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DECOY EFFECT, COGNITIVE LOAD, AND POSITIVE EMOTION ON PURCHASE INTENTION: IPHONE 14 CASE STUDY Farrell Ionwyn Eduardo; Nelly, Nelly; Jonathan Kenny Juen; Lina, Lina; Ratnawati, Ratnawati
Research In Management and Accounting (RIMA) Vol. 8 No. 1 (2025): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v8i1.7259

Abstract

Understanding the psychological factors influencing consumer behavior is a essential for enhancing purchase intention. This study examines the impact of positive emotion as a mediator between purchase intention and cognitive load or the decoy effect. Utilizing a quantitative methodology, data were collected using a questionnaire and analyzed with the PLS-SEM technique using SmartPLS. A purposive sampling method yielded 129 iPhone 14 users as respondents for this study. The findings indicate that the decoy effect and cognitive load has a significant impact on purchase intention when mediated by positive emotion. These results underscore the importance of minimizing cognitive load and leveraging the decoy effect in marketing practices.
PERANCANGAN SISTEM INFORMASI AKUNTANSI PADA UMKM WAROENG DALAM Lina, Lina; Haryanto, Hery
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 30 No. 1 (2024): JANUARI-MARET
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v30i1.54102

Abstract

Bisnis kuliner menjadi bisnis yang paling banyak diminati oleh kalangan pebisnis. Bisnis ini menjual berbagai macam produk mulai dari makanan ringan hingga makanan berat. Waroeng Dalam merupakan salah satu UMKM di Kota Batam yang bergerak dalam bidang kuliner. Permasalahan umum ditemui dari UMKM Waroeng Dalam adalah sering terjadi kesalahan saat proses pencatatan manual ke database, serta juga belum adanya pencatatan akuntansi atau penerapan sistem informasi akuntansi yang lebih baik sehingga pemilik UMKM ini tidak mengetahui keuntungan atau pendapatan yang diperoleh. Tujuan dari pengabdian ini adalah untuk merancang suatu sistem informasi akuntansi yang handal dan akurat dengan harapan agar dapat diimplementasikan oleh UMKM Waroeng Dalam. Metode yang digunakan yaitu wawancara dan observasi yang dapat mendukung penulis untuk mendapatkan informasi yang lebih akurat mengenai aktivitas dan transaksi di UMKM Waroeng Dalam. Setelah penerapannya, pemilik kini dapat dengan mudah mengetahui keuntungan atau kerugian usaha operasionalnya dalam jangka waktu yang diinginkan, serta penyediaan laporan informasi keuangan yang tepat dan akurat dapat meningkatkan kegiatan usaha yang efektif dan efisien. Laporan yang ada juga dapat digunakan oleh pemilik sebagai sumber informasi atau sebagai alat refleksi ketika mereka mengambil keputusan mengenai usaha perusahaan di masa depan.
Identifikasi Emosi Pengguna Konferensi Video Menggunakan Convolutional Neural Network Lina, Lina; Marunduh, Arthur Adhitya; Wasino, Wasino; Ajienegoro, Daniel
Jurnal Teknologi Informasi dan Ilmu Komputer Vol 9 No 5: Oktober 2022
Publisher : Fakultas Ilmu Komputer, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25126/jtiik.2022955269

