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All Journal Jurnal Kajian Bali International Conference on Education and Language (ICEL) E-Dimas: Jurnal Pengabdian kepada Masyarakat International Journal of Applied Sciences in Tourism and Events Community Empowerment Berajah Journal TRAVERSE - Journal of Language and Applied Linguistics JASL - Journal of Applied Studies in Language Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Gema Wisata International Journal of Educational Research Excellence (IJERE) Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism Jurnal Penelitian Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian E-Amal: Jurnal Pengabdian Kepada Masyarakat Konstruktivisme : Jurnal Pendidikan dan Pembelajaran Alamtana Jurnal Studi Perhotelan dan Pariwisata Open Access DRIVERset Jurnal Online Tata Busana Pariwisata
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Institut Pariwisata Dan Bisnis Internasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Public Health Social Sciences Other

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Social Media Content Calendar as a Tourism Marketing Strategy Design in Taro Tourism Village Gede Karisma Wibawa; Denok Lestari; Francisca Titing Koerniawaty
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.52162

Abstract

The purpose of this research is to design a tourism marketing strategy through Instagram and Facebook social media content suitable for Taro Tourism Village to increase brand awareness. The research uses qualitative methods with data collected from two main informants and one key informant through observation, interviews, and documentation. Data analysis includes data reduction, presentation, and drawing conclusions, while validity is tested using triangulation. The study finds that Taro Tourism Village lacks a clear and detailed social media marketing strategy, especially on Instagram and Facebook, to boost brand awareness effectively. The proposed tourism marketing strategy consists of eight stages: setting goals, target market mapping, content ideas and planning (including calendar content), content creation, content distribution, content strengthening, content marketing evaluation, and content development. This comprehensive content marketing approach is designed to fit the needs of Taro Tourism Village. The strategy’s implementation can be organized into a Social Media Content Calendar, serving as a practical tool for scheduling and managing content on Instagram and Facebook. This calendar aims to support the village's marketing efforts by improving consistency, clarity, and engagement with potential tourists, ultimately enhancing Taro Tourism Village’s brand awareness through social media channels.
The Power of Story: The Effect of Linguistic Narration in Tourism Promotion on Intention to Visit Bali’s Temples Denok Lestari; Yang En Siem Evelyn
JURNAL PENELITIAN Vol 22 No 2 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v22i2.10386

Abstract

Balinese Hindu pilgrimage sites are well known for their historical and cultural richness that attract visitors all year around. This study investigated the effectiveness of promotional efforts and how the strength of narrative stories could impact on a visitor's intention to revisit Balinese Temples. It focused on Promotion as the Independent Variable (X), Intention to Revisit as the Dependent Variable (Y), and Narration as the Moderating Variable (Z). A quantitative research method using  direct observation and in-depth interviews with the temple’s caretakers, the Cultural Board Officer, and the local tour guides were conducted to discover the temples’ history and current condition. An online survey was distributed to 250 respondents and the results were tabulated using the Smart PLS application to analyse the effects of promotion and narration to the intention to revisit. The results of this study showed that the promotion significantly influenced the intention to revisit with P-Value = 0.007, while showing an original sample value of 0.067 and a t-statistic of 0.126, the narration of the temples did not give substantial moderation. However, it is essential to integrate linguistic narration into promotion to boost the improvement of Bali’s pilgrimage sites.
Storynomics Tinggalan Arkeologi: Mediasi antara Motivasi dan Minat Berkunjung ke Candi Tebing Tegallinggah Desa Bedulu Gianyar Bali I Wayan Sukanadi; Denok Lestari; Kadek Ayu Ekasani; Ni Made Ayu Natih Widhiarini
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p07

Abstract

For the sake of tourism recovery during the post-pandemic period, a storynomic promotion strategy is currently being developed by Indonesian government, and is considered effective in triggering the curiosity and visiting interest of tourists. This study aims to identify the role of storynomics as a moderating variable in strengthening motivation and interest to visit the Tebing Tegallinggah Temple site in Bedulu village, Gianyar, Bali. First, storytelling stories were collected through field research by interviewing selected informants, as well as randomly distributing questionnaires. Second, historical data and documentation were classified and analyzed qualitatively, while respondents' answers were assessed using Smart PLS. Third, the results of data analysis are presented through narrative descriptions supported by tables and figures for visualization. The results showed that motivation and storynomic had a less significant effect on the visiting interest of the respondents, most of whom were young. This research is expected to speed up the tourism recovery as well as to contribute to the sustainability of archaeological heritage as special interest tourist destination in Gianyar regency in particular and Indonesia in general.
Verba Ujaran dalam Bahasa Bali Denok Lestari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 8 No. 2 (2018): PENGOBATAN DAN TUTUR DALAM TEKS BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2018.v08.i02.p08

