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THE EFFECT OF NASTY AND NON-NASTY MARRIED CELEBRITY ENDORSERS ON THE ATTITUDE, BRAND, AND PURCHASING INTENTION OF THE CONSUMER Lina, Lina
Journal of Indonesian Economy and Business Vol 24, No 2 (2009): May
Publisher : Journal of Indonesian Economy and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.192 KB)

Abstract

This research describes how Advertising Response Modelling (ARM) provides a framework to measure advertising performance by integrating several multiple measuresused in copy research. Several studies found that the use of celebrity endorsers is a popular execution device, but it is not without risk. The author reports the study examininghow the case of negative information about an endorser can affect three variables: attitude toward ads, attitude toward brand, and purchasing intention. The aims of this researchwere to measure the influence of negative traits of endorsers on consumers’ attitude toward the product, the brand, and the purchasing intention. Experimental research design was employed in this study. The participants in this research were students who are studying at Master of Economics Science, Gadjah Mada University, Yogyakarta. There were 100 participants out of 113 samples used as participants. Those participants were exposed to a printed advertisement of drinking product “Extra O2” brand. Then, they were also exposed to the case of negative information of the endorsers who have and have no nasty married. After that, the participants were asked to fill in self-administered and structured questionnaire. By using ARM and One-way ANOVA analysis, the research shows that endorsers without divorce problem has influenced positively the audience morethan that of endorser with nasty married. However, there are no significant differences between men and women in responding the advertising with nasty and non-nasty marriedendorsers. Keywords: Advertising Response Modelling (ARM), endorsers with nasty and without nasty married Attitude toward ads, attitude toward brand, and purchasing intention.
PENGARUH PERBEDAAN INDIVIDUAL DAN KARAKTERISTIK SISTEM INFORMASI PADA PENERIMAAN PENGGUNAAN TEKNOLOGI INFORMASI DALAM e-library Lina, Lina
Journal of Indonesian Economy and Business Vol 22, No 4 (2007): October
Publisher : Journal of Indonesian Economy and Business

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Abstract

Using the Technology Acceptance Model (TAM) as a theoretical framework, this studyinvestigates the effect of a set of individual differences (computer self-efficacy andknowledge of search domain) and system characteristics (relevance, terminology, andscreen design) on intention to use digital libraries. The aim of this study is to test thecorrelation between perceived ease-of-use variable and perceived usefulness variable,beliefs (perceived ease-of-use and perceived usefulness) against behavior intention to use.This study also to test the relationship between individual differences (computer selfefficacy and knowledge of search domain) and system characteristics, which consist ofrelevance terminology and screen design against belief variables. The study replicatesTechnology Acceptence Model (TAM) by Hong et al (2002) and implements in e-libraryarea. Based on a sample 100 users of a university’s Gadjah Mada digital library, theresults strongly support the utilization of TAM in predicting users’ intention to adoptdigital libraries, and demonstrate the effects of critical external variables on behaviorintention through perceived ease of use and perceived usefulness. All of the individualdifferences and system characteristics have significant effects on perceived ease of usedigital libraries. In addition, relevance has strongest effect on perceived usefulness ofdigital libraries.Keywords: Individual differences, system characteristics, Technology Acceptance Model (TAM) perceived ease-of-use, perceived usefulness, e-library.
PENERAPAN METODE DENAVIT-HARTENBERG PADA PERHITUNGAN INVERSE KINEMATICS GERAKAN LENGAN ROBOT Dharmawan, Agus Budi; Lina, Lina
Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan Vol 1, No 1 (2017): Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmstkik.v1i1.441

