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ANALISIS PENGARUH SUMBER DAYA MANUSIA, UPAH, KEPUASAN, LINGKUNGAN KERJA, DISIPLIN DAN MOTIVASI TERHADAP KINERJA PETUGAS PARKIR DI KOTA BOYOLALI Ismail, Edi Muh; Sunarto, St; Budiyono, Rokhmad; Novandalina, Arini
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.202

Abstract

This study aims to determine the influence of human resources, wages, job satisfaction, work environment, discipline, and motivation on the performance of parking attendants in Boyolali City. The research population includes all parking attendants in Boyolali, totaling 150 individuals, with a sample of 60 respondents calculated using the Slovin formula and proportional cluster random sampling technique. The research approach is quantitative, with data collected through observation, questionnaires, and documentation. Data analysis employs multiple linear regression. The results indicate that the variables of human resources, wages, satisfaction, work environment, and motivation partially have a positive and significant effect on the performance of parking attendants, with the t-count values greater than the t-table values and Sig values < 0.05. However, discipline does not have a significant effect on performance, as indicated by a t-count value of 0.268 < t-table value of 2.000575 and a Sig value of 0.127 > 0.05. Simultaneously, these variables have a positive and significant effect on the performance of parking attendants in Boyolali, with an F-count value of 9.302 greater than the F-table value of 2.28 and a Sig value of 0.00 < 0.05. The study also found that the recruitment procedures for parking attendants in Boyolali City are unclear, thus it is recommended that the leadership provides clarity in the recruitment procedures to streamline the process
Pengaruh Budaya Organisasi Dan Kepuasan Kerja Dengan Pengembagan Karier Sebagai Variabel Moderasi Terhadap Kinerja Penyidik Rochim, Bella; Novandalina, Arini; Marnoto, Marnoto; Sunarto, St; Prabowo, Catur
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i2.431

Abstract

This study aims to analyze the influence of job satisfaction and organizational culture on investigator performance moderated by career development. The population is 173 investigators at the Central Java Regional Police Criminal Investigation Directorate. The sample size is 64. The sampling technique is non-probability sampling in the form of accidental sampling with a questionnaire data collection method. The quantitative analysis method uses Moderated Regression Analysis. The results show that organizational culture has no significant effect on Investigator Performance, job satisfaction has a significant effect on Investigator Performance, career development moderates positively and significantly the effect of organizational culture on investigator performance is not proven and can be interpreted that career development will not strengthen the influence of organizational culture on Investigator Performance and career development moderates positively and significantly the effect of job satisfaction on investigator performance is proven and can be interpreted that good career development will strengthen the effect of job satisfaction on Performance. The coefficient of determination is 0.860, meaning that organizational culture, job satisfaction and career development have a role of 86.0% together explaining the investigator performance variable. Suggestions for improving organizational culture through improving existing conditions, it is hoped that the organization can pay more attention to aspects of compensation and promotion, as well as the need to implement a leadership style through improving matters related to member efforts in achieving their goals and the need to increase the satisfaction of investigator members by paying attention to aspects of compensation and promotion
The Effect of E-commerce Platforms, Digital Marketing, and User Experience on Market Reach and Competitiveness of Indonesian MSMEs Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Novandalina, Arini; Rivai, Yutiandry
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.492

Abstract

The complex relationships between digital marketing tactics, user experience, and e-commerce platforms are examined in this study, as well as how these relationships affect MSMEs' (micro, small, and medium-sized enterprises) ability to compete in the Indonesian market. Structural Equation Modeling with Partial Least Squares (SEM-PLS) is utilized in the study to analyze survey data obtained from 150 MSMEs in Indonesia. The adoption of e-commerce and market reach, competitiveness and effective digital marketing techniques, and user experience and overall market performance are all significantly positively correlated, according to the results. The report offers detailed insights into the digital tactics influencing MSMEs' success in the Indonesian business environment. It also offers recommendations for further research and real-world applications for companies and regulators.
Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.500

Abstract

This study explores how market research, social capital, and dynamic capabilities interact to shape the competitiveness and sustainability of firms in Indonesia's tourism creative economy. Survey data from 215 businesses were analyzed quantitatively using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show a strong correlation between dynamic capability and competitiveness and sustainability in marketing. Likewise, social capital and market research showed favorable correlations with competitiveness and sustainability in marketing. While the structural model attained good fit indices, the measurement model proved to be valid and reliable. These results advance our knowledge of the variables affecting competitiveness and sustainable marketing strategies in the fast-paced environment of the tourism creative economy.
Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.218

