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Strengthening Entrepreneurship Literacy as a Strategy for Enhancing Community-Based Local Economic Potential: A Case Study in Denai VillageBird's Nest Dalimunthe, Ritha F; Nauly, Meutia; Selamat, Nor Hafizah; Fadli, Fadli; Ramadani, Ramadani; Siregar, M. Bangun; Adelia, Nurul; Supriadi, Supriadi
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15440

Abstract

This case study examines the strengthening of entrepreneurial literacy as a strategy to increase the potential of community-based local economies in Denai Sarang Burung Village. Through training, mentoring, and international collaboration, female MSME actors have succeeded in increasing managerial capacity, digital marketing, and product innovation. The establishment of institutions such as the Red and White Cooperative and the Joint Business Group strengthens business networks and business sustainability. The challenge of women's dual roles and aspects of business legality are the focus of the development of advanced programs. This study recommends ongoing mentoring, practice-based training, and scientific publications as efforts to disseminate and develop academics.
PajakMedan.com as shopping solutions #just stay at home in Covid-19 epidemic situation in Medan city Sri Fajar Ayu; Nauly, Meutia
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2020): ABDIMAS TALENTA : Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1427.157 KB) | DOI: 10.32734/abdimastalenta.v5i2.4976

Abstract

Pajakmedan.com is a solution for traders and consumers in Medan Pajak Halat to break the chain of transmission of Covid 19. The Halat Market was chosen to be the location for USU's community service in 2020 because it has more impact than other markets. The selected trader is UD. Apni's Chicken Cut becomes a partner of service The problems faced by merchants in the Covid 19 era were sales revenue fell by 25-45 &, high demand for customers to send goods outside of tax, merchants were worried about contracting Covid-1, Pajakmedan.com was expected to increase revenue on covid-19. The target of activities in the short and long term program partners must be able to develop their product market using the taxmedan.com platform. The expected short-term target is an increase in knowledge to traders that their buying and selling activities can be developed online. The long-term target that the team hopes is the implementation of an online buying and selling system using the taxmedan.com site in all traditional markets in Medan City. Despite the emergence of constraints that led to a decline in the number of buyers coming to the market, sales volume remained stable.
Outdoor School Modeling at LPK Kaizen Nirel Center During the Covid-19 Pandemic Disaster Purba, Ridhoi; Nauly, Meutia; Zaid
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.7698

Abstract

The Covid-19 disaster has impacted the learning process, not only for normal children but also for children with special needs. They have the same right to get a quality education. This community service is addressed as an outdoor learning model and applies health protocol at LPK Kaizen Wireless Center (KNC). KNC is an institution that provides education and training services to children with special needs. The method used is consultation, and support for learning facilities following health protocols. This service is located at the location of KNC. The results of the service made KNC as an outdoor model learning and implementing health protocols were felt to be useful (perceived usefulness) such as being safe, comfortable, and providing optimal therapeutic stimulation during a pandemic; and felt easier to use (perceived ease-of-use), such as being effective and efficient in carrying out activities that do not have to be in outside areas. In the future, this service program can continue to empower the resources of teachers and therapists as well as parents, especially mothers of children with special needs to be able to support the growth and development of their children to become independent people in the future.
The Role of University In Improving Competencies of Women Entrepreneurs In Deli Serdang Regency: Bahasa Indonesia Dalimunthe, Ritha F; Qamariah, Inneke; Nauly, Meutia
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.9975

Abstract

The objective of this service is to improve the competencies of women entrepreneurs in Deli Serdang Regency so they can sustainably conduct their businesses. This service activity was attended by 25 women entrepreneurs who were also housewives in Deli Serdang Regency. This activity used a qualitative descriptive method by conducting focus group discussions (FGDs), interviews, training, and mentoring. The FGD results show that Universitas Sumatera Utara needs to collaborate with women entrepreneurs in Deli Serdang Regency in increasing entrepreneurial competencies to develop an entrepreneurial spirit. So, these women entrepreneurs can improve their business performance, income, and family welfare. The interview results present that their entrepreneurial reasons cover the hope to give more time to their families and the desire to get more income as well as competencies, namely the ability to take advantage of opportunities and the ability to deal with changes that occur in society. Women entrepreneurs were also given training in the development and marketing of food and beverage products for the export market. The training is meant to increase entrepreneurial competencies, improve product quality, and expand market networks to the global order.
Utilization of Cow Rumen into Biogas Using a Fixed Dome Reactor as an Alternative Energy in Deli Serdang Regency Sidabutar, Rivaldi; Aulia, Destanul; Ginting, Nurzainah; Irvan; Trisakti, Bambang; Tulus; Nauly, Meutia
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.11656