Abstract

Pandemi COVID-19 telah menyebabkan pergeseran bentuk komunikasi antar individu maupun antar kelompok. Komunikasi lisan antar individu dilakukan dengan bantuan teknologi secara daring. Berbagai teknologi konferensi video secara daring banyak dikembangkan, seperti Zoom, MS Teams, Google Meet, dan lain sebagainya. Dengan penggunaan teknologi tersebut, pengguna dapat saling berinteraksi secara visual dan verbal. Umumnya peserta konferensi video dengan mudah menangkap sinyal verbal dari lawan bicara. Namun untuk menginterpretasikan sinyal visual, peserta memerlukan proses analisis yang lebih kompleks. Makalah ini membahas tentang sistem identifikasi emosi secara otomatis dari peserta konferensi video. Sistem yang dikembangkan dapat diterapkan pada semua jenis teknologi konferensi video, baik versi rekaman maupun versi langsung. Aplikasi yang dikembangkan dapat digunakan untuk keperluan umum, seperti dalam rapat kelompok, kuliah, webinar, dan jenis rapat lainnya. Dalam eksperimen yang dilakukan, terdapat empat kelas emosi manusia yang digunakan, yaitu netral, senang, sedih, dan marah. Sistem melakukan deteksi area wajah dalam citra dari video masukan dengan algoritma Viola-Jones, dan melakukan identifikasi emosi pada wajah yang terdeteksi menggunakan metode Convolutional Neural Network (CNN) dengan arsitektur VGG-16. Hasil eksperimen menunjukkan bahwa sistem mampu secara otomatis melakukan pendeteksian area wajah dengan tingkat akurasi sebesar 93.15% dan melakukan identifikasi emosi dengan akurasi sebesar 88.39% untuk data latih dan 70.17% untuk data pengujian. AbstractThe COVID-19 pandemic has caused a shift in the form of communication between individuals and between groups. Oral communication between individuals is carried out with the help of online technology. Various online video conferencing technologies have been developed, such as Zoom, MS Teams, Google Meet, etc. With the use of this technology, users can interact with each other visually and verbally.  Generally, video conference participants can easily receive verbal signals from the speaker. However, a more complex analysis is required to interpret other signals such as visual signals from face, gesture, etc.This paper discusses an automatic emotion identification system of video conferencing participants. The developed system can be applied to all types of video conference technology, both recorded or live versions, The developed application can be used for general purpose, such as in group meetings, lectures, webinars, and other types of meetings. In the experiments, four classes of human emotion are examined, such as neutral, happy, angry, and sad. The system detects facial areas in video frames using the Viola-Jones algorithm and identifies the emotions on the detected faces using the Convolutional Neural Network (CNN) method with the VGG-16 architecture. The experimental results show that the proposed system is able to automatically detect facial areas with an accuracy of 93.15% and identify emotions from the detected faces with an accuracy of 88.39% for training data and 70.17% for test data.  
PENERAPAN MODEL EVALUASI CIPP DALAM MENGEVALUASI PEMBELAJARAN SENI GRAFIS STENCIL PRINT DI TAMAN KANAK-KANAK Mayar, Farida; Sari, Novi Engla; Lina, Lina; Zulherma, Zulherma
Jurnal Pendidikan Tambusai Vol. 3 No. 3 (2019): December 2019
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v3i3.379

Abstract

Penelitian ini bertujuan untuk mengevaluasi pembelajaran seni grafis stencil print dengan menggunakan analisis CIPP di Taman Kanak-kanak Sabbihisma 7 Padang dengan menggunakan metode analisis model CIPP. Hasil penelitian diketahui bahwa TK Sabbihisma 7 Padang telah melaksanakan pembelajaran seni grafis stencil print, pembelajaran dilaksanakan di sentra seni kreativitas, pelaksanakan pembelajaran sangat disenangi oleh anak dapat terlihat dari hasil karya anak dalam pembelajaran di sekolah
Resiliensi keluarga melalui pemberdayaan ekonomi peran ibu di masa pandemi Wangsa, Ignasius Heri Satrya; Riyanto, Agustinus; Tyra, Maria Josephine; Lina, Lina; Onny, Johan Gunady; Parwati, Maria Ignasia Galuh
Jurnal Abdimas Musi Charitas Vol. 5 No. 2 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 2, Desember 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.478 KB)

