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Analisis Digital Marketing Terhadap Keputusan Pembelian Konsumen di Era Modern Mustika Via Baharsah; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2966

Abstract

Digital marketing has become one of the main approaches in modern marketing strategies, especially with the rapid development of information and communication technology. In the modern era, consumer behavior has undergone a significant transformation, where purchasing decisions are increasingly influenced by information available online. Social media has a dominant role in building interactions between consumers and brands, while SEO and content marketing contribute to increasing brand awareness and purchasing decisions. In addition, personal and relevant digital advertising has been shown to increase conversion rates, while email marketing has a more significant impact on maintaining customer loyalty. Factors such as brand trust, the quality of information presented, and the overall user experience have also been found to have a significant influence on consumer purchasing decisions. Digital marketing not only functions as a promotional tool, but also as a means to build closer relationships with consumers, increase engagement, and create a more personalized purchasing experience.
Pemanfaatan Teknologi dalam Membangun Sumber Daya Manusia di Era Bisnis Digital : Mengetahui Tantangan dan Solusinya Inaya Amalia Putri; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2967

Abstract

Human resource management (HRM) is a branch of management that focuses on managing people within organizations. HRM involves selecting, developing, and retaining qualified individuals to achieve organizational goals efficiently. In the digital era, HRM faces challenges such as technological disruption and the rapid shift to automation. Modern technology has transformed training and development methods, enabling unlimited access to educational resources through online courses and digital platforms. Organizations must adapt by integrating digital tools in recruitment, training, and employee development processes to enhance efficiency and creativity. Additionally, the digital era has revolutionized business operations, enabling cost-efficient and flexible strategies through digital platforms like social media and e-commerce. However, digital transformation presents challenges, including cybersecurity threats, rapid technological changes, and digital inequality. Entrepreneurs must continuously adapt by learning new technologies, prioritizing data security, and leveraging digital solutions tailored to business needs. Digital transformation drives operational efficiency, creates new market opportunities, and enhances customer experiences, making it essential for organizations to remain competitive in a rapidly evolving landscape.
Hubungan antara Kepemimpinan Digital dan Sumber Daya Manusia dengan Daya Saing UMKM di Kabupaten Pandeglang Popy Mayangsari; Munawaroh Munawaroh
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3705

Abstract

In this study, attention is focused on exploring the relationship between the competitiveness of MSMEs in Pandeglang Regency and digital leadership and human resources. The quantitative method is used to collect survey data and distribute it to MSME actors who meet certain requirements. Pearson correlation test is used to assess the relationship between variables in data analysis. This study proves that there is a strong relationship between digital leadership and the competitiveness of MSMEs based on a correlation value of 0.606. Furthermore, a correlation value of 0.748 indicates a significant relationship between human resources and the competitiveness of MSMEs. The simultaneous relationship between digital leadership and human resources and the competitiveness of MSMEs shows a correlation value of 0.751 which indicates a significant contribution.
Budaya Organisasi Dan Motivasi Kerja Pendorong Kinerja Umkm Di Era E-Commerce: Studi Empiris Platform Shopee Putri Wijayanti Kusuma; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i1.3471

Abstract

Setiap tahun, industri e-commerce di Indonesia tumbuh dengan pesat. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana motivasi kerja dan budaya organisasi dapat mempengaruhi kinerja pelaku UMKM di Shopee. Analisis linier berganda adalah pendekatan kuantitatif yang digunakan. Temuan penelitian menunjukkan bahwa variabel kinerja pelaku UMKM secara signifikan dipengaruhi oleh variabel budaya organisasi secara parsial. Selain itu, ditunjukkan bahwa variabel independen memiliki dampak simultan terhadap variabel kinerja pelaku UMKM dan variabel motivasi kerja memiliki dampak signifikan terhadap variabel tersebut secara parsial. Koefisien determinasi menunjukkan bahwa budaya organisasi dan motivasi kerja memiliki pengaruh sebesar 52,5% terhadap kinerja pelaku UMKM.
Kepemimpinan Transformatif dan Budaya Inovasi sebagai Kinerja Perusahaan : Studi Kasus di Perusahaan Gojek Umi Prasasti; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3825

