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Endang Lestari
Jurusan Administrasi Publik Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro
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Journal : Jurnal Algoritma

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Analisis Perhatian Visual dan Usability Pada Tampilan Website Gramedia Digital Menggunakan Metode Eye tracking Tsabitah, Laila; Indah, Dwi Rosa; Firdaus, Mgs Afriyan; Lestari, Endang; Gumay, Naretha Kawadha Pasemah
Jurnal Algoritma Vol 22 No 2 (2025): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.22-2.3073

Abstract

The Gramedia Digital website, a digital reading service platform, has been identified as facing usability challenges and visual clarity issues that may hinder efficiency and user experience. Therefore, this study integrates two methods—Eye Tracking using RealEye.io and Usability Testing through Maze.co—to comprehensively evaluate the interface and user interactions. The evaluations conducted via RealEye.io and Maze.co involved five participants who were asked to complete three primary tasks: logging in, browsing book categories, and performing checkout. The results indicate that in Task 1 (Login), the visual focus of all participants was well-directed toward the input fields and action buttons. The usability test showed an average completion time of 15.1 seconds, a misclick rate of 16.7%, and a usability score of 97. In Task 2 (Browsing Book Categories), users’ visual attention was efficiently distributed from the navigation menu to the list of books, with a usability score of 91 and a low misclick rate. Conversely, Task 3 (Checkout) revealed significant challenges, as most participants struggled to locate the “Free Content” menu, resulting in a 67% misclick rate, 40% off-path behavior, and the lowest usability score (59). By combining Eye Tracking and Usability Testing, this study successfully provides a comprehensive overview of users’ visual attention patterns as well as the effectiveness and efficiency of their interactions with the interface.
Co-Authors -, Rifa Suci Wulandari Adilla, Ikrar Ahadi, Khalif Al Arfan, Adam Ali Ibrahim Andika Putra Pratama Anna Nur Faidah Arifin, Muh. Zainul Atmarina, Diah Aya, Wa Azizah , Aida Bakrie, Saekhol Cutiana Windri Astuti, Cutiana Windri DAMAJANTI KUSUMA DEWI Desia Laila Dian Saputri, Desia Laila Dian Dewi, Dian Puspita Dian Apriliana Rahmawatie Diana Nur Afifah, Diana Nur Djazuly Chalidyanto Dwi Rosa Indah Emilya Ully Artha Eti Poncorini Pamungkasari Faridha, Faridha Fatikhu Yatuni Asmara Fitricia Elfisa Iriani, Kunto Fitriyana, Gusti Gumay, Naretha Kawadha Pasemah Herliany Yusuf, Ode Yahyu Ika Rosdiana Indra Farman Jayanti Nigiana P.P, Jayanti Jumawan, Jumawan Karni, Karni L, Muhammad Hidayat Mahanani, Endah Normawati Maherawati, Maherawati Margiana, Wulan Masrupah Masrupah, Masrupah Masyhur Masyhur Mawardi, Fitriana Medhina Magdalena, Medhina Mgs Afriyan Firdaus Muflihah, Ima Syamrotul Muhammad Zainul Arifin Ngadio, Gabriel Nina Widowati Noor Azizah Nunuk Suryani Nurwahyuni, Oktria Pakadang, Grace Liku Purnama, Ardian Pitra Satya Raden Mohamad Herdian Bhakti Rahmadayanti, Nadya Rasji, Rasji Rifa Suci Wulandari, Rifa Suci Rohani Rohani Rosidi Rosidi Rumiri Aruan Sandy, Nurwia Savero, Muhammad Juan Setyanto, Suroto Rosyd Sihombing, Adolf Leopold S.M. Sihombing, Adolf Lepold S.M. Sinaga, Paber Parluhutan Sripatin, Sripatin Sudirwo Sudirwo Sunardi Sunardi Suntoro, Dedi Supangat, Ririn Widyowati Susila, I Made Agus Dharma Sutiana, Darwat Syifa, Nadiyatus Taunar, Irlika Tri Anggono Tri Nur Kristina Tri Rahayuni Tsabitah, Laila Umi Fatonah Utami, Nadia Wardimansyah Ridwan Widyandana Widyandana Yadi Utama Yanti, Nelly Yusuf, Dzakiyah Ulya