Abstract

ABSTRACT The present pandemic has changed the global economic life. In the family level it results the decreasing family income. This situation weakens the resilience. Therefore. it is urgent to create new opportunities within the context of family. Family has played major role where the mother’s involvement is significant to respond the change and to creatively look for entrepreneurship opportunity. This community service aims at improving the family resilience through economic empowerment of mother’s role. The activity is divided into two sessions, namely: (1) Practical skills of child independence development; and (2) Practical entrepreneurship skills “how to make peach gum herbal drink”. Survey was conducted at the end of the activity. One-Sample Test was employed to measure means value of perceived-benefit, involvement and loyalty which is accounted for 4 (= Agree) (Sig. > 0.05). Procedures for Bivariate Correlation to measure the participation level was applied. The result shows significant correlation between Session Attractiveness (KTM) and Perceived-benefit (PMM) (0.548/Sig. 0.01), and between Future Intention (KKG) and Recommendation (KR) (0.447/Sig. 0.05). Keywords: family resilience, entrepreneurship
Pendekatan Pemberdayaan Ekonomi Berbasis Komunitas Melalui Pelatihan Pembuatan Sabun Mandi Beraroma Kopi heri, Ignatius; Josephine Tyra, Maria; Lina, Lina; Riyanto, Agustinus; Gunady Ony, Johan; Fernando, Agustinus
Jurnal Abdimas Musi Charitas Vol. 6 No. 1 (2022): Jurnal Abdimas Musi Charitas Vol 6, No. 1, Juni 2022
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.928 KB) | DOI: 10.32524/jamc.v6i1.480

Abstract

The current trend of the digital era gives an indication of opportunities for community economic empowerment. Through data on the increase in the percentage of internet and social media users in Indonesia, justification is made for the formation of an interactive-transactional activity system. In this system, individuals are socially bound to share information and knowledge. This is the basis of a community-based economic empowerment approach where the interactive-transactional activity system in the collective formation is “intervened” through various activities of economic value to form the socio-economic capital of the community. This approach was used by the Community Service Team of the Musi Charitas Catholic University in Palembang through the “Training for Making Coffee-Scented Bath Soap” with 50 (fifty) community partners affiliated with a Catholic Church socio-religious organization in Banyu Urip Village, Tanjung Laga District. , Banyu Asin Regency, South Sumatra. The results of the activity are in the form of increasing: (1) Awareness of individual participatory and contributing in organizational membership (social aspect); (2) the capacity of creativity to find new objects of economic value (creative economic aspects), and ; (3) Commitment to share knowledge that is directed to the formation of social capital for creative communities (socio-economic aspects).
MEMBANGUN KOMUNITAS HIJAU MELALUI PELATIHAN “PROGRAM SADAR PRODUK HIJAU MELALUI MEDIA SOSIAL” PADA GENERASI MILENIAL DI LAMPUNG Wangsa, Ignasius Heri Satrya; Josephine Tyra, Maria; Lina, Lina; Riyanto, Agustinus; Gunady Ony , Johan; Fernando, Agustinus
Jurnal Abdimas Musi Charitas Vol. 7 No. 1 (2023): Jurnal Abdimas Musi Charitas Volume 7, Nomor 1, Juni 2023
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The coming of the digital era opens up new opportunities for social media as an interactive means ofaccumulating knowledge. Individuals who interact with each other in social media space operate thecapacity of information-seeking and information-sharing. At a certain level, the accumulation ofknowledge formed by the information-seeking and information-sharing activities of social media opensup views for solving practical problems, including one of which is environmental problems. By usingthe global normal argument of green practices and the potential of the millennial generation inIndonesia, the Tim Pengabdian kepada Masyarakat (PkM) of Universitas Katolik Musi Charitas -Palembang held an activity entitled "Green Communities Development Through 'Green ProductAwareness Program Using Social Media' for Millennials in Lampung". The program employs twostages of green awareness development method, namely: (1) Conceptualization ; and (2) Practicalimplementation. The activity which lasted for two days received a positive response from theparticipants.
ONE-DAY WORKSHOP MEMBANGUN NILAI TRUST TERHADAP PRODUK LAYANAN PADA GENERASI Z DI METRO-LAMPUNG Heri Satrya Wangsa, Ignasius; Josephine Tyra, Maria; Lina, Lina; Riyanto, Agustinus; Gunady Ony, Johan
Jurnal Abdimas Musi Charitas Vol. 7 No. 2 (2023): Jurnal Abdimas Musi Charitas Volume 7, Nomor 2, Desember 2023
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v7i2.1090

