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All Journal Proceeding Fakultas Ekonomi Bulletin of Electrical Engineering and Informatics JDM (Jurnal Dinamika Manajemen) Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Jurnal Media Wahana Ekonomika Jurnal Ilmiah Administrasi Publik Proceeding SENDI_U El-Mashlahah Jurnal Studi Komunikasi AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Isti`dal : Jurnal Studi Hukum Islam Fokus Ekonomi IKRA-ITH ABDIMAS Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Pena Justisia: Media Komunikasi dan Kajian Hukum International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Review of Management and Entrepreneurship Khazanah Hukum Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL USM LAW REVIEW Walisongo Law Review (Walrev) Jurnal Tunas Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Economics and Digital Business Review Jurnal Ilmiah ASET Jurnal Ekonomi Jurnal Hukum Sehasen Journal Evidence Of Law Volksgeist: Jurnal Ilmu Hukum dan Konstitusi Journal of Accounting and Finance Management (JAFM) Journal of Law, Poliitic and Humanities Journal of Public Representative and Society Provision International Journal of Multidisciplinary Sciences and Arts Jurnal Penelitian Serambi Hukum QOSIM: Jurnal Pendidikan, Sosial & Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Journal of Research on Community Engagement Lex Scientia Law Review Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ali Maskur
Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Domestic stakeholders’ aspirations for mou renewal on women migrant workers in Malaysia Mindarti, Lely Indah; Saleh, Choirul; Maskur, Ali
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3200

Abstract

The research was focused on investigating the collaborative process between stakeholders and the differences in the two countries’ interests. This qualitative research was a case study with content analysis and descriptive techniques. The data collection techniques used were in-depth interviews with relevant stakeholders and document collection. The study results indicate that all stages have been carried out in the collaboration process, starting from face-to-face, building trust, negotiation and discussion, and commitment. However, the differences in the two countries’ interests are also clearly visible, such as the Government of Indonesia prioritising the placement and protection of migrant workers and prioritising the protection of users (employers) and International Domestic Migrant Workers (employees or Indonesian Domestic Migrant Workers) in Malaysia.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, KUALITAS LAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN (Studi Pada Pelanggan Antariksa Coffeeshop Semarang) Priyo Utomo; Ali Maskur
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 1: Juni 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.1.40-60

Abstract

This study aims to analyze the effect of product quality, price perception, service quality, and store atmosphere on satisfaction (study on customers of Antariksa Coffeeshop Semarang). The population in this study is customer of Antariksa Coffeeshop Semarang who buys the product at least three times. The sample taken by the researcher in this study was 100 respondents with a sampling technique using purposive sampling, namely the technique of determining the sample using certain criteria. The data used in this study is primary data, using a questionnaire as a research instrument. The analytical tools used in this research are validity test with loading factor, reliability test with cronbach alpha, f test, coefficient of determination (R2), multiple linear regression, and hypothesis testing (t test). The result of this study indicate that product quality has a positive and significant effect on customer satisfaction, price perception has no significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, and store atmosphere has a positive and significant effect on customer satisfaction.
PENGARUH CELEBRITY ENDORSER, CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (Studi Kasus Pengguna Scarlett Whitening) Dagma Syafira Destia Wardani; Ali Maskur
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.689

Abstract

The number of beauty products makes the competition in the beauty world increasingly tight. However, this also results in various factors that consumers consider when buying beauty products. In this study, the factors that influence purchasing decisions are analyzed through celebrity endorsers, brand image, and trust. The purpose of this study was to determine the effect of celebrity endorser, brand image, and trust on purchasing decisions of Scarlett Whitening products. The population in this study were users of the Scarlett Whitening product. The number of samples used was 100 respondents. Sampling using purposive sampling technique. Data were collected by distributing questionnaires. The data analysis method used is multiple linear regression analysis using the SPSS application. Based on statistical tests in this study, the following results obtained: celebrity endorser has a significant positive effect on purchasing decisions, brand image has no effect on purchasing decisions, and trust has a significant positive effect on purchasing decisions
Pengaruh Kualitas Produk, Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Rocket Chicken Cabang Kabupaten Kendal) Ivana Khoiru Amalia; Ali Maskur
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 1 (2023): Article Research Volume 6 Number 1, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i1.886

