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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis CROP AGRO, Scientific Journal of Agronomy GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) BENING Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Ekonomi Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Economic Reviews Journal MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Socius: Social Sciences Research Journal Jurnal Riset Ilmiah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Multidisiplin Primary Journal of Multidisciplinary Research
Erna Listiana
Universitas Tanjungpura Pontianak
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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THE INFLUENCE OF INSTAGRAM ADVERTISING AND DIGITAL TECHNOLOGY ON BRAND AWARENESS AND PURCHASE DECISIONS IN THE ERA OF SOCIETY 5.0 Irene, Novi; Listiana, Erna; Barkah, Barkah; Fitriana, Ana; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15536

Abstract

The goal of this study is to investigate how, in the era of Society 5.0, digital marketing strategies affect Maybelline lipstick product purchases in Indonesia. The main focus of this study is on how Instagram advertising and digital technologies affect customer purchasing decisions and increase brand recognition. Purposive sampling was used to select 300 respondents, who were then surveyed to collect quantitative data. The data was examined using Structural Equation Modeling (SEM). The results showed that Instagram ads and digital technology significantly improve brand recognition, which influences customer purchasing decisions. These findings show how effective digital marketing strategies are at increasing sales of cosmetics, especially in the context of changing customer behavior in the Society 5.0 era.
DO ANIMOSITY, PRODUCT JUDGMENT, AND BOYCOTT PARTICIPATION INFLUENCE PURCHASE UNWILLINGNESS? Fitri, Annisa; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15547

Abstract

This study aims to examine the effect of animosity, product judgment, and boycott participation on purchase unwillingness of KFC products in Indonesia which is considered affiliated with Israel. The background of this study is the increasing consumer boycott movement in Indonesia due to the Israeli-Palestinian conflict. This study uses a survey method with a questionnaire distributed to 182 respondents selected through purposive sampling techniques. Data were analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that animosity has a significant effect on product judgment, boycott participation, and purchase unwillingness. This study found that boycott participation was proven to be a significant mediator in the relationship between animosity and purchase unwillingness. However, product judgment can’t mediate the relationship between animosity and purchase unwillingness.
PENINGKATAN KETERAMPILAN DIGITAL SISWA MELALUI PROJECT-BASED LEARNING DI SD NEGERI 39 SUNGAI KAKAP Riyani, Indah; Listiana, Erna; Agata, Esa; Ai Chen, Stephani Priska; Rahmananda, Firhan; Andryan, Muhamad Farid
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 1 (2025): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v9i1.8302

Abstract

Program ini bertujuan untuk meningkatkan keterampilan teknologi siswa kelas VI di SDN 39 Sungai Kakap melalui pelatihan komputer dasar dan penggunaan aplikasi Canva. Kegiatan pengabdian kepada masyarakat ini dilaksanakan oleh Tim KKM-PKM Universitas Tanjungpura di SDN 39 Sungai Kakap, Kecamatan Sungai Kakap, Kabupaten Kubu Raya, Kalimantan Barat. Sasaran kegiatan adalah siswa kelas VI yang berjumlah 90 orang. Kegiatan dilaksanakan pada tanggal 24 sampai 26 Juli 2024 dan terdiri dari tahap persiapan, pelaksanaan, dan evaluasi. Metode yang digunakan adalah direct instruction dan project-based learning. Metode direct instruction berfokus pada pemberian materi secara langsung mengenai dasar-dasar penggunaan komputer dan pengenalan aplikasi canva, sedangkan project-based learning mengajak siswa terlibat aktif dalam proyek pembuatan poster digital berdasarkan tema yang telah ditentukan. Evaluasi dilakukan melalui pre-test, pengamatan langsung, dokumentasi, post-test serta diskusi. Hasil kegiatan menunjukkan adanya peningkatan keterampilan siswa dalam mengoperasikan komputer, penggunaan aplikasi canva, kreativitas dalam desain, pemahaman terhadap desain poster, dan kerja sama dalam kelompok.
The Influence Of Brand Image Product Private Label, Service Quality, And Price Bundling On Customer Retention Through Customer Satisfaction At Indomaret Pontianak City Muryati, Tri; Listiana, Erna
Jurnal Fokus Manajemen Vol 5 No 2 (2025): May
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i2.8308

