Article Per Year (5 Year)
p-Index From 2021 - 2026
8.812
P-Index
This Author published in this journals
All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Bisnis, Manajemen, dan Informatika Journal of Governance MBR (Management and Business Review) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis Jurnal Samudra Ekonomi dan Bisnis Jambura Economic Education Journal Jurnal Entrepreneur dan Entrepreneurship (JEE) International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Kajian Manajemen dan Wirausaha GUYUB: Journal of Community Engagement Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Pengabdian dan Kewirausahaan JURNAL ILMIAH GLOBAL EDUCATION Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Impresi Indonesia Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Locus Penelitian dan Pengabdian International Journal of Green Tourism Research and Applications Jurnal Manajerial Bisnis Jurnal Ilmu Akuntansi Mulawarman (JIAM) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Educational Management Research Journal of Economics and Management Scienties Jurmas Azam Insan Cendikia JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmiah Kesehatan Sandi Husada Jurnal Ilmiah Kesehatan Sandi Husada (JIKSH) Academia Open
Teofilus Teofilus
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 74 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 74 Documents
Search

 4   5   6   7   8 
New Prespective of Brand Personality in Indonesia Gabriela Ditta Aurelya Rafa; Teofilus Teofilus; Auditia Setiobudi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2805

Abstract

The footwear industry is one of the industry sectors that has a prospective influence on the growth of the Indonesian economy. The need for footwear is now transforming into a part of a lifestyle. The aim of this research is to look at and analyze what brand personality factors are appropriate in the context of developing countries, especially Indonesia, based on literary studies by Aaker (1997), Geuens (2009), and Davies. (2018). This research provides a new insight into brand personality in the context of Indonesia's perspective. The sample is a local shoe user with a set sample quota in the five provinces that have the most shoe companies registered with the Ministry of Industry. The study used a total of 225 respondents. The results show that the brand's personality dimension has formed. The study provides a new perspective on the brand personality dimension from an Indonesian perspective, given that no study specifically defines brand personality. This research has become interesting because there are still very few articles describing the concept of brand personality in developing countries, which limits researchers' preparation of research. In the future, it is expected that business owners will begin to consider the importance of the essence of a brand so that brand personality is created for local brands in Indonesia. 
Rebranding Bali’s Hospitality Industry Through Green Marketing: Can Brand Awareness Strengthen Brand Image? Gratika Eka Wati; Teofilus
International Journal of Green Tourism Research and Applications Vol. 8 No. 1 (2026): June 2026
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v8i1.83-99

Abstract

Bali’s hospitality industry is facing increasing tension between rapid tourism growth and mounting environmental pressure, which may weaken the destination’s sustainable positioning. In this context, green marketing plays an important strategic role by integrating environmental considerations into product, price, place, and promotion. When sustainability signals are visible, credible, and consistent, green marketing can support hospitality rebranding while reducing the risk of greenwashing perceptions. This study examines the effect of green marketing on brand awareness and brand image, and tests the mediating role of brand awareness through the lens of Signaling Theory, where green marketing functions as the signal, brand awareness reflects signal reception, and brand image represents the cognitive outcome. A quantitative survey was conducted with 144 guests who had stayed between February 2025 and January 2026 at Ini Vie Hospitality villas or resorts in Bali holding Eco Climate Badge Gold or Silver certification from Eco Tourism Bali. The data were analyzed using PLS-SEM. The findings reveal that green marketing has a positive and significant effect on brand awareness (β = 0.764, p < 0.001) and brand image (β = 0.520, p < 0.001), while brand awareness also positively influences brand image (β = 0.411, p < 0.001). In addition, brand awareness significantly mediates the relationship between green marketing and brand image. These findings show that credible and verifiable sustainability signals can strengthen brand image through stronger brand awareness, while also offering practical guidance for hospitality managers in aligning environmental practices with consistent communication across guest touchpoints.
Pengaruh Retail Service Quality Terhadap Renewal Intention dengan Mediasi Brand Image Pada Layanan Gym Multi-Cabang Fenny Wiyono; Teofilus Teofilus
Jurnal Impresi Indonesia Vol. 5 No. 6 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i6.7900