Abstract

This study aims to analyze the effect of product quality, perceived price and location on purchasing decisions. The object of research is Rocket Chicken Kendal Regency Branch and the independent variables in the study are product quality, price perception and location, then the dependent variable is purchasing decisions. The population in this study were customers who bought the product at least once at Rocket Chicken, Kendal Regency, the researchers took a sample of 100 respondents. The sampling technique in this study used purposive sampling, namely the technique of determining the sample with certain criteria. The data used in this study is primary data, using a questionnaire as a research instrument. The analytical tools used are validity test, reliability test, F test, coefficient of determination (R²) test, multiple linear regression and t test Versi spss 16.The results showed that product quality had a positive and significant effect on purchasing decisions, price perceptions had a positive and insignificant effect on purchasing decisions, location had a positive and significant effect on purchasing decisions.
Pengaruh Inovasi Produk, Brand Image Dan Lokasi Terhadap Keputusan Pembelian (Studi Pada Swiss House Bakery Kota Semarang) Almira Veda Islamey; Ali Maskur
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.422

Abstract

Perkembangan bisnis cake & bread yang pesat menyebabkan perusahaan harus mampu menyiasati kebutuhan dan keinginan konsumen dengan tepat. Demikian halnya dengan bisnis Swiss House Bakery. Perusahaan yang sudah terkenal dari tahun 1970-an. Tujuan menganalisis adanya pengaruh Inovasi Produk, Brand Image dan Lokasi Terhadap Keputusan Pembelian (Studi pada Swiss House Bakery Kota Semarang). Populasi konsumen yang pernah membeli roti di Swiss House Bakery Jl.Mgr Sugiyopanoto Semarang. Sampel penelitian yang dilakukan sebanyak 100 responden. Penelitian data primer dengan menggunakan metode kuesioner. Teknik sampling non-probability sampling dan metode Purpossive Sampling karena ingin menggunakan kriteria tertentu untuk menjadi sampel. Persamaan analisis regresi menunjukkan Y = 0,271X1 + 0,322X2 + 0,316X3 dengan koefisien determinasi 0,587. Hasil menjelaskan bahwa : variabel (X1) inovasi produk, variabel (X2) Brand Image dan variabel (X3) Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian Swiss House Bakery.
Citra Merek, Kualitas Produk, Persepsi Harga, dan Promosi terhadap Keputusan Pembelian Cahya Abim Maulana; Ali Maskur
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5386

Abstract

This study aims to analyze the influence of brand image, product quality, price perception, promotion on the purchase decision of Xiaomi smartphones in the city of Semarang. This research method is descriptive qualitative by obtaining primary data obtained directly from the source by using a questionnaire. The population of this study is consumers who have made purchasing decisions for Xiaomi smartphones in the city of Semarang. In this research using a purposive sampling method with a sample used in this study as many as 100 respondents. Data analysis used validity test, reliability test, multiple linear regression analysis test, F test, coefficient of determination test (R²) and t test (hypothesis), then by testing the data in this study using SPSS version 22. The results showed, a) the brand image variable is obtained from the regression coefficient (beta) of 0.297 with a significant level of 0.04 which means less than 0.05; b) the product quality variable is obtained from the regression coefficient (beta) of 0.255 with a significant level of 0.01 which means less than 0.05; c) the price perception variable is obtained from the regression coefficient (beta) of 0.283 with a significant level of 0.02 which means less than 0.05. In conclusion, brand image, product quality, price perception, and promotion found that these variables have apositive and significant effect on the decision to purchase a Xiaomi smartphone in the city of Semarang. Keywords: Brand Image, Product Quality, Perceived Price, Promotion
THE INFLUENCE OF SOCIAL MEDIA MARKETING, BRAND IMAGE AND PRODUCT QUALITY PERCEPTION ON PURCHASING DECISIONS (Study on Consumers of Starbucks Coffee Shop Semarang) Muhammad Ajib Syaifuddin; Ali Maskur
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A sample of 110 responfdents with purpose sempling techniques and methods in analyzing validity tests, reliability tests, t tests, determifnation coefficient (R2), F tedsts and multiple regression analysis with SPSS tool version 25 showked that Media Social marketing has a positiive and significant effect on the decision to purchase Starbucks product, Brand Image a positive and sigtnificant effect on the decisihon to purchase Starbucks product, and perception of product quality has positiive and significant effect on the decisinon to purchase product starbucks
Teknik Fotografi Produk Menggunakan Ponsel Cerdas Bagi Siswa SMK di Kota Semarang Sri Mulyani; Retnowati Retnowati; Ali Maskur
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v7i2.15366