Abstract

This study aims to determine and provide empirical evidence regarding the influence of the brand image of private label products, service quality, and bundling prices on customer retention through customer satisfaction at Indomaret in Pontianak City. This research is a causal associative study with a quantitative approach. The population in this study consists of all customers of Indomaret in Pontianak City who have purchased private label products and bundling products. The sampling technique used was the purposive sampling method, which is a type of non-probability sampling, with a total of 100 respondents by collecting data through questionnaires. The data analysis method utilized was the results of the hypothesis tests which were statistically analyzed using the SPSS data processing program version 25. The results of the study indicate that the brand image of private label products significantly affects customer satisfaction, service quality significantly affects customer satisfaction, price bundling significantly affects customer satisfaction, the brand image of private label products does not significantly affect customer retention, service quality does not significantly affect customer retention, price bundling does not significantly affect customer retention, and customer satisfaction significantly affects customer retention.
Analisis Pengaruh Suasana Tempat, Kualitas Pelayanan, Kualitas Produk, Persepsi Harga, terhadap Loyalitas Kepuasan Pelanggan (Studi di pelanggan CoffeeShop Diantara Pontianak) Dwiputra, Wahyu; A, Ahmadi; Listiana, Erna; Fitriana, Ana; G, Giriati
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15802592

Abstract

This study aims to analyze the influence of atmosphere, service quality, product quality, and price perception on customer loyalty through customer satisfaction as a mediating variable on Coffee Shop Diantara Pontianak customers. The population in this study were Coffee Shop Diantara consumers with a sample size of 182 respondents. The data analysis method used Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of Smart PLS 4.0 software. The results showed that atmosphere, service quality, and product quality had a significant positive effect on customer satisfaction, which in turn also had a significant positive effect on customer loyalty. In addition, customer satisfaction was proven to significantly mediate the influence of atmosphere, service quality, and product quality on customer loyalty. However, price perception did not have a significant effect on customer satisfaction or loyalty. This study is expected to contribute to Coffee Shop Diantara Pontianak managers in developing strategies to improve service quality to encourage sustainable customer loyalty.
Pengaruh Electronic Word of Mouth dan Product Quality Terhadap Purchase Decision Dengan Brand Image Sebagai Variabel Mediasi (Studi produk Ortuseight di Kalimantan Barat) Shandy, Jose Haris; A, Ahmadi; Listiana, Erna; Fitriana, Ana
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 11 (2025): June, 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15598184

Abstract

The sports shoe market in Indonesia is expected to experience rapid growth in the next few years. This growth is driven by changes in people’s lifestyles that increasingly prioritize health and physical activity, increasingly popular sports trends, and the ease of purchasing products through e-commerce. Amidst this market growth, local sports shoe brand Ortuseight has succeeded in taking advantage of the trend by offering high-quality products that suit an active lifestyle. The interaction between product quality, EWOM, and brand image in influencing purchasing decisions, this study aims to explore how these three variables are interrelated in the sports shoe market. This study will also assess how brand image as a moderating variable can strengthen or reduce the influence of EWOM and product quality on purchasing decisions for Ortuseight shoes with a sample of 160 respondents. Respondents who have purchased Ortuseight products at least once in the last 6 months because they see information, especially platforms that are popular among young users such as Instagram and TikTok. The data collection method uses a questionnaire through a purposive sampling technique with a quantitative approach. The hypothesis built in this study will be tested with a causal design approach. The test tool used to see the relationship between independent and dependent variables uses Structural Equation Modeling (SEM) with statistical tools SmartPLS software version 4. The results of this study found that EWOM and Product Quality have an effect on Purchase Decision with Brand Image which also has a positive effect as a mediating variable. Ortuseight is advised to be more active in managing digital interactions with consumers, especially through social media and local sports communities, in order to encourage the spread of positive reviews organically.
Pengaruh Career Development dan Work-Life Balance Terhadap Job Satisfaction Guru di Kabupaten Sanggau Melalui Work Engagement Sebagai Variabel Mediasi Benidikto, Markus Iman; Listiana, Erna; Irdhayanti, Efa; Daud, Ilzar; Marumpe, Dody Pratama
Jurnal Ilmiah Multidisipin Vol. 3 No. 6 (2025): Jurnal Ilmiah Multidisiplin, Juni 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jim.v3i6.961

