing Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Accounting and Finance Management (JAFM) SENTRI: Jurnal Riset Ilmiah Journal of Innovation in Management, Accounting and Business Journal of the Community Development in Asia Electron: Jurnal Ilmiah Teknik Elektro Jurnal Abdi Masyarakat Humanis JRAP (Jurnal Riset Akuntansi dan Perpajakan) EDUCATE : Journal of Education and Culture Jurnal Ecotipe (Electronic, Control, Telecommunication, Information, and Power Engineering) Cermin Dunia Kedokteran Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) Jurnal Komtika (Komputasi dan Informatika)
Rudy Kurniawan
Jurusan Teknik Elektro UBB
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Journal : Journal of Management and Business

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Pengaruh Harga, Persepsi Resiko, dan Promosi terhadap Keputusan Pembelian pada E-Commerce Tiktok Shop: Studi Kasus Mahasiswa Universitas Tanjungpura Kristianty, Cesilia Monika; Kurniawan, Rudy; Ginting, Rafles
ManBiz: Journal of Management and Business Vol 3 No 3 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.7365

Abstract

This research aims to find out the influence of price, preception of risk, and promotion on purcashing decisions using different methods. The research was conducted at Tanjungpura University, Pontianak, with a sample 0f 60 respondents, and used an approach, namely purposive sampling based on users. Tiktok application and those who have made purchases using the Tiktok Shop. In this research, quantitative methods were used. The analysis used is regression analysis, multiple linear which is a measuring tool for understanding the relationship between variables in predicting a value on a variable based on the result studied are proce, pereception of risk, and promotion that consumers can experience in product marketing, all of which influence the purchasing decisions of Tiktok Shop consumers. For each variable, the independent variable, such as setting a price, has a very positive influence on consumers purchasing decisions, perception of risk only has little influence on purchasing decisions because it is not very profitable. Anda finally, promotion have a very positive infience on purchasing decisions because advertising that provides its own value and start power for consumers becomes a purchasing decision for consumers.
Co-Authors ., Rusliyawati Abdul Gofur Adam, Ryan ADLIN, ADLIN Adyas, Dasmansyah Agung Wardana Agus Hartoko Ahmad Sopian, Ahmad Alfian Pradana, Johan Anang Dwi Santoso Anang Siswanto, Anang Anastasia, Vivian Andika Andika Andries Lionardo, Andries Andy Alfatih Angelina, Natalia Angeline, Velicia Ardhi, Qisthi Ardimansyah Ardimansyah Asmar Asmar Asmar, Asmar Aswat, Ibnu Azkiya, Satria Tsani Azmi, Ika Nur BE, Marsum Budianto, Tri Hendrawan Bugis, Riki Cahya, Fuji Anggun Cahya Candy, Gandhes Tri Damayanti, Fera Darmayanti, Tessa Eka Darmini Darmini Darwiwing, Muh. Darwiwing Dedy Syah Putra, Dedy Syah Dellaconi, Anggitha Desyana, Gita Dewi Sartika, Diana Dicky Levenus Tahapary Elishang, Rachelle Elok Heniwati Emilya Ully Artha Euis Eti Rohaeti Fabiola, Rivanka Wana Hamiru, Hamiru Hapsari Ekonugraheni, Dyah Haryono Haryono Hayati Hehamahua Hermansyah Hermansyah Hijriah, Amanah Ikhsan, Syarbini Irmawati Irmawati Jozua Sabandar Khasanah, Magnalia Restu Koerul Anwar Krisnadi, Oktavianus Deri Dwi Kristianty, Cesilia Monika Loura, Berlia M. Helmy, Syarif Malik, Sofian Masyitoh, Maulida Mery Yanti Mugiawati, Wawat Muhamad Chairul Basrun Umanailo MUHAMMAD FAHMI Muhsin Muhsin N M Haristanti, Sindy Nabila, Helmi Ilham Nawawi, Mansyur Ni Luh Putu Hariastuti NurAzmi, Ika Nurdin, Irfan Taufik Nurhasan Nurhasan, Nurhasan Nurmin Arianto, Nurmin Oktavianty, Neti Pratama, Muhammad Rahmadi Putri Priyana, Ancella Rachmawaty Rachmawaty, Rachmawaty Rafa, Wukuf Dilvan Rafles Ginting Ramadanti, Indah Ravik Karsidi Retna Mahriani Ridha Taqwa, Ridha Rika Favoria Gusa Rohyana, Ripki Rowi, Saiful Santi, Komputri Apria Sapitri, Maisa Sapja Anantanyu, Sapja Saputra, Yopi Sari Rusmita Sari, Puspa Indah Sharini, Putri Ayu Siti Helmyati Siti Masrochah Situmorang, Santonius Sugiarto S Sugihardjo Sugihardjo Sumarno Syafrudin Syafrudin Syarifah Varbi S, Vieronica Veithzal Rivai Zainal Venus Khatta Salsabila Vieronica Varbi Sununianti, Vieronica Varbi Vitriyan Espa Wahri Sunanda Wahyu Hidayat Wardani, Siti Wibowo, Fahrudin Mukti Yandi, Welly Yantiana, Nella Yeti Kartikasari, Yeti Yusnaini Yusnaini Yusuf, Salma