Abstract

Metode Denavit-Hartenberg merupakan metode yang menggabungkan proses perhitungan rotasi dan translasi menjadi sebuah matriks yang menyertakan nilai-nilai sudut putar dan jarak sendi dari sebuah lengan robot. Dalam beberapa aplikasi, metode Denavit-Hartenberg umumnya digunakan dalam perhitungan Forward Kinematics. Dalam penelitian ini dirancang aplikasi yang menggunakan metode Denavit-Hartenberg untuk menghitung sudut-sudut tiap sendi pada Invers Kinematics untuk menggerakan sebuah lengan robot. Matrik Denavit-Hartenberg yang berisi perhitungan rotasi dan translasi digunakan untuk mendapatkan nilai-nilai sudut untuk menggerakkan tiap motor sendi. Setiap Matriks akan mewakili setiap titik frame pada platform lengan robot. Hasil keluaran dari frame yang dicari akan menghasilkan sudut-sudut tiap joint yang akan digunakan untuk menggerakan lengan robot.Kata Kunci: Denavit-Hartenberg, Invers Kinematics, Lengan Robot
DIVERSIFIKASI USAHA DAN MANAJEMEN LABA DENGAN PENDEKATAN CONDITIONAL REVENUE MODEL Haryanto, Matthew; Lina, Lina
Jurnal Akuntansi Vol 21, No 2 (2017): May 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.51 KB) | DOI: 10.24912/ja.v21i2.200

Abstract

Generally, go public companies are belong to large-scale companies or even international ones. Mostly those companies have more than one business divisions, therefore the financial reports might be published in more than one segments. According to Financial Accounting Standard 5, the company financial reports can be distinguished between geographical segments and operating segments. This study aims to give the empirical evidence about the influence of the business diversification towards earnings management. The amount of the geography segments and the operating segments are used as proxy to represent the business diversification. The earnings management is measured by conditional revenue model. The data is collected from the company annual reports by accessing through Indonesia Stock Exchange website for period 2011-2013. The sampling method used is purposive sampling. Data analysis used multiple linear regressions. The result of the study shows that the geography segments have no influence on the earnings management, meanwhile the operating segments have positive influence on earnings management.
RESPONSE SOME OF BLACK LOCAL RICE SEEDS WEST KALIMANTAN DROUGHT STRESS ON THE GERMINATION PHASE LINA, LINA; PALUPI, TANTRI; ANGGOROWATI, DINI
Jurnal Sains Mahasiswa Pertanian Vol 7, No 3 (2018): AGUSTUS 2018
Publisher : Jurnal Sains Mahasiswa Pertanian

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Abstract

ABSTRACTIn West Kalimantan there are several types of local black rice varieties, among others; Beliah, Gula, Itam, Tabah, Ukah, Poe Arank, Senakin, Sekadau 1, Sekadau 2, and two varieties of comparison: Ciherang, and Inpago 8, which have been cultivated for generations. Local black rice is very popular by the community because it is easy in the implementation of cultivation, cheap production costs, and rice product can be made into various types of food, in which the results are better than white rice. The objective is to find out the response of 9 types of local black seeds in West Kalimantan to the drought stress in the germination phase. This research was Designed in a Completely Randomized Design (CRD) method. The observed parameters were; vigor index (%), germination (%), growth rate (% / etmal), plumule length (cm), root length (cm) and normal germination weight (g). Polyethylene Glycol (PEG 6000) concentration of 20% used as a treatment to drought stress (mg). The results showed that the seeds of local black rice rice from West Kalimantan namely Beliah, Gula, Itam, Senakin, Sekadau 1, Sekadau 2, Ukah, Poe arank treaded applied with PEG 6000 solution as drought stress simulation showed good response when viewed from benchmark vigor seed (vigor index, and growing speed). While black seeds of Tabah showed a bad response (20% vigor index, growth rate 13.03% / etmal, 4.09 cm long plumule). Keywords: rice seed, PEG 6000, seed response, salinity 
IMPROVING STUDENTS` COMPREHENSION ON COMMANDS THROUGH TPR COMBINE WITH REPETITION DRILL Lina, Lina; Sofian, Sofian; Rosnija, Eni
Jurnal Pendidikan dan Pembelajaran Khatulistiwa Vol 7, No 1 (2018): Januari (2018)
Publisher : Jurnal Pendidikan dan Pembelajaran Khatulistiwa