Abstract

Saat ini penggunaan ponsel cerdas (smartphone) telah menjadi sebuah keniscayaan dalam aktivitas sehari-hari. Dengan fitur kamera yang lumayan canggih pada smartphone memungkinkan penggunanya mengabadikan momen berharga dengan lebih mudah. Menurut survei data pengunaan TIK tahun 2017 oleh KOMINFO terdapat 79,56% pengguna smartphone untuk jenjang sekolah menengah atas. Hal ini mendorong tim untuk melakukan kegiatan pengabdian agar para siswa Sekolah Menengah Kejuruan (SMK) di kota Semarang memiliki keterampilan fotografi yang memadai menggunakan smartphone sebagai salah satu portofolio mereka atau dapat menjadi bekal mereka dalam menjajaki kewirausahaan melalui fotografi produk. Para siswa dibekali pengetahuan dan teknik fotografi oleh fotografer profesional yang juga seorang wirausahawan dan sekaligus konten kreator yang aktif di kota Semarang. Dengan metode pelatihan yang praktis dan mudah dipahami, memungkinkan para peserta menjadi lebih mudah dan lebih cepat memahami teori dan pengetahuan terkait fotografi produk (makanan). Selama pelatihan para peserta diberikan kesempatan mempraktikkan teknik fotografi produk menggunakan smartphone mereka. Dan mereka diminta untuk memamerkan hasil berfoto yang langsung diberikan komentar oleh narasumber. Sebagai bentuk umpan balik, diambil beberapa contoh foto produk untuk dilihat apakah foto tersebut menarik dan mampu menyampaikan pesan dengan tepat. Selain praktik mengambil foto, di akhir sesi pelatihan para peserta juga dikenalkan teknik pengeditan foto menggunakan ponsel.
Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Honda Beat Pada PT. Nusantara Sakti Cabang Mijen, Kota Semarang Asti Rahmawati; Ali Maskur
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1705

Abstract

persepsi harga dan untuk menganalisis promosi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah pengguna kendaraan bermotor merek Honda Beat pada PT Nusantara Sakti Cabang Mijen, Semarang. Teknik pengambilan sampel dengan convenience sampling berjumlah 99 responden. Berdasarkan Penelitian menunjukkan bahwa Kualitas Produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Persepsi harga memiliki pengaruh positif dan tidak signifikan terhadap keputusan keputusan pembelian. Promosi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh Persepsi Harga, Kualitas Produk, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian (Studi Pada Konsumen Prima Komputer Demak) Syafira Nur Hidayaturohmah; Ali Maskur
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2557

