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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis CROP AGRO, Scientific Journal of Agronomy GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) BENING Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Ekonomi Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Economic Reviews Journal MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Socius: Social Sciences Research Journal Jurnal Riset Ilmiah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Multidisiplin Primary Journal of Multidisciplinary Research
Erna Listiana
Universitas Tanjungpura Pontianak
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Digital Advertising dan Electronic Word of Mouth Terhadap Purchase Intention dengan Brand Trust sebagai Variabel Intervening Rabbani, Ammar; Listiana, Erna; Shalahuddin, Ahmad; Purmono, Bintoro Bagus; Fitriana, Ana
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2388

Abstract

Penelitian ini bertujuan untuk menginvestigasi bagaimana Periklanan Digital dan Electronic Word of Mouth (eWOM) memengaruhi Niat Beli melalui peran perantara Kepercayaan Merek. Fokus utama adalah menelaah pengaruh Word of Mouth terhadap Niat Beli yang dimediasi oleh Kepercayaan Merek pada konsumen produk Make Over. Sebanyak 205 responden terpilih secara purposive sampling, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling dengan bantuan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa Periklanan Digital dan eWOM berkontribusi signifikan terhadap kepuasan pelanggan. Selanjutnya, Word of Mouth terbukti memiliki pengaruh positif dan signifikan pada Kepercayaan Merek, begitu pula Kepercayaan Merek yang secara signifikan meningkatkan Niat Beli. Temuan lain menegaskan bahwa Kepercayaan Merek secara mediatif memperkuat hubungan antara Periklanan Digital ke Retailer dan Word of Mouth ke Retailer terhadap Niat Beli. Dengan demikian, strategi komunikasi digital yang efektif serta ulasan positif konsumen terbukti mampu memperkuat kepercayaan terhadap merek, yang pada gilirannya meningkatkan niat beli pada retailer Make Over.
The Influence of Social Media and Lifestyle on Purchasing Decisions of Toko Kami Coffee Mediated by Brand Awareness Satria, Dimas; Listiana, Erna; Ahmadi, Ahmadi; Barkah, Barkah; Fitriana, Ana
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.201

Abstract

This study aims to identify the impact of marketing through social media and lifestyle on purchasing decisions, with brand awareness as a connecting variable. The research design applied is causal research. A total of 220 Toko Kami consumers in Pontianak City were asked to fill out a questionnaire to collect data. The measurement model and structure of the research construct that is being developed are then analyzed using the Structural Equation Modeling (SEM) approach with the help of Smart PLS 4.0 statistical software. The findings of the study prove that Social Media Lifestyle Marketing and Lifestyle have a positive and significant effect on Purchase decisions and Brand Awa5reness. In addition, these two variables also affect Purchase Social media marketing decisions directly and indirectly, with Brand Awareness acting as a mediator. Brand Awareness also plays an important role, both as a direct factor and as a mediator in the relationship between Social Media and purchase decisions. This indicates that building strong brand awareness through consumer experiences will have a positive impact on loyalty and repurchase interest. This research is expected to provide valuable insights for business actors in developing effective marketing strategies in the digital era.
Pengaruh Penempatan Kerja dan Efikasi Kemampuan Diri Terhadap Kinerja Karyawan Melalui Motivasi dan Komitmen Karyawan Studi pada Credit Union Semandang Jaya di Kabupaten Ketapang Milen, Milen; Listiana, Erna; Rajati, Tati
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 1 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i1.3131