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Abstract

AbstractThe purpose of this research is to improve students comprehending on commands given. The method of this research is collaborative classroom action research.. The instruments used to collect the data are field note and individual test checklist form. The research finding of 1st cycle has shown that lack of understanding of the students in comprehending the commands is the main reason of this problem. However, the situation changes in 2nd cycle when the teacher keep repeating the commands and showing actions used as the technique to clarify the meaning of the commands which is called Total Physical Response combine with repetition drill. TPR combine with repetition drill improve students to comprehend the commands so that they will be easier to carry out the command given. In addition, the students will be more motivated to learn more due to the TPR isan  attractive technique for students. Keywords : Total Physical Response, Repetition drill, Commands, Classroom Action Research. 
PENERAPAN MODEL EVALUASI CIPP DALAM MENGEVALUASI PEMBELAJARAN SENI GRAFIS STENCIL PRINT DI TAMAN KANAK-KANAK Mayar, Farida; Sari, Novi Engla; Lina, Lina; Zulherma, Zulherma
Jurnal Pendidikan Tambusai Vol. 3 No. 3 (2019): December 2019
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.504 KB) | DOI: 10.31004/jptam.v3i3.379

Abstract

Penelitian ini bertujuan untuk mengevaluasi pembelajaran seni grafis stencil print dengan menggunakan analisis CIPP di Taman Kanak-kanak Sabbihisma 7 Padang dengan menggunakan metode analisis model CIPP. Hasil penelitian diketahui bahwa TK Sabbihisma 7 Padang telah melaksanakan pembelajaran seni grafis stencil print, pembelajaran dilaksanakan di sentra seni kreativitas, pelaksanakan pembelajaran sangat disenangi oleh anak dapat terlihat dari hasil karya anak dalam pembelajaran di sekolah
PROGRAM APLIKASI PENDATAAN KARYA ILMIAH MAHASISWA FAKULTAS XYZ Dewayani, Ery; Mulyawan, Bagus; Lina, Lina
Jurnal Bakti Masyarakat Indonesia Vol 1, No 1 (2018): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.904 KB) | DOI: 10.24912/jbmi.v1i1.1905

Abstract

The Scientific Work Room which contains practical workbooks and student thesis in the XYZ faculty has not been well managed. The problem is that searching for books takes a long time and making the reports needed by the faculty cannot be fulfilled. These problems can be overcome by computerizing the management of the scientific works, so it is necessary to make a Scientific Paper Data Collection Application Program. Application program created is multi user, to be used by staff and users who need to search or borrow books. This application program can facilitate the search for students' scientific works and also make reports required by the faculty. The application program was developed using the System Development Life Cicle (SDLC) methodology. The application program uses the My Sql database and PHP programming language. The application program has been installed in the Scientific Workspace and tested by the user using the UAT (User Acceptance Test) method. ABSTRAK: Ruang Karya ilmiah yang berisi buku kerja praktik dan buku skripsi mahasiswa di fakultas XYZ, belum dikelola secara baik. Masalah yang dihadapi adalah dalam pencarian buku membutuhkan waktu yang lama dan pembuatan laporan yang dibutuhkan fakultas belum dapat dipenuhi. Permasalahan tersebut dapat diatasi dengan melakukan komputerisasi pengelolaan buku karya ilmiah tersebut, sehingga perlu dibuat Program Aplikasi Pendataan Karya Ilmiah. Program Aplikasi yang dibuat multi user untuk digunakan oleh petugas dan user yang akan mencari/meminjam buku. Program aplikasi ini dapat mempermudah pencarian buku karya ilmiah mahasiswa dan juga pembuatan laporan-laporan yang dibutuhkan oleh fakultas. Program aplikasi dikembangkan dengan metodologi System Development Life Cicle (SDLC). Program aplikasi menggunakan basis data My Sql dan bahasa pemrograman PHP. Program aplikasi telah di-intstall di Ruang karya Ilmiah dan diuji oleh user menggunakan metode UAT ( User Acceptance Test).
PENGARUH CURRENT RATIO, WORKING CAPITAL TURNOVER, DEBT TO EQUITY RATIO, DAN TOTAL ASSETS TURNOVER TERHADAP RETURN ON INVESTMENT PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Christina, Christina; Monica, Monica; Aurelia, Agnes; Fitria, Sherley; Lina, Lina; Panggabean, Maya Sabirina
GOING CONCERN : JURNAL RISET AKUNTANSI Vol 14, No 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32400/gc.14.4.26336.2019

