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Nunung Nurhayati
Universitas Jenderal Soedirman
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Pelayanan dan Harga Sewa Kamar Terhadap Keputusan Tamu Menginap dengan Pendekatan Syariah di Hotel Narapati Indah Syariah Bandung Prasetya, Gandara Catur; Nunung Nurhayati; Nandang Ihwanudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9712

Abstract

This study is motivated by the low occupancy rate of Narapati Indah Syariah Hotel Bandung in recent months, allegedly influenced by service quality and room rental prices. Based on service marketing theory, good service and appropriate pricing can affect consumers’ decisions to purchase or use services. This research aims to analyze the effect of service quality and room rental prices on guests’ decisions to stay. The research method employs a quantitative approach with a positivism paradigm and a survey method. The study population includes all hotel guests in January 2024, totaling 561 people, with a sample of 85 respondents selected through purposive sampling. Primary data were collected using questionnaires and analyzed using multiple linear regression after validity, reliability, and classical assumption tests. The results indicate that service quality and room rental prices have a positive and significant effect, both partially and simultaneously, on guests’ decisions to stay. These findings highlight the importance of improving service quality and adjusting competitive prices to increase the hotel’s room occupancy rate.
Co-Authors Agung Prabowo Agung Waluyo Agus Yudianto Agustina, Lisna Agustinus Tandilo Mamma Alfaridzi, Sultan Izbik Riska Alwi, Wahyuni Ambasari, Wulan Novika Anatasya, Anatasya Ani Anggriani, Ani Anjani, Selsa Putri Anna Yuliana, Anna Annisa Nadiyah Rahmani Annysa Ellycornia Silvyana Apriliana, Yhenis Arismunandar, Pandith Aribowo Arvi Iskandar Ashfahani, Raden Ninditya Ghina Astri Mutiar Asyifa Zafira Audina Atmodjo Reubun, Yonathan Tri Ayunazwa Azahra Khaerani Azahra Rizkiah Arifin Arifin Azan, Ferdi Zanuar Bahrul Hayat, Bahrul Baisaku, Nurul Azizah Bhakti Permana Bhakti Permana Budi Aji Budiman Muhamad Cahyono, Habib Citra Nurintan Amelia Dede R Oktini Dewi Sartika Dewi Srinatania Dian Wulandari Dina Aziza Putri Dinda Norma Adelin Dudung Muhally Hakim Dwi Sarwani Sri Rejeki Dyah Mitri Kusuma Wardani Eka Setiawati Elly Halimatusadiah Elly Sukmanasa Elva Kartikasari Elva Kartikasari Esvandiari, Megia Eva Supriatin Eva Supriatin, Eva Farida Isroani Fitria Damayanti, Fitria Friyanti, Ita Halim, Nurfadhlina Abdul Hantoro Ksaid Notolegowo Hardy Hutahaean Hening Pujasari I Made Kariasa Idha Sihwaningrum Ima Amaliah Indy Nur Sholikhah Intan, Dewi Iskandar, Choirunnisa Izzaturahman, Muhammad Khalid Jaenudin, Dadang Jajang Jajang jajang Jajang Jajang Jajang Jambari, Obay Julianti, Eri Kania Nurcholisah Kharisa, Aflakha Khayla, Rahmalia Putri Kristy Kristy Kristy, Kristy Kusumasari, Wardany Ladewi, Yuhanis Lindayani, Linlin Linlin Lindayani Linlin Lindayani Lis Djuniar M Rakan M Riszky Apriliansyah saputra Marcellia Susan Maryani, Sri Mohammad Nauval Alim Mohammad Wildan Alghifari Zain Mufida, Suci Jena Muhammad Agis Ruslan Zaelani Muhammad Fajar Muhardi Muhardi Muhardi Mulyaningsih, Hendrati Dwi Nadiyah Rahmani, Annisa Nana Supriatna Sonjaya Nandang Ihwanudin Nugroho, Arief Styo Nurfahmiyati Nurleli Nyayu Nina Putri Calisanie Oki Neswan Pertiwi, Ratna Prasetya, Gandara Catur Pratiwi, Elsa Anna Puji Siswanto Pupung Purnamasari Putra, Muhamad Zidane Dwita Putri Pradani Putri Pradani Rahayu , Feronika Evma Rahayu, Annisa Eka Rahayuningsih, Nurjanah Rahma, Icha Saeful Raisha Ramadhania Azzahra Ramdhani Rayhan Azis Renando, Nindy Antikasari Renny Ridwan Rina Reorita Rini Lestari Ririn Sk Risna Yuntami Seftianti Riyang Mardini Rizqi, Safina Sabila ROHIMAH, INTAN Rotua Suriany Simamora Runi Hasnidarini Ruthi Armita Sari Ruthi Armita Sari, Ruthi Armita Sali Rahadi Asih Salum Cantika Putri Samsul Anwar Samsul Anwar Sani, Aluwi Nirwana Selia Oktavianti Septa Permana Setiadi, Feri Setiawan, Asep Rudini Sholihah, Hani Siddik, Galih Purnama Siti Maryam, Shabrina Siti Rahmah Nurshiami, Siti Rahmah SR, Dwi Sarwani SR, Dwi Sarwani Sri Fadilah Sri Maryani Suci Noor Hayati Supriyanto Supriyanto Supriyanto Supriyanto Suripah Suripah Susy Puspasari Tasya Aspiranti Tiara Wulandari Tri Wintolo Apoko Tripena Br.Sb, Agustini Tsurayya, Lulu Udin Saripudin Udjianna Sekteria Pasaribu Vannisa Regita Putri Wahyuni Alwi Wardiana, Taufiq Akbar Warti, Lia Wati, Puri Kresna Y Yusdiana Yanti, Dharma Yeni Rumyani Yhenis Apriliana Yuni Fitria Agung Yuyum Yuningsih Zahra, Aliyah