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All Journal Jurnal Penyuluhan JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JAM Jurnal Sosial Ekonomi Pertanian JDM (Jurnal Dinamika Manajemen) Psikopedagogia Jurnal Ilmiah Teknik Industri Paradigma Agro Ekonomi Graduasi: Jurnal Bisnis & Ekonomi MNJ (Malang Neurology Journal) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JPPI | Jurnal Penelitian Pendidikan Islam AGROMIX Jurnal Masyarakat Merdeka (JMM) JPBIO (Jurnal Pendidikan Biologi) JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Viva Medika: Jurnal Kesehatan, Kebidanan dan Keperawatan JURNAL LENTERA BISNIS JPMI (Jurnal Pembelajaran Matematika Inovatif) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Investasi Budimas : Jurnal Pengabdian Masyarakat AGRISCIENCE International Journal Of Science, Technology & Management (IJSTM) DEDIKASI PKM Journal of Lifelong Learning (JOLL) Devotion: Journal of Research and Community Service Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Jurnal Agristan Jurnal Penyuluhan Pertanian Wiga : Jurnal Penelitian Ilmu Ekonomi Empowerment Society AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Muria Jurnal Layanan Masyarakat JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Nautical: Jurnal Ilmiah Multidisiplin Indonesia JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Agribusiness Science and Rural Development Jurnal Ilmiah SOSIO AGRIBIS Agrita Tropical Plantation Journal Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Sewagati Jurnal RAK (Riset Akuntansi Keuangan) INOVASI: Jurnal Politik dan Kebijakan Journal of Sustainable Community Development El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam SENMEA Journal of Ekonomics, Finance, and Management Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ilmu-Ilmu Pertanian Pi Radian Journal Jurnal Cendekia Ilmiah
Siti Nurlaela
Jurusan Fisika, Fakultas Sains dan Teknologi, Universitas Islam Negeri Sunan Gunung Djati, Bandung, INDONESIA
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Kualitas Pelayanan, Kualitas Produk dan Pengalaman Belanja Pelanggan Terhadap Kepuasan Pelanggan dan Loyalitas Setiawan, Efril Pratama; Nurlaela, Siti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12268

Abstract

Di tengah persaingan industri smartphone yang sangat ketat, perusahaan tidak cukup hanya mengandalkan spesifikasi atau harga smartphone. Industri smartphone harus membangun hubungan jangka panjang dengan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kualitas produk, dan pengalaman belanja pelanggan terhadap kepuasan pelanggan dan loyalitas pengguna smartphone, dengan mempertimbangkan peran mediasi kepuasan pelanggan. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode Structural Equation Modeling (SEM). Data diperoleh dari 137 responden yang merupakan pengguna iPhone di wilayah Jakarta dan Bekasi, berusia 17 atau lebih, dan membeli iPhone di ibox. Yang dipilih melalui teknik purposive sampling. Hasil penelitian menunjukkan bahwa kualitas produk dan pengalaman belanja pelanggan berpengaruh signifikan terhadap kepuasan pelanggan dan loyalitas. Kepuasan pelanggan juga terbukti memiliki peran mediasi yang signifikan dalam pengaruh kualitas pelayanan, kualitas produk, dan pengalaman belanja pelanggan terhadap loyalitas pelanggan. Namun, kualitas pelayanan tidak menunjukkan pengaruh langsung terhadap loyalitas, meskipun tetap berpengaruh terhadap loyalitas melalui mediasi kepuasan. Temuan ini memberikan implikasi praktis bagi penyedia layanan untuk meningkatkan kualitas produk dan menciptakan pengalaman belanja yang menyenangkan sebagai strategi dalam membangun loyalitas jangka panjang terhadap merek.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Pengalaman Belanja Pelanggan Terhadap Kepuasan Pelanggan dan Loyalitas Setiawan, Efril Pratama; Nurlaela, Siti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12268