Abstract

In the dynamic setting of Pekanbaru City, this study explores the complex interactions among innovation capacity, market orientation, and branding, and their effects on marketing performance and sustainability in Micro, Small, and Medium-Sized Enterprises (MSMEs). Structural Equation Modeling (SEM-PLS 4) was utilized for investigation in a quantitative method with 215 respondents. The study reveals important positive correlations between marketing performance and innovation ability, market orientation and marketing sustainability, and marketing performance and sustainability enhanced by successful branding. Additionally, the synergistic relationship among branding, market orientation, and innovation affects marketing results and sustainability. These findings have important ramifications for MSMEs, policymakers, and researchers. They offer practical guidance for improving tactics and promoting sustainability in the MSME sector of Pekanbaru City.
Exploration of Experience-Based Marketing Strategies in Building Customer Engagement and Improving Retention: A Case Study in the Tourism and Travel Industry Wijayanto, Gatot; Bilgies, Ana Fitriyatul; Rivai, Yutiandry; Rama, Rovanita; Novandalina, Arini
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2486

Abstract

This article explores the efficacy of experience-based marketing strategies in enhancing customer engagement and retention within the dynamic landscape of the tourism and travel industry. Drawing upon a comprehensive case study analysis, this research delves into the nuanced mechanisms through which experiential marketing initiatives impact consumer behavior and loyalty. By examining diverse experiential tactics such as immersive storytelling, interactive technology integration, and personalized service offerings, this study uncovers the pivotal role of memorable experiences in fostering emotional connections and long-term relationships with customers. The findings underscore the significance of crafting unique, sensory-rich encounters that resonate with travelers' aspirations, preferences, and values. Moreover, this research elucidates the strategic implications of leveraging experiential marketing to differentiate brands, drive word-of-mouth advocacy, and sustain competitive advantage in an increasingly crowded marketplace. Insights from this study offer actionable recommendations for tourism and travel businesses to design and implement effective experience-based marketing campaigns that cultivate deep-seated connections with their target audience, engender brand loyalty, and ultimately drive business growth.
PENGARUH VIRAL MARKETING DAN HEDONIC SHOPPING MOTIVATION TERHADAP KEPUASAN PELANGGAN DENGAN IMPULSIVE BUYING SEBAGAI VARIABEL INTERVENING PADA PENGGUNA E-COMMERCE SHOPEE DI KABUPATEN SEMARANG Ardhyatama, Airlangga; Sasono, Eko; Sunarto, Stephanus; Novandalina, Arini
BISECER (Business Economic Entrepreneurship) Vol 8, No 2 (2025): Juli 2025
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v8i2.753

Abstract

Perkembangan teknologi digital dan internet telah mendorong pertumbuhan e-commerce di Indonesia secara signifikan. Shopee, sebagai salah satu platform terkemuka, menunjukkan jumlah kunjungan tertinggi dan peningkatan pengguna yang pesat. Namun, meski unggul dari sisi jumlah pengguna, masih terdapat keluhan terkait kepuasan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh Viral marketing dan Hedonic shopping motivation terhadap Kepuasan Pelanggan, dengan Impulsive buying sebagai variabel intervening, pada pengguna e-commerce Shopee di Kabupaten Semarang.Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada responden pengguna Shopee. Teknik analisis yang digunakan adalah Partial Least Square (PLS) dengan bantuan software SmartPLS versi 4.1 untuk menguji pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa Viral marketing berpengaruh signifikan terhadap Kepuasan Pelanggan namun tidak berpengaruh terhadap Impulsive buying. Hedonic shopping motivation berpengaruh signifikan terhadap Impulsive buying tetapi tidak terhadap Kepuasan Pelanggan. Sementara itu, Impulsive buying tidak memiliki pengaruh signifikan terhadap Kepuasan Pelanggan. Selain itu, baik Viral marketing maupun Hedonic shopping motivation tidak berpengaruh signifikan terhadap Kepuasan Pelanggan melalui Impulsive Buying sebagai variabel intervening. Implikasi dari temuan ini menunjukkan bahwa peningkatan kepuasan pelanggan Shopee di Kabupaten Semarang tidak cukup hanya melalui upaya viral marketing atau pengalaman belanja hedonis. Oleh karena itu, manajemen Shopee perlu meningkatkan aspek lain yang lebih relevan terhadap kepuasan pelanggan seperti pelayanan, keaslian produk, dan sistem pengaduan yang responsif. Penelitian ini juga diharapkan dapat menjadi referensi bagi penelitian selanjutnya dengan mempertimbangkan tambahan variabel atau cakupan wilayah yang lebih luas.Kata Kunci : Viral marketing, Hedonic shopping motivation, Impulsive buying, Kepuasan Pelanggan, Shopee, E-commerce.
Tingkat Pemahaman Akuntansi Pada Mahasiswa Akuntansi Sekolah Tinggi  Ilmu Ekonomi Semarang Febriana, Elsya Ayu; Novandalina, Arini
JMIK: Jurnal Manajemen dan Inovasi Kewirausahaan Vol. 1 No. 1 (2025): Jurnal Manajemen dan Inovasi Kewirausahaan (JMIK)
Publisher : PT. Syalma Global Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64532/jrqbvs59