Abstract

Digital service products require careful attention to the service delivery process and the establishment of trust value. The Community Service Team of Musi Charitas Catholic University Palembang conducted a workshop titled "Building Trust Value Towards Service Products for Generation Z in Metro - Lampung," involving 50 participants from Generation Z. The outcomes revealed that workshop participants were adept at illustrating trust value through three approaches: understanding the benefits of service products, recognizing the value that attracts purchasing interest, and perceiving the appealing benefits of products. The workshop received positive responses, with participants expressing a high level of understanding of the presented material and motivation to participate. Statistical analysis further confirmed the success of the activity in cultivating trust value perception among the participants.  
PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN ARTIFICIAL INTELLIGENCE LILY BANK J TRUST Lina, Lina
Jurnal Keuangan dan Bisnis Vol. 18 No. 2 (2020): Jurnal Keuangan dan Bisnis Volume 18 No. 2, Edisi Oktober 2020
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.688 KB) | DOI: 10.32524/jkb.v18i2.68

Abstract

The purpose of this study was to determine the effect of perceived usefulness, perception of ease of use and trust in interest of using the Virtual Assistant Lily Bank J Trust. The population of this research is the people who use the virtual assistant Lily Bank J Trust. This type of research is survey research. Data collection techniques are surveys by distributing questionnaires developed from previous research. The sampling technique used purposive sampling with 115 respondents. Multiple regression analysis was used to examine the effect of perceived usefulness, perceived ease of use and trust in the interest of using Lily Bank J Trust's virtual assistant. The results showed the magnitude of the influence of the effect of perceived usefulness, perceived ease of use and trust in the interest of using the virtual assistant Lily Bank J Trust by 53.6% while 46.4% was influenced by other variables outside this study, including government policy variables, advertising socialization, and so on.
Pengaruh Sikap Iklan PSBB terhadap Niat untuk Melakukan Social Distancing Di Masa Pandemi Covid-19 Lina, Lina
Jurnal Keuangan dan Bisnis Vol. 19 No. 2 (2021): Jurnal Keuangan dan Bisnis Volume 19 No. 2, Edisi Oktober 2021
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.226 KB) | DOI: 10.32524/jkb.v19i2.294