Abstract

Pertumbuhan industri kebugaran di Indonesia mendorong munculnya model layanan gym berbasis multi-cabang yang memungkinkan member mengakses berbagai lokasi dalam satu keanggotaan. Model ini meningkatkan fleksibilitas, namun pada saat yang sama menciptakan variasi pengalaman layanan yang berpotensi mempengaruhi persepsi pelanggan secara tidak konsisten. Dalam konteks ini, hubungan antara kualitas layanan dan keputusan memperpanjang keanggotaan tidak lagi bersifat linear, melainkan dipengaruhi oleh bagaimana pengalaman tersebut dikonstruksi menjadi persepsi merek. Penelitian terdahulu umumnya mengkaji pengaruh service quality terhadap behavioral intention secara langsung, dengan dominasi konteks jasa konvensional dan single-location service. Kajian yang mengintegrasikan konteks multi-cabang serta menguji peran brand image sebagai mekanisme mediasi dalam membentuk renewal intention masih terbatas. Penelitian ini bertujuan untuk menganalisis pengaruh retail service quality terhadap renewal intention dengan mempertimbangkan peran mediasi brand image pada layanan gym multi-cabang. Objek penelitian adalah member FIT HUB yang tersebar di berbagai kota besar di Indonesia. Pendekatan penelitian menggunakan metode kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 250–300 responden. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hubungan langsung dan tidak langsung antar variabel.Kontribusi penelitian ini terletak pada penguatan pemahaman mengenai mekanisme pembentukan renewal intention dalam konteks layanan multi-cabang, dengan menempatkan brand image sebagai penghubung antara pengalaman layanan dan keputusan perilaku pelanggan. Secara praktis, penelitian ini memberikan dasar analitis bagi pengelolaan konsistensi layanan dan penguatan persepsi merek dalam strategi retensi membership pada industri gym modern.
The Effect of Communication Quality and Information Quality at Education Fairs on Indonesian Digital Native Students’ Intention to Study Abroad Umi Aslamiyah; Teofilus Teofilus; Trianggoro Wiradinata; Bima Yatna Anugerah Ramadhani
Journal of Educational Management Research Vol. 5 No. 4 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i4.2553

Abstract

Education fairs are important service encounters in international higher education marketing because they connect prospective students with foreign universities through direct communication and information exchange. This study examines how communication quality and information quality at education fairs influence Indonesian digital natives' intention to study abroad, with student motivation as a mediating mechanism. A quantitative explanatory survey was conducted with 346 Indonesian respondents who had plans to study abroad and had attended an education fair within the previous 12 months. The data were analyzed using SPSS for respondent profiling and PLS-SEM with SmartPLS 4 for measurement and structural model evaluation. The findings show that communication quality positively affects student motivation (β = .256, p = .017), information quality positively affects student motivation (β = .422, p < .001), and student motivation strongly affects intention to study abroad (β = .800, p < .001). However, the direct effects of communication quality and information quality on intention are not significant. Motivation significantly mediates both relationships, indicating indirect-only mediation. The model explains 64.0% of the variance in intention to study abroad.
Strengthening Digital Marketing Capacity to Improve the Competitiveness of MSMEs Teofilus Teofilus; Fahrul Riza; Endi Sarwoko
GUYUB: Journal of Community Engagement Vol 7, No 1 (2026): Maret
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i1.13222