Abstract

Pemahaman akuntansi adalah tingkat pemahaman mengenai proses pencatatan, pelaporan mengenai informasi posisi keuangan sebuah instansi. Penelitian ini bertujuan untuk mengetahui pengaruh kecerdasan emosional, motivasi belajar, kecerdasan Intelektual terhadap tingkat pemahaman akuntansi pada mahasiswa akuntansi Sekolah Tinggi Ilmu Ekonomi Semarang pada tahun ajaran 2019, 2020, dan 2021.Populasi dalam penelitian ini adalah mahasiswa akuntansi Sekolah Tinggi Ilmu Ekonomi Semarang sejumlah 438. Jumlah sampel yang diambil dalam penelitian ini adalah 81 responden dengan menggunakan rumus slovin. Dalam penelitian ini menggunakan variabel independen dan variabel dependen. Dalam penelitian ini metode pengumpulan data dengan menggunakan kuesioner. Hasil penelitian ini menunjukkan bahwa kecerdasan emosional berpengaruh signifikan terhadap tingkat pemahaman akuntansi. Motivasi belajar tidak berpengaruh signifikan terhadap tingkat pemahaman akuntansi. Kecerdasan intelektual berpengaruh signifikan terhadap tingkat pemahaman akuntansi. Untuk peneliti selanjutnya disarankan mengembangkan penelitian dengan menambah variabel lain yang belum diteliti memperpanjang periode penelitian dan memperluas tempat penelitian.
THE EFFECT OF INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRS) ADOPTION ON THE QUALITY OF ACCOUNTING INFORMATION IN MANUFACTURING COMPANIES ON THE INDONESIA STOCK EXCHANGE 2017 – 2020 Prasetyawati, Adelia Ika; Setiyanti, Sri Wiranti; Novandalina, Arini
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.10772

Abstract

ABSTRACT The implementation of IFRS-based accounting standards emphasizes more informative financial report disclosure which will improve the quality of the company's financial reports. Improving the quality of financial reports is demonstrated by increasing the quality of the accounting information reported. The quality of accounting information in this research uses the value relevance of information and the reliability of accounting information. The aim of this research is to test whether IFRS has an effect on the value relevance of accounting information and the reliability of accounting information in manufacturing companies. The population used in this research is manufacturing companies listed on the Indonesia Stock Exchange (BEI) for the 2017-2020 period. There are 164 manufacturing companies registered on the IDX. The sampling technique in this research used a purposive sampling method. There were 25 companies that met the sample criteria so that the total observations were 100 company data. The variable in this research is the quality of accounting information which is proxied by relevance and reliability as the dependent variable, and the independent variable is the adoption of International Financial Reporting Standards (IFRS). The IFRS adoption variable in this research uses a dummy variable. Data collection was carried out by observing the financial report data of manufacturing companies listed on the Indonesia Stock Exchange 2017-2020. Data analysis was carried out using classic assumption tests and hypothesis testing using simple linear regression. The results of the relevance test on IFRS adoption show that the significance value of the hypothesis test on the relevance of the IFRS adoption value is 0.046. It can be concluded that the relevance of the profit value has a positive influence, while on the reliability of the IFRS adoption value it is 032, which means that the value reliability has a positive influence. Then the coefficient of determination test value or R Square Relevance is 0.339, which means that 33.9% of the relevance of the information value is influenced by IFRS adoption, and the value of the coefficient of determination or R Square Reliability is 0.331, which means that 33.1% of the reliability of the information value is influenced by adoption. So it can be concluded that the relevance of the value of accounting information and the reliability of the value of information on IFRS adoption are full and have a positive influence. For further research, it is recommended to add a longer research period with the latest year so that more samples are taken, consider adding research variables so that the composition of the quality of accounting information is more complete and detailed. Keywords: IFRS, Relevance, Reliability, Quality of Accounting Information Value, Information Value
THE INFLUENCE OF LEADERSHIP AND REMUNERATION ON EMPLOYEE PERFORMANCE WITH WORK DISCIPLINE AS A MEDIATION VARIABLE (STUDY ON SKADRON-31/SERBU SEMARANG) Wibawa, Yuda; Novandalina, Arini; Marnoto, Marnoto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13501

Abstract

Performance is a work result achieved by a person in carrying out the tasks given to him which is based on skill, experience, seriousness and time. The purpose of this research is to determine the influence of Leadership and Remuneration on Employee Performance with Work Discipline as a Mediating Variable at Squadron-31/Serbu Semarang. The population in this study was 51 employees at Squadron-31/Serbu Semarang. So that 50 members of the population except the Commander became respondents in this research or saturated sample/Population Study. This research variable uses exogenous variables consisting of Leadership and Remuneration and 2 endogenous variables, namely work discipline as mediation and employee performance. The data collection method uses a questionnaire. Data analysis methods include descriptive statistics and quantitative analysis using SEM-PLS. Based on the results of data analysis, it is concluded that Leadership has no effect on Work Discipline, Remuneration has an effect on Work Discipline, Leadership has an effect on Employee Performance, Remuneration has an effect on Employee Performance, Work Discipline has no effect on employee performance. Suggestions that can be given to future researchers are to conduct research on other organizations with larger samples, so that the research results can be generalized. Apart from that, you can replace the independent variable because there are still other variables that can influence it based on the coefficient of determination