Abstract

Tujuan pada penelitian ini adalah untuk menganalisis dan mendeskripsikan model Pengaruh Persepsi Harga, Kualitas Produk, Kepercayaan konsumen terhadap Keputusan Pembelian. Penelitian ini menggunakan kuesioner melalui googleform, untuk mengambil data Konsumen Toko Prima Komputer di Kota Demak sebanyak 100 responden. Teknik pengambilan sampel dengan menggunakan purposive sampling. Hasil penelitian ini menunjukan bahwa Persepsi Harga, Kualitas Produk, dan Kepercayaan konsumen berpengaruh positif dan signifikan terhadap Keputusan pembelian. Berdasarkan hasil uji SPSS versi 25 diperoleh hasil, bahwa uji instrumen pada penelitian ini menunjukan bahwa semua indikator valid dan semua variabel reliabel. Sedangkan melalui uji F semua variabel bebas secara simultan berpengaruh terhadap keputusan pembelian. Untuk hasil uji koefisien regregi dan uji t menunjukan, bahwa variabel persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, variabel Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian, dan variabel Kepercayaan Konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian.
Co-Authors 06.3502.0746 Ribut Hadi Handoko 0625020025 Asa Bangkit Probo Pratista 08.05.51.0061 Jefri Handiarko 08.05.51.0094 ARDI ANUGRAH UTAMA 08.05.52.0115 Candra Arta Kusuma 08.3502.0508 Nico Martiyanto Bayuaji 08.3502.0548 Ali Muhtar 10.05.52.0150 Temmy Muhas Pribadi 11.05.52.0141 Faris Febrianto, 11.05.52.0141 12.05.51.0173 Nila Ardhianie Abu Hapsin Adib Saeroji, Adib Adila, Arina Hukmu Adilla, Arina Hukmu Afif Noor Afif, Aqila-Syarief Muhammad Agung Nusantara Agus Budi Santosa Agus Budi Santosa Al-Ulamai, Ulil Amri Alfina Dwi Pratiwi Almira Veda Islamey Amrillah, Mohamad Yusfi Anita Dyah Wulandari, Anita Dyah Anton Purnomo, 12.05.51.0108 Anton Purnomo, 12.05.51.0108 Arifana Nur Kholiq, Arifana Nur Askar Yunianto Asti Rahmawati Aziz, Aulia Luqman Azizah, Aini Nur Azmi, Muhammad Fazli Azzahra Ardewita Rissema, 15.05.51.0305 Bambang Sudiyatno Bambang Sudiyatno Budi, Mulyo Cahya Abim Maulana Chamami, M Rikza Choirul Saleh Dagma Syafira Destia Wardani Daniswara, Alfreda Khansa Daud Rismana Dwi Wulandari Dzaini Wardi, Ali Edi Supriyanto, Edi Eko Nur Wahyudi Endang Tjahjaningsih Euis Soliha Fauzul Munna, 15.05.51.0262 Febri Andrean, 12.05.51.0073 Febri Andrean, 12.05.51.0073 Ferdiansyah, Alif HARIYANTO HARIYANTO Hariz, Hajar Salamah Salsabila Heli Tistiana Hersatoto Listiyono Ivana Khoiru Amalia Joko Purwanto Karin Ryanda Saputri, 15.05.51.0197 Karnadi Karnadi Khofifah, Siti Khoirul Muttaqin, 14.05.51.0153 Latifah, Vika Ulfiana Lely Indah Mindarti, Lely Indah Mafazah, Nia Laelatul Maksun Maksun Mamila Hidayatullah, 14.05.51.0020 Mamila Hidayatullah, 14.05.51.0020 Maria Th, Aletta Dewi Marlien Marlien Marsha Nela Anggraeni, 13.05.51.0164 Marsha Nela Anggraeni, 13.05.51.0164 Maruf Maruf, Maruf Meliana Nur Azizah, Siti Merlin Nur Pratiwi, 15.05.51.0221 MIFTA MUTIARA S Mualimah, 14.05.51.0024 Muhammad Ajib Syaifuddin Muhammad Rizal Firdaus Muhshonah, Muhshonah Mulyo Budi Setiawan Muslich Shabir Mya Maulida Hurriyah, 15.05.51.0261 Nastiti, Putri Meila Faiza Nawatmi, Sri Nawatmi Nira Widi Pamula, 15.05.51.0090 Nisa', Khoirotin Nurreyhan, Kevin Verrell Nurul Lailatul Janah, 14.05.51.0039 Permonoputri, Rifi Maria Laila Fitri Priyo Utomo Purwaningtyas , P Purwanto Waluyo Purwatiningtyas Purwatiningtyas Purwatiningtyas, P Putri Agustin, Fatma Rafika Amalia, 14.05.51.0225 Ramadhani, Megananda Dwi Retnowati Retnowati Retnowati Retnowati Ridfan Trisnanda, 12.05.51.0122 Ridfan Trisnanda, 12.05.51.0122 Riswan Septriayadi Sianturi Rurkinantia, Aisa S Sunardi Saccidananda Octyangelin Santosa Saifudin Saifudin Sandi Putra Pratama, 14.05.51.0202 Sandi Putra Pratama, 14.05.51.0202 Santoso, Ignatius Hari Sigit Hermawan Sofiana Adhi Putri, 14.05.51.0198 Sopiyani, Sopiyani Sri Mulyani Sri Mulyani Sri Nawatmi Sri Yulianto Fajar Pradapa Sri Yulianto Fajar Pradapa Sumiarsih, 15.05.51.0224 Susmono Widagdo, Chrisostomus Suzy Widyasari Sya Faza Maulana, 12.05.51.0079 Sya Faza Maulana, 12.05.51.0079 Syafira Nur Hidayaturohmah Syarifa, Aulia Isnaeni Nurul Yosi Arivianto