Abstract

The purpose of this research is to provide and increase knowledge for the readers and to analyze the effect of Current Ratio, Working Capital Turnover, Debt to Equity Ratio, and Total Assets Turnover on Return on Investment in food and beverage companies listed on the Indonesia Stock Exchange for the period 2012-2017. The study population used was 20, the research sample of 11 companies. The research method uses quantitative statistics. The data analysis technique uses the classic assumption test. Hypothesis testing is assessed by multiple linear regression test, T test, and F test. The hypothesis test results of the determination coefficient obtained Adjusted R Square (R2) value of 58%, so it can be said that the variable Current Ratio (X1), Debt to Equity Ratio (X2), Working Capital Turnover (X3), and Total Assets Turnover (X4) affect the Return on Investment (Y) of 58% and the remaining 42% is influenced by other variables that are not found in this study.
PENGENALAN AKTIVITAS MANUSIA DAN PEMBUATAN LOG OTOMATIS DARI REKAMAN VIDEO MENGGUNAKAN MULTILAYER PERCEPTRON Lina, Lina; Su, Jason; Ajienegoro, Daniel
Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan Vol 5, No 2 (2021): Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmstkik.v5i2.12010

Abstract

Advances in technology have made it easier to surveillance purpose by installing recording equipment that can be placed in certain strategic locations. The existence of this technology also brings changes in the analysis phase of video recordings and images that have been obtained. The processing of recorded videos no longer uses manual methods but can be done automatically using image processing and artificial intelligence algorithms. Based on the obtained video recordings, analysis can be carried out for surveillance purpose, object tracking, human activity recognition, etc. This paper discusses the development of an automatic human activity recognition system based on video recordings using Multilayer Perceptron method. The recorded video will be transformed into a collection of images which are then processed with the Multilayer Perceptron algorithm for the recognition process. The output of the designed system is the recognition of activities carried out by humans at a certain time and saved them in a log with a certain timestamp. In this paper, there are five types of human activities that can be recognized automatically by the system, namely raising hands, clapping, standing, sitting, and studying. The experimental results show that the accuracy rate of the proposed system achieved 97.45% for image datasets obtained freely from the internet, while 100% accuracy was obtained for image datasets collected with IP Cameras. Keywords: Human activity recognition; video recording; Multilayer PerceptronAbstrakKemajuan teknologi memungkinkan kegiatan pengawasan terhadap lingkungan menjadi lebih mudah yaitu dengan melakukan pemasangan peralatan rekam yang dapat ditempatkan pada lokasi-lokasi strategis tertentu. Keberadaan peralatan teknologi ini juga membawa perubahan dalam proses analisis terhadap rekaman video maupun gambar yang telah didapatkan. Proses pengolahan terhadap video rekaman