Abstract

Untuk memahami faktor-faktor yang memengaruhi kinerja karyawan, studi ini dirancang untuk menganalisis dampak penempatan kerja dan efikasi diri. Penelitian juga akan menelaah secara mendalam peran mediasi dari motivasi kerja dan komitmen karyawan. Latar belakang penelitian didasarkan pada permasalahan sumber daya manusia yang dihadapi Credit Union Semandang Jaya, seperti rendahnya motivasi, komitmen, dan ketidaksesuaian penempatan kerja dengan kompetensi. Sebanyak 381 karyawan berpartisipasi dalam penelitian kuantitatif asosiatif ini, di mana data diperoleh melalui kuesioner. Analisis data dilakukan menggunakan metode analisis jalur di Smart-PLS 3.0. Studi ini memperlihatkan bahwa penempatan kerja memiliki pengaruh signifikan terhadap motivasi kerja, namun tidak berpengaruh signifikan terhadap komitmen karyawan. Berbeda halnya dengan efikasi diri yang menunjukkan pengaruh signifikan terhadap kedua variabel tersebut, yaitu motivasi dan komitmen karyawan. Selain itu, motivasi kerja terbukti menjadi perantara yang menghubungkan penempatan kerja dengan komitmen, serta efikasi diri dengan komitmen. Komitmen juga memediasi hubungan antara efikasi kemampuan diri dan kinerja. Namun, mediasi motivasi terhadap hubungan penempatan kerja dan kinerja, serta mediasi komitmen terhadap hubungan motivasi kerja dan kinerja tidak signifikan. Berdasarkan hasil tersebut memberikan masukan strategis bagi manajemen CU Semandang Jaya untuk fokus pada penguatan efikasi diri dan penempatan berbasis kompetensi guna mendorong kinerja melalui peningkatan motivasi dan komitmen.
Impact of Financial Literacy and Attitudes on FEB Untan Students' Financial Management Behavior Dio, Louisio; Listiana, Erna; Syahputri, Anggraini; Giriati; Azazi, Anwar
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 7 No. 2 (2025): July 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v7i2.3101

Abstract

Attitudes and financial literacy are increasingly recognized as pivotal factors in shaping responsible financial management behavior among university students. In today’s complex financial environment, where digital transactions and consumer credit are more accessible than ever, equipping students with the right knowledge and mindset has become essential (Lusardi & Mitchell, 2020; OECD, 2023). This study explores the influence of financial literacy and financial attitudes on students' financial behavior, focusing on 217 students from the Economic Education program at FEB Untan, selected through purposive sampling. Data were analyzed using SPSS to ensure statistical reliability. The results indicate that students with higher levels of financial knowledge and more positive financial attitudes demonstrate better financial management practices. Their ability to make informed decisions, budget effectively, and avoid impulsive spending reflects the integration of financial understanding into everyday behavior. These findings underscore the importance of enhancing financial literacy and fostering positive financial attitudes to better prepare students for navigating increasing financial complexities and achieving long-term financial well-being
The Effect of Digital Marketing and CRM on Repurchase Intention with Customer Experience Mediation at Consina Store Pontianak on Shopee Fauzan, Ahmad Hilmi; Fauzan, Rizky; Fitriana, Ana; Listiana, Erna; Ahmadi
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 7 No. 2 (2025): July 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v7i2.3132

Abstract

The rapid development of digital technology has significantly transformed consumer behavior and business practices across various countries, including Indonesia. This study examines the relationship between digital marketing strategies, customer relationship management (CRM), and customer experience in shaping repurchase intention on the Shopee platform, with a specific focus on Consina Store Pontianak. A quantitative approach was employed using a survey design and purposive sampling of 163 respondents who have purchased or plan to purchase products from Consina Store Pontianak via Shopee. Data were collected through Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The model assessment included indicator validity, reliability, discriminant validity, and structural analysis to test the relationships between variables using path coefficients, t-statistics, and p-values. The results reveal that digital marketing does not have a direct significant effect on repurchase intention; however, customer experience plays a crucial mediating role between digital marketing, CRM, and repurchase intention. CRM has a strong positive influence on both customer experience and repurchase intention. These findings highlight the importance of personalized customer interactions and effective relationship management in driving purchasing decisions on e-commerce platforms like Shopee. By integrating digital marketing, CRM, and customer experience, this study provides both theoretical and practical contributions for e-commerce business practitioners. The synergy among these three aspects is key to enhancing repurchase intention and maintaining competitive advantage in Indonesia’s digital era
The effect of product quality, premium price, and brand image on purchase decisions using sem (Case study Natesh Sanitary Pads) Goyovi, Julia; Heriyadi, Heriyadi; Listiana, Erna; Juniwati, Juniwati; Mayasari, Endah
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1684

