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All Journal Jurnal Siasat Bisnis Jurnal Bina Praja Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) BISECER (Business Economic Entrepreneurship) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi International Journal of Business, Law, and Education MOVE: Journal of Community Service and Engagement Jurnal Rekognisi Akuntansi (JRA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Pengabdian Masyarakat Commercium: Journal of Business and Management Journal of Advanced Studies in Management Jurnal Manajemen dan Inovasi Kewirausahaan Journal of Management
Arini Novandalina
AMIK JTC
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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PELATIHAN MANAJEMEN TALENTA UNTUK GENERASI MILENIAL DI LINGKUNGAN PERUSAHAAN STARTUP Aslichah, Aslichah; Nirwana, Ni Kadek Ayu; Novandalina, Arini; Iswahyuningsih, Iswahyuningsih; Wardani, Dewi Ratih Kusuma
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29948

Abstract

Artikel ini membahas pentingnya pelatihan manajemen talenta bagi generasi milenial di lingkungan perusahaan startup. Melalui metode literature review, kami mengeksplorasi berbagai praktik terbaik dan strategi pelatihan yang efektif untuk mengembangkan potensi generasi milenial dalam konteks perusahaan startup. Temuan kami menggarisbawahi perlunya pendekatan yang terfokus pada pengembangan keterampilan kepemimpinan, kreativitas, kolaborasi tim, dan adaptabilitas dalam menghadapi tantangan bisnis yang cepat berubah.
Socialization of Improving Sales Quality for MSMEs in Semarang City Ernawati, Fidyah Yuli; Irawati, Marsha Ayunita; Novandalina, Arini
MOVE: Journal of Community Service and Engagement Vol. 3 No. 5 (2024): May 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v3i5.337

Abstract

The global recession will certainly weaken exports which are one of the sources of growth in Indonesia. Furthermore, weakening exports followed by shrinking foreign capital flows will weaken the rupiah exchange rate, especially as capital outflows have the potential to increase along with the increase in benchmark interest rates in developed countries. If we assume that the world will experience a recession, then the impact, both directly and indirectly, will hit the domestic economy, everywhere. Therefore, every country needs to prepare itself to face the threat of recession. Objective: To provide insight into improving the quality of sales for MSMEs in Semarang City and to provide outreach &; training on digitizing MSME sales in Semarang City. Implementation Method includes the following: (1 ) Planning and preparation (2) Implementation of training (3) Evaluation. core activities by delivering material on entrepreneurship digitalization and continued with the use of social media in implementing digitalization. The first material conveys the importance of digitalization for today's business, its role and stages of implementation. The second material discusses in detail what social media can be used, such as WhatsApp Business, Facebook Ads and other media that are currently being used, such as TikTok and Instagram. This activity ended with a discussion and questions and answers to strengthen the community's understanding and practice in utilizing digital media which has been explained. All Semarang City MSME Actor Training activities have been carried out smoothly and according to plan. The main aim of holding the training was to increase the knowledge and skills regarding the role of digitalization in entrepreneurship for the participants. especially for MSME business actors in Semarang City, it can be an opportunity for academics to carry out research and service. Optimizing understanding and practice in every community business is used to improve the marketing of its products and get better profits from these economic activities. The results can be used to focus on specific social media uses that are relevant to the target market.
DIGITAL MARKETING STRATEGY: CASE STUDY AND BEST PRACTICE FOR MSMEs IN RIAU PROVINCE IN THE DIGITAL ERA Alvionita, Agnes; Rama, Rovanita; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11642

Abstract

This research is motivated by the importance of digital marketing strategies in the digital era in increasing product sales to MSMEs in Riau Province. This research aims to explain digital marketing strategies for MSMEs in Riau Province in the digital era. This research uses qualitative methods using Miles and Huberman analysis. This research was conducted on MSMEs in Riau Province where the informants were owners, employees and customers who were determined using purposive sampling. Data collection techniques were carried out using observation, in-depth interviews and documentation. The research was carried out for one month, where the research will be analyzed using the Miles and Huberman method, namely: collecting data, data reduction, data display, and verification. The results of this research explain 1) A case study of digital marketing strategies for MSMEs in Riau Province in the digital era explains that the strategies implemented are marketing via social media, quality content, special promotions on social media, collaboration with local influencers and active customer service, and 2 ) Best practice digital marketing strategies for MSMEs in Riau Province in the digital era include understanding target markets, building online marketing, social media marketing, content marketing, collaboration with local influencers and email marketing.
Internet Marketing On Buying Decisions Wijayanto, Gatot; Jushermi; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to ascertain the ways in which customer choices to purchase a range of items from Anna Collection on Anna Collection were impacted by online marketing and product quality. The population of this study, which included 138 participants using purposive and non-probability selection, consists of Anna Collection consumers who are residents of the collection. The partial least square is a technique for data analysis in this research, while the survey method is utilized to gather data. The results of research show that internet marketing has a major beneficial influence on purchase choices in addition to the quality of items having a big and positive effect. The study's conclusion is that although purchase choices are more worthwhile, internet marketing is getting more beneficial. Additionally, the quality of the Anna Collection objects improves with the choice to buy them
Co-Authors Afat Ahmad Aufar Ribhi Aida Nursanti Aini Kusrini, Aini Alvionita, Agnes Ana Fitriyatul Bilgies, Ana Fitriyatul Ardhyatama, Airlangga Arwinence Pramadewi Aslichah, Aslichah Azzadah, Ayu Catur Prabowo Chiriyah, Siti Christiawan, Daniel Grace dasmadi, dasmadi Dewantoro, Bambang Eko Sasono Ernawati, Fidyah Febriana, Elsya Ayu Fidyah Yuli Ernawati, Fidyah Yuli Firdaus, Sukma Tirta Gatot Wijayanto Habibi, Nur Syakherul Hasaniyah, Alfi Henni Noviasari Ibnu Khajar Imadoeddin Ismail, Edi Muh Iswahyuningsih, Iswahyuningsih Jushermi Jushermi Jushermi, Jushermi Marnoto, Marnoto Marsha Ayunita Irawati Marzolina Marzolina, Marzolina Meida Rachmawati Mufarrida, Eny Nirwana, Ni Kadek Ayu Nunung Ghoniyah Prasetyawati, Adelia Ika Rochim, Bella Roesdi, Rosnelly Rokhmad Budiyono, Rokhmad Rovanita Rama Samsul Arifin Sehani Sehani Setiyaningsih, Anike Dwi Shodik, Ahmad Sopi, Sopi Sri Wiranti Setiyanti Sunarto - Sunarto, Stephanus Syaiful Wardani, Dewi Ratih Kusuma Wibawa, Yuda Yutiandry Rivai Zumrotun Nafiah