Abstract

This article analysed Balinese verbs from the study of semantics combining the theories of Natural Semantic Metalanguage (NSM) dan speech acts. The analysed verbs in this article were the speech verbs with illocutionary function. Data were collected through note taking and library research. Data were taken from printed resources, books, and the intuition of the researcher as a Balinese native speaker. The method of analysis was descriptive qualitative which classified data, analysed semantic structures of the speech verbs, and described the semantic components to formulate meaning configuration. The result of the analysis showed several speech verbs in Balinese had illocutionary function, including: 1) assertive (ngorahang ‘telling’, nyambatang ‘mention’, nuturang ‘telling’); 2) directive (nunde?n ‘enjoin’, nagih ‘billing’, nuturin ‘advise’); 3) commissive (mejanji ‘promising’, metanje?nan ‘offer’); 4) expressive ngajumang ‘praise’, ngame?lme?l ‘complain’, see ‘blame’, matbat ‘berate’, ngamadakang ‘pray’); and 5) declarative (ngadanin ‘naming’, nombang ‘forbid’).
STRATEGI PENGELOLAAN WISATA SURFING DI PANTAI BATU BOLONG, CANGGU Charisa Angelina Lenau Pelaun; Denok Lestari; Francisca Titing Koerniawaty
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.681

Abstract

This study aims to analyze the management strategy of surfing tourism at Batu Bolong Beach, Canggu, and to formulate an effective management strategy to support destination sustainability. A qualitative descriptive approach was employed in this research. Data were collected through observation, in-depth interviews, and documentation involving the destination management, Canggu Traditional Village, Village-Owned Enterprise (BUPDA), Canggu Surf Instructor (CSI), tourism business operators, and visitors. Data were analyzed using descriptive qualitative analysis supported by SWOT analysis to identify the internal and external factors influencing surfing tourism management. The findings reveal that the management of surfing tourism at Batu Bolong Beach adopts a community-based approach through collaboration among the traditional village, local organizations, and tourism businesses, supported by customary regulations, tourism levy systems, and stakeholder cooperation. The SWOT analysis generated two strategic priorities: strengthening community-based surfing tourism management through improved institutional capacity and stakeholder coordination, and developing sustainable surfing tourism packages that integrate surfing activities, environmental conservation, local culture, and community economic empowerment. These strategies are expected to enhance the destination's competitiveness while ensuring the long-term sustainability of surfing tourism at Batu Bolong Beach, Canggu.
Tourism English Manner in Guest Complaint Handling: Hospitality Students’ On-the-Job Training Experiences Ni Made Ayu Sulasmini; Denok Lestari; Naniana Nimrod Benu
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 2 (2026): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.949

Abstract

Effective guest complaint handling in hospitality requires the integration of linguistic competence, emotional awareness, politeness, and professional service behavior. However, these competencies are often examined separately, resulting in a fragmented understanding of hospitality communication. This study explores Tourism English Manner (TEM) as an integrative framework comprising three dimensions: Reflective, Utter, and Serve. Using a mixed-method case study, the research involved 79 hospitality students from Institut Pariwisata dan Bisnis Internasional (IPBI) Bali who had completed On-the-Job Training (OJT). Data were collected through questionnaires and focus group interviews, with qualitative data analyzed thematically and survey results used to support interpretation. The findings reveal that students demonstrated three interconnected communication practices when handling guest complaints. First, they showed awareness of guest dissatisfaction but limited engagement in deeper reflective processes such as emotional regulation and critical self-evaluation. Second, they frequently employed polite English expressions, empathy, and negotiation strategies to maintain positive interactions. Third, they demonstrated strong service recovery skills through problem-solving actions and professional responses. The study positions TEM as a holistic communication model and highlights the need to strengthen reflective learning in hospitality English education.
EXTENDED THEORY OF PLANED BEHAVIOUR: KEPERCAYAAN MENGKONTRUKSI PERILAKU BERWISATA WISATAWAN PADA MASA PANDEMI COVID 19 Miko Andi Wardana; I Wayan Eka Mahendra; I Made Trisna Semara; Nyoman Surya Wijaya; Denok Lestari
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2480