Abstract

This research aimed to obtain empirical evidence regarding the influence of Product Quality, Premium Price, and Brand Image on Purchase Decisions. The population in this research was consumers of Natesh Sanitary Pads. There were seven hypotheses put forward for in-depth analysis. The sampling method used a purposive sampling technique with a sample size of 200 respondents. The data collection method was carried out by distributing questionnaires with a Likert scale. The method used for data processing and analysis in this research is the Structural Equation Modeling (SEM) method, which uses the AMOS application. The results of this research showed the relationship or influence of Product Quality, Premium Price, and Brand Image on Purchase Decisions.
How does green attitude, green advertising, and environmental awareness impact on green purchase intention? Maharani, Tri Adinda; Shalahuddin, Ahmad; Listiana, Erna; Hasanudin, Hasanudin; Fauzan, Rizky
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1689

Abstract

The world is now very concerned about how to maintain environmental balance, so there needs to be an urgent change in the way consumers pay attention to the importance of maintaining sustainability and environmental balance. Eco-friendly products are goods and services, including products that have applied the principles of preserving, protecting and managing the environment. Along with the development of technology, green advertising becomes one of the variables that is considered to determine the extent of its influence on the intention to green purchase products. Green advertising focuses on environmentally friendly advertising or marketing that aims to introduce environmentally friendly products to the public. This creates an audience attitude towards product evaluation. Using Analysis of Moment Structure (AMOS), this study tested the relationship among the variables that are independent and dependent with the presence of mediation variables. The method used in collecting data is to distribute questionnaires with a total of 206 respondents. Research conducted shows that green attitudes are positively impacted by green advertising. Environmental awareness also has a favourable effect on green attitudes. Additionally, environmental awareness and green advertising positively influence consumers' intentions to purchase ecologically friendly or green items. At the same time, the attitude mediates full green advertising and environmental awareness towards the purchase intention of green products.
TikTok marketing and influencer review on azarine sunscreen purchase intention : the mediation of brand image Suwandi, Della; Pebrianti, Wenny; Listiana, Erna; Ramadania, Ramadania; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1740

Abstract

This research aims to test how TikTok social media marketing and influencer reviews can influence consumer interest in making purchases of azarine Sunscreen products with brand image as a mediating variable. Data was collected using the Google Form online questionnaire method aimed at 252 respondents using a purposive sampling technique with a quantitative approach. TikTok users who have seen advertisements for Azarine products and have seen influencer Tasya Farasya reviewing products Sunscreen Azarine was used as the population for this study. Data were analyzed through structural equation modeling (SEM) with AMOS 24 tool to analyze and evaluate measurement models and structural models of the research constructs being built. The research found that social media marketing and influencer reviews on purchase intention had a significant and positive influence. Brand image on purchase intention significantly and positively influences social media marketing and influencer reviews on consumer purchase intention
PENGARUH CONTENT TIK-TOK MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP BUYING INTEREST SKINCARE CUSHION SKINTIFIC DIMEDIASI BRAND AWARENESS Purwanti, Dina Oktri; Ulan, Ulan; Listiana, Erna; Ramadania, Ramadania
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5675

Abstract

Adapun tujuannya dilakukan penelitian ini guna menganalisis pengaruh content TikTok marketing, online customer review, maupun brand awareness terhadap buying interest produk Skincare Cushion Skintific. Digunakannya pendekatan kuantitatif deskriptif sebagai metodenya dalam penelitian ini dengan populasi mencakup seluruh pengguna produk Skincare Cushion Skintific di Kalimantan Barat. Sampel penelitian berjumlah 200 responden yang dipilih melalui teknik purposive sampling, dengan kriteria demografis meliputi pria dan wanita berusia di atas 17 tahun yang pernah melakukan pembelian produk tersebut melalui platform TikTok. Pengumpulan data dilakukan dengan penyebaran kuesioner, melalui pengukuran jawaban responden menggunakan skala Likert. Analisis data dilakukan dengan Structural Equation Modeling (SEM) melalui software statistik AMOS 24. Perolehan pada temuan ini menegaskan bahwasanya : (1) Content TikTok marketing mempunyai pengaruhnya dengan positif maupun signifikan pada buying interest; (2) Online customer review mempunyai pengaruhnya dengan positif maupun signifikan pada buying interest; (3) Brand awareness mempunyai pengaruhnya dengan signifikan maupun positif pada buying interest; serta (4) Brand awareness berperan sebagai mediator dalam hubungan antara content TikTok marketing dan online customer review terhadap buying interest produk Skincare Cushion Skintific di Kalimantan Barat.
Pengaruh Job Stress, Toxic Workplace, Performance, dan Intention to Leave Melalui Employee Engagement Augustine, Intanie; Daud, Ilzar; Listiana, Erna; Hendri, Irfani; Marumpe, Dody Pratama
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17182641