Abstract

Biogas is renewable energy that can be used as substitute of LPG and generator fuel. The utilization of waste into biogas has been implemented in Tadukan Raga Village, Sinembah Tanjung Muda (STM) Hilir District, Deli Serdang Regency since 2018 by building a facility for processing biomass into biogas by utilize rumen waste and cow dung at pilot scale. This facility has been handed over by the Ministry of Environment and Forestry to the community to manage independently. However, there is a problem in the lack of understanding of the community in the management, development and maintenance of this facility. This problem resulted in the abandonment of the biogas plant so that production and operations not running and some equipment requiring repairs. The purpose of this program is to strengthen and empower observer groups and users of biogas production facilities in Tadukan Raga Village. Therefore it is necessary to carry out: an analysis of the sustainability of the biogas plant program and the use of biogas as an alternative to overcoming livestock manure pollution in the program of Desa Binaan USU 2022, repair of biogas reactor and piping and the use of biogas stoves modified from LPG stoves.
The Role of Dharma Wanita Sahabat Kampus in Creating a Sexual Violence-Free Campus Environment Dalimunthe, Ritha F; Siregar, Hairani; Zahro, Azizatuz; Nauly, Meutia; Ramadani; Putra, Rizky
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.14480

Abstract

This service discusses the strategic role of Dharma Wanita Sahabat Kampus (DWP) and the Task Force for the Prevention and Handling of Sexual Violence (Satgas PPKS) in addressing sexual violence within the University of North Sumatra (USU). DWP USU plays a key role in socialization, training, and advocacy to create a safe and supportive campus culture. The USU PPKS Task Force, through socialization and education activities, aims to raise awareness and involve the entire campus community in the prevention and handling of sexual violence. Data shows that sexual violence at USU, especially between lecturers and students, requires concrete action. The socialization of DWP and PPKS Task Force covers aspects of definition, impact, reporting procedures, and the role of ASN wives in supporting policy implementation. Through this collaboration, it is hoped that a campus environment free of sexual violence will be established and empower the entire academic community. This journal details the concrete steps, embracing the active participation of DWP, PPKS Task Force, and other campus elements to achieve these goals.
ASTACITA as a Pentahelix Collaboration Model in Building Independent Tourism Villages: A Case Study of Kuta Gugung Sinulingga, Samerdanta; Nauly, Meutia; Marpaung, Jonathan Liviera
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 1 (2025): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v10i1.22037

Abstract

This article explores the ASTACITA Summit 2025 as an initial model of pentahelix-based collaboration for rural development, focusing on the tourism village of Kuta Gugung in North Sumatra, Indonesia. The summit was conceived as a strategic platform to foster long-term partnerships among five key actors’ government, academia, business, community, and media to empower rural communities in a participatory and sustainable manner. Unlike conventional aid-based programs, ASTACITA emphasizes knowledge transfer, network-building, and multi-sector synergy to promote self-reliance. Using a qualitative descriptive method with a case study approach, data were collected through participant observation, informal interviews, and documentation of summit activities. Results show that ASTACITA effectively enabled cross-sector dialogue, identified community needs and potentials, and catalyzed early-stage partnerships. The summit marked a shift in development discourse from charity-driven to strategy-oriented engagement positioning the village as a co-actor in shaping its own future. This article contributes to the discourse on rural innovation and participatory governance by offering a replicable framework for collaborative village development in Indonesia and beyond.
Universal-Diverse Orientation Promotes Congruent Ethnic and National Identities: A Preliminary Research Note: [Universal-Diverse Orientation Menguatkan Keselarasan Identitas Suku Bangsa dan Nasional: Catatan Penelitian Preliminer] Burhan, Omar Khalifa; Nauly, Meutia; Purba, Ridhoi Meilona; Sinulingga, Rahma F.; Irmawati
ANIMA Indonesian Psychological Journal Vol 37 No 2 (2022): ANIMA Indonesian Psychological Journal (Vol. 37, No. 2, 2022)
Publisher : Faculty of Psychology, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/aipj.v37i2.4655

