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All Journal Proceeding Fakultas Ekonomi Bulletin of Electrical Engineering and Informatics JDM (Jurnal Dinamika Manajemen) Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Jurnal Media Wahana Ekonomika Proceeding SENDI_U El-Mashlahah Jurnal Studi Komunikasi AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) Isti`dal : Jurnal Studi Hukum Islam Fokus Ekonomi IKRA-ITH ABDIMAS Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Pena Justisia: Media Komunikasi dan Kajian Hukum International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Review of Management and Entrepreneurship Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL USM LAW REVIEW Walisongo Law Review (Walrev) Jurnal Tunas Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Economics and Digital Business Review Jurnal Ilmiah ASET Jurnal Ekonomi Telaah Bisnis Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Jurnal Hukum Sehasen Jurnal Hukum Legalita Journal Evidence Of Law Volksgeist: Jurnal Ilmu Hukum dan Konstitusi Journal of Accounting and Finance Management (JAFM) Journal of Law, Poliitic and Humanities Journal of Public Representative and Society Provision International Journal of Multidisciplinary Sciences and Arts Jurnal Penelitian Serambi Hukum QOSIM: Jurnal Pendidikan, Sosial & Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Journal of Research on Community Engagement Lex Scientia Law Review Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat: Dimastika Jurnal Ilmiah Administrasi Publik
Ali Maskur
Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIPSTICK WARDAH (STUDI PADA MAHASISWA UNIVERSITAS STIKUBANK SEMARANG) Nira Widi Pamula, 15.05.51.0090; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The development of business dynamics is increasingly challenging so that business people must be able to make these challenges an opportunity to be able to compete and survive in the future. The purpose of this study was to examine and analyze the effect of product quality, brand image, price perception, and advertisement appeal on purchasing decisions for wardah lipstick products. The population in this study were all students of Stikubank University Semarang who had made the decision to purchase wardah lipstick products. The sample used was 100 respondents, using purposive sampling sampling method. The method of analyzing research data uses multiple linear regression. The results of this study indicate that product quality, brand image, price perception, and ad attractiveness have a positive and significant effect on purchasing decisions for wardah lipstick products.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA KONSUMEN HONDA BEAT PT. ASTRA HONDA MOTOR CABANG GAJAH MADA KOTA SEMARANG) Nurul Lailatul Janah, 14.05.51.0039; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of product quality, brand image, and price perception on customer satisfaction. Research location at PT. Astra Honda Motor Gajah Mada Branch Semarang City. Research population are buyer dan user Honda Beat motorcycle at PT. Astra Honda Motor Gajah Mada Branch Semarang City are 100 people. Sampling technic using purposive sampling method are 96 people. This research using primaire data using technical data source using questionnaires and documentation. Data are be analyzed using validity, reliability, multiple regression, F detection, determination coefficient (R2), and t detection. Data processing using SPSS version 22. The results showed that the effect of product quality, brand image, and price perception had a positive and significant effect on customer satisfaction.
PENGARUH KUALITAS LAYANAN,KUALITAS PRODUK,PERSEPSI HARGA,LOKASI TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pada Warung SPESIAL SAMBAL(SS) Di Sampangan Semarang) Khoirul Muttaqin, 14.05.51.0153; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to determine the effect of service quality, product quality, price and location perceptions on customer satisfaction and its impact on customer loyalty at Waroeng Spesial Sambal. The population in this study were customers at Waroeng Spesial Sambal. The sampling technique uses purposive sampling. The sample criteria in this study are customers who have already purchased more than 3 times at Waroeng Spesial Sambal. The analytical tool used is multiple linear regression. The results of the study can be concluded that: Service Quality has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer satisfaction. Price perception has no significant effect on customer satisfaction. Location has no significant effect on customer satisfaction and customer satisfaction has a positive and significant effect on customer loyalty.
PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN PELANGGAN (Studi pada Pengguna Jasa Kantor Pos Semarang) Merlin Nur Pratiwi, 15.05.51.0221; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to analyze the effect of service quality and customer value on loyalty that is mediated by customer satisfaction in post office users of Semarang. This research was conducted at the Post Office in Semarang. The population in this study is all customers who use services at the Post Office in Semarang. The sampling technique in this study uses non probability sampling with purposive sampling data collection method with a sample of 100 respondents. The primary data collection method uses questionnaire and interview methods. The data analysis technique used was the instrument test (validity and reliability test), multiple linear regression, and model test (f test and coefficient of determination), hypothesis testing, and mediation test. The results showed that: Service quality has a positive and significant effect on customer satisfaction. Customer value has a positive and significant effect on customer satisfaction. Service quality has a positive and significant effect on customer loyalty. Customer value has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. The mediation test results in this study indicate that customer satisfaction does not mediate the effect of service quality on customer loyalty and value on loyalty.
