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Analisis Peran Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk di Shopee Febbie Rosiana Dewi; Munawaroh Munawaroh
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Februari: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1584

Abstract

Digital transformation and e-commerce have changed consumer behavior in purchasing products. This research aims to analyze the role of Affiliate Marketing and Live Streaming on purchasing decisions. This research uses a qualitative approach with a descriptive-analytic method, which focuses on analyzing the role of Affiliate Marketing and Live Streaming in product purchasing decisions on the Shopee e-commerce platform. This research takes an analytical approach based on a literature review, analyzing the role of affiliate marketing and live streaming in influencing product purchasing decisions on the Shopee e-commerce platform. The results of this research show that affiliate marketing plays a role in purchasing decisions, as well as live streaming has a role in shopee purchasing decisions because according to the results of analysis from several sources and journals, both have an influence on purchasing decisions.
Analisis Penggunaan Media Digital Terhadap Tingkat Penjualan Produk Kuliner Kemasan di Kalangan Wirausaha Uktafiya Nurhayati; Munawaroh Munawaroh
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3878

Abstract

This study aims to analyze the influence of digital media on social media in the use of sales levels as an intervening variable. In today's technological era, new business models have emerged as innovations from conventional marketing shifting to modern marketing using digital media. The conventional buying and selling process that requires sellers and buyers to meet face to face can now be mediated by digital media, resulting in new marketing trends. This study uses primary data from distributing questionnaires to entrepreneurs. The sample in this study was 50 respondents with a sampling technique using a purposive sampling approach. There are two variables, namely the Use of Digital Media (X) and Sales Level (Y). The method used in this study is Path Analysis using a data analysis tool, namely SPSS 26. This study aims to determine the influence of the use of digital media on the level of sales of packaged culinary products among entrepreneurs.
Pengaruh Kepemimpinan Strategis dan Budaya Organisasi terhadap Kinerja Mahasiswa Nita Apriyanti; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2988

Abstract

This study aims to examine the influence of strategic leadership and organizational culture on student performance, particularly in preparing them to address global challenges and capitalize on future opportunities. The research adopts a quantitative approach, utilizing data collected through questionnaires distributed to 100 undergraduate students aged 17–27 years. The data were analyzed using validity and reliability tests, as well as descriptive analysis, with the assistance of Microsoft Excel. The findings reveal that strategic leadership significantly and positively influences student performance, especially in enhancing strategic decision-making and problem-solving skills. Moreover, a robust organizational culture substantially contributes to the development of students' character, including attributes such as collaboration, accountability, and innovation. The synergy between these two factors fosters improved student performance both academically and non-academically, equipping them to become competitive and impactful individuals in the professional world. The study recommends that higher education institutions incorporate strategic leadership elements and organizational culture values into their curricula and extracurricular activities. Future research is encouraged to broaden the sample scope and investigate additional variables, such as the role of technology in influencing student performance.
PERSEPSI MASYARAKAT TERHADAP EFEKTIVITAS PELAYANAN PEMBAYARAN PAJAK BERMOTOR BERBASIS DIGITAL DIKABUPATEN SERANG Rico, Rico Sandi Aji; Munawaroh Munawaroh
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 3 No 1 (2025): Februari
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v3i`1.746

Abstract

Public services are one of the main tasks of the government in an effort to meet the needs of the community, so it is the government's duty to provide the best service, because many people complain about very complicated procedures, complicated services and the lack of certainty regarding tax payment times. So the government is preparing digital-based tax payments because it can help people when they want to pay taxes
Analisis Peran Digital Marketing terhadap Peningkatan Kunjungan Wisatawan di Pantai Bagedur Malingping Fauz Faudziah; Munawaroh Munawaroh
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.512

