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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Social Science Jurnal Scientia Indonesia Berdaya Journal of Community Development Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Untuk Negeri Jurnal Ilmiah Multidisiplin (JUKIM) Journal of Social Science Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Journal of Multidisciplinary Research Journal of Law, Social Science, and Management Review Jurnal Pengabdian Mitra Persada Harmonization Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Vethy Octaviani
Program Studi Ilmu Komunikasi Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu
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Analysis Of Students’ News Writing Ability On Ctzone Dehasen Online Media Ade Fitra; Vethy Octaviani; Maryaningsih Maryaningsih
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.811

Abstract

This study is motivated by the importance of news writing ability for Communication Science students in responding to the development of online media as a space for journalistic practice. Ctzone Dehasen Online Media serves as a platform for students of Dehasen University Bengkulu to directly develop their news writing skills. However, students’ writings still show variations in terms of information completeness, objectivity, journalistic language, and writing style. This study aims to describe students’ news writing ability on Ctzone Dehasen Online Media. This research used a descriptive qualitative approach. Data were collected through observation, interviews, and documentation. The research informants were students who actively wrote news articles for Ctzone Dehasen. The data were analyzed through the stages of data collection, data reduction, data presentation, and conclusion drawing. The results show that students’ news writing ability is fairly good. In terms of message mastery, students are able to select relevant topics, create interesting titles, and fulfill the elements of who, what, when, where, why, and how. In terms of objectivity, students attempt to present information based on facts and avoid personal opinions. In terms of journalistic language and writing style, students use simple, concise, clear, communicative, and easy-to-understand language for readers. Nevertheless, students still need to improve data accuracy, language consistency, and objectivity in order to produce more professional news articles.
TikTok Creator Persuasive Communication in Shaping Preloved Live Audience Perceptions Risma Furnama; Vethy Octaviani; Sri Narti
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1696

Abstract

This study analyzes the persuasive communication strategies used by a TikTok creator in shaping audience perceptions during preloved live streaming on the @Kemala Fashion.ID account. The research employed a descriptive qualitative approach with participant observation, online interviews, and documentation. Informants consisted of one creator and two active audience members who had watched and purchased products from the live sessions. The findings show that persuasion was built through four main strategies: clear and informative message quality, creator credibility, communicative speaking style, and emotional-personal audience engagement. The creator explained product size, material, price, condition, and defects transparently, used friendly greetings such as “kak”, “beb”, and “besti”, responded quickly to comments, and created urgency through phrases such as “only one stock left” and “first come, first served”. Audience members perceived the creator as friendly, honest, responsive, and trustworthy. The study concludes that persuasive communication in TikTok preloved live selling shapes positive audience perceptions by reducing uncertainty, creating interactional comfort, and encouraging purchase decisions.
Penguatan kapasitas teknik komunikasi persuasif konten kreatif bagi UMKM di Bengkulu Tengah Provinsi Bengkulu: Strengthening the capacity of creative content persuasive communication techniques for UMKM in Central Bengkulu Bengkulu Province Vethy Octaviani; Sri Narti
Indonesia Berdaya Vol. 6 No. 2 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251082

Abstract

Abstrak. UMKM di Bengkulu Tengah Provinsi Bengkulu belum memanfaatkan media sosial dengan baik, dimana mereka memasarkan produk secara online namun kurang dilirik atau mendapat respon dari khalayak dikarenakan promosi yang disampaikan kurang kreatif dan persuasif. Hal ini tentu saja berdampak pada omset penjualan mereka. Oleh sebab itu, pemberdayaan dan dukungan terhadap UMKM tersebut sangat diperlukan. Sektor UMKM memiliki peran penting dalam mendukung pembangunan ekonomi di Indonesia, dimana secara langsung berkontribusi dalam mengangkat perekonomian rakyat (Yudilestari, 2024). Metode yang dilakukan dalam kegiatan pengabdian kepada masyarakat ini menggunakan metode ceramah dan diskusi. Pelaksanaan kegiatan diawali dengan pemberian materi tentang teknik komunikasi persuasif dan konten kreatif, selanjutnya dilakukan pendampingan langsung pembuatan konten melalui media sosial masing-masing peserta. Selama kegiatan berlangsung dari sesi penyampaian materi hingga kegiatan diskusi dan praktek langsung, terlihat antusiasme para peserta mengikuti kegiatan ini sangat tinggi, dapat dilihat dari banyaknya pertanyaan dari peserta diakhir pemaparan tiap narasumber serta peserta dapat memahami dan mengaplikasikan ilmu yang diberikan dengan baik. Beberapa peserta telah mampu menghasilkan karya yang langsung mereka posting. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat menjadi langkah antisipatif dalam membantu UMKM di Kabupaten Bengkulu Tengah mengembangkan usahanya.Abstract. UMKM in Central Bengkulu, Bengkulu Province, have not utilized social media well, where they market their products online but do not get enough attention or get a response from the public because the promotions delivered are less creative and persuasive. This of course has an impact on their sales turnover. Therefore, empowerment and support for UMKM is very necessary. The UMKM sector has an important role in supporting economic development in Indonesia, which directly contributes to uplifting the people's economy (Yudilestari, 2024). The method used in this community service activity uses lecture and discussion methods. The implementation of the activity began with providing material on persuasive communication techniques and creative content, followed by direct assistance in creating content via social media for each participant. During the activity, from the material delivery session to discussion and direct practice activities, it was seen that the enthusiasm of the participants in participating in this activity was very high, it could be seen from the many questions from participants at the end of each resource's presentation and the participants were able to understand and apply the knowledge provided well. Some participants have been able to produce work that they immediately posted. It is hoped that this community service activity can be an anticipatory step in helping UMKM in Central Bengkulu Regency develop their businesses.
Representing Child Grooming in Like & Share Through John Fiske's Semiotics Grace Tessa Lonica Simanjuntak; Vethy Octaviani; Aldila Vidianingtyas Utami
Multidisciplinary Journals Vol. 3 No. 3 (2026): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i3.1750