Abstract

The present study conceptualizes “Unity in Diversity” as a condition in which individuals’ ethnic and national identities are congruent. This condition is achievable by internalizing universal-diverse orientation. The authors provide support for this idea through a cross-sectional survey (N = 400), and observed a positive relationship between individuals’ ethnic and national identities among individuals with high universal-diverse orientation. Such a relationship was absent among individuals with low universal-diverse orientation. Based on the results, the authors recommend socializing universal-diverse orientation to promote a sense of “Unity in Diversity” among individuals within a multicultural society, such as that of Indonesia. Studi ini mengonseptualisasi “Bhinneka Tunggal Ika” sebagai kondisi ketika terdapat keselarasan identitas suku bangsa dan nasional seorang individu. Kondisi ini bisa dicapai melalui internalisasi universal-diverse orientation. Penulis menyediakan data yang mendukung konsep ini melalui survei cross-sectional (N = 400), dan menemukan hubungan positif antara identitas suku bangsa dan identitas nasional pada individu dengan universal-diverse orientation tinggi. Hubungan ini tidak ditemukan pada individu dengan universal-diverse orientation rendah. Berdasarkan temuan ini, penulis merekomendasikan upaya sosialisasi universal-diverse orientation untuk menguatkan rasa “Bhinneka Tunggal Ika” pada individu dalam masyarakat multikultur layaknya Indonesia.
Pelatihan metode 4MW (Membaca, Menulis, Menghitung, Mengaji dan Kewirausahaan) dengan anak-anak dari Panti Asuhan Rumah Anak Tercinta, Kapala Batas-Penang, Malaysia Ritha F. Dalimunthe; Ameilia Zuliyanti Siregar; Meutia Nauly; Hairani Siregar; Pujiati Pujiati; Syarifah Syarifah; Eva Syahfitri Nasution; Saidatulakmal Binti Mohd; Mohd Faiz Fansuri bin Mohd Affandy; Noor Faizah Anak Abu Hassan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 2 (2025): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i2.29929

Abstract

Abstrak Pemberdayaan anak-anak panti asuhan melalui metode 4MW (Membaca, Menulis, Berhitung, Mengaji, dan Berwirausaha) di Malaysia menjadi fokus penting untuk meningkatkan pengetahuan, kesejahteraan ekonomi dan sosial. Anak-anak di panti asuhan yang dikelola memiliki potensi yang besar, namun seringkali terkendala oleh masalah keterbatasan akses infrastruktur, permodalan, dan kurangnya pemahaman dalam memanfaatkan teknologi informasi. Program Pengabdian Mandiri Internasional melalui penerapan metode 4MW digadang-gadang sebagai solusi yang dapat meningkatkan pengetahuan, keterampilan membaca, menulis, berhitung, mengaji dan jiwa kewirausahaan anak-anak panti asuhan. Kendala utama yang dihadapi antara lain: kurangnya waktu untuk berlatih membaca dan berhitung, terbatasnya akses dan sumber daya untuk pelatihan, serta mahalnya biaya untuk penggunaan internet. Selain itu, stereotip sosial dan keterbatasan waktu juga menghambat keterlibatan penuh anak-anak panti asuhan dalam dunia pendidikan dan jiwa kewirausahaan. Pusat Studi Gender dan Anak (PSGA) Universitas Sumatera Utara (USI) bersama dengan Pusat Kajian Wanita dan Gender (Kanita) Universiti Sain Malaysia (USM) membuat program Pengabdian Internasional Mandiri bersama Panti Asuhan Rumah Kesayangan di Penang, Malaysia melalui Program 4MW. Program pengabdian masyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan agar anak-anak panti asuhan memahami dan lebih mahir dalam membaca, menulis, berhitung, mengaji dan berwirausaha. Penguasaan konsep 4MW mencapai hasil 90% dimana  tercapai peningkatan pengetahuan 4 MW, upaya pemberdayaan anak-anak panti asuhan di bidang pendidikan dan ekonomi, serta menumbuhkan jiwa kewirausahaan sejak dini bagi anak-anak panti asuhan. Kata kunci: anak panti asuhan; 4MW; USM; USU; pelayanan internasional AbstractEmpowering orphanage children through the 4MW method (Reading, Writing, Counting, Reciting the Koran, and Entrepreneurship) in Malaysia is an important focus to improve knowledge, economic and social welfare. Children in orphanages that are managed have great potential, but are often constrained by problems of limited access to infrastructure, capital, and lack of understanding in utilizing information technology. The Mandiri International Service Program through the application of the 4MW method is predicted to be a solution that can improve the knowledge, skills of reading, writing, counting, reciting the Koran and the entrepreneurial spirit of orphanage children. The main obstacles faced include: lack of time to practice reading and arithmetic, limited access, and resources for training, and high costs for internet use. In addition, social stereotypes and time constraints also hinder the full involvement of orphanage children in the world of education and entrepreneurial spirit. The Center for Gender and Child Studies (PSGA) of the University of North Sumatra (USI) together with the Center for Women and Gender Research (Kanita) of Universiti Sain Malaysia (USM) created an Independent International Service program with the Rumah Kesayangan Orphanage in Penang, Malaysia through the 4MW Program. This community service program aims to provide training and assistance so that the children of the orphanage understand and are more proficient in reading, writing, counting, reciting the Koran and entrepreneurship. Built up of 4MW concept will open up new opportunities in understanding in the field of education. This program supports efforts to empower children of the orphanage in the fields of education and economy, fostering an early entrepreneurial spirit for children of the orphanage. Keywords: orphanage children; 4MW; USM; USU; international service
Pemberdayaan dan kemandirian Desa Binaan Bagan Kuala, Kabupaten Serdang Bedagai melalui inisiatif pengabdian masyarakat yang berfokus pada ekowisata dan pengembangan produk pewarna alami ecoprint Mohammad Basyuni; Iwan Risnasari; Bejo Slamet; Deni Elfiati; Yunasfi Yunasfi; Ahmad Baiquni Rangkuti; Erni Jumilawaty; Etti Sartina Siregar; Ameilia Zuliyanti Siregar; Alfian Mubaraq; Andi Aznan Aznawi; Meutia Nauly
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27477