tidak lagi menggunakan cara manual, namun dapat dilakukan secara otomatis dengan menggunakan teknologi pengolahan citra dan kecerdasan buatan. Berdasarkan rekaman video maupun gambar yang diperoleh, analisis dapat dilakukan untuk mengawasi keamanan lokasi, mencatat perubahan kondisi objek tertentu, mengenali aktivitas manusia pada saat tertentu, dan lain sebagainya. Makalah ini membahas pengembangan sebuah sistem pengenalan aktivitas manusia secara otomatis berdasarkan rekaman video menggunakan metode Multilayer Perceptron. Rekaman video sebelumnya akan dicacah menjadi kumpulan citra yang kemudian diproses dengan algoritma Multilayer Perceptron untuk proses pengenalannya. Luaran dari sistem aplikasi yang dirancang berupa pengenalan aktivitas yang dilakukan manusia pada waktu tertentu dan pencatatan aktivitas tersebut dalam sebuah log dengan timestamp tertentu. Dalam makalah ini, terdapat lima jenis aktivitas manusia yang dapat dikenali secara otomatis oleh sistem, yaitu mengangkat tangan, bertepuk tangan, berdiri, duduk, dan belajar. Hasil pengujian menunjukkan bahwa keberhasilan pendeteksian aktivitas manusia dengan metode Multilayer Perceptron memiliki tingkat akurasi 97.45% untuk dataset citra yang diperoleh secara bebas dari internet, sedangkan untuk dataset citra yang dikumpulkan dengan IP Camera memiliki tingkat akurasi sebesar 100%.
Co-Authors Abadi, Reagent Adelia, Firdha Afrinovera Afrita, Indra Agus Budi Dharmawan Agus Hendra Al Rahmad Ahmad Fajar Ahmad Shofiyuddin Ichsan Ajienegoro, Daniel Alfian Helmi Alvin Christo Tjiptiadi Andreas Sarjono Anthony Domenico Antonius Singgih Setiawan Ardhytia Nugraha, Ardhytia Arlends Chris Aurelia, Agnes Azwarni, Azwarni Bagus Mulyawan Bahtiyar, Yusuf Benyamin Kusumoputro Bryce Clement Sutedja Christina Christina Daniel Antineus, Daniel Delfia, Eva Dewi, Anggi Pascalia Dini Anggorowati Effendy, Nurul Hajmi Engla Sari, Novi Eni Rosnija Ery Dewayani Fahmi Fahmi Farida Mayar Farrell Ionwyn Eduardo Ferrary, Delvin Fitria, Sherley Gamar Binti Non Shamdas Hardini Yanis, Natasya Putri Hardiyana, Minati Rina Harprori Patti Haryanto, Matthew Hasanah, Latifa Nur Hayani, Nora Hayyatun Mawaddah Hery Haryanto Hesniati, Hesniati Ilcham, Alda Indiarti, Indiarti Isnaini, Dewi Lailatul Isneini Isneini, Isneini Isyanti, Amalia Putri Jacelyin, Jacelyin Jeanny Pragantha Joey, Joey Jonathan Kenny Juen Jovianto, Jovianto Kelly Anthony Kelvin Kelvin Khairunnas, Muhammad Lely Hiryanto Leovani, Ega Lia Lajuna Lilies Lilies Lindawati Lindawati liong, Saw Luthfi, Taufik Mahdi, Annisa Luthfiah Maria Josephine Tyra, Maria Josephine Tyra, Marsella, Marsella Mike Tyson, Mike Monica Monica, Monica Muhammad Arif Kurniawan Muhammad Ikhsanudin, Muhammad Nelly Nelly Nora Veri Ony, Johan Gunady Panggabean, Maya Sabirina Putra, Vincentius Randy Raihan, Ulfah Ranny, Ranny Ratnawati Ratnawati Rudiyanto Rudiyanto, Rudiyanto Sabarudin Sabarudin Samsudin Samsudin Saputera, Monica Djaja Sari, Novi Engla Satria Ramadhan, Satria Siska Wulandari, Siska SITI MARYAM Sofian, Sofian Su, Jason Syafei, Zakirullah Tantri Palupi Tony Tony Ulhaq, Dhiya Vinatan, Tristama Viviani, Viviani Wahyuni, Lora Wasino Wasino Wijaya, Calvin Yori Yori, Yori Zulherma, Zulherma