Abstract

This study analyzes the representation of child grooming in the Indonesian film Like & Share (2022) directed by Gina S. Noer. The problem addressed in this article is how the film constructs child grooming as a gradual communicative process rather than as a sudden act of violence. The study uses a descriptive qualitative method with John Fiske's semiotic approach, consisting of the levels of reality, representation, and ideology. The data were obtained from selected film scenes, dialogue, character behavior, visual composition, lighting, editing, and supporting literature. The results show that grooming is represented through three main stages: trust building, boundary erosion and emotional dependency, and gaslighting with psychological control. At the level of reality, grooming appears through ordinary gestures, friendly speech, and a safe-looking environment. At the level of representation, warm lighting, close-up shots, soft music, and gradual editing make the relationship look intimate and romantic. At the ideological level, the film criticizes patriarchal power relations, victim blaming, weak protection systems, and the normalization of adult male dominance over teenage girls. The study concludes that Like & Share functions as a medium of social criticism and public education about hidden forms of grooming.
Lifestyle of KIP Kuliah Scholarship Recipients: An AIO Study Endang Sulastri; Vethy Octaviani; Sri Narti
Multidisciplinary Journals Vol. 3 No. 3 (2026): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i3.1751

Abstract

This study examines the lifestyle of students receiving the Indonesia Smart Card (KIP) Scholarship for Higher Education in the Communication Science Study Program at Universitas Dehasen Bengkulu. The problem addressed is how scholarship recipients construct daily lifestyles within a campus environment that contains diverse economic backgrounds, peer interactions, digital media exposure, and social expectations. This study uses a descriptive qualitative method with the Activity, Interest, and Opinion (AIO) lifestyle framework. Data were collected through interviews, observation, and documentation involving five active KIP Kuliah recipients. The findings show that the students generally practice simple, productive, and adaptive lifestyles. In the activity dimension, students prioritize lectures, assignments, organizations, part-time work, and the use of smartphones for academic and communication purposes. In the interest dimension, they show strong interest in education, technology, social media, sports, organizations, and self-development. In the opinion dimension, they view education as the main priority and see KIP Kuliah as an opportunity to improve future living standards. Although some tendencies toward leisure activities, culinary consumption, and premium smartphone use appear, the dominant pattern remains responsible and selective. The study concludes that KIP Kuliah recipients negotiate lifestyle through internal factors such as motivation, self-awareness, financial control, and priority setting, as well as external factors such as family economy, peer environment, campus culture, technology, social media, and academic demands.
Co-Authors Ade Fitra Aditya Dwi Saputra Afriandi, Afriandi Agustian, Dimas Joni Akmalia, Annisa Aldila Vidianingtyas Utami Amelia, Putri Ricki Ananda, Firdha Cintia Angga Mustafa Anggara, Muhammad Rade Alfa Anggriani, Intan Anindia Safitri Antonio Imanda Antonio Imanda Asnawati Asnawati Asnawati Bayu Risdiyanto Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Dinero, Rio Efri Agus Ekky Muhardani Elena Dwi Febiola Endang Sulastri Erfina Erfina Fauzi Efendi Febriansyah Febriansyah Fenti Dwi Sartika Fera Indasari Fera Indasari Fiqhri Habib Effendi Fitri Yanti Fitri Yanti Fristy Reka Oktaviani Giri Hartono Giri Hartono, Giri Grace Tessa Lonica Simanjuntak Hendi Septiadi Henny Afrianti Herawati, Ike Ikhsan Saputra Ilahi, Dio Rahmat Indria Indria Indria Indria Irawan, Tinton Julianda, Refan Arta Jusiati, Arini Khairil Khairil Kurnia, Shinta Lestari, Jemi Lestari, Zahkya Liken, Enjli Lia Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti Malius, Aset Maretha, Atsilah Aulia Martha Heriniazwi D Martha Heriniazwi Dianthi Maryaningsih Maryaningsih Maryaningsih Melky Alex Suhendra Merry Rullyanti Murwani, Anis Endang Sri Murwati, Anis Endang Sri Narti , Sri Nur Rahma Sagita Parhan Juannata Kipli Parza, Yopi Puput Citra Yulia Putra, Meriansyah Dwi Putra, Yoan Mandala Rahman Dwivan Refan Arta Julianda Rian Renaldo Rio Dinero Risma Furnama Rita Lismini S, Mawan Salta Sari Sapta Sari Sapta Sari Sapta Sari Saputra, Tri Anjar Sari , Sapta Sari, Ida Permata Sari, Tina Puspita Sariningsih, Marida Savela, Yela Septa, Anggela Dwi Shinta Kurnia SM, Anis Endang Sri Narti Sri Narti Sri Narti, Sri Susilo, Aldi Dwi syisva nurwita Triani, Rori Tunnazila, Hikma Vanti, Mey Esa Dwi Widiatama, Danang yani lestari Yansyah, Novi YANTO YANTO Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yopi Parza Yusuarsono, Yusuarsono Zahkya Lestari Zainal Arifin