Abstract

Abstract Pemberdayaan masyarakat dan kemandirian ekonomi merupakan elemen penting dalam pembangunan berkelanjutan. Pengabdian ini bertujuan menganalisis keberhasilan pemberdayaan dan penguatan kemandirian masyarakat Desa Bagan Kuala, Serdang Bedagai, Sumatera Utara, Indonesia melalui inisiatif yang berfokus pada ekowisata dan pengembangan produk pewarna alami ecoprint. Program ini melibatkan 50 peserta lokal yang terbagi ke dalam dua kelompok mitra: Kelompok Pengrajin Ecoprint dan Kelompok Pengelola Ekowisata Mangrove. Kedua kelompok ini mendapatkan pelatihan intensif tentang pembuatan produk ecoprint ramah lingkungan menggunakan pewarna alami dari flora lokal, serta manajemen ekowisata berbasis konservasi lingkungan. Hasil pengabdian menunjukkan peningkatan keterampilan kelompok mitra sebesar 70%, dengan diversifikasi produk ecoprint meningkat dari tiga jenis menjadi tujuh jenis, yang berkontribusi pada peningkatan pendapatan pengrajin hingga 20%. Selain itu, Kelompok Pengelola Ekowisata berhasil menarik lebih dari 200 pengunjung dalam enam bulan pertama, memberikan tambahan pendapatan sebesar 15% bagi desa. Inisiatif pemberdayaan ini juga meningkatkan kemandirian ekonomi kelompok mitra dengan membekali mereka untuk mengelola usaha secara mandiri, termasuk pemasaran produk ecoprint dan paket wisata mangrove. Program ini memperkuat kapasitas organisasi kelompok mitra dalam manajemen bisnis berkelanjutan serta meningkatkan kesadaran lingkungan melalui kegiatan konservasi seperti penanaman mangrove. Dengan partisipasi aktif masyarakat, inisiatif ini berhasil meningkatkan hasil ekonomi sekaligus mempromosikan upaya konservasi lingkungan jangka panjang di Desa Bagan Kuala. Program ini sejalan dengan beberapa Tujuan Pembangunan Berkelanjutan (TPB) PBB, terutama TPB 1 (Tanpa Kemiskinan), TPB 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi), dan TPB 11 (Kota dan Pemukiman yang Berkelanjutan). Kata kunci: pemberdayaan; kemandirian; ecoprint; ekowisata; konservasi mangrove Abstract Community empowerment and economic independence are essential for sustainable development. This study analyzes the success of empowering and fostering independence within the community of Bagan Kuala Village, Serdang Bedagai, through initiatives focused on ecotourism and the development of natural dye ecoprint products. The program involved 50 local participants organized into two partner groups: the Ecoprint Artisan Group and the Mangrove Ecotourism Management Group. Both groups underwent intensive training on producing eco-friendly ecoprint products using natural dyes from local flora, as well as managing ecotourism that emphasizes environmental conservation. Results of community service indicated a 70% improvement in the skills of the partner groups, with product diversification increasing from three to seven types of ecoprint, leading to a 20% increase in artisan income. Additionally, the Ecotourism Management Group attracted over 200 visitors within the first six months, contributing a 15% boost to village revenue. The empowerment initiatives enhanced the economic independence of the partner groups, allowing them to manage their businesses