Abstract

Bagedur beach in Malingping is one of the tourist destinations that has great potential to attract tourists. However, the lack of information makes tourist visits still a challenge. Digital marketing is now a strategic solution in promoting tourist destinations, including Bagedur Beach. This study aims to analyze the role of digital marketing applications in increasing tourist visits at Bagedur Beach. Through a qualitative method with a case study approach, data is collected through observation, interviews, and literature studies. The results of the study show that the use of digital marketing applications, such as social media and online booking platforms, contributes significantly to the increase in tourist visits. This application not only helps in wider promotions but also in making it easier to access information for prospective tourists. The recommendation of this study is that tourism managers need to be more active in utilizing digital marketing applications to increase the attractiveness of tourist destinations.
Persepsi Masyarakat Terhadap Pemungutan Pajak Bumi dan Bangunan di Kecamatan Bojonegara Berbasis Digital Wananda Purna Maulidi; Munawaroh Munawaroh
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.515

Abstract

The purpose of this study is to determine how the Bojonegara District's public feels about digitally based Land and Building Tax (PBB) collection, examine the variables that affect these opinions, and offer tactical suggestions to improve public support for this policy. The e-Government system for taxes is anticipated to improve the administrative process at the United Nations in the age of digital transformation by increasing efficiency, transparency, and convenience. Nonetheless, the primary challenges remain, including a lack of public awareness and a lack of openness in the way tax money is managed. In this study, the local community was surveyed using quantitative descriptive methodologies. The findings of the study indicate that while society welcomes digitization, questions remain regarding its equitable and efficient implementation. Increasing openness, educating the public, and making sure stakeholders are actively involved are all advised.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA INDOMARET DC TANJUNG MORAWA KABUPATEN DELI SERDANG Inge Chintia; Munawaroh Munawaroh
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1572

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Indomaret DC Tanjung Morawa Kabupaten Deli Serdang. Penelitian ini menggunakan pendekatan deskriptif kuantitatif, bertujuan untuk mengetahui hubungan antara dua variabel atau lebih. Populasi penelitian ini adalah konsumen di Indomaret DC Tanjung Morawa Kabupaten Deli Serdang yaitu sebanyak 6.357 pelanggan. Sampel penelitian didapatkan menggunakan rumus lemeshow untuk dijadikan sampel yaitu sebanyak 94 pelanggan. Teknik analisis yang digunakan adalah analisis regresi linier sederhana. Uji kesesuaian dengan menggunakan uji t dilakukan untuk menguji pengaruh secara parsial antara variabel independen dengan variabel dependen dengan asumsi bahwa variabel lain dianggap konstan. Berdasarkan hasil uji regresi linier sederhana, diketahui bahwa persamaan regresi linear sederhana dari penelitian ini adalah: Y = 16.054 + 0.530X + e. Nilai persamaan positif menunjukkan bahwa apabila ada peningkatan kualitas pelayanan maka kepuasan pelanggan juga akan mengalami peningkatan. Berdasarkan hasil pengujian secara parsial diketahui bahwa variabel Kualitas Pelayanan (X) berpengaruh terhadap Kepuasan Pelanggan (Y). Berdasarkan hasil uji koefisien determinasi nilai Adjusted R square sebesar 0.507 atau sebesar 50.7%. Artinya persentase pengaruh Kualitas Pelayanan (X) terhadap Kepuasan Pelanggan (Y). sebesar 50.7%, sedangkan sisanya sebesar 49.3% dipengaruhi oleh variabel lainnya yang tidak diteliti oleh penelitian
Analisis Faktor Internal Penyebab Kesulitan Belajar : Ditinjau Dari Prespektif Gaya Belajar Siswa Laksmi Evasufi Widi Fajari; Umalihayati Umalihayati; Intan Chania Putri; Anisah Saadah; Siti Aisah; Munawaroh Munawaroh; Mu’tasim Biamrillah
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 3 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i3.92650