Abstract

The uneven adoption of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) in Tandes District, Surabaya, has become a significant challenge that limits business competitiveness in an increasingly digitalized economic environment. Although various government initiatives have promoted MSME digitalization, at the local level many business actors still experience limited digital literacy, inconsistent online promotional practices, and low utilization of digital platforms for market expansion. This condition highlights the urgency of implementing community service programs that focus on strengthening the digital marketing capacity of MSME actors. This community service activity aims to identify the level of knowledge and readiness of MSMEs in adopting digital marketing and to strengthen their digital marketing capacity through a participatory approach. The method used is Participatory Action Research (PAR) involving 63 MSME actors as active participants. The activities were carried out through several stages, including participatory problem identification, digital marketing training and mentoring, completion of a self-assessment instrument covering eight digital marketing competency indicators, and joint reflection and evaluation. The data were analyzed using descriptive statistics to assess readiness levels and correlation analysis to examine the relationship between digital literacy, frequency of online promotion, number of online customers, and business turnover. The results indicate that the level of digital marketing adoption among MSMEs is at a moderate level, with mean scores ranging from 2.81 to 3.22. The highest competency is the ability to identify target markets (M = 3.22), while the lowest competency relates to conducting online competitor analysis and price benchmarking (M = 2.81). Correlation analysis also shows a positive relationship between digital literacy, the intensity of online promotion, the number of online customers, and increased business turnover.
Efektivitas Social Customer Relationship Management di industri perhotelan: Dampaknya terhadap niat beli dan loyalitas pelanggan Miyana Miyana; Endi Sarwoko; Teofilus Teofilus
MBR (Management and Business Review) Vol 9 No 1 (2025)
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v9i1.12181

Abstract

Social Customer Relationship Management (S-CRM) integrates traditional CRM with social media platforms, enabling more personalized and interactive communication between businesses and customers. In the hospitality industry, especially amid growing competition and digitalization, S-CRM plays a vital role in maintaining customer relationships and driving business outcomes. This study aims to analyze the effect of S-CRM on purchase intention and customer loyalty within 76 hotels under Azana Hospitality in Indonesia. Using a quantitative approach, data were collected from 395 respondents who had previously made reservations at Azana hotels, selected through convenience sampling. Structural Equation Modeling (SEM) with SmartPLS 4 was employed to test the measurement and structural models. The results show that S-CRM significantly influences both purchase intention and customer loyalty. Furthermore, purchase intention significantly mediates the relationship between S-CRM and customer loyalty. These findings highlight the theoretical implication that S-CRM enhances customer engagement and loyalty through increased intention to purchase. Practically, the study underscores the importance for hospitality businesses to invest in S-CRM strategies to build stronger customer relationships, improve brand loyalty, and ensure sustainable competitive advantage. This research contributes to the growing literature on digital CRM practices and offers valuable insights for hotel management and marketers.
The Moderating Role of Celebrity Endorsers in The Relationship Between Social Media Marketing Effort and Intention to Purchase Which Is Mediated by Brand Awareness at PT Sugarlab Royal Beauty Diana Syarifah; Teofilus Teofilus; Romauli Nainggolan
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.51176

Abstract

In the digital era, social media has become a powerful platform for brand promotion, with celebrity endorsers playing a key role in influencing consumer behavior. This study aims to evaluate celebrity endorsers' impact on enhancing Miracle Face Mist Sugarlab's brand awareness and examine the relationship between social media marketing efforts, brand awareness, and purchase intention. A quantitative approach was employed, and data were analyzed using Multiple Regression Analysis (MRA) through the SPSS Process tool to test the proposed hypotheses. The study focused on identifying how digital celebrity endorsements affect brand perception and consumer decision-making. The findings indicate that both social media marketing activities and the presence of celebrity endorsers significantly increase brand awareness. Furthermore, brand awareness was found to affect consumers’ intention to purchase the product strongly. These results highlight the importance of strategic influencer collaboration and effective social media engagement in driving brand visibility and consumer interest. The implications of this research suggest that beauty and skincare brands can optimize marketing outcomes by leveraging well-targeted celebrity endorsers in digital campaigns, thereby enhancing consumer trust and purchase likelihood.
The Effect of Marketing Strategy on Repurchase Intention with Customer Satisfaction as a Mediating Variable (A Study of R4 Automotive Companies) Suhandi.s; Teofilus Teofilus; Endi Sarwoko
Journal Research of Social Science, Economics, and Management Vol. 5 No. 12 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i12.1553