PENGARUH KETIDAKPUASAN KONSUMEN, IKLAN, PERSEPSI HARGA, DAN PERILAKU MENCARI VARIASI TERHADAP PERPINDAHAN MEREK (Studi PadaKonsumen Pasta Gigi Ciptadent di Kota Semarang) Mya Maulida Hurriyah, 15.05.51.0261; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to determine the effect of consumer dissatisfaction, advertising, price perceptions, and variation seeking behavior on the transfer of the Ciptadent brand in the city of Semarang. The population in this study were consumers who had used Ciptadent toothpaste products in the city of Semarang. The sampling technique used purposive sampling. The sample criteria in this study are consumers of Ciptadent toothpaste and have moved brands, consumers aged over 17 years, and domiciled in the city of Semarang. The analytical tool used is multiple linear regression. The results of the study can be concluded that: consumer dissatisfaction has a positive and significant effect on brand displacement, advertising has a negative and not significant effect on brand displacement, price perception has a positive and significant effect on brand displacement, and variation seeking behavior has a positive and significant effect on brand shift.
PENGARUH CITRA MEREK, PROMOSI, KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA OJEK ONLINE (Studi pada Pengguna Gojek Mahasiswa Unisbank Semarang) Sumiarsih, 15.05.51.0224; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is to test and analyze the influence of brand image, promotion, service quality and price perception on purchasing decisions. This research was conducted at Stikubank University, UNISBANK, Semarang.The population in this study was the Gojek Online motorcycle taxi service user at Stikubank University in UNISBANK Semarang with a population of 100 people. The sampling technique used in this study was purposive sampling method with a total sample of 96 people. This study uses primary data with data collection techniques using a questionnaire. Data were analyzed using validity test, reliability test, multiple regression analysis, F test, determination coefficient test (R2), t test, which was then processed using the SPSS 16 computer program.The results showed that brand image has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions, price perception has a positive and significant effect on purchasing decision.
PENGARUH KELENGKAPAN PRODUK, KUALITAS PRODUK, PERSEPSI HARGA DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN. ( Studi Kasus di Toko Basmallah Kota Semarang ) Azzahra Ardewita Rissema, 15.05.51.0305; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study examines the effect of product completeness, product quality,price perception and store image on purchasing decision (case study at Semarang Basmallah Shop). The population in this study were consumers who had made purchase at the Basmallah Shop. Sampling technique with non probability sampling. This study uses a questionnaire as a data collection tool. Data analysis using multiple linear regression. The results of the study show that the product completeness variables have a significant positive effect on purchasing decision, product quality have no significant positive effect on purchasing decision, price perception have a significant positive effect on purchasing decision and store image have no significant positive effect on purchasing decision.