Abstract

This study aims to explore how job stress and adverse work environment affect the exit intention of Generation Z employees, considering both direct and indirect influences mediated by their performance and engagement at work. The study used a quantitative approach and was conducted in Indonesia. Respondents consisted of 200 Gen Z employees aged 18–27 who currently work at various startups. Data were collected through an online questionnaire and analyzed using Partial Least Squares (PLS) with the help of SmartPLS software 4. Findings showed that job stress and a toxic work environment had a significant and positive influence on the intention to leave. Additionally, employee engagement plays an important role in mitigating the negative impact of stress and toxicity, while employee performance also serves as a mediating variable that influences employees’ decisions to stay or leave. All hypotheses put forward in this study are accepted and reliable. This study is limited to young employees (Gen Z) working in startup companies in Indonesia. The study did not include other generational or industrial groups, as well as did not consider additional factors such as career development opportunities or organizational justice that may also influence intentions to leave. 
Co-Authors ,, Idris ., Sudika A, Ahmadi Adinda, Chery Afifa Safiera, Ratu Agata, Esa Ahmad Shalahuddin, Ahmad AHMADI Ai Chen, Stephani Priska Akbari, Rizki Zulfi Alessandro, Muhammad Jerry Alika, Florensia Ana Fitriana Andryan, Muhamad Farid Angelia, Lussy Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Augustine, Intanie Barkah Barkah Barkah Barkah, Barkah Benidikto, Markus Iman Burhan Cahyo Martanto, Robertos Calvin Calvin Calvin Chery Ramadani, Mawar Arum Cristianto, Dwi Adnes Julians Daud, Ilzar Deliana, Salwa Rana Dio, Louisio Dody Pratama Marumpe Dwiputra, Wahyu Endah Mayasari Fahruna, Yulyanti Fauzan, Ahmad Hilmi Fauzan, Rizky Firdaus, Angelika Fitriana , Ana G, Giriati Giriati Goyovi, Julia Hafid, Khairunissa Harry Setiawan Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Khadijah, Qanita Khu, Jisell Felicia Krisna, Krisna Kusuma, Cinta Dara Lay, Nico Yudhinata Lestari, Wiji Dinda M. Irfani Hendri Maharani, Tri Adinda Mediawati, Mega Putri Meydiawati, Meydiawati Milen, Milen Moh. Rasyid Ridho Muhaimenon Muhaimenon Muhammad Afif Muryati, Tri NINDYA, GHEA Nurrahim, Muhammad Fakhri Oprilyani, Adhinda Dwi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Purwanti, Dina Oktri Rabbani, Ammar Rahmananda, Firhan Rahmaniar, Desi Ramadania Ramadania, Ramadania Rivelino, Nicholas Riyani, Indah Rozania, Via Satria, Dimas Shandy, Jose Haris Soe, Sinta Bella Sulastri, Ria Sulistiowati Sulistiowati Suwandi, Della Syahbandi Syahbandi Syahbandi Syahputri, Anggraini Tati Rajati Teguh Firmansyah Titik Rosnani Tiurma Sinaga Tobing, Terensia Ulan, Ulan Waldi Wendy Wenny Pebrianti Yulianingsih, Tanti Yulyaningsih, Veronika Bella