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Journal : BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat

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Penyuluhan dan Pelatihan Strategi Pemasaran dalam Mendukung Kegiatan Kewirausahaan pada Karangtaruna di Desa Kunir, Kutoarjo, Jawa Tengah Elwisam, Elwisam; Hardini, Resti; Molina, Molina; Melati, Melati; Shandy, Nayudha; Purba, Priono Hasiholan
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 2 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i2.912

Abstract

Marketing strategies are needed in carrying out entrepreneurial activities for competitive advantage. Marketing strategy is a state of mind that will be used to achieve marketing goals, which can be in the form of specific strategies for target markets, positioning, marketing mix mix and the amount of marketing expenditure. Marketing strategies can be applied to entrepreneurial activities as a weapon of competitive advantage with the aim of earning profits. This is necessary by encouraging human resources to carry out entrepreneurial activities to form independent people who are expected to also contribute to regional economic development. The Karang Taruna of Kunir village, Kutoarjo, Central Java with village youth members has a very low level of activity and productivity. Marketing strategy outreach and training activities in supporting entrepreneurial activities have the aim of providing insight accompanied by training to create entrepreneurial motivation by implementing appropriate marketing strategies. Before the implementation of PKM, only 20% of participants had an interest in entrepreneurship by implementing appropriate marketing strategies. After counseling and training, 85% of the participants had the motivation to become entrepreneurs through implementing appropriate marketing strategies. This illustrates the success of community service activities in providing motivation, discourse and training to the Kunir village youth organization in forming independent and productive people who are expected to contribute to the development of the village economy.
Co-Authors Abdul Haris Ade Titin Sumarni Agustianda, Agustianda AHMADI Akmaluddin Akmaluddin Alavi Muhammad Farenzi ANDINI NURWULANDARI Ansharullah Ansharullah Anwar, Asni Burhanuddin Burhanuddin Choiriyah Choiriyah Dedi Kurniawan Devi Rusmin Dharma, Budi Elwisam, Elwisam Erika Revida Erlisnawati Erlisnawati Feny Martina Fernando Fernando, Fernando Firdaus, Muhammad Alif Hadinugrahaningsih, Tritiyatma Hairiyanto Hamdanah Hamdanah Hamizi Hamizi, Hamizi Hasrin Lamote, Hasrin Herlina Herlina Hustarna Hustarna Indri Anastasia Intan Ayu Pratiwi, Intan Ayu Irawan, Rio Iswuata, Irna Khairunnisa, Salsabillah Zahwa Levianti Levianti Lisa Rakhmanina Maharyani, Dina Anika Mardiah, Radiatan Marita, Yosi Masitah , Siti Maulida, Sofia Mayasari Mayasari, Mayasari Miera, Zahra Fatin Misnawati Misnawati Molina, Molina Muh. Iqbal Muhammad Nur Mutmaina, Mutmaina Nartin, Nartin Nely Arif Niken Puspitasari Nisa Rahmaniyah Utami Nur, Aryanto Nuri Aslami Nurjaya, Nunu NURLIANA NURLIANA Nyimas Triyana Safitri Okta Jaya Harmaja Pohan, Diki Wahyudi Purba, Priono Hasiholan Putra, Suadi Sapta Rahmadani, Juniarti Rahmatina, Rahmatina Raka Siwi, Devvy Faradilla Rakhmanina, Lisa Rama, Asry Nofa Rama, Muh. Irfan Reny Heryanti, Reny Resti Hardini Restu Khaliq, Restu Rika Wahyuni S Haris, Tasman Sabarun Saharso, Saharso Septiansyah, Rendra Fadly Shandy, Nayudha Sinaga, Anisa Paujiah Sinambela, Megawati Sinurat, Gilang Ramadhanu Siti Aisyah Siti Fatimah Siti Masitah Sofyan, Dedi SRI RAHAYU Sufyati HS Sukarman Sukarman Sukmawati Anggraeni Putri, Sukmawati Anggraeni Suryanti, Heni Susanah Susanah Susantri, Rama SYAHRIAL SYAHRIAL Syamsudin Syamsudin Tati Handayani, Tati Tersta, Friscilla Wulan Thabran, Yulhenli Triyana Safitri, Nyimas Ulfiati, Lilik Zainuddin, Zainuddin