Abstract

Penelitian ini menguji menguji beberapa konsep: 1) Hubungan pengetahuan destinasi wisata terhadap niat berkunjung wisatawan, 2) Hubungan pengetahuan destinasi wisata terhadap sikap wisatawan, 3) Hubungan kepercayaan terhadap penerapan prokes berpengaruh terhadap niat berkunjung wisatawan, 4) Hubungan kepercayaan terhadap penerapan prokes berpengaruh terhadap sikap wisatawan, 5) Hubungan sikap wisatawan berpengaruh terhadap niat berkunjung wisatawan, 6) peran sikap wisatawan dalam memediasi hubungan destinasi wisata terhadap niat berkunjungan wisatawan, 7) peran sikap wisatawan dalam memediasi hubungan kepercayaan wisata terhadap niat berkunjungan wisatawan . Populasi dalam penelitian ini adalah wisatawan domestik di Bali tahun 2021 sejumlah 4.302 ribu orang. Ukuran sampel sebanyak 114 responden, responden adalah wisatawan domestik di Bali. Penelitian ini dianalisis menggunakan teknik analisis SEM-PLS. Hasil penelitian menunjukkan bahwa : 1) Pengetahuan destinasi wisata tidak berpengaruh signifikan terhadap niat berkunjung wisatawan, 2) Pengetahuan destinasi wisata berpengaruh positif dan signifikan terhadap sikap wisatawan, 3) Kepercayaan terhadap penerapan prokes berpengaruh positif dan signifikan terhadap niat berkunjung wisatawan, 4) Kepercayaan terhadap penerapan prokes berpengaruh positif sifnifikan terhadap sikap wisatawan, 5) Sikap wisatawan berpengaruh positif dan signifikan terhadap niat berkunjung wisatawan, 6) Peran sikap wisatawan terbukti sebagai pemediasi penuh hubungan pengetahuan destinasi wisata terhadap niat berkunjung wisatawan, 7) Peran sikap wisatawan terbukti sebagai pemediasi parsial hubungan kepercayaan penerapan proker terhadap niat berkunjung wisatawan
Penerapan Standar Pelayanan Fine Dining pada Departement F & B Service di Four Seasons Resort Rancho Encantado Ni Komang Ayu Mega Antari; Denok Lestari
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 5 No. 3 (2026): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v5i3.1308

Abstract

Penelitian ini berfokus pada penerapan standar pelayanan Fine Dining pada department F&B service di Four Seasons Resort Rancho Encantado. Riset ini mengaplikasikan metode kualitatif dengan analisis data secara deskriptif (naratif). Hasil analisis data dalam bentuk hasil dari melangsukan kegiatan observasi dan wawancara yang dilakukan oleh peneliti dalam bentuk uraian atau deskripsi. Secara teoritis, Fine Dining mengutamakan presisi dan kualitas pelayanan yang melampaui ekspektasi tamu. Di Four Seasons Rancho Encantado, secara prosedural, pelayanan sudah memenuhi kriteria luxury. Namun, hasil penelitian menunjukkan adanya Standard Gap. Pihak manajemen telah membekali staf dengan pelatihan rutin dan roleplay, namun efektivitasnya sering kali teruji pada saat tekanan operasional tinggi. Pengawasan dilakukan secara langsung, tetapi ketika area restoran terisi penuh, supervisor sering kali harus ikut membantu operasional teknis, sehingga fungsi pengawasan menjadi sedikit terabaikan. Kendala pada saat penerapan standar pelayanan Fine Dining pada department F&B service bukan  disebabkan oleh kurangnya pengetahuan staf, melainkan pada aspek manajemen ritme pelayanan yang berupa kendala operasional dan kendala teknis dan fasilitas. Adapun strategi perbaikan dan tindak lanjut manajemen yaitu menerapkan strategi service recovery, mengadakan pelatihan secara berkala dan pemafaatan teknologi dan sistem operasional.
Pengaruh Kualitas Pelayanan dan Harga Kamar Terhadap Kepuasan Tamu di Hotel Jukung I Made Bagus Cara Aditya; Denok Lestari; I Gusti Ayu Eka Suwintari
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 5 No. 3 (2026): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v5i3.1367

Abstract

Tujuan penelitian ini yaitu untuk mengetahui bagaimana kualitas pelayanan serta harga kamr dapat mempengaruhi kepuasan tamu yang ada di Hotel Jukung Cottage, Nusa Penida. Latar belakang penelitian ini didasarkan pada pentingnya kepuasan tamu dalam industri perhotelan, terutama di tengah persaingan akomodasi yang semakin ketat di kawasan wisata Nusa Penida. Kualitas pelayanan dan harga kamar menjadi dua faktor penting yang dapat memengaruhi pengalaman tamu selama menginap. Metode penelitian yang digunakan yakni kuantitatif dengan menyebarkan kuesioner pada 45 responden. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan tamu. Sementara itu, harga kamar berpengaruh positif tetapi tidak signifikan terhadap kepuasan tamu. Secara simultan, kualitas pelayanan dan harga kamar berpengaruh signifikan terhadap kepuasan tamu di Hotel Jukung Cottage. Berdasarkan hasil tersebut, dapat disimpulkan bahwa kualitas pelayanan menjadi faktor yang lebih dominan dalam meningkatkan kepuasan tamu dibandingkan harga kamar.
Pengaruh Kepekaan Antar Budaya dan Kemampuan Adaptasi Terhadap Kinerja Tim Multikultural Peserta Program J1 Intership di Hotel Greenbrier Ni Kadek Andina Julian; Denok Lestari; Kadek Ayu Ekasani
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 5 No. 3 (2026): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v5i3.1372