Abstract

Saat ini, guru tidak hanya dituntut untuk mengajar. Survei Nasional Pendidik Indonesia (Kemendikbudristek, 2023) menunjukkan 65% guru terganggu oleh tugas administratif, dan hanya 28% merasa mendapat pelatihan atau pengembangan karier yang memadai. Hal ini menurunkan motivasi dan keterlibatan dalam pembelajaran. Wawancara langsung yang dilakukan peneliti di beberapa sekolah di Kabupaten Sanggau juga menunjukkan ketidaksesuaian antara tugas tambahan dengan pengembangan karier dan keseimbangan kerja-hidup. Penelitian ini menganalisis pengaruh Career Development dan Work-Life Balance terhadap Job Satisfaction guru di Sanggau, Kalimantan Barat, dengan Work Engagement sebagai variabel mediasi. Data dikumpulkan dari 120 guru melalui kuesioner dan dianalisis menggunakan SEM dengan SmartPLS 4. Hasil menunjukkan Career Development berpengaruh signifikan terhadap Work Engagement, namun tidak terhadap Job Satisfaction. Work Engagement dan Work-Life Balance berpengaruh signifikan terhadap Job Satisfaction. Namun, Work Engagement tidak memediasi secara signifikan hubungan antara Career Development maupun Work-Life Balance dengan Job Satisfaction. Temuan ini memberi wawasan penting tentang faktor yang memengaruhi kepuasan dan keterlibatan kerja guru.
Analysis of consumer motivation on purchase intention of Flimty Fiber: A study on Flimty Fiber consumers in West Kalimantan Soe, Sinta Bella; Listiana, Erna; Afifah, Nur; Juniwati, Juniwati; Purmono, Bintoro Bagus
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1335

Abstract

This study analyzes the factors influencing consumer purchase intention of “Flimty Fiber” health products in West Kalimantan. These factors include health consciousness, utilitarian value, and subjective norms, with attitude as a mediating variable. The approach is quantitative research and data collection using a questionnaire with 200 respondents who meet the criteria. The sampling technique used was purposive sampling, and data analysis was carried out using the Partial Least Square (PLS) method. This study identified that health consciousness and utilitarian value significantly influence purchase intention. Attitude also mediates the relationship between utilitarian value, subjective norms, and purchase intention. However, health consciousness has no significant influence on attitude or an indirect influence on purchase intention, while subjective norms do not directly influence purchase intention. This research provides new perspectives for manufacturers and marketers of health products to prioritize functional value and pay attention to social pressure or social influence in building positive consumer attitudes toward products.  
Pengaruh Store Atmosphere Terhadap Customer Loyalty dengan Customer Engagement dan Customer Satisfaction sebagai Mediasi (Studi Pada Samsung Store) Calvin; Calvin, Calvin; Listiana, Erna; Shalahuddin, Ahmad; Fitriana, Ana; Ahmadi, Ahmadi
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2277

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana suasana toko memengaruhi kesetiaan pelanggan. Ini dilakukan dengan menguji peran keterlibatan pelanggan dan kepuasan pelanggan sebagai variabel mediasi. Untuk memahami bagaimana suasana toko dapat membentuk keterikatan emosional dan kepuasan pelanggan, penelitian ini melibatkan pelanggan di Samsung Store di Indonesia. Untuk mendukung hipotesis yang telah dikembangkan, penelitian ini menggunakan Structural Equation Modeling (SEM) dan alat statistik Smart PLS 3.0. Data dikumpulkan melalui kuesioner, yang dijawab oleh 234 orang. Hasil penelitian menunjukkan bahwa suasana toko, keterikatan pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dan suasana toko juga memiliki pengaruh yang signifikan terhadap keterikatan pelanggan dan kepuasan pelanggan. Meskipun demikian, keterikatan pelanggan dan kepuasan pelanggan berfungsi sebagai mediator antara suasana toko dan loyalitas pelanggan.
Pengaruh Product Quality dan Hedonic Lifestyle Terhadap Purchase Decision: Brand Image sebagai Variabel Mediasi dalam Pembelian iPhone Second Hermanto, Dicky; Listiana, Erna; Juniwati, Juniwati; Fitriana, Ana; Ahmadi, Ahmadi
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2287