Abstract

Di tengah persaingan industri smartphone yang sangat ketat, perusahaan tidak cukup hanya mengandalkan spesifikasi atau harga smartphone. Industri smartphone harus membangun hubungan jangka panjang dengan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kualitas produk, dan pengalaman belanja pelanggan terhadap kepuasan pelanggan dan loyalitas pengguna smartphone, dengan mempertimbangkan peran mediasi kepuasan pelanggan. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode Structural Equation Modeling (SEM). Data diperoleh dari 137 responden yang merupakan pengguna iPhone di wilayah Jakarta dan Bekasi, berusia 17 atau lebih, dan membeli iPhone di ibox. Yang dipilih melalui teknik purposive sampling. Hasil penelitian menunjukkan bahwa kualitas produk dan pengalaman belanja pelanggan berpengaruh signifikan terhadap kepuasan pelanggan dan loyalitas. Kepuasan pelanggan juga terbukti memiliki peran mediasi yang signifikan dalam pengaruh kualitas pelayanan, kualitas produk, dan pengalaman belanja pelanggan terhadap loyalitas pelanggan. Namun, kualitas pelayanan tidak menunjukkan pengaruh langsung terhadap loyalitas, meskipun tetap berpengaruh terhadap loyalitas melalui mediasi kepuasan. Temuan ini memberikan implikasi praktis bagi penyedia layanan untuk meningkatkan kualitas produk dan menciptakan pengalaman belanja yang menyenangkan sebagai strategi dalam membangun loyalitas jangka panjang terhadap merek.
The Effect of Liquidity, Leverage, and Company Size on the Financial Performance of Healthcare Companies in 2020-2024 Oktavia, Megna; Nurlaela, Siti; Chomsatu, Yuli
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 1 (2026): March 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i1.1901

Abstract

This study aimed to investigate the impact of liquidity, leverage, and firm size on financial performance. The data source was secondary data obtained from the financial reports of health companies listed on the Indonesian Stock Exchange (IDX) for the period 2020-2024. The research population comprised healthcare companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2024. The study employed purposive sampling, comprising a sample of 14 companies. Linear regression analysis was conducted using SPSS version 25 for data analysis techniques. The findings indicated that liquidity significantly influenced corporate financial performance, whereas leverage had no effect. Moreover, corporate size influenced financial performance.
PENGARUH EMPLOYER BRANDING DALAM MEMBANGKITKAN INTENTION TO APPLY DENGAN MEDIASI CORPORATE REPUTATION, SOCIAL MEDIA USAGE, DAN ONLINE REVIEWS Jeremiah, Dearyl; Nurlaela, Siti
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2177

Abstract

Competition among companies in recruiting employees has intensified in the digital era, encouraging organizations to implement employer branding strategies to attract younger generations who are increasingly selective in choosing workplaces. This study aims to examine the influence of employer branding, corporate social responsibility (CSR), healthy work atmosphere, compensation and benefits, work-life balance, and training and development on intention to apply, with corporate reputation, social media usage, and online reviews as mediating variables. The population consists of final-year undergraduate students in the Greater Jakarta area (Jabodetabek), selected using purposive sampling, with 233 respondents participating in a quantitative survey. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that employer branding, CSR, healthy work atmosphere, and training and development positively affect intention to apply, while compensation and benefits and work-life balance have no significant effect. Corporate reputation and social media usage mediate the relationship between employer branding and intention to apply, whereas online reviews do not. These findings provide managerial implications for designing effective employer branding strategies to attract final-year students and fresh graduates.
Brand Trust, Awareness, dan Loyalty sebagai Penggerak Brand Equity pada Pasar Smartphone Adisti, Lintang Shafa; Nurlaela, Siti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.9826

Abstract

Fierce competition in the smartphone industry requires companies to strengthen brand equity to maintain competitiveness and build long-term relationships with consumers. This study aims to analyze brand awareness, brand image, perceived quality, brand association, brand loyalty, and brand trust on brand equity in the smartphone industry. A quantitative approach was used in this study with multiple linear regression analysis techniques taken based on data from 111 respondents. The results of this study show that brand awareness, brand loyalty, and brand trust have a positive influence on brand equity, while brand image, brand association, and perceived quality do not have a significant influence. These findings confirm the importance of brand trust, brand awareness, and brand loyalty as factors that can strengthen brand equity. Therefore, companies are advised to focus on increasing consumer trust, maintaining consumer loyalty, and strengthening sustainable promotions or advertising to maintain competitiveness in the smartphone market.
Co-Authors Ade Suryanda Adhriana, Adhriana Adisti, Lintang Shafa Aissyiah, Putri Mafazh Akmal, Maizatul Alfatah, Zafar Shidiq Amperawati, Endang Dwi Ananti Yekti Anik Yuliani Anita Wijayanti Arief Darmawan, Figo Arum Ardianingsih Aulya, Nailul Rahmi