Abstract

Evaluasi terhadap kinerja dalam tim multikultural peserta program J1 Internship di Hotel Greenbrier, Amerika Serikat, dilakukan dalam penelitian ini dengan menguji dampak kepekaan antar budaya serta kemampuan adaptasi, baik secara terpisah (parsial) maupun bersama-sama (simultan). Lewat pendekatan kuantitatif berdesain asosiatif, data dikumpulkan menggunakan kuesioner yang disebarkan kepada seluruh mahasiswa IPB Internasional yang mengikuti program magang tersebut. Melalui teknik sampling jenuh (sensus), didapatkan total responden sebanyak 30 orang. Pengujian data dilakukan lewat analisis regresi linear berganda yang mencakup pemeriksaan kualitas instrumen (validitas dan reliabilitas), pemenuhan asumsi klasik, serta pembuktian hipotesis melalui uji t dan uji F.  Temuan di lapangan membuktikan bahwa kinerja dalam tim multikultural secara nyata dipengaruhi secara positif oleh kepekaan antar budaya dan kemampuan adaptasi. Jika dibandingkan, kontribusi kepekaan antar budaya rupanya lebih dominan dalam mendongkrak performa kerja para peserta magang daripada kapasitas adaptasi mereka. Berdasarkan hasil ini, dapat disimpulkan bahwa kunci utama dalam menjaga efektivitas kerja kelompok yang heterogen di sektor hospitality global adalah kapasitas individu dalam merespons perbedaan budaya serta fleksibilitas di lingkungan kerja baru. Oleh sebab itu, para mahasiswa yang akan mengikuti program J1 Internship sangat disarankan untuk memperkuat kompetensi lintas budaya serta kemampuan adaptasi mereka demi menunjang profesionalisme di ranah internasional.
Co-Authors Anak Agung Istri Putera Widiastiti Anak Agung Istri Putera Widiastiti Ananda, I Made Aryanta Ariwidana, I Putu Eka Nova Arta, I Ketut Yoga Arshana Astina, Made Arya Aswirna, Aurelia Aurelia Aswirna Ayu , Kadek Mirah Maharani Astika Bagus Putu Wahyu Nirmala Charisa Angelina Lenau Pelaun Cokorda Istri Sri Apriyani Sudarsana Damayanti, Elfira Darmayanti, Ni Komang Ari Dewi , Ida Ayu Ari Chandra Ento , Felicia Meydina Febianti , Febianti Febrawan, Agung Rizky Fedora Gede Karisma Wibawa Gede Yoga Kharisma Pradana I GUSTI AGUNG GEDE WIADNYANA . I Ketut Suarja I Ketut Widnyana I Made Bagus Cara Aditya I Made Budiarsa I Made Suastra I Nyoman Sedeng I Nyoman Sudiarta I Putu Edy Suardiyana Putra I Wayan Eka Mahendra I WAYAN PASTIKA I Wayan Sukanadi I Wayan Sukanadi Ida Ayu Gayatri IDA BAGUS GDE PRANATAYANA Jesy Valenia Panggabean Kadek Ayu Ekasani Komalasari, Kadek Indah Komang Trisna Pratiwi Arcana Luh Eka Susanti Lulu Debi Lusia Lusia, Lulu Debi Mirayanti, Ni Luh Diah Moh Agus Sutiarso Muhamad Nova Muliadiasa, I Ketut Naniana Nimrod Benu Nararya Narottama Ni Kadek Andina Julian Ni Komang Ayu Mega Antari Ni Luh Diah Mirayanti Ni Luh Supartini Ni Made Ayu Natih Widhiarini NI MADE AYU SULASMINI . Ni Made Ayuning Pramesti Nirmala, Bagus Wahyu Nuryanti , Ni Luh Gede Nyoman Surya Wijaya Pangestu, Prayoga Pantiyasa, I Wayan Paramita, Putu Dian Yuliani Parwati, Komang Shanty Muni Putra, I Putu Edy Suardiyana Putri, Ni Made Dian Windari Putu Eka Wirawan Rinayanthi, Ni Made Semara, I Made Trisna Shinta , Syahrifah Sudarsana, Cokorda Istri Sri Apriyani Sukaarnawa , I Gusti Made Sukreni, Gusti Ayu Dwi Susanti, Putu Herny Suwintari, I Gusti Ayu Eka Titing Koerniawaty, Francisca Tunjungsari, Komang Ratih Udayana, I Gede Wardana, Miko Andi Wulan Sari, Wulan Yang En Siem Evelyn Yasa, A.A Kompiang Agus Nuarta Yulianto , Fredy Seravino