Abstract

Pasar iPhone second di Indonesia, terus menunjukkan pertumbuhan seiring meningkatnya permintaan terhadap produk premium dengan harga yang lebih terjangkau. Penelitian ini bertujuan untuk menganalisis pengaruh product quality (kualitas produk) dan hedonic lifestyle (gaya hidup hedonis) terhadap purchase decision (keputusan pembelian), dengan brand image (citra merek) sebagai variabel mediasi. Menggunakan pendekatan kuantitatif dengan teknik purposive sampling, penelitian ini melibatkan 200 responden pengguna iPhone second di Pontianak dan dianalisis menggunakan metode Structural Equation Modeling (SEM) melalui software SmartPLS 4.0. Hasil uji hipotesis menunjukkan bahwa product quality memiliki pengaruh positif signifikan terhadap brand image, hedonic lifestyle berpengaruh signifikan terhadap brand image, product quality berpengaruh positif signidikan terhadap purchase, hedonic lifestyle berpengaruh positif signifikan terhadap purchase decision. Namun, brand image tidak berpengaruh signifikan terhadap purchase decision, dan tidak menjadi mediator yang signifikan antara product quality maupun hedonic lifestyle terhadap purchase decision. Temuan ini mengindikasikan bahwa dalam konteks pembelian iPhone second, konsumen lebih mempertimbangkan aspek fungsional seperti performa dan kondisi fisik produk serta kepuasan emosional dari sisi gaya hidup, dibandingkan sekadar citra merek, yang menunjukkan bahwa keputusan pembelian lebih didorong oleh pengalaman nyata terhadap produk dan dorongan personal untuk tampil bergaya atau eksklusif.)
Co-Authors ,, Idris ., Sudika A, Ahmadi Adinda, Chery Afifa Safiera, Ratu Agata, Esa Ahmad Shalahuddin, Ahmad AHMADI Ai Chen, Stephani Priska Akbari, Rizki Zulfi Alessandro, Muhammad Jerry Alika, Florensia Ana Fitriana Andryan, Muhamad Farid Angelia, Lussy Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Augustine, Intanie Barkah Barkah Barkah Barkah, Barkah Benidikto, Markus Iman Burhan Cahyo Martanto, Robertos Calvin Calvin Calvin Chery Ramadani, Mawar Arum Cristianto, Dwi Adnes Julians Daud, Ilzar Deliana, Salwa Rana Dio, Louisio Dody Pratama Marumpe Dwiputra, Wahyu Endah Mayasari Fahruna, Yulyanti Fauzan, Ahmad Hilmi Fauzan, Rizky Firdaus, Angelika Fitriana , Ana G, Giriati Giriati Goyovi, Julia Hafid, Khairunissa Harry Setiawan Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Khadijah, Qanita Khu, Jisell Felicia Krisna, Krisna Kusuma, Cinta Dara Lay, Nico Yudhinata Lestari, Wiji Dinda M. Irfani Hendri Maharani, Tri Adinda Mediawati, Mega Putri Meydiawati, Meydiawati Milen, Milen Moh. Rasyid Ridho Muhaimenon Muhaimenon Muhammad Afif Muryati, Tri NINDYA, GHEA Nurrahim, Muhammad Fakhri Oprilyani, Adhinda Dwi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Purwanti, Dina Oktri Rabbani, Ammar Rahmananda, Firhan Rahmaniar, Desi Ramadania Ramadania, Ramadania Rivelino, Nicholas Riyani, Indah Rozania, Via Satria, Dimas Shandy, Jose Haris Soe, Sinta Bella Sulastri, Ria Sulistiowati Sulistiowati Suwandi, Della Syahbandi Syahbandi Syahbandi Syahputri, Anggraini Tati Rajati Teguh Firmansyah Titik Rosnani Tiurma Sinaga Tobing, Terensia Ulan, Ulan Waldi Wendy Wenny Pebrianti Yulianingsih, Tanti Yulyaningsih, Veronika Bella