Abstract

Gaya belajar adalah cara yang dipakai dan lebih disukai sehingga menjadi kebiasaan dalam proses belajar, yaitu bagaimana menangkap, mengatur, serta mengolah informasi yang diterima sehingga pembelajaran menjadi efektif. Penelitian dilakukan untuk menganalisis faktor internal penyebab  kesulitan gaya belajar  pada siswa sekolah dasar. Metode penelitian menggunakan kualitatif pendekatan studi kasus dengan teknik pengumpulan data observasi, wawancara dan analisa dokumentasi. Subjek penelitian  guru dan 10 siswa kelas 5, teknik yang dipilih adalah teknik purposive sampling. Teknik analisis data melalui tahapan mengumpulkan data, reduksi data, menyajikan data, serta menarik kesimpulan. Hasil penelitian menunjukan (1). Gaya belajar visual kurangnya kreatifitas guru dalam pembelajaran di kelas yang dapat menyebabkan siswa mudah bosan; (2). Gaya  auditorial yang dipengaruhi oleh faktor internal gaya mengajar guru yang kurang efektif dan kurang memperhatikan gaya belajar siswa; (3) Serta gaya belajar kinestetik kurangnya aktivitas demonstrasi, eksperimen, praktikum hingga luar kelas.
EXPLORASI MONYET EKOR PANJANG (Macaca Fascicularis ) DI DESA GEGER KABUPATEN BANGKALAN MADURA -, Munawaroh
PEDAGO BIOLOGI Vol 12 No 2 (2024): Oktober
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/pbjppb.v12i2.9317

Abstract

Penelitian ini bertujuan untuk mengumpulkan informasi keberadaan Monyet ekor panjang (macaca fascicularis) di Desa Geger Kabupaten Bangkalan Madura sebagai bahan media edukasi konservasi bagi masyarakat. Metode yang di gunakan dalam penelitian ini adalah metode observasinal dengan luas wilayah 44 Hektar. Aspek yang di teliti dalam penelitian ini yaitu habitat monyet, pola penyebaran monyet, populasi monyet, dan tingkah laku monyet. Hasil dari penelitian ini habitat monyet terdiri dari hutan lebat, pendopo yang terdiri dari bangunan, dan makam yang terdiri dari bangunan, pada pola penyebaran yaitu di ukur dari jarak sisi barat (900m), timur (4.6km), utara (2km), dan selatan (500m), untuk kepadatan populasi sebanyak 107 ekor monyet mulai dari yang belita, muda dan dewasa, yang dibedakan dari jenis kelaminnya, sedangkan pada tingkah laku terdiri dari 4 bagian dan di lihat dari cara, waktu, dan tempat monyet ekor panjang beraktivitas. Kesimpulan dari penelitian ini adalah habitat monyet ekor panjang di kawasan bukit geger di kategorikan masih layak sebagai habitat monyet ekor panjang, pola penyebaran yang sangat luas mulai dari jarak 500 m – 4,6 km, untuk kepadatan populasi monyet termasuk di kategori rendah  (0,178 ) dan sedangkan untuk tingkah laku monyet ter diri dari 4 bagian yaitu : 1, makan –minum, 2, reproduksi, 3,istirahat , dan 4, interaksi dengan sesama spesies.
Struktur dan Budaya dalam Desain Organisasi : Kajian Literatur Sistematis Menggunakan Metode PRISMA Munawaroh Munawaroh; Rosy Rostiawaty; Fatmi Fatimah Zahra; Putri Alfitriani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1796

