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All Journal PROSIDING SEMINAR NASIONAL Interaksi : Jurnal Ilmu Komunikasi Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Professional : Jurnal Komunikasi dan Administrasi Publik EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM ETTISAL Journal of Communication Jurnal Bahasa Rupa Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies INJECT (Interdisciplinary Journal of Communication) Wacana: Jurnal Ilmiah Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Source: Jurnal Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Al-Tsarwah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication Jurnal Pewarta Indonesia ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat JPB Jurnal Public Relations (J-PR) Jurnal Impresi Indonesia Indonesian Journal of Multidisciplinary Science Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media SENTRI: Jurnal Riset Ilmiah Journal of Educational and Cultural Studies Concept: Journal of Social Humanities and Education Universal Raharja Community (URNITY Journal) Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Jurnal Indonesia Sosial Sains Open Community Service Journal Cerdika: Jurnal Ilmiah Indonesia Journal of Business, Social and Technology SWATANTRA Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Salus Publica Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Ekspresi: Publikasi Kegiatan Pengabdian Indonesia KHIDMAT SOSIAL Jurnal Bahasa Rupa Multidisciplinary Indonesian Center Journal HUMANUS : Jurnal Sosiohumaniora Nusantara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Proceedings of Jogjakarta Communication Conference (JCC) ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Adawiyah, Sa'diyah El
Magister Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik, Universitas Muhammadiyah Jakarta
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Marketing Communication Strategy for Building Graha Padjadjaran Developer’s Corporate Image in Depok Naufal Nur A’lam; Sa’diyah El Adawiyah
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.599

Abstract

Background: In the competitive property market of Depok City, effective marketing communication is a critical strategy for developers seeking to build a positive corporate image. Service quality and product quality play essential roles in ensuring consumer satisfaction, minimizing complaints, and sustaining the company's reputation. Objective: This study aims to examine how Graha Padjadjaran Developer implements marketing communication strategies to build its corporate image and to explain the contribution of each marketing communication dimension in shaping that image. Methods: Grounded in Kotler and Keller's Integrated Marketing Communications (IMC) theory — encompassing promotion, advertising, personal selling, direct marketing, and public relations — this research employs a qualitative case study with a descriptive design. Data were collected through observation, in-depth interviews with marketing staff, sales personnel, and consumers, and documentation of online marketing materials. Results: Graha Padjadjaran's marketing communication centers on providing clear product information, employing emotional consumer engagement, and maintaining intensive follow-up communication to build trust. Meta Ads platforms (Instagram Ads and Facebook Ads) serve as the primary digital marketing channels. Each IMC dimension contributes distinctly to image formation: promotion expands market awareness, advertising conveys credibility through visual content, personal selling positions the marketing team as the company's frontline representatives, and direct marketing fosters long-term consumer relationships through personalized service. Conclusion: This study concludes that integrated marketing communication strategies — promotion, advertising, personal selling, direct marketing, and public relations — significantly strengthen Graha Padjadjaran's corporate image, while effective complaint handling through service excellence reinforces sustained consumer trust.
Issue Management of the LAZISNU Philanthropic Institution in Strengthening Public Trust in NU-Care Jakarta Ahmad Soleh; Tria Patrianti; Evi Satispi; Sa'diyah El Adawiyah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16185

Abstract

NU Care-LAZISNU is one of the largest philanthropic institutions in Indonesia that has a strategic role in collecting and managing zakat, infaq, and alms funds to support education, health, economic, environmental, and da'wah programs. The problem of inconsistency in zakat collection data that appears in the NU Care-LAZISNU report can be understood as part of the organizational communication issue that requires serious handling. The purpose of this study is how the issue management of the philanthropic institution lazisNu strengthens public trust in NU-Care Jakarta. The research method uses a qualitative approach with interviews with 16 selected informants also conducting observations, related documents and triangulation to test the validity of the data. The results of the study show that the issue management implemented by LAZISNU in building and strengthening public trust in NU Care's philanthropic programs is quite good in building and strengthening public trust in the LAZISNU Philanthropic Institution including transparency, negative stigma, and LAZISNU's communication model in managing issues that affect public trust in NU-Care is quite consistent, and the implementation of broader socialization so that it can increase public understanding of the programs run by NU-Care.
Komunikasi Persuasif antara Pesantren Khatamun Nabiyyin dan Universitas Nahdlatul Ulama Indonesia dalam Membangun Kemitraan Muhimin; Sadiyah El Adawiyah
Jurnal Pewarta Indonesia Vol 8 No 1 (2026): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v8i1.271

Abstract

Tujuan penelitian ini adalah menganalisis komunikasi persuasif yang digunakan dalam menjalin kemitraan antara Pesantren Khatamun Nabiyyin dan Universitas Nahdlatul Ulama Indonesia (UNUSIA). Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif melalui metode studi kasus serta menerapkan teori komunikasi persuasif Richard sebagai landasan analisis. Kemitraan antara pesantren dan kampus UNUSIA telah terjalin sejak tahun 2022. Penelitian ini berfokus pada proses komunikasi persuasif dalam membangun dan mempertahankan kemitraan tersebut. Hasil penelitian menunjukkan bahwa komunikasi persuasif berperan sangat efektif dalam membangun kemitraan. Proses komunikasi dilakukan melalui pertemuan langsung untuk membangun kesamaan persepsi, dengan keterlibatan aktif seluruh pihak yang terlibat. Pesantren menanamkan nilai kepercayaan, keterbukaan, dan prinsip saling menguntungkan sebagai dasar dalam meyakinkan pihak UNUSIA, sementara pihak kampus memperkuat keyakinan pesantren melalui kebijakan khusus berupa pemberian beasiswa, pengakuan akademik, dan penyediaan kuota bagi mahasantri. Komunikasi yang terjalin berlangsung secara terbuka, komunikatif, dan responsif. Sebagai pihak penginisiasi kemitraan, pesantren mampu meyakinkan UNUSIA melalui penyampaian pandangan yang logis sehingga kemitraan ini dapat mencapai kesepakatan bersama.
Co-Authors A I Ramadhan Ade Maulida Ade Muslimat Ade Siti Barokah Agus Ari Afandi Agus Hermanto Agus Hermanto Ahmad Soleh Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Andriyani, Lusi Anindia Fardien Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Bambang Soetono Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Dharu Dewi Diah Safitri Ningrum Dian Khaeran Khaeran Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Evi Satispi Faricha, Rizza Dinda Farida Haryati Fauzalia, Dian Fikri, Muhammad Adzkaar Gilang Wasis Danuarta Hamzah Robbani Hermin Andi Magga Ihwana As’ad Ilham Al-Muqsith Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Jazil Nusaf Aini Karmanto Karmanto Kelly Ayu Anggraeni Khoirudin Khoirudin Lestari, Ayu Ria Linka Azzahra M, Rory Apsa M. Ali Hariawan Maulya, Widya Mawar Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Amar Farhan Muhammad Cahya Panca Wijaya Muhammad Faqih Rusyda Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Muhimin Mulkan Habibi Nabilah Akhsaniyah Nana Rahdiana Naufal Nur A’lam nelly nuroniah Nur Hamidah, Nur Oktaviana Purnamasari Pariani, Dewi Q, Hawa Arofah Qonita Diah Hidayati Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahmanita Ginting Rahmat, Vivi Alayda Retnowati WD Tuti Ridho Ramadhan Rika Utari Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Suryani, Emmy Suryaningsih, Dewi Teuku Islamul Izulhaq Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti Tria Patrianti Tutik, Hartutik