Abstract

The automotive industry in Indonesia is one of the strategic sectors contributing significantly to national economic growth, employment generation, and the development of the manufacturing sector. The automotive industry is highly competitive, making customer retention essential for long-term business sustainability. This study examined the effect of marketing strategy on repurchase intention, with customer satisfaction as a mediating variable. The research was based on theories of consumer behavior, relationship marketing, and service quality. Data were collected through an online questionnaire targeting R4 vehicle consumers in Lampung who had previously purchased an R4 vehicle. The research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings were expected to provide insights into how marketing strategies influence consumers’ repurchase intentions. This research also aimed to support sales strategy development and measure the extent of repurchase intention among R4 consumers. The study was conducted with the intention of applying the findings within the author’s workplace.
MENGANGKAT DAYA TARIK DESA WISATA MELALUI KEGIATAN LINTAS BUDAYA: STUDI KASUS WINTER CAMP DI DESA WISATA PUJON KIDUL Fahrul Riza Sofyan; Henry Pranoto; Teofilus Teofilus; Yuli Kartika Dewi; Alexander Wahyudi
Azam Insan Cendikia Vol. 4 No. 2 (2025): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v4i2.181

Abstract

Kegiatan Winter Camp yang diselenggarakan oleh para dosen Fakultas Ekonomi dan Bisnis Universitas Ciputra Surabaya ini menghadirkan pengalaman lintas budaya bagi para mahasiswa internasional dari Singapura. Salah satu agenda utama dari program ini adalah kunjungan ke Desa Wisata Pujon Kidul, yang dirancang untuk memperkenalkan kearifan lokal dan mendorong pertukaran ide kreatif. Peserta Winter Camp diperkenalkan dengan budaya batik, khususnya batik bermotif capung, dimana mereka dapat membuat karya batik sendiri untuk mengapresiasi seni tradisional. Selanjutnya, peserta mengikuti tur desa yang dipandu oleh dosen dan mahasiswa pendamping untuk mengeksplorasi kekuatan dan tantangan desa sebagai tujuan wisata. Hasil observasi kemudian didiskusikan dalam kelompok untuk memberikan masukan inovatif terkait pengembangan desa wisata yang lebih ramah terhadap wisatawan mancanegara. Sebagai bentuk kontribusi nyata, peserta juga memasang papan petunjuk arah di beberapa titik strategis untuk memudahkan navigasi bagi wisatawan mancanegara. Kegiatan ini tidak hanya memperkaya pemahaman peserta terhadap budaya lokal namun juga menjadi ruang kolaborasi untuk berbagi wawasan dan meningkatkan daya saing desa wisata di tingkat global.    
Fenomena Career Plateau Tenaga Pemasar Bank BUMN Dengan Moderasi Kepemimpinan Pemberdayaan (Empowering Leadership). (Studi Kasus PT. Bank Rakyat Indonesia (Persero), Tbk Regional Office Surabaya) Poltak Dedy Warta Kesuma Gultom; Teofilus Teofilus
Jurnal Impresi Indonesia Vol. 4 No. 6 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i6.6532

