Article Per Year (5 Year)
p-Index From 2021 - 2026
7.662
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis CROP AGRO, Scientific Journal of Agronomy YUME : Journal of Management GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) BENING Ilomata International Journal of Management Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Ekonomi Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Socius: Social Sciences Research Journal Jurnal Riset Ilmiah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Multidisiplin Primary Journal of Multidisciplinary Research
Erna Listiana
Universitas Tanjungpura Pontianak
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 69 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : eCo-Buss

 1 
The Influence of Co-branding, Fear of Missing Out (FoMO), and Brand Personality on Brand Preference and Purchase Intention Widyaningrum, Belinda Putri; Malini, Helma; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1783

Abstract

Indonesia unresolved plastic waste problem has led to the emergence of more environmentally friendly products innovations, such as tumbler. One of the currently popular tumblers is Corkcicle, which is known for its quality and often collaborates with well-known brands. This study aims to understand how co-branding, FoMO, and brand personality jointly influence consumer purchase intention towards Corkcicle products. Brand preference is assumed to be a mediating variable, meaning that these three independent factors first influence brand preference, which then has an impact on consumers purchase intention. A quantitative methodology was employed, gathering data through questionnaires distributed to 220 qualified respondents. The analysis utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS v.4 software to evaluate the hypotheses based on the responses collected. Findings reveal that co-branding, FOMO, and brand personality have a significant effect on both brand preference and purchase intention for Corkcicle products, with co-branding exerting the most substantial influence.
Do Menu Variety, Service Quality, and Store Atmosphere Influence Customer Satisfaction and Revisit Intention? Fasius, Bony; Fitriana, Ana; Listiana, Erna; Ahmadi, Ahmadi
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2589

Abstract

Coffee shops have grown to play a significant role in Indonesia's coffee-drinking culture. People used to just enjoy coffee at regular coffee shops, but these days, sipping coffee has become a more sophisticated pastime. One of the coffee businesses that is now drawing a sizable customer base is Titik Narasi Coffee. As the number of coffee lovers rises, more businesspeople are interested in starting coffee shops, which is making the sector more competitive. Effective client acquisition and retention strategies are required to handle this competition. Titik Narasi Coffee provides its customers with a range of cutting-edge services in addition to an enticing location idea. In the context of Titik Narasi Coffee, this study attempts to determine the degree to which customer pleasure acts as a mediating variable between service quality and store atmosphere and customer loyalty. A causal design method was used to test the hypotheses, and the SMART PLS statistical tool and structural equation modeling (SEM) were used to analyze the interactions between independent, dependent, and mediating factors. Questionnaires from a sample of 200 respondents were used to gather data.
Co-Authors ,, Idris ., Sudika A, Ahmadi Adinda, Chery Agata, Esa Ahmad Shalahuddin, Ahmad AHMADI Ai Chen, Stephani Priska Akbari, Rizki Zulfi Alessandro, Muhammad Jerry Alika, Florensia Ana Fitriana Ana Fitriana, Giriati Giriati, Barkah Barkah, Andryan, Muhamad Farid Angelia, Lussy Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Augustine, Intanie Barkah Barkah Barkah Barkah, Barkah Benidikto, Markus Iman Burhan Cahyo Martanto, Robertos Calvin Calvin Calvin Chery Ramadani, Mawar Arum Cristianto, Dwi Adnes Julians Daud, Ilzar Deliana, Salwa Rana Dio, Louisio Dody Pratama Marumpe Dwiputra, Wahyu Endah Mayasari Fahruna, Yulyanti Fasius, Bony Fauzan, Ahmad Hilmi Fauzan, Rizky Firdaus, Angelika Fitriana , Ana G, Giriati Giriati Goyovi, Julia Hafid, Khairunissa Harry Setiawan Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Khadijah, Qanita Khu, Jisell Felicia Krisna, Krisna Kusuma, Cinta Dara Lay, Nico Yudhinata Lestari, Wiji Dinda M. Irfani Hendri Maharani, Tri Adinda Mediawati, Mega Putri Meydiawati, Meydiawati Milen, Milen Moh. Rasyid Ridho Muhaimenon Muhaimenon Muhammad Afif Muryati, Tri Nanda Novita, Nanda NINDYA, GHEA Nurrahim, Muhammad Fakhri Nurul Komari Oprilyani, Adhinda Dwi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Purwanti, Dina Oktri Rabbani, Ammar Rahmadhani, Roro Ayu Rahmananda, Firhan Rahmaniar, Desi Ramadania Ramadania, Ramadania Riyani, Indah Rozania, Via Safmi, Ima Kumala Satria, Dimas Shandy, Jose Haris Soe, Sinta Bella Sulastri, Ria Sulistiowati Sulistiowati Suwandi, Della Syahbandi Syahbandi Syahbandi Syahputri, Anggraini Tati Rajati Teguh Firmansyah Titik Rosnani Tiurma Sinaga Tobing, Terensia Ulan, Ulan Waldi Wendy Wenny Pebrianti Widyaningrum, Belinda Putri Yulianingsih, Tanti Yulyaningsih, Veronika Bella