autonomously, including marketing ecoprint products and mangrove tour packages. The program also strengthened the groups’ organizational capacity in sustainable business management while fostering environmental awareness through conservation activities like mangrove planting. Through active community participation, this initiative successfully improved economic outcomes and promoted long-term environmental conservation efforts in Bagan Kuala. This program aligns with several United Nations Sustainable Development Goals (SDGs), particularly SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 11 (Sustainable Cities and Communities). Keywords: empowerment; independence; ecoprint; ecotourism; mangrove conesrvation
Co-Authors Adelia, Nurul Agita Nova Purba Ahmad Baiquni Rangkuti Alfian Mubaraq Ameilia Zuliyanti Siregar Andi Aznan Aznawi Arif Qaedi Hutagalung Arliza Juairini Azizatuz Zahro Badai Charamsar Nusantara Bambang Trisakti Bejo Slamet Bejo Slamet Benny Hidayat Dadeh, Tarmidi Dalimunthe, Ritha F. Deni Elfiati Deni Elfiati Destanul Aulia, Destanul Destanul Aulia, SKM., MBA., M.Ec., Ph.D Erni Jumilawaty Erni Jumilawaty etti sartina siregar Etti Sartina Siregar Eva Syahfitri Nasution, Eva Syahfitri Fadli Fadli Fadli Fauzan nur ahmadi Filia Dina Anggaraeni Filia Dina Anggaraeni Filia Dina Anggraeni Filia Dina Anggraeni Fillia Dina Anggraeni Hafizah, Nor Hairani Siregar Ichwana Ramli Ichwana Ramli Ike Gustia Ariska Indera Sakti Nasution Inneke Qamariah Irli Masitah Marpaung Irmawati Irmawati Irmawati Irvan Iwan RISNASARI Jonathan Liviera Marpaung Katrin Jenny Sirait Lita Hadiati Lumbantobing, Roida M. Sabri Mahidin Mahidin Melinda Melinda Miswar Budi Mulya Mohammad Basyuni Mohd Faiz Fansuri bin Mohd Affandy Monika Elkana Lumban Tobing Mufidatul Husna Nasution Muhammad Bangun Siregar Muhammad Farhan Muhammadin Hamid Muhibbuddin Muhibbuddin Muhibuddin Muhibuddin Narosu Siregar Nasrul Arahman Nasrul Nasrul Nasution, Zaid Perdana Netti Herlina Siregar Noor Faizah Anak Abu Hassan Nor Hafizah Novita Anggraini Nurhalijah Munthe Nurzainah Ginting Omar Khalifa Burhan Panjaitan, Ade Putera Arif Petra P. Sianturi Pujiati Pujiati Purba, Ridhoi Putri Balqis Putri Sartika Siregar PUTRI, DIAN MARISHA Qamariah, Inneke Rahma Fauziah Sinulingga, Rahma Fauziah Rajagukguk, Pasu Ramadani Ramadani Ramadani Ramadani Ramadani, Ramadani Rangkuti, Ahmad Baiquni Ratna Saragih Ridhoi Meilona Purba Rippun Sihombing Rippun Sihombing Ritha Dalimunthe Ritha F Dalimunthe Ritha F. Dalimunthe Rizky Putra Rizky Putra, Rizky Saidatulakmal Binti Mohd Saradina Saradina Selamat, Nor Hafizah Sicha Cahya Fitri Sidabutar, Rivaldi Sinaga, Hotnida Sinulingga, Rahma F. Sinulingga, Samerdanta Sinulingga, Samerdanta Siregar, Dolly Sojuangan Siregar, Hairani Siregar, M. Bangun Siti Hafsah Hafsah Zulkarnain Siti Meutia Sri Fajar Ayu Suci Asysyura Sulastri Sulastri Supriadi Supriadi Supriadi Supriadi Suri Mutia Siregar, Suri Mutia Syafiruddin Syafiruddin Syarifah Syarifah T. Irmansyah Telaumbanua, Eben Haezarni Tindaon, Wensdy Tulus Tulus Tulus Tulus Tulus Vivi Fransisca Vivi Fransisca, Vivi Yunasfi Yunasfi, Yunasfi Zahedi Zahedi Zaid Zega, Zulfiah Sumirna Zulkifli Nasution