Abstract

Transformative leadership and a culture of innovation play an important role in determining company performance in today's digital era. One example of a company that has successfully implemented these two concepts is Gojek, a technology company based in Indonesia that has grown rapidly since it was founded in 2010. This research aims to analyze the role of transformative leadership and innovation culture in improving company performance, with a case study on Gojek . The research method used is descriptive qualitative in the qualitative research process, the emphasis is more on the subject's perspective, while theory is used as a guide by researchers to ensure that the research process is in accordance with the facts found in the field and helps to gain a deeper understanding. Gojek has succeeded in creating an ecosystem that supports collaboration, creativity and continuous technology development, which helps the company stay relevant and competitive in a very dynamic market.
DILEMA PARENTING DI ERA DIGITAL: MENEMUKAN KESEIMBANGAN ANTARA MODERNITAS DAN NILAI-NILAI LOKAL (STUDI KASUS GENERASI Z DAN SUKU BADUY) Milawati Valantia; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3830

Abstract

The digital era presents significant challenges to traditional parenting, particularly in maintaining a balance between modernity and local values. This study aims to analyze the relationship between digital-era parenting, human resource quality (HRQ) as an intervening variable, and the balance between modernity and local values within the Baduy community. The research uses a qualitative approach with a case study method, involving 30 respondents from both Baduy Dalam and Baduy Luar. Data were collected through semi-structured interviews, participatory observations, and documentary studies. The findings reveal that parenting adaptive to technology has a significant impact on improving the quality of Generation Z's human resources. HRQ, in turn, plays a crucial role in bridging the gap between modernity and local values. In the Baduy Luar community, adaptive parenting allows Generation Z to utilize digital technology for productive activities, such as marketing handicrafts, without entirely abandoning cultural values. However, the risk of cultural degradation remains if parenting control over technology usage is not optimized. This study underscores that HRQ is a key factor in bridging tradition and modernity. The practical implications of this research include the need for digital literacy training oriented toward local values, for both parents and Generation Z. As a result, a sustainable balance between modernity and cultural preservation can be achieved.
Pengaruh Strategi Kepemimpinan Digital UMKM Terhadap Kepuasan Konsumen Di Era Digital Nungki Agustin; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3832

Abstract

This study aims to analyze the effect of digital leadership strategies on MSME customer satisfaction in the digital era. In the era of digital transformation, digital leadership plays a crucial role in driving innovation and adaptability of MSMEs to meet consumer needs. This research uses a descriptive quantitative approach by distributing questionnaires to MSME consumers who use digital leadership strategies. Data analysis was conducted using linear regression test and Pearson correlation test. The results showed a positive and significant relationship between digital leadership and customer satisfaction. The calculated F value of 17,993 and a significance level of 0.001 indicate that an effective digital leadership strategy can increase customer satisfaction. This finding underscores the importance of utilizing digital technology for MSMEs to create a more personalized customer experience, increase consumer loyalty, and strengthen competitiveness in the market. This study recommends MSME leaders to continue developing capabilities in digital technology to achieve business sustainability.
Pengaruh Budaya Organisasi dan Kinerja Mahasiswa terhadap Motivasi Belajar di Lingkungan Kampus Indah Fitriani; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3833

Abstract

The background of this research is the importance of a supportive organizational culture and optimal student performance to increase learning motivation. The research aims to analyze the influeance of organizational culture and student performance on  learning motivation in higher education. The method used was quantitative with a survey of 50 students in Serang City. Data was collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multicollinearity tests. The results of the normally test showed that the data were normally distributed (Asymo.sig. 0.200), ith no signs of multicollinearity (tolerance 0.867; VIF 1.154). The analysis shows that organizational culture and student performance have a positive and significant effect on learning motivation. In conclusion, both play an important role in increasing motivation to study in college.
Optimalisaasi Penerapan Sistem Pembayaran Digital Melalui QRIS Pada Street Food Stadion Mulana Yusuf di Banten Kavin Fathul Adzim; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3842

Abstract

The rapid development of information and communication technology has transformed the way people conduct transactions, including in the street food sector. QRIS (Quick Response Code Indonesian Standard), a national QR Code standard established by Bank Indonesia, is expected to facilitate digital transactions. However, the implementation of QRIS among street food vendors at Maulana Yusuf Stadium, Banten, faces various challenges, such as low understanding among vendors and difficulties experienced by consumers in using the system.This study aims to identify the obstacles faced by vendors and consume The results show that although QRIS offers convenience and efficiency in transactions, there are several barriers hindering its optimal use. The main challenges identified include the vendors' low understanding of QRIS mechanisms and the consumers' difficulties in scanning QR codes.The study concludes that more intensive education and socialization efforts are needed to improve users' understanding and trust in the system. With the right measures, QRIS has the potential to become an effective solution for simplifying transactions in the street food sector and supporting more inclusive and sustainable local economic growth
Peran Media Sosial dalam Meningkatkan Kunjungan Wisatawan ke Situs Cagar Budaya Batu Go’ong di Citaman Sandi Hardiansyah; Munawaroh Munawaroh
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Februari: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1583

