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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM Jurnal Promotif Preventif

S.L.H.V Joyce Lapian

Universitas Sam Ratulangi

Author-ID : 304769

Economics, Econometrics & Finance Education Health Professions Public Health

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INVESTIGATING CHURCH BRANDING INFLUENCE TOWARDS CHURCH PARTICIPATION (CASE STUDY: HILLSONG CHURCH BALI) Wijaya, Ida Ayu Yesanya; Lapian, S.L.H.V. Joyce; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Branding has been used as one of marketing strategy not only by profit organizations but also non-profit organizations. Thus, church also uses branding as one of its marketing strategy to enhance, promote, and to reach out to their market which is the congregations by creating their own brand that represents their style, value, characters, and uniqueness. The researcher conducted this research to investigate whether the church branding has influence towards church participation. This study uses qualitative method with exploratory approach. Meanwhile in-depth interview is used to collect the data among the respondents which are Hillsong Church Bali participants. Findings of this research shows that Hillsong church branding influence Hillsong Church Bali participations in many aspects rapidly and significantly such as church growth, increasing number of service attendance and committed volunteers. From the results, it is recommended for Hillsong Church Bali to keep up with their service standard and equip the leaders, workers, and volunteers through Hillsong Church programs. Hillsong Church Bali also needs to improve its system and management by applying Hillsong churchâ€™s system and management in order to perform better.Â Keywords: church branding, church participation

ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PT. PEGADAIAN (PERSERO) CABANG KAROMBASAN MANADO Ibrahim, Yusuf Gunawan; Lapian, S.L.H.V Joyce; Mandagie, Yunita .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE.VOL.5 NO 3 (2017) HAL. 3303
Publisher : Universitas Sam Ratulangi

Abstrak : Penggunaan sistem manajemen untuk membentuk dan membina hubungan dengan pelanggan, diantaranya menggunakan Customer Relationship Management banyak dilakukan oleh manajemen perusahaan untuk memenangkan persaingan. Penelitian ini bertujuan untuk mengetahui pegaruh secara simultan dan parsial serta Customer Relationship Management dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada PT. Pegadaian (Persero) Cabang Karombasan Manado. Desain Penelitian menggunakan survey dan metode penelitian yang digunakan ialah metode penelitian Asosiatif, instrument penelitian menggunakan skala Likert dan Teknik analisis menggunakan regresi linear berganda, mengingat tersusun atas sejumlah hubungan kausal antar variabel laten. Populasi yang digunakan adalah 621 pelanggan yang mengikuti CGC di PT. Pegadaian (Persero) Cabang Karombasan Manado di bulan September, dan sampel yang digunakan sebanyak 87 responden dengan menggunakan Random Sampling. Hasil penelitian menunjukan bahwa CRM dan Kepuasan Pelanggan secara simultan berpengaruh dan signifikan terhadap Loyalitas Pelanggan. secara parsial CRM berpengaruh signifikan terhadap Loyalitas.Â Kata kunci : manajemen hubungan pelanggan, kepuasan, loyalitas.Â

THE INFLUENCE OF THE COMPENSATION AND TRAINING TOWARD EMPLOYEE PERFORMANCE AT BNI 46 MANADO BRANCH Sangkay, Revel; Lapian, S.L.H.V. Joyce; Rumokoy, Farlane
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 376-503
Publisher : Universitas Sam Ratulangi

Banking had a significant influence on the world to set circulation of money. Bank itself have a general function as a place to keeping the money and borrowing money. The things that make a bank can survive is the performance of the employees of the bank. factors that affect the performance of employees include the compensation and training. The objective of the study is to know the influence of the compensation and training toward employee performance at BNI 46 Manado branch. Data was analyzed quantitatively and through use of statistical package for social scientists (SPSS). The research method that used associative analysis with multiple regression analysis using saturated sampling with the sample of the respondents is 79 samples of all the employees at BNI 46 Cabang Manado. The result of this study shown that compensation and training have a significant influence on employee performance at BNI 46 Cabang Manado. For the company in this case BNI 46 Manado branch, itâ€™s recommended to keep enhancing the training, because the variable have a significant influence to employee performance. And for the compensation have a influence but not significant to employee performance. So the compensation needs to improve, because the compensation also determine the performance from the employee to achieve their goal. Keywords: compensation, training, employee performance