Abstract

The workforce in a company has a career cycle that must be managed well, especially in the position of marketing staff. Marketing staff are involved in the internal dimensions of the organization as well as unique external elements every day. The function of marketing staff in a production or service company is very vital, considering that the success of a company selling products or services is highly dependent on the success of the marketing sector so that every phase that affects the productivity of marketers must be an important concern for the organization. Career Plateau is a phase in a professional career where the possibility of job promotion is getting smaller and the type and quality of work become monotonous. A situation where marketers feel trapped with no way to advance or move up in the company even though each individual has tried to improve their performance and develop their skills experiences structural career stagnation which can result in discomfort, discomfort can cause cynicism and cynicism can trigger inertia. In this study, Empowering leadership has a significant moderation of the relationship between discomfort and cynicism so that employees are more motivated to work, feel appreciated and participate in achieving organizational goals, however, Empowering leadership does not have a significant role in moderating the relationship between cynicism and inertia. Inertia cannot be reduced by empowerment patterns. Radical changes are needed to the corporate culture through cultural transformation, policy overhaul and renewal of the human capital system.
Co-Authors Aldhi, Ian Firstian Alexander Wahyudi Anastasia Jesslyn Andiny Fitri Salsabila Andreas Andreas Marcellius Stevenson Andrie Francisco Angeline Gomuljo Anthony Kurniawan Antonius Tanan Ardiansyah, Darmawan Ardiansyah, Topan Aria Ganna Henryanto Aryasatya, Laudza Auditia Setio Budi Auditia Setiobudi Azizurrohman, Muhammad Bambang Sugiyono Agus Purwono Bima Yatna Anugerah Ramadhani Bisma Jatmika Tisnasasmita Calvin Cliff Surjadi Charistantya Tegar Aganta Chrisania, Liaga Christiani, Natalia Christina Whidya Utami Citra Wanodya Rahmahani Cosmas G. Haryono Cynthia Yoana Damelina B. Tambunan Dandy Suryapraja Darmawan Ardiansyah Darsana, Ni Putu Andini Kusuma Putri Daru Asih Deandra Vidyanata Denny Bernardus Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Diana Syarifah Dwi Hardaningtyas Dyah Ayu Anggraeni Emantyo, Yosef Evandro Endi Sarwoko Eric Harianto Evelyn Tjiong Fahrul Riza Fahrul Riza Sofyan Febry, Timotius Fendy Suhariadi Fenny Wiyono Ferri Woejaya Fietje Feizal Soemantri Fiska Mekar Kustiani Gabriela Ditta Aurelya Rafa Gadi, Aiman Fauzi Gladys Greselda Gosal Grace Citra Dewi Gracia Ongkowijoyo Gratika Eka Wati Gusti Febriyanto Halim, Jessica Haninda Pundhiningtyas Hastuti Naibaho Henry Pranoto Henry Susanto Pranoto Herzaky Mahendra Putra Imelda Ritunga Indra Atmaja Intan Ramadania Hartono Putri Isti Okvita Sari Jordanius, Jessica Junko Alessandro Effendy Kuarizmi, Arief Betta Lexi Pranata Budidharmanto Menny, Alviano Herbert Metta Padmalia Metta Padmalia Miyana Miyana Mohammad Fakhruddin Mudzakkir Ngadimun, Tony Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Nindria Untarini Petrus R. Lekay Poltak Dedy Warta Kesuma Gultom Povannes, Tyaga Adinata Pradila, Arfir Pramesti Regista Cahyani Prasetio, Fiona R. Lekay, Petrus Raden Priyo Utomo Rifdah Isyraq Rahmita Rismawati Br Sitepu Riveria Sari Rizqi, Osama Romauli Nainggolan Rosiana Eka Dewi Rudi Suprianto Rusmi, Nanduta Sito Ruth Violina Gelombang Sabar Sabar Sabar Sabar Safa, Safa Salsabila, Aisyah Sandy Wahyudi Sanju Kumar Singh Sanju Kumar Singh Silaswara, Diana Somawiharja, Yohannes Stephanie Halim, Stephanie Steven Ng Suginantra, Putu Agus Suhandi.s Suparto Wijoyo Sutanto Hidayat Sutrisno, Aristianto Budi Sutrisno, Timotius F.C.W Syifa Indraswari Tan, Ellys Thomas Stefanus Kaihatu Tiffany Angwar Tina Melinda Tjokro, Hadi Wijaya Tommy Christian Efrata Tony Antonio Tony Ngadimun Trianggoro Wiradinata Trisya, Riana Tsai, Chia Han Umi Aslamiyah Viona Salindeho Wahyudi Henky Soeparto Whidya Utami Wibisono, Leonard Junio Widodo, Aghnia Kamila Yono, Hilda Yunita Yoppie Budiono Yuli Kartika Dewi