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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis CROP AGRO, Scientific Journal of Agronomy GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Dinasti International Journal of Education Management and Social Science Journal of Enterprise and Development (JED) BENING Ilomata International Journal of Management Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Ekonomi Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Jurnal Riset Ilmiah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Jurnal Ilmiah Multidisiplin Primary Journal of Multidisciplinary Research
Erna Listiana
Universitas Tanjungpura Pontianak
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Penempatan Kerja dan Efikasi Kemampuan Diri Terhadap Kinerja Karyawan Melalui Motivasi dan Komitmen Karyawan Studi pada Credit Union Semandang Jaya di Kabupaten Ketapang Milen, Milen; Listiana, Erna; Rajati, Tati
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 1 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i1.3131

Abstract

Untuk memahami faktor-faktor yang memengaruhi kinerja karyawan, studi ini dirancang untuk menganalisis dampak penempatan kerja dan efikasi diri. Penelitian juga akan menelaah secara mendalam peran mediasi dari motivasi kerja dan komitmen karyawan. Latar belakang penelitian didasarkan pada permasalahan sumber daya manusia yang dihadapi Credit Union Semandang Jaya, seperti rendahnya motivasi, komitmen, dan ketidaksesuaian penempatan kerja dengan kompetensi. Sebanyak 381 karyawan berpartisipasi dalam penelitian kuantitatif asosiatif ini, di mana data diperoleh melalui kuesioner. Analisis data dilakukan menggunakan metode analisis jalur di Smart-PLS 3.0. Studi ini memperlihatkan bahwa penempatan kerja memiliki pengaruh signifikan terhadap motivasi kerja, namun tidak berpengaruh signifikan terhadap komitmen karyawan. Berbeda halnya dengan efikasi diri yang menunjukkan pengaruh signifikan terhadap kedua variabel tersebut, yaitu motivasi dan komitmen karyawan. Selain itu, motivasi kerja terbukti menjadi perantara yang menghubungkan penempatan kerja dengan komitmen, serta efikasi diri dengan komitmen. Komitmen juga memediasi hubungan antara efikasi kemampuan diri dan kinerja. Namun, mediasi motivasi terhadap hubungan penempatan kerja dan kinerja, serta mediasi komitmen terhadap hubungan motivasi kerja dan kinerja tidak signifikan. Berdasarkan hasil tersebut memberikan masukan strategis bagi manajemen CU Semandang Jaya untuk fokus pada penguatan efikasi diri dan penempatan berbasis kompetensi guna mendorong kinerja melalui peningkatan motivasi dan komitmen.
Impact of Financial Literacy and Attitudes on FEB Untan Students' Financial Management Behavior Dio, Louisio; Listiana, Erna; Syahputri, Anggraini; Giriati; Azazi, Anwar
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 7 No. 2 (2025): July 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v7i2.3101

Abstract

Attitudes and financial literacy are increasingly recognized as pivotal factors in shaping responsible financial management behavior among university students. In today’s complex financial environment, where digital transactions and consumer credit are more accessible than ever, equipping students with the right knowledge and mindset has become essential (Lusardi & Mitchell, 2020; OECD, 2023). This study explores the influence of financial literacy and financial attitudes on students' financial behavior, focusing on 217 students from the Economic Education program at FEB Untan, selected through purposive sampling. Data were analyzed using SPSS to ensure statistical reliability. The results indicate that students with higher levels of financial knowledge and more positive financial attitudes demonstrate better financial management practices. Their ability to make informed decisions, budget effectively, and avoid impulsive spending reflects the integration of financial understanding into everyday behavior. These findings underscore the importance of enhancing financial literacy and fostering positive financial attitudes to better prepare students for navigating increasing financial complexities and achieving long-term financial well-being
Unveiling nexus between live streaming, trust, and fashion products purchase decision in Indonesian e-commerce Sulastri, Ria; Purmono, Bintoro Bagus; Listiana, Erna; Rosnani, Titik; Hendri, Muhammad Irfani
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8816

Abstract

Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust.Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 statistical software for data analysis. The data were gathered through a questionnaire, employing a purposive sampling technique with 210 respondents.Result — The results of this research indicate that both live streaming and trust exert a positive and significant impact on purchase decisions. Additionally, live streaming demonstrates a positive and significant influence on trust. Trust is identified as a mediator between live streaming and purchase decisions.Novelty  — This research centers on examining the role of live streaming in shaping purchase decisions for fashion products in Indonesian e-commerce. Unlike previous studies that primarily explore the impact of live streaming on social media, this research expands its scope by conducting a comprehensive analysis of its overall influence on purchasing decisions.
The Effect of Digital Marketing and CRM on Repurchase Intention with Customer Experience Mediation at Consina Store Pontianak on Shopee Fauzan, Ahmad Hilmi; Fauzan, Rizky; Fitriana, Ana; Listiana, Erna; Ahmadi
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 7 No. 2 (2025): July 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v7i2.3132

Abstract

The rapid development of digital technology has significantly transformed consumer behavior and business practices across various countries, including Indonesia. This study examines the relationship between digital marketing strategies, customer relationship management (CRM), and customer experience in shaping repurchase intention on the Shopee platform, with a specific focus on Consina Store Pontianak. A quantitative approach was employed using a survey design and purposive sampling of 163 respondents who have purchased or plan to purchase products from Consina Store Pontianak via Shopee. Data were collected through Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The model assessment included indicator validity, reliability, discriminant validity, and structural analysis to test the relationships between variables using path coefficients, t-statistics, and p-values. The results reveal that digital marketing does not have a direct significant effect on repurchase intention; however, customer experience plays a crucial mediating role between digital marketing, CRM, and repurchase intention. CRM has a strong positive influence on both customer experience and repurchase intention. These findings highlight the importance of personalized customer interactions and effective relationship management in driving purchasing decisions on e-commerce platforms like Shopee. By integrating digital marketing, CRM, and customer experience, this study provides both theoretical and practical contributions for e-commerce business practitioners. The synergy among these three aspects is key to enhancing repurchase intention and maintaining competitive advantage in Indonesia’s digital era
The effect of product quality, premium price, and brand image on purchase decisions using sem (Case study Natesh Sanitary Pads) Goyovi, Julia; Heriyadi, Heriyadi; Listiana, Erna; Juniwati, Juniwati; Mayasari, Endah
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1684

Abstract

This research aimed to obtain empirical evidence regarding the influence of Product Quality, Premium Price, and Brand Image on Purchase Decisions. The population in this research was consumers of Natesh Sanitary Pads. There were seven hypotheses put forward for in-depth analysis. The sampling method used a purposive sampling technique with a sample size of 200 respondents. The data collection method was carried out by distributing questionnaires with a Likert scale. The method used for data processing and analysis in this research is the Structural Equation Modeling (SEM) method, which uses the AMOS application. The results of this research showed the relationship or influence of Product Quality, Premium Price, and Brand Image on Purchase Decisions.
How does green attitude, green advertising, and environmental awareness impact on green purchase intention? Maharani, Tri Adinda; Shalahuddin, Ahmad; Listiana, Erna; Hasanudin, Hasanudin; Fauzan, Rizky
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1689

Abstract

The world is now very concerned about how to maintain environmental balance, so there needs to be an urgent change in the way consumers pay attention to the importance of maintaining sustainability and environmental balance. Eco-friendly products are goods and services, including products that have applied the principles of preserving, protecting and managing the environment. Along with the development of technology, green advertising becomes one of the variables that is considered to determine the extent of its influence on the intention to green purchase products. Green advertising focuses on environmentally friendly advertising or marketing that aims to introduce environmentally friendly products to the public. This creates an audience attitude towards product evaluation. Using Analysis of Moment Structure (AMOS), this study tested the relationship among the variables that are independent and dependent with the presence of mediation variables. The method used in collecting data is to distribute questionnaires with a total of 206 respondents. Research conducted shows that green attitudes are positively impacted by green advertising. Environmental awareness also has a favourable effect on green attitudes. Additionally, environmental awareness and green advertising positively influence consumers' intentions to purchase ecologically friendly or green items. At the same time, the attitude mediates full green advertising and environmental awareness towards the purchase intention of green products.
TikTok marketing and influencer review on azarine sunscreen purchase intention : the mediation of brand image Suwandi, Della; Pebrianti, Wenny; Listiana, Erna; Ramadania, Ramadania; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1740

Abstract

This research aims to test how TikTok social media marketing and influencer reviews can influence consumer interest in making purchases of azarine Sunscreen products with brand image as a mediating variable. Data was collected using the Google Form online questionnaire method aimed at 252 respondents using a purposive sampling technique with a quantitative approach. TikTok users who have seen advertisements for Azarine products and have seen influencer Tasya Farasya reviewing products Sunscreen Azarine was used as the population for this study. Data were analyzed through structural equation modeling (SEM) with AMOS 24 tool to analyze and evaluate measurement models and structural models of the research constructs being built. The research found that social media marketing and influencer reviews on purchase intention had a significant and positive influence. Brand image on purchase intention significantly and positively influences social media marketing and influencer reviews on consumer purchase intention
Do Menu Variety, Service Quality, and Store Atmosphere Influence Customer Satisfaction and Revisit Intention? Fasius, Bony; Fitriana, Ana; Listiana, Erna; Ahmadi, Ahmadi
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2589

Abstract

Coffee shops have grown to play a significant role in Indonesia's coffee-drinking culture. People used to just enjoy coffee at regular coffee shops, but these days, sipping coffee has become a more sophisticated pastime. One of the coffee businesses that is now drawing a sizable customer base is Titik Narasi Coffee. As the number of coffee lovers rises, more businesspeople are interested in starting coffee shops, which is making the sector more competitive. Effective client acquisition and retention strategies are required to handle this competition. Titik Narasi Coffee provides its customers with a range of cutting-edge services in addition to an enticing location idea. In the context of Titik Narasi Coffee, this study attempts to determine the degree to which customer pleasure acts as a mediating variable between service quality and store atmosphere and customer loyalty. A causal design method was used to test the hypotheses, and the SMART PLS statistical tool and structural equation modeling (SEM) were used to analyze the interactions between independent, dependent, and mediating factors. Questionnaires from a sample of 200 respondents were used to gather data.
PENGARUH CONTENT TIK-TOK MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP BUYING INTEREST SKINCARE CUSHION SKINTIFIC DIMEDIASI BRAND AWARENESS Purwanti, Dina Oktri; Ulan, Ulan; Listiana, Erna; Ramadania, Ramadania
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5675

Abstract

Adapun tujuannya dilakukan penelitian ini guna menganalisis pengaruh content TikTok marketing, online customer review, maupun brand awareness terhadap buying interest produk Skincare Cushion Skintific. Digunakannya pendekatan kuantitatif deskriptif sebagai metodenya dalam penelitian ini dengan populasi mencakup seluruh pengguna produk Skincare Cushion Skintific di Kalimantan Barat. Sampel penelitian berjumlah 200 responden yang dipilih melalui teknik purposive sampling, dengan kriteria demografis meliputi pria dan wanita berusia di atas 17 tahun yang pernah melakukan pembelian produk tersebut melalui platform TikTok. Pengumpulan data dilakukan dengan penyebaran kuesioner, melalui pengukuran jawaban responden menggunakan skala Likert. Analisis data dilakukan dengan Structural Equation Modeling (SEM) melalui software statistik AMOS 24. Perolehan pada temuan ini menegaskan bahwasanya : (1) Content TikTok marketing mempunyai pengaruhnya dengan positif maupun signifikan pada buying interest; (2) Online customer review mempunyai pengaruhnya dengan positif maupun signifikan pada buying interest; (3) Brand awareness mempunyai pengaruhnya dengan signifikan maupun positif pada buying interest; serta (4) Brand awareness berperan sebagai mediator dalam hubungan antara content TikTok marketing dan online customer review terhadap buying interest produk Skincare Cushion Skintific di Kalimantan Barat.
Decoding Gen Z’s Green Purchases: The Role of Product Attributes and Environmental Awareness Barkah, Barkah; Prasetyo, Puty Febriasari; Listiana, Erna
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5243

Abstract

Although Indonesian Generation Z demonstrates strong commitment to climate change mitigation, their actual green behavior remains limited. This study examines the influence of product attributes on green purchasing behavior, with environmental awareness as a mediating variable. Data were collected from 113 respondents representing Generation Z in Indonesia and analyzed PLS-SEM using SmartPLS 4. Findings indicate that product attributes positively influence environmental awareness, but environmental awareness does not directly or indirectly affect green purchasing decisions. Factors such as green product characteristics, ecological sensitivity, and environmental concern were found to shape sustainable purchasing behaviors among Indonesian Gen Z. Theoretically, this research expands the understanding of green consumption patterns and clarifies the conceptual link between product attributes and environmental awareness in the Indonesian youth context. Practically, the study offers managerial insights and actionable recommendations to encourage green purchasing in this demographic.
Co-Authors ,, Idris ., Sudika A, Ahmadi Adinda, Chery Agata, Esa Ahmad Shalahuddin, Ahmad AHMADI Ai Chen, Stephani Priska Akbari, Rizki Zulfi Alessandro, Muhammad Jerry Alika, Florensia Ana Fitriana Andryan, Muhamad Farid Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Augustine, Intanie Barkah Barkah Barkah Barkah, Barkah Benidikto, Markus Iman Burhan Calvin Calvin Calvin Cristianto, Dwi Adnes Julians Daud, Ilzar Deliana, Salwa Rana Dio, Louisio Dody Pratama Marumpe Dwiputra, Wahyu Endah Mayasari Fahruna, Yulyanti Fasius, Bony Fauzan, Ahmad Hilmi Fauzan, Rizky Firdaus, Angelika G, Giriati Giriati Goyovi, Julia Hafid, Khairunissa Harry Setiawan Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Lay, Nico Yudhinata Lestari, Wiji Dinda M. Irfani Hendri Maharani, Tri Adinda Meydiawati, Meydiawati Milen, Milen Moh. Rasyid Ridho Muhaimenon Muhaimenon Muhammad Afif Muryati, Tri NINDYA, GHEA Oprilyani, Adhinda Dwi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Purwanti, Dina Oktri Rabbani, Ammar Rahmananda, Firhan Ramadania Ramadania, Ramadania Riyani, Indah Rozania, Via Satria, Dimas Shandy, Jose Haris Soe, Sinta Bella Sulastri, Ria Suwandi, Della Syahbandi Syahbandi Syahbandi Syahputri, Anggraini Tati Rajati Titik Rosnani Ulan, Ulan Waldi Wendy Wenny Pebrianti Widyaningrum, Belinda Putri Yulianingsih, Tanti Yulyaningsih, Veronika Bella