Abstract

Indonesia is a country with diverse culture and tourism. The rapid development of technology causes changes. Sukaraja village has religious tourism potential which has not been utilized optimally through social media.  The BATU GOONG Cultural Heritage Site and its MSME actors are one of the main attractions, but have not utilized platforms such as Instagram, TikTok, Facebook and Twitter for promotion. Therefore, there are three stages of activity plans which include training on creating social media accounts, tourism and MSME digitalization seminars, as well as developing Instagram and Facebook content. These three stages aim to increase the promotion of Batu Goong religious tourism so that there will be an increase in visitors.
Co-Authors Achmad Hanafi Achmad Ilham S Achmad Muzaki Adi Saputra Adella Maharani Ahmad Daenuri Ahmad Khafid Ainur Rohmah Ajeng Rakhma Sejati Alvina Novanka Anggun Cahya Ningrum Anisa Desta Syafitri Anisah Saadah Annisa Novianti Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Aryati Aryati Aura Andriani Ayu Nuryani Citra Pradani P Cut Fatma Anwar Daffa Satria Maulana Danial Danial Denisa Fitriya ‘Uzzahra Desyano Fachri Ramdhani Deuis Nurpala Dhistianti Mei Rahmawantari Diajeng Reztrianti Didik Puji Wahyono Dimas Nur Achmada Dini Yuniarita Dwi Mayangsari Dwi Susilowati Eka Lestari Elok Zubaidah Esti Dwi Rahmawati Fahimul Amri Fathur Rhesa Pradana Fatmi Fatimah Zahra Fauz Faudziah Febbie Rosiana Dewi Febri Ferdian Feoniy Amanda Putri Firda Fitriani Gun Gun Gumilar Habibie, Dian Harry Indra Hartini Hartini Heli Siti Halimatul heri aryadi Imam Wibowo Inaya Amalia Putri Indah Fitriani Indra Bayu Siregar Inge Chintia Intan Chania Putri Ira Juhairannisa Ismail Razak Iwan Kurniawan Iwan Kurniawan Subagja Jamhari Jamhari Juita Sipaayung Junita Putri Rajana Harahap Kavin Fathul Adzim Laksmi Evasufi Widi Fajari Lina Susilowati Lina Susilowati Lutfi Sadewo M Epril Fany M Reza Laila M. Kausar Maulana Maha Puspa Ardhana Margo Utomo Meisya Wulandari Milawati Valantia Mishelei Loen Muhammad Harri Muhammad Noer Fadlan Muhammad Prasetya Utama Muhammad Zainuddin Afas Mustika Via Baharsah Mutiara Dhea Herliana Mu’tasim Biamrillah Nanik Sri Setyani Nanik Sri Setyani Niki Ratama Nino Nopriandi Saleh Nita Apriyanti Novi Algi Alviani Nungki Agustin Nurhalifah Nurhalifah Nuridin Nuridin Nur’ain Harahap Popy Mayangsari PURWO ATMOJO Putri Alfitriani Putri Wijayanti Kusuma Putri, Risma Aliviani Rasidi Rasidi Rayhan Gunaningrat Reza Inung Maulana Rico, Rico Sandi Aji Rio Maryono Rita Nataliawati Rosdiana Rosdiana Rosy Rostiawaty Salsabila Nur Fadiyah Sandi Hardiansyah Satriawaty Migang Sembiring, Rinawati Septiyanitha Dwi Maharani Putri Shanti Nugroho Sulistyowati SITI AISAH Siti Helmyati Siti Salma Nur Izati Sri Rahayu Sunarya, Yaya Tashella Nazha Tatag Herbayu Latukismo Taufik Nur Muftiyanto Titin Supini Tri Ardyati Tukimin Tukimin Uktafiya Nurhayati Umalihayati Umalihayati Umi Prasasti Wahyu Kristiningrum Wananda Purna Maulidi Wisnawati Loeis Wiwik Saraswati, Wiwik Yanzil Azizil Yudaruddin Yetti Kuniawaty Yuaniko Paramitra Yulia Effrisanti Yunica Marsha Sagina Zahrotul Hayat Zakaria, Hadi Ziad Nazila Hakil Udhma Zulfikar -