THE EFFECTIVENESS OF POP UP ADVERTISING ON SOCIAL MEDIA (CASE STUDY: FACEBOOK USER AT STUDENT COLLEGE FEB UNSRAT INSTITUTION) Tambajong, Monica; Lapian, Joyce S.L.H.V.; Tumewu, Ferdinand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

AÂ PopÂ upÂ Advertising is aÂ Pop up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouseover, a windowÂ containingÂ an offer for some product or service appears in the foreground of the visual interface. The objective of this research is to know the effectiveness of pop up advertising on social media byÂ analyzingÂ the social media users perception. This research used Qualitative method with convenience samplingÂ and took 35 respondent, in order to know more about pop up advertising from social media usersÂ experience. TheÂ result of this research is Pop up advertisingÂ can affect people buying interestÂ to purchased product, also pop up advertising are effective to the all social media especially forÂ facebookÂ user who become a respondent in this research. Based on the result of interview the researcher recommended the company of pop up advertisingÂ can add more creativity content, reduce the time of pop advertising so thatÂ facebookÂ users are not disturbed and also can affect more their buying interest.Â Keywords: pop up advertising, internet marketing, qualitative method, consumer perception

ANALISIS KUALITAS PRODUK, PROMOSI DAN DISTRIBUSI TERHADAP KINERJA PEMASARAN PADA PT. DAYA ADICIPTA WISESA (HONDA) WATUTUMOU Wawo, Fernando L. P; Lapian, Joyce; Kawet, Raymond
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 3 (2016): JE VOL. 4 NO. 3 (2016) HAL. 651 - 781
Publisher : FEB Universitas Sam Ratulangi Manado

Abstrak : Persaingan perusahaan industri saat ini dalam memproduksi serta memasarkan produk kepada konsumen terus meningkat setiap tahunnya. hadirnya berbagai macam pesaing diÂ dunia industri saat ini menjadi salah satu faktor yang harus di perhatikan. Kualitas produk, promosi dan distribusi diduga mempunyai peran yang penting dalam upaya meningkatkan kinerja pemasaran dalam suatu perusahaan, khususnya perusahaan distributor motor honda seperti pada PT. Daya Adicipta Wisesa. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, promosi dan distribusi terhadap kinerja pemasaran. Sampel yang di gunakan sebanyak 100 responden dari populasi 149.795 konsumen di wilayah watutumou kecamatan kalawat, kabupaten minahasa utara. Metode penelitian yang digunakan asosiatif dan teknik analisis yang digunakan regresi linear berganda. Hasil penelitian ini secara simultan menunjukan kualitas produk, promosi dan distribusi berpengaruh terhadap kinerja pemasaran. Secara parsial menunjukan kualitas produk, promosi dan distribusi berpengaruh signifikan terhadap kinerja pemasaran. Sebaiknya manajemen perusahaan pada PT. Daya Adicipta Wisesa Honda Watutumou terus memperhatikan variabel-variabel yang ada untuk meningkatkan kinerja pemasaran dengan terjadinya peningkatan penjualan dan bisa menguntungkan bagi perusahaan. Â Kata kunci: kualitas produk, promosi, distribusi, kinerja pemasaran.

PENGARUH DAYA TARIK IKLAN DAN CITRA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHITATO CHIPS PADA MAHASISWA FEB UNSRAT Jacob, Aprilia A.; Lapian, S.L.H.V Joyce; Mandagie, Yunita .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : Universitas Sam Ratulangi

Abstrak: Industri makanan ringan saat ini mulai menjanjikan sebagai bisnis yang memiliki omset penjualan yang tinggi. Budaya â€œngemilâ€ dikalangan masyarakat Indonesia membuat makanan ringan menjadi pilihan yang tepat untuk menemani saat beraktivitas. Minat beli merupakan kecenderungan konsumen untuk membeli suatu merek atau mengambil tindakan yang berhubungan dengan pembelian. Faktor yang mempengaruhi minat beli sampai konsumen melakukan keputusan pembelian adalah daya tarik dari iklan produk dan citra produk itu sendiri. Tujuan penelitian ini adalah untuk mengetahui pengaruh daya tarik iklan dan citra produk terhadap keputusan pembelian produk Chitato Chips pada Mahasiswa S1 FEB Unsrat baik secara parsial maupun simultan. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan assosiatif. Teknik analisis data yang digunakan adalah regresi linier berganda dengan pengumpulan data menggunakan kuisioner. Hasil penelitian menunjukkan bahwa: Secara parsial Daya tarik iklan berpengaruh signifikan terhadap Keputusan Pembelian Chitato Chips Mahasiswa FEB Unsrat, Secara parsial Citra Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian Chitato Chips Mahasiswa FEB Unsrat dan Secara simultan Daya tarik iklan dan Citra Produk berpengaruh signifikan terhadap Keputusan Pembelian Chitato Chips Mahasiswa S1 FEB Unsrat. Sebaiknya Perusahaan mempertahankan dan meningkatkan daya tarik iklan dan citra produk yang ada sehingga akan meningkatkan keputusan pembelian.Kata Kunci: daya tarik iklan, citra produk, keputusan pembelian

THE INFLUENCE OF SERVICE QUALITY TOWARDS TO CUSTOMER SATISFACTION (STUDY AT BPR PRISMA DANA MANADO) Rompas, Pamela Christania; Lapian, Joyce; Tumiwa, Johan
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 1486-1604
Publisher : FEB Universitas Sam Ratulangi Manado

Service is the most important aspect in the banking sector. Customer satisfaction is one of the objectives of marketing activities in the marketing of goods and services for public consumption. A company can improve customer satisfaction by maximizing the care and services eliminate tedious and troublesome. This study aimed to examine the effect of Quality of Service to Customer Satisfaction, and to identify the variables that the dominant influence on customer satisfaction. The method used associative and data analysis techniques are Multiple Linear Regression to analyze the influence of assurance, empathy, reliability, response, as the reality of service quality variables for Customer Satisfaction. Results of Assurance, Empathy, Reliability, response, and the fact has a significant influence on customer satisfaction in BPR Prisma Dana Manado together. Guarantee a significant effect on customer satisfaction. Suggestions can be concluded that management BPR Prisma Manado Fund should consider Assurance, Empathy, Reliability, response, and the fact that a significant effect on customer satisfaction. Keywords : service quality, customer satisfaction, rural banks

DETERMINANTS OF CONSUMER DECISION IN SELECTING BEAUTY PARLOR AND SALON IN MANADO (Case Study of St Laurent Beauty Parlor and Salon in Manado) Tooy, Novrico .; Lapian, S.L.H.V. Joyce
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: Physical Beauty is an advantage as being beautiful gives a person much more confidence it is also become a significant importance at personal, social and professional level. St Laurent Beauty Parlor and Salon is popular place for people in Manado to get beauty treatments at. This research aims to identify the determinants of consumer decision in selecting beauty parlors and salons in Manado with the study case being St. Laurent Beauty Parlor and Salon. Knowing these determinants, marketers can better understand them using them to their advantage to gain more customers. In order to define these determinants this research takes a quantitative approach by obtaining data through questionnaires using convenience sampling in which 100 customers of St. Laurent Beauty Parlor and Salon are the respondents. To analyze the data this research uses Factor Analysis as the research method. There are 20 variables included in the analysis, and the results show that all 20 variables correlate with the other factors. From the results of the factoring process there are 3 factors formed which are: Customer Satisfaction, Customer Relationship and Promotion. St Laurent Beauty Parlor and Salon should have the presence of a pleasant aroma around the salon because it has positive effects on consumers. Customers will want to stay longer in a good smelling store and the stimulating fragrance makes them comfortable with this place.Â Keywords: st. laurent beauty parlor and salon, consumer decision, factor analysisÂ

ANALYSIS THE BRAND SWITCHING OF CONSUMER OF WARDAH COSMETICS IN MANADO Herlambang, Agnes; Lapian, Joyce S.L.H.V.; Pandowo, Merinda H. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: The use of cosmetics in Indonesia is considered to be growing rapidly, this is evident from the increasing consumption of cosmetics every year and this is reinforced by changes in people's lifestyles today. The purpose of this study was to determine the shifting of consumer brands in Manado and how to see opportunities to find out how brand displacement was caused by halal labels on Wardah brands. This study uses an exploratory approach with in-depth interviews to collect data from fifteen informants. The qualitative approach used in this study illustrates the importance of brand transfer for Muslim female students. The results showed that they felt the halal importance of the halal labeled brand and included halal products to use the Wardah brand especially for Muslim female students to fulfill Islamic law, be safe and suitable from the brand, as well as low prices to make purchasing decisions and switch brands from one brand to brand Wardah. Based on the findings, the recommendations of this study are for cosmetics consumers Wardah in Manado, especially Muslim female students to maintain these 3 indicators to become loyal customers of trusted brands in accordance with the needs and Islamic law. Keywords: brand switching, halal product, consumer switching, variety seeking, promotion.

STRATEGI PASAR SEBAGAI PEMEDIASI ANTARA LINGKUNGAN PEMASARAN DENGAN KINERJA PEMASARAN PADA PT. BPR PRISMA DANA AMURANG Talumewo, Charlina Debora; Lapian, Joyce; Rumokoy, Farlane
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 1221-1335
Publisher : FEB Universitas Sam Ratulangi Manado

Persaingan untuk memberikan yang terbaik kepada nasabah yang dilakukan oleh masing-masing bank telah menempatkan nasabah sebagai salah satu faktor untuk menunjukkan kinerja pemasaran bagi perusahaan. Semakin banyaknya bank yang beroperasi dengan berbagai fasilitas dan kemudahan yang ditawarkan membuat masyarakat dapat menentukan pilihan sesuai dengan kebutuhannya. Tujuan penelitian untuk menganalisis pengaruh lingkungan pemasaran, strategi pasar terhadap kinerja pemasaran. Penelitian dilakukan di PT. BPR Prisma Dana Amurang. Populasi penelitian adalah nasabah PT. BPR Prisma Dana Amurang, dan sampel yang diambil sebanyak 100 responden yang tinggal di Kec. Sinonsayang. Data yang dipergunakan adalah data primer yaitu data yang berdasarkan kuisioner hasil jawaban responden. Penelitian ini menggunakan analisis jalur (path analysis). Hasil analisis menunjukkan seluruh variabel lingkungan pemasaran berpengaruh positif dan signifikan terhadap strategi pasar maupun kinerja pemasaran yang dimediasi oleh strategi pasar. Pada BPR Prisma Dana, manajemen sebaiknya terus mempertahankan kinerja pemasaran dan lingkungan pemasaran agar komitmen utama PT. BPR Prisma Dana tetap selalu berjalan sebagaimana mestinya. Kata kunci : strategi pasar, lingkungan pemasaran, kinerja pemasaran

Co-Authors Adolf, Lapian P. M Agus S. Soegoto Agus Supandi Soegoto Amiman, Rene Joshua Andi Bagus Putra Andreas Mokodaser, Andreas Andreas Tunena, Andreas Angkouw, Brigitha Wulan Arrazi Hasan Jan, Arrazi Hasan Badiangsie, Luis Bataha, Elza Marcelina Bode Lumanauw Bolang, Alexander Sam Leonard Brian Alfredo Kaligis Brigitha, Tumbel Brenda Bujung, Abraham D. Bysella, Maukar Gita Charlina Debora Talumewo, Charlina Debora Christoffel Kojo Christy Angelina Warokka Cristina Emaeli Pangemanan Danang Afif Laksmana, Danang Afif David, Fikran . Deisy, Malonda . Djemly, Woran Emilia M. Gunawan Endey, Mabella C. Z. Fahlis Ahmad, Fahlis Farlane Rumokoy Farlane S. Rumokoy Ferdinand J Tumewu Ferdinand J. Tumewu Ferdinand Johanis Tumewu Ferdinand Tumewu Ferdy Roring Ferdyanto Fure Frederik G. Worang, Frederik G. Garib, Wini Bin George, Calvin Greis M Sendow, Greis M Greis Sendow, Greis Herlambang, Agnes Hiskia Jonest Runtunuwu, Hiskia Jonest Hizkia B. Anis Ibrahim, Yusuf Gunawan Ida Ayu Putu Sri Widnyani Immanuel, Julyandro Jacky S. B. Sumarauw Jacob, Aprilia A. Jantje L. Sepang Johan Tumiwa Jopie Jorie Rotinsulu, Jopie Jorie Jorie, Rotinsulu J. Joy Elly Tulung Kainde, Shania K. Kalangi, Audie Steven Kalesaran, Maesa R. Kaliey, Abygaiel Kantale, Andreas . Karu, Sharon C.C.A Kasenda, Daniel Kasenda, Veisy V.F. Kawet, Raymond . Kawung, Rillya . Keith Kalonta, Keith Kewas, Graciela Margarith Klaas, Preasel W. Kolonio, Wasti Kotambunan, William Imanuel Lenak, Sendy A. Limbeng, Indra P. Lombo, Patrisia Anastasia Losung, Meini M. Lucky Dotulong Lumataw, Yurike V. Maatota, Fyolin T. Mamonto, Audinia Manambe, Hesty F Mananeke, Lisbeth . Mandagie, Yunita . Manengal, Gloria F. Mantiri, Michellen A.J.V Maria Tielung Marjam Mangantar Massie, Avigayil Melisa E.B. Go Menggelea, Andre Fresli Merinda H. Ch. Pandowo Merlyn Karuntu Mumu, Elisabeth Margareth Naibaho, Rinaldy Yosep Ngantung, Valensia N. Nurdin, Nela Resta Ogi, Imelda W.J Oroh, Felly . Pamela Christania Rompas, Pamela Christania Pangemanan, Marchell Pardede, Christine R. Pateh, Yolanda Yunifer Paulina Van Rate Petra, Wangania Micha Lingkan Poluan, Farly . Powa, Guen Anjelia Prasetio, Tio Riyandi Rachmawati Solichin Raintung, Michael Ch. Raiza Maindoka Rakian, Sintia Melany Ramadhany, Dewanty Putri Rampengan, Vernanda Alicia Rattu, Kezia Raymond Warouw Revel Sangkay, Revel Rita Taroreh Rivo Christian Kumowal, Rivo Christian Rogi, Mirah Rogi, Mirah H. Rogi, Mirah H. Rogi Rondonuwu, Happy Estherella Rorong, Megawati R. I. Rotinsulu Jopie Jorie Rudy S. Wenas Rumerung, Yemima K. Rumokoy, Farlane S Runtuwene, Liany . Ryan Vitaly Oroh S. Moniharapon Saerang, Regina T. Saerang, Regina Trifena Salea, Candra Samadi, Reitty L. Sariputri, I Dewa Ayu Selvany Chichilia Lotulung, Selvany Chichilia Sendow, Greis . Sendu, Gwendolyn Senewe, Virginia . Serang, Andre Edwin Setyawati, Agung M. Yuni Sigar, Frista R. Silcyljeova Moniharapon Simbar, Priscilia K. Sintya, Lumintang Intan Soekamto, Militia Ch. V. Soputan, Miguel O. S. Sulupadang, Heskiel Rional Sundah, Gabriela Queenlibraini Tambajong, Monica Tandenga, Rifaldi . Tangdialla, Abraham Aprilio Tasik, Hizkia Tenda, Teshalonika The, Felicia Lianna Tilaar, Florida . Titah, Vincent . Tompodung, Roy Leonard Tooy, Novrico . Tulung, Jenifer Claudya Tumbel, Brillian Tumbuan, W.J.F Alfa Tumbuan, Willem J.F.Alfa Tumewu, Ferdinand . Tumuju, Gerald Fandy Turangan, Christian . Umadji, Nadhilah Violita Flamy Pangkey, Violita Flamy Walewangko, Natasha C. Waloni, Verren Henny Walukow, Tessalonica Miracle Wangke, Shinta J. C. Wangke, Shinta J.C. Wangkes, Shinta Wawo, Fernando L. P Wijaya, Ida Ayu Yesanya Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Willem J.F.A Tumbuan Willem Mailoa Wonggo, Celine M. Wowiling, Pamela G. Yantje Uhing Yasa, I Made Sudana Yohana I. Wantania, Yohana I. Yunita Mandagie Yunita Mandagie

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