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All Journal Masalah-Masalah Hukum Paramita: Historical Studies Journal Abdimas Jurnal Daulat Hukum JESS (Journal of Educational Social Studies) Jurnal Akta Journal of Indonesian Legal Studies Otoritas : Jurnal Ilmu Pemerintahan Morality :Jurnal Ilmu Hukum JURNAL PENDIDIKAN TAMBUSAI Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI Cakrawala: Jurnal Litbang Kebijakan Indonesian Journal of Advocacy and Legal Services SIGn Jurnal Hukum Law Research Review Quarterly Nama jurnal : International Journal of Education and Humanities East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Semarang Law Review Trunojoyo Law Review Staatsrecht: Jurnal Hukum Kenegaraan dan Politik Islam Eduvest - Journal of Universal Studies Prosiding Seminar Nasional Pascasarjana Proceeding of International Conference on Science, Education, and Technology Hukum dan Politik dalam Berbagai Perspektif The Indonesian Journal of International Clinical Legal Education JESS (Journal of Educational Social Studies) Pandecta : Jurnal Penelitian Ilmu Hukum (Research Law Journal) Green Social: International Journal of Law and Civil Affairs Jurnal Pengabdian Hukum Indonesia Indonesian State Law Review (ISLRev) Indonesian Journal of Advocacy and Legal Services "Indonesian Journal of Environmental Law and Sustainable Development " Semarang State University Undergraduate Law and Society Review Law Research Review Quarterly Unnes Law Journal : Jurnal Hukum Universitas Negeri Semarang Ikatan Penulis Mahasiswa Hukum Indonesia Law Journal
Martitah
Universitas Negeri Semarang
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Journal : Jurnal Akta

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Application of the Dilution Doctrine in Trademark Registration as Legal Protection for Trademarks in Indonesia Aji, Pandam Bayu Seto; Martitah, Martitah; Yudhanti, Ristina
JURNAL AKTA Vol 12, No 4 (2025): December 2025
Publisher : Program Magister (S2) Kenotariatan, Fakultas Hukum, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/akta.v12i4.49132

Abstract

This research examines and analyzes the concept and regulation of the trademark dilution doctrine, which has long developed in the United States, as a form of legal comparison, as well as the implementation of the dilution doctrine in the substantive examination of trademark registration in Indonesia. The research method used is normative juridical research employing statutory, conceptual, comparative, and case study approaches. This study uses secondary data in the form of primary, secondary, and tertiary legal materials, which are then qualitatively analyzed. Data collection techniques involve literature study by tracing widely published written information. The results of this study show that trademark violations in Indonesia are dominated by imitation marks, thereby requiring legal reform in trademark law through the adoption of the dilution doctrine similar to that of the United States. Article 21 paragraph (1)(c) of the Indonesian Trademark and Geographical Indication Law mandates the application of the dilution doctrine, although it does not explicitly regulate it. This indicates that Indonesia has the potential to implement the dilution doctrine. However, the significant differences between the United States and Indonesia make full implementation of the doctrine difficult. One of the main challenges in implementing the dilution doctrine is the communal character of Indonesian society. When analyzed using Jeremy Bentham’s Utilitarianism Theory, the result shows that implementing the dilution doctrine would produce greater pain for Indonesia. Therefore, adjustments and legal formulations are needed to accommodate the interests of all parties, including clear and detailed regulations that govern dispute resolution and evidentiary standards in court. The implementation of the dilution doctrine in substantive examination also needs to be tightened to reduce future trademark disputes.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Muftar Rifki Maulana Aditya Irvine Raiza, Faiz Aimee, Iftina Cahyanda Putri Aini, Triska Rahmatul Aji, Pandam Bayu Seto Ali Masyhar Alkhair, Rayyan Amelia Eka Rahmawati andaniswari, okky Anfal Kurniawan Anggeraeni, Ayuk Anis Widyawati Anitasari, Rahayu Fery Ardiyansyah, A’an Ilham Arif Hidayat Arif Hidayat Asmawi, Muhammad Aziz Widhi Nugroho Azzahra Hifz Aldin Fitrada Bagus Setyadi, Hudha Bambang Irawan Bayangsari Wedhatami Cahya, Ginta Amelia Dani Muhtada Dede Rusmana Desi Nurlaeli , Putri Dewi Fatmawati Dewi Liesnoor Setyowati Dewi Sulistianingsih Driyah S, Duhita Dyajeng Ayu Musdalifah Eko Handoyo Eko Handoyo Eko Handoyo Eko Mukminto Fahritsani, Husna Fahturosa, Annisa Rukhillah Nur Faliha, Nafiza Salsabila Fauzan, Moh. Mustakim Fauzi, Agvin Feiruz Rachmita Alamsyah Fithriyatirrizqoh, Fithriyatirrizqoh Ghazali, Rusman Gulo, Elisari Guspita, Ardhianing Gusthomi, Moh. Imam Hakim, Putri Balqis Nuril Hermawan, Adellya Salsabilla Hibahtillah, Muhammad Alldo Hidayah, Fenty Nur Hidayatuzzakia, Hana Ilmiyah, Nofika Jihan Pinasti, Kana JOKO SUSANTO Kalista Revana Pebrianti Kristant, Lisa Kristiono, Natal Laeliyah, Dini Sofia Lestari, Dhea Indah M Riski Amin M Marlianawati, Fitria Masrukhi Masrukhi Masrukhi Masrukhi Maulana, Mochammad Rizky Mayaka, Raphael Bertrand Mega Fatimah Rosana Miftahjannah, Ananda Moh. Solehatul Mustofa Moh. Solehatul Mustofa Moh. Solehatul Mustofa Mohammad Reza Fachruddin Mohd Yusoff, Rahmawati Muchammad Shidqon Prabowo Muflikh, Alna Aulin Miftakhul Muhammad, Raihan Muhklasin, Raden Muhammad Mukti, Wisnu Ali Muna, Khozainul Musafa, Alief Qurratul Ain Naelufar, Rizqan Nisrina, Ghina Nor Fitriana, Desy Noviani Achmad Putri Noviani Achmad Putri Noviani Achmad Putri NUR FADILAH Nurseha, Sabina Syaharani Pebriyani, Aulia Pohan, Choirul Rohmiyanti Pramudita, Wahyu Sinta Dewi Prasetyo, Yusuf Dwi Pratama Herry Herlambang Pujiono Pujiono Puspawati, Esya Karnia Putra, Tegar Islami Putri, Ambar Krisna Rahman, Abdul Haris Bahtiar Rahman, Malik Akbar Mulki Rahmawan Dianto Rahmayani, Chanidia Ari Ramadan, Daud Renata Candra Ratih Damayanti Retnani, Diyah Satya Retno Ulinnuha, Retno Riska Alkadri, Riska Ristina Yudhanti Rochman, Aulia Rodiyah - Rosalinda, Yunita Sarah Rusdarti - Salsabila, Arini Sarah Atikasari Sari, Gholin Noor Aulia Saru Arifin Septiani, Niken Shaidah, Zahra Az Silalahi, Bob Ben Salomoan Slamet Sumarto Subagyo, Subagyo Suciati, Cita Dharma Mulya Sudiami, Dinok SUGIARTO, LAGA Sukma, Mayzura Kamila Sunoto Thriwaty Arsal Tri Marhaeni Pudji Astuti Wafiroh, Avina Wardhani, Putri Kusuma Wasino Wasino Widiyanto Widiyanto Widiyanto Yaspri Muzwim Yuli Prasetyo Adhi Yusoff, Rahmawati Mohd YYFR. Sunarjan, YYFR. Zahra Az Sha’idah Zahra, Humaerotuz