Abstract

This research describes how Advertising Response Modelling (ARM) provides a framework to measure advertising performance by integrating several multiple measures used in copy research. The author reports the study examining how social distancing policy advertising can effect of three variables: attitude toward ads, attitude toward brand, and social distancing intention. The aims of this research were to measure the influence of cognitive response and attitude toward social distancing intention in advertising and to analyze consumer’s information processing route of an ad. Survey design research was prepared in this study. The participants in this research are consumers who social distancing intention. There are 138 participants in this research. Those participants were exposed an advertisement of social distancing policy. Then, those participants filled out the self-administered and the structure questionaire. By using ARM and One way ANOVA analysis, this research shows that advertising has influenced positively thparticipants. However, there are not significantly diffrerent between men and women participants to response the advertising.
Co-Authors Abadi, Reagent Adelia, Firdha Adi Neka Fatyandri Adri, M. Afrita, Indra Agus Budi Dharmawan Agus Hendra Al Rahmad Ahmad Fajar Ahmad Shofiyuddin Ichsan Ajienegoro, Daniel Alchalidi Alchalidi Alfian Helmi Alvin Christo Tjiptiadi Andreas Sarjono Anthony Domenico Antonius Singgih Setiawan Arbin Janu Setiyowati, Arbin Ardhytia Nugraha, Ardhytia Arfimasri, Arfimasri Aripin Ahmad, Aripin Arlends Chris Arlenggo, Arlenggo AS, Emilda Aurelia, Agnes Azwarni, Azwarni Bachmid, Franzezka Claire Bagus Mulyawan Bahtiyar, Yusuf Benyamin Kusumoputro Bryce Clement Sutedja Che Pak, Nur Azliani Haniza Christina Christina Daniel Antineus, Daniel Devyanti, Catarine Dewi, Anggi Pascalia Dewi, Silfia Dini Anggorowati Effendy, Nurul Hajmi Emilda, Emilda Eni Rosnija Ery Dewayani Evi Silvana Muchsinati Fahmi Fahmi Farida Mayar Farrell Ionwyn Eduardo Fazdria . Fernando, Agustinus Fernando, Luis Ferrary, Delvin Fitria, Sherley Fitriani agustina Gamar Binti Non Shamdas Harahap, Lili Kartika Sari Harahap, Meliani Sukmadewi Hardini Yanis, Natasya Putri Harprori Patti Haryanto, Matthew Hasanah, Latifa Nur Hayani, Nora Hayyatun Mawaddah Henniwati, Henniwati heri, Ignatius Hery Haryanto Hesniati, Hesniati Ignasius Heri Satrya Wangsa Ilcham, Alda Isnaini, Dewi Lailatul Isneini Isneini, Isneini Isyanti, Amalia Putri Ivada, Bernika Irnadia Jacelyin, Jacelyin Jayusman, Iqbal Sadjali Joey, Joey Jonathan Kenny Juen Josephine Tyra, Maria Jovianto, Jovianto Juni, Juni Kasad, Kasad Kelly Anthony Kelvin Kelvin Keristian, Bambang Khairunnas, Muhammad Lay, Andrean Lely Hiryanto Leovani, Ega Lia Lajuna Lilies Lilies Lindawati Lindawati liong, Saw Luthfi, Taufik Magfirah, Magfirah Mahdi, Annisa Luthfiah Maria Josephine Tyra, Maria Josephine Tyra, Marpaung, Rikardo Marsella, Marsella Marunduh, Arthur Adhitya Merry Susanti Mike Tyson, Mike Monica Monica, Monica Muhammad Arif Kurniawan Muhammad Ikhsanudin, Muhammad Nasrah, Rasidah Nasrullah Nasrullah Nasution, Ahmad Khomeni Nasution, AK. Nelly Nelly Nirwana, Ida Nora Veri Nur Hidayah Nurdahliana, Nurdahliana Nurhayati Nurhayati Nurul Ulfatin Oktaviana Oktaviana Onny, Johan Gunady Ony, Johan Gunady Panggabean, Maya Sabirina Parwati, Maria Ignasia Galuh Petra, Michael Yan Prasetianto, Aditia Pratomo, Anton Widio Putra, Ramadhani Kirana Putra, Vincentius Randy Putri, Isnaini Raihan, Ulfah Raihana, Raihana Ramon, Fhauzan Ratnawati Ratnawati Rinaldy, Nigel William riyanto, agustinus Rohmah, Faizah Syifa Roza, Seflidiana Rudiyanto Rudiyanto, Rudiyanto Rusli, Laurencya Stephanie Samosir, Mangaratua Samsudin Samsudin Sari, Novi Engla Satria Ramadhan, Satria Siska Wulandari, Siska Siska Yulia Defitri Sriyanti, Esi Su, Jason Sukmadewi, Meliani Sultoni Sultoni, Sultoni Syafei, Zakirullah Syahputra, Anda Tantri Palupi Tarigan, Jefri Tiufany, Britney Tony Tony Triana, Yeni Tyra, M.J Ulhaq, Dhiya Valentina, Felicia Vinatan, Tristama Viviani, Viviani Wasino Wasino Wijaya, Calvin Yeni, Afni Yori Yori, Yori Zulherma, Zulherma