Abstract

Organizational Design is the process of determining the structure, layout, and relationships between parts of an organization to achieve goals and increase efficiency. This process includes planning the organizational structure, division of responsibilities, and how tasks are carried out. Organizational design is dynamic and needs to be adjusted to the development and needs of the organization. Advances in technology and organizational culture play an important role in organizational development. A strong and positive organizational culture can increase employee motivation, engagement, and commitment, which have a positive impact on productivity, efficiency, and innovation. Therefore, the preparation of organizational design is very important in determining the right strategy. A well-designed organizational structure can facilitate the exchange of knowledge, communication between members, and uphold employee moral and professional standards. This study uses a literature study method with the PRISMA approach, using data sources from the ScienceDirect database in the last three years. The results of the study show that strategies in organizations must be formulated and implemented in an organized manner to achieve predetermined goals, while paying attention to the existing organizational culture. A flexible and up-to-date organizational structure allows organizations to adapt more quickly to change. Therefore, organizations need to continue to develop and update their organizational structures to remain relevant and effective in achieving their goals.
Co-Authors Achmad Hanafi Achmad Ilham S Achmad Muzaki Adi Saputra Adella Maharani Ahmad Daenuri Ahmad Khafid Ainur Rohmah Ajeng Rakhma Sejati Alvina Novanka Anggun Cahya Ningrum Anisa Desta Syafitri Anisah Saadah Annisa Novianti Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Aryati Aryati Aura Andriani Ayu Nuryani Citra Pradani P Cut Fatma Anwar Daffa Satria Maulana Danial Danial Denisa Fitriya ‘Uzzahra Desyano Fachri Ramdhani Deuis Nurpala Dhistianti Mei Rahmawantari Diajeng Reztrianti Didik Puji Wahyono Dimas Nur Achmada Dini Yuniarita Dwi Mayangsari Dwi Susilowati Eka Lestari Elok Zubaidah Esti Dwi Rahmawati Fahimul Amri Fathur Rhesa Pradana Fatmi Fatimah Zahra Fauz Faudziah Febbie Rosiana Dewi Febri Ferdian Feoniy Amanda Putri Firda Fitriani Gun Gun Gumilar Habibie, Dian Harry Indra Hartini Hartini Heli Siti Halimatul heri aryadi Imam Wibowo Inaya Amalia Putri Indah Fitriani Indra Bayu Siregar Inge Chintia Intan Chania Putri Ira Juhairannisa Ismail Razak Iwan Kurniawan Iwan Kurniawan Subagja Jamhari Jamhari Juita Sipaayung Junita Putri Rajana Harahap Kavin Fathul Adzim Laksmi Evasufi Widi Fajari Lina Susilowati Lina Susilowati Lutfi Sadewo M Epril Fany M Reza Laila M. Kausar Maulana Maha Puspa Ardhana Margo Utomo Meisya Wulandari Milawati Valantia Mishelei Loen Muhammad Harri Muhammad Noer Fadlan Muhammad Prasetya Utama Muhammad Zainuddin Afas Mustika Via Baharsah Mutiara Dhea Herliana Mu’tasim Biamrillah Nanik Sri Setyani Nanik Sri Setyani Niki Ratama Nino Nopriandi Saleh Nita Apriyanti Novi Algi Alviani Nungki Agustin Nurhalifah Nurhalifah Nuridin Nuridin Nur’ain Harahap Popy Mayangsari PURWO ATMOJO Putri Alfitriani Putri Wijayanti Kusuma Putri, Risma Aliviani Rasidi Rasidi Rayhan Gunaningrat Reza Inung Maulana Rico, Rico Sandi Aji Rio Maryono Rita Nataliawati Rosdiana Rosdiana Rosy Rostiawaty Salsabila Nur Fadiyah Sandi Hardiansyah Satriawaty Migang Sembiring, Rinawati Septiyanitha Dwi Maharani Putri Shanti Nugroho Sulistyowati SITI AISAH Siti Helmyati Siti Salma Nur Izati Sri Rahayu Sunarya, Yaya Tashella Nazha Tatag Herbayu Latukismo Taufik Nur Muftiyanto Titin Supini Tri Ardyati Tukimin Tukimin Uktafiya Nurhayati Umalihayati Umalihayati Umi Prasasti Wahyu Kristiningrum Wananda Purna Maulidi Wisnawati Loeis Wiwik Saraswati, Wiwik Yanzil Azizil Yudaruddin Yetti Kuniawaty Yuaniko Paramitra Yulia Effrisanti Yunica Marsha Sagina Zahrotul Hayat Zakaria, Hadi Ziad Nazila Hakil Udhma Zulfikar -