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Teofilus Teofilus, Teofilus
Universitas Ciputra
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Pengaruh Brand Congruence terhadap Intention to Join Community dengan Word-of-Mouth sebagai Variabel Moderator pada Komunitas Musik Orkes Kota Pahlawan Jordanius, Jessica; Teofilus, Teofilus; Utami, Christina Whidya; Sarwoko, Endi
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.267

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Congruence terhadap Intention to Join Community dengan Word-of-Mouth sebagai variabel moderator pada komunitas musik Orkes Kota Pahlawan (OKP) di Surabaya. Ruang lingkup penelitian difokuskan pada bagaimana kesesuaian antara nilai dan identitas merek komunitas dengan kepribadian anggotanya dapat meningkatkan minat bergabung, serta bagaimana komunikasi dari mulut ke mulut dapat memperkuat hubungan tersebut. Fenomena yang melatarbelakangi penelitian ini adalah meningkatnya peran komunitas musik edukatif dalam menarik minat generasi muda untuk bergabung, namun masih ditemui tantangan dalam mempertahankan loyalitas dan partisipasi aktif anggotanya. Oleh karena itu, diperlukan pemahaman mengenai faktor psikologis dan sosial yang memengaruhi keputusan seseorang untuk menjadi bagian dari komunitas. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi moderasi (Moderated Regression Analysis). Data diperoleh melalui penyebaran kuesioner kepada 65 anggota aktif komunitas OKP menggunakan skala Likert empat poin. Hasil penelitian menunjukkan bahwa Brand Congruence berpengaruh positif dan mendekati signifikan terhadap Intention to Join Community, yang berarti semakin tinggi kesesuaian nilai komunitas dengan citra diri individu, semakin besar niat untuk bergabung. Namun, Word-of-Mouth tidak terbukti signifikan sebagai variabel moderator dalam hubungan tersebut. Model regresi yang digunakan mampu menjelaskan 30,81% variasi perilaku intensi bergabung. Implikasi dari penelitian ini menunjukkan bahwa komunitas musik perlu memperkuat identitas merek dan pengalaman anggota untuk membangun keterikatan emosional yang lebih kuat, sehingga dapat meningkatkan partisipasi dan loyalitas anggota dalam jangka panjang.
Pengaruh Privacy Concern dan Trust Terhadap Intention to Use E-Commerce dengan Information Transparency Sebagai Variabel Moderasi Gadi, Aiman Fauzi; Teofilus, Teofilus
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4956

Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh Kekhawatiran Privasi dan Kepercayaan terhadap Niat untuk Menggunakan platform e-commerce, dengan memperhatikan peran Transparansi Informasi sebagai variabel moderasi. Konsumen semakin terlibat dalam transaksi online, dan kekhawatiran privasi serta tingkat kepercayaan terhadap platform e-commerce menjadi hal yang krusial. Faktor kekhawatiran privasi dapat mempengaruhi niat pengguna untuk menggunakan platform e-commerce, sementara tingkat kepercayaan juga memainkan peran penting dalam aktivitas ini. Transparansi informasi dianggap sebagai faktor kunci yang dapat memoderasi pengaruh kekhawatiran privasi dan kepercayaan terhadap niat untuk menggunakan e-commerce. Penelitian ini menggunakan pendekatan kuantitatif dan melibatkan partisipasi dari konsumen yang menggunakan platform e-commerce. Data dikumpulkan melalui kuesioner online yang mencakup aspek kekhawatiran privasi, kepercayaan, transparansi informasi, dan niat untuk menggunakan e-commerce. Hasil penelitian ini menunjukkan bahwa hubungan kekhawatiran privasi berpengaruh signifikan terhadap niat untuk menggunakan, sementara kepercayaan tidak berpengaruh signifikan terhadap niat untuk menggunakan, dan transparansi informasi memoderasi hubungan kekhawatiran privasi dan kepercayaan terhadap niat untuk menggunakan. Implikasi praktis dari penelitian ini akan memberikan panduan bagi penyedia platform e-commerce dalam membangun kepercayaan dan meningkatkan niat untuk menggunakan melalui tindakan yang berkaitan dengan transparansi informasi.
ANALISA DAMPAK EMPLOYEE CYNICISM DAN WORKPLACE OSTRACISM TERHADAP COUNTERPRODUCTIVE WORK BEHAVIOR SERTA PERAN EMPOWERING LEADERSHIP SEBAGAI VARIABEL MODERASI Salsabila, Andiny Fitri; Teofilus, Teofilus
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qctc2452

Abstract

Penelitian ini menganalisis dampak Employee cynicism dan workplace ostracism terhadap Counterproductive Work Behavior (CWB) di Institusi X, serta peran empowering leadership sebagai variabel moderasi. Hasil penelitian menunjukkan bahwa sinisme karyawan dan pengucilan di tempat kerja meningkatkan CWB, yang merugikan produktivitas dan kesejahteraan organisasi. Empowering leadership, dengan memberikan wewenang, dukungan, dan motivasi, mampu mengurangi dampak negatif sinisme dan pengucilan, serta meningkatkan keterlibatan dan kesejahteraan karyawan. Studi ini menggunakan pendekatan kuantitatif melalui survei pekerja di instansi pendidikan, memberikan wawasan berharga bagi pengelolaan karyawan di industri pendidikan Indonesia.Penelitian ini menggunakan metode MRA (Moderated Regression Analysis), Hasil menunjukkan EC berpengaruh signifikan terhadap CWB (β=0,307, t=4,538, p<0,05) dan WO juga signifikan terhadap CWB (t=2,325, p<0,05). Interaksi EL dan EC tidak signifikan terhadap CWB, namun peran potensial EL dalam memoderasi hubungan EC dengan CWB perlu dipertimbangkan. Interaksi EL dan WO menunjukkan kecenderungan hampir signifikan terhadap CWB (p=0,060). Persepsi karyawan terhadap CWB bervariasi berdasarkan lama waktu bekerja, dengan karyawan berpengalaman mungkin memiliki pandangan berbeda dibandingkan karyawan baru. Bagi peneliti selanjutnya disarankan untuk memperluas cakupan penelitian dengan lebih banyak variabel yang mempengaruhi CWB dan menguji peran variabel moderasi lainnya.
High Profile Sports: Healthy Or Deathly (Financially)? Halim, Jessica; Teofilus, Teofilus
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 3 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i3.5611

Abstract

The rise of high profile sports (HPS), such as padel, tennis, golf, boxing, and horse riding, continues to increase globally in Indonesia, driven by lifestyle trends, social visibility, and health awareness. This study investigates the determinants of individuals’ intention to try HPS by examining the roles of social acceptance, fear of missing out (FOMO), and sport literacy. Primary data were obtained from an online survey involving 211 respondents who were familiar with or interested in high-profile sports. Four variables were measured using Likert scales and analyzed through Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA), followed by moderated regression analysis using PROCESS Model 3. The results indicate that social acceptance does not have a significant direct effect on intention to try HPS (p=0.7724). However, FOMO significantly moderates the relationship between social acceptance and intention to try (p=0.0364), indicating that social acceptance becomes more influential when individuals experience higher levels of FOMO. In contrast, the three-way interaction among social acceptance, FOMO, and sport literacy is not significant (p=0.5029), suggesting that sport literacy does not strengthen the moderating role of FOMO. These findings suggest that intention to try HPS is shaped primarily by psychological-social dynamics. Social acceptance alone is insufficient to drive intention unless accompanied by FOMO, while sport literacy does not function as a higher-order moderator in this relationship. This study contributes to a clearer understanding of how social influence operates conditionally in the adoption of lifestyle-oriented sports in the Indonesian context.
Strengthening Digital Marketing Capacity to Improve the Competitiveness of MSMEs Teofilus, Teofilus; Riza, Fahrul; Sarwoko, Endi
GUYUB: Journal of Community Engagement Vol 7, No 1 (2026): Maret
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i1.13222

Abstract

The uneven adoption of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) in Tandes District, Surabaya, has become a significant challenge that limits business competitiveness in an increasingly digitalized economic environment. Although various government initiatives have promoted MSME digitalization, at the local level many business actors still experience limited digital literacy, inconsistent online promotional practices, and low utilization of digital platforms for market expansion. This condition highlights the urgency of implementing community service programs that focus on strengthening the digital marketing capacity of MSME actors. This community service activity aims to identify the level of knowledge and readiness of MSMEs in adopting digital marketing and to strengthen their digital marketing capacity through a participatory approach. The method used is Participatory Action Research (PAR) involving 63 MSME actors as active participants. The activities were carried out through several stages, including participatory problem identification, digital marketing training and mentoring, completion of a self-assessment instrument covering eight digital marketing competency indicators, and joint reflection and evaluation. The data were analyzed using descriptive statistics to assess readiness levels and correlation analysis to examine the relationship between digital literacy, frequency of online promotion, number of online customers, and business turnover. The results indicate that the level of digital marketing adoption among MSMEs is at a moderate level, with mean scores ranging from 2.81 to 3.22. The highest competency is the ability to identify target markets (M = 3.22), while the lowest competency relates to conducting online competitor analysis and price benchmarking (M = 2.81). Correlation analysis also shows a positive relationship between digital literacy, the intensity of online promotion, the number of online customers, and increased business turnover.
Customer Experience Dan Loyalitas Dalam Industri Kopi: Peran Mediasi Kepuasan Safa, Safa; Teofilus, Teofilus; Yono, Hilda Yunita
Jambura Economic Education Journal Vol 8, No 2 (2026): APRIL 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i2.36438

Abstract

This study examines Maleena Coffee Roasters' customer experience and loyalty relation with satisfaction. An online survey of 160 active consumers aged 18 or older who had made at least two transactions in May–July 2025 collected data. PLS-SEM analysis revealed a positive and significant impact of Customer Experience on Satisfaction (β=0.947; p0.001) and Loyalty (β=0.583; p0.001). Additionally, Satisfaction also had a positive effect on Loyalty (β = 0.350; p 0.001). Partial mediation is found, with an indirect effect of 0.331 (t=4,009; p0,001), indicating that satisfaction only partially transmits the influence of Customer Experience to Loyalty. Results suggest emotional, social, and sensory dimensions primarily drive loyalty, especially among Gen Z, while functional aspects are channeled more through satisfaction. Practical recommendations include optimizing customer experience through enhanced interactions, operational consistency, emotional connection, and behavioral analytics to foster both direct and satisfaction-based loyalty.
Pengaruh inovasi produk terhadap loyalitas pelanggan: Mediasi keputusan pembelian, moderasi usia dan konformitas sosial Fiska Mekar Kustiani; Damelina Basauli Tambunan; Teofilus Teofilus
MBR (Management and Business Review) Vol 9 No 1 (2025)
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v9i1.12173

Abstract

This study examines the effect of product innovation on customer loyalty, focusing on purchase decision as a mediating role and age group and social conformity as moderating effects. Using a quantitative approach, this study applied regression analysis to questionnaire data, with a purchase frequency of three times in February 2025. The results show that product innovation has a positive effect on customer loyalty, product innovation has a positive effect on purchasing decisions, purchasing decisions have a positive effect on customer loyalty, purchasing decisions act as a mediating variable in the relationship between product innovation and customer loyalty, age group moderates the relationship between product innovation and customer loyalty at all ages, and social conformity strengthens the relationship between product innovation and purchasing decisions for consumers aged ≤ 34 years, while the same variable tends to weaken the relationship for consumers aged > 34 years.
Co-Authors Aldhi, Ian Firstian Alexander Wahyudi Henky Soeparto Anastasia Jesslyn Andreas Angeline Gomuljo Anthony Kurniawan Antonius Tanan Ardiansyah, Topan Aria Ganna Henryanto Aryasatya, Laudza Auditia Setio Budi Auditia Setiobudi Azizurrohman, Muhammad Bambang Sugiyono Agus Purwono Budiono, Yoppie Calvin Cliff Surjadi Charistantya Tegar Aganta Chrisania, Liaga Christiani, Natalia Christina Whidya Utami Cynthia Yoana Damelina B. Tambunan Dandy Suryapraja Darsana, Ni Putu Andini Kusuma Putri Daru Asih Deandra Vidyanata Denny Bernardus Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Dwi Hardaningtyas Dyah Ayu Anggraeni Emantyo, Yosef Evandro Endi Sarwoko Eric Harianto Evelyn Tjiong Fahrul Riza Febry, Timotius Fendy Suhariadi Ferri Woejaya Fiska Mekar Kustiani Gadi, Aiman Fauzi Gladys Greselda Gosal Grace Citra Dewi Gracia Ongkowijoyo Halim, Jessica Henry Susanto Pranoto Herzaky Mahendra Putra Imelda Ritunga Indra Atmaja Intan Ramadania Hartono Putri Isyraq Rahmita, Rifdah Jordanius, Jessica Junko Alessandro Effendy Kuarizmi, Arief Betta Menny, Alviano Herbert Metta Padmalia Mohammad Fakhruddin Mudzakkir Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Nindria Untarini Povannes, Tyaga Adinata Pradila, Arfir Pramesti Regista Cahyani Pranoto, Henry Prasetio, Fiona R. Lekay, Petrus Raden Priyo Utomo Rafa, Gabriela Ditta Aurelya Rismawati br Sitepu Riveria Sari Romauli Nainggolan Rosiana Eka Dewi Rusmi, Nanduta Sito Ruth Violina Gelombang Sabar Sabar Sabar Sabar Safa, Safa Salsabila, Aisyah Salsabila, Andiny Fitri Sanju Kumar Singh Sari, Isti Okvita Silaswara, Diana Sofyan, Fahrul Riza Somawiharja, Yohannes Stephanie Halim, Stephanie Steven Ng Suginantra, Putu Agus Suparto Wijoyo Sutanto Hidayat Sutrisno, Aristianto Budi Sutrisno, Timotius F.C.W Syarifah, Diana Syifa Indraswari Tan, Ellys Tiffany Angwar Tina Melinda Tony Antonio Trisya, Riana Tsai, Chia Han Viona Salindeho Wahyudi, Alexander Wibisono, Leonard Junio Widodo, Aghnia Kamila Yono, Hilda Yunita Yuli Kartika Dewi