Peningkatan Kualitas Keberagamaan melalui Pembelajaran Alquran bagi Keluarga Muda Urban Maskur, Ali; Saifudin, Saifudin; Nisa', Khoirotin
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol 19, No 1 (2019)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.663 KB) | DOI: 10.21580/dms.2019.191.4140

Abstract

The Learing of the Koran for young urban families in Gondoriyo Ngaliyan Semarang includes makharij letters, tajwid, reading with tartil and additional material in the form of fiqh of worship which is carried out daily. The method of listening to the cleric read then the tikrar (imitating together and personal) followed by reading in front of the cleric is very effective. The ability of students is monitored and can be monitored directly. Koran learning options based on needs analysis with awareness must be able to read the Koran which finally can teach their children later, arrange curriculum in accordance with the ability and level of education, learning methods and selection of learning time three times a week carried out after the evening prayer or evening. One of the keys to the success of learning in urban urban societies is to align diverse needs because of their homogeneity. Personal approach, dialogue and offerings by seeing the saturation of life so that it requires a fountain of life, that is, religion properly. Pembelajaran Alquran bagi keluarga muda urban di Gondoriyo Ngaliyan Semarang meliputi makharij huruf, tajwid, membaca dengan tartil dan materi tambahan berupa fikih ibadah yang dilakukan sehari-hari. Metode mendengarkan ustadz membaca kemudian tikrar (menirukan bersama dan personal) dilanjutkan membaca dihadapan ustadz sangat efektif. Kemampuan santri terpantau dan dapat dimonitor secara langsung. Pilihan pembelajaran Alquran berdasarkan analisa kebutuhan dengan kesadaran harus bisa membaca Alquran yang akhirnya bisa mengajari anak-anaknya kelak, menyusun kurikulum yang sesuai dengan kemampuan dan tingkat pendidikan, metode pembelajaran dan pemilihan waktu pembelajaran seminggu tiga kali dilaksanakan setelah sholat maghrib atau isya. Salah satu kunci keberhasilan pembelajaran di masyarakat urban perkotaan dengan menyelaraskan kebutuhan kebutuhan yang beragam karena homoginitasnya. Pendekat personal, dialogis dan penawaran dengan melihat jenuhnya kehidupan sehingga membutuhkan mata air kehidupan yaitu beragama secara baik dan benar.
PENGARUH KUALITAS LAYANAN, KERAGAMAN PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pada Annash Selluler Kendal) Sandi Putra Pratama, 14.05.51.0202; Maskur, Ali
Students' Journal of Accounting and Banking Vol 7 No 2 (2018): vol.7 no.2 oktober 2018
Publisher : Students' Journal of Accounting and Banking

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Abstract

The purpose of this study is to determine the effect of service quality, product diversity, and price perception on customer satisfaction and its impact on customer loyalty in Annash Selluler Kendal. The population in this study were customers in Annash Selluler Kendal. Sampling technique using purposive sampling. The sample criteria in this study are customers who have made purchases more than 3 times in Annash Selluler Kendal. Analyzer used is multiple linear regression. The result of this research can be concluded that: Service Quality have positive and significant effect to customer satisfaction. The diversity of products has a positive and significant impact on customer satisfaction. Price perceptions have a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant impact on customer loyalty. Keywords: Customer Quality, Product Diversity, Price Perception, Customer Satisfaction, Customer Loyalty
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, LOKASI TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA MINAT BELI ULANG (PADA RUMAH MAKAN “ERA MINANG” TEMBALANG, SEMARANG) Rafika Amalia, 14.05.51.0225; Maskur, Ali
Students' Journal of Accounting and Banking Vol 7 No 2 (2018): vol.7 no.2 oktober 2018
Publisher : Students' Journal of Accounting and Banking

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Abstract

This study aims to examine Product Quality, Price Perceptions, Location of Consumer Satisfaction and the impact on Consumer Buying Interest. The population used in this study are consumers of Rumah Makan “Era Minang” Tembalang Semarang.The sample in this study were consumers who had made a purchase decision on Rumah Makan “Era Minang” Tembalang Semarang as many as 100 people.Test equipment in this study uses multiple linear regression.Product quality, price perception and location has a positive and significant impact on customer satisfaction. Customer satisfaction has a positive and significant impact on buying interest. Keywords : Product quality, Price perceptions, location, Consumer satisfaction and consumer buying interest.
Co-Authors 06.3502.0746 Ribut Hadi Handoko 0625020025 Asa Bangkit Probo Pratista 08.05.51.0061 Jefri Handiarko 08.05.51.0094 ARDI ANUGRAH UTAMA 08.05.52.0115 Candra Arta Kusuma 08.3502.0508 Nico Martiyanto Bayuaji 08.3502.0548 Ali Muhtar 10.05.52.0150 Temmy Muhas Pribadi 11.05.52.0141 Faris Febrianto, 11.05.52.0141 12.05.51.0173 Nila Ardhianie Abdul Rozaq Abu Hapsin Adib Saeroji, Adib Adila, Arina Hukmu Adilla, Arina Hukmu Afif Noor Afif, Aqila-Syarief Muhammad Agung Nusantara Agus Budi Santosa Agus Budi Santosa Aisa Rurkinantia Al Falah, Adib Muhammad Al-Ulamai, Ulil Amri Alfina Dwi Pratiwi Almira Veda Islamey Amrillah, Mohamad Yusfi Anita Dyah Wulandari, Anita Dyah Anton Purnomo, 12.05.51.0108 Anton Purnomo, 12.05.51.0108 Arifana Nur Kholiq, Arifana Nur Askar Yunianto Asti Rahmawati Atmina, Lia Nur Aziz, Aulia Luqman Azizah, Aini Nur Azmi, Muhammad Fazli Azzahra Ardewita Rissema, 15.05.51.0305 Bambang Sudiyatno Bambang Sudiyatno Budi, Mulyo Cahya Abim Maulana Chamami, M Rikza Choirul Saleh Dagma Syafira Destia Wardani Daniswara, Alfreda Khansa Daud Rismana Dwi Wulandari Dzaini Wardi, Ali Edi Supriyanto, Edi Eko Nur Wahyudi Endang Tjahjaningsih Euis Soliha Fauzul Munna, 15.05.51.0262 Febri Andrean, 12.05.51.0073 Febri Andrean, 12.05.51.0073 Ferdiansyah, Alif Fuadz, M. Nadziful HARIYANTO HARIYANTO Hariz, Hajar Salamah Salsabila Hayati, Arina Hakikiyatal Heli Tistiana Hersatoto Listiyono Ivana Khoiru Amalia Joko Purwanto Karin Ryanda Saputri, 15.05.51.0197 Karnadi Karnadi Khofifah, Siti Khoirul Muttaqin, 14.05.51.0153 Latifah, Vika Ulfiana Lely Indah Mindarti, Lely Indah Mafazah, Nia Laelatul Maksun Maksun Mamila Hidayatullah, 14.05.51.0020 Mamila Hidayatullah, 14.05.51.0020 Maria Th, Aletta Dewi Marlien Marlien Marsha Nela Anggraeni, 13.05.51.0164 Marsha Nela Anggraeni, 13.05.51.0164 Maruf Maruf, Maruf Maryono Maryono Ma’rifatun, Viana Meliana Nur Azizah, Siti Merlin Nur Pratiwi, 15.05.51.0221 MIFTA MUTIARA S Mohammad , Nuh Mualimah, 14.05.51.0024 Muarif, Tri Shohibul Mughist, M. Sahlul Muhammad Ajib Syaifuddin Muhammad Rizal Firdaus Muhshonah, Muhshonah Mulyo Budi Setiawan Munadhifah, Siti Muslich Shabir Mya Maulida Hurriyah, 15.05.51.0261 Nada, Tia Lutfiatun Nafisah, Lubna Aula Nahzdia, Ahmad Rizqi Nastiti, Putri Meila Faiza Nawatmi, Sri Nawatmi Nira Widi Pamula, 15.05.51.0090 Nisa', Khoirotin Nurreyhan, Kevin Verrell Nurul Lailatul Janah, 14.05.51.0039 Permonoputri, Rifi Maria Laila Fitri Priyo Utomo Purwaningtyas , P Purwanto Waluyo Purwatiningtyas Purwatiningtyas Purwatiningtyas, P Putri , Idhamaningati Putri Agustin, Fatma Putri, Septiana Rafika Amalia, 14.05.51.0225 Rahmeinda Kintia Ramadhani, Megananda Dwi Retnowati Retnowati Retnowati Retnowati Ridfan Trisnanda, 12.05.51.0122 Ridfan Trisnanda, 12.05.51.0122 Riswan Septriayadi Sianturi S Sunardi Saccidananda Octyangelin Santosa Saifudin Saifudin Sandi Putra Pratama, 14.05.51.0202 Sandi Putra Pratama, 14.05.51.0202 Santoso, Ignatius Hari Sigit Hermawan Sofiana Adhi Putri, 14.05.51.0198 Solekhan, Ahmad Sopiyani, Sopiyani Sri Mulyani Sri Mulyani Sri Nawatmi Sri Yulianto Fajar Pradapa Sri Yulianto Fajar Pradapa Sumiarsih, 15.05.51.0224 Susmono Widagdo, Chrisostomus Suzy Widyasari Sya Faza Maulana, 12.05.51.0079 Sya Faza Maulana, 12.05.51.0079 Syafira Nur Hidayaturohmah Syarifa, Aulia Isnaeni Nurul Wafiroh, Vina Sa’idatul Wibowo, Frendi Suryo Yosi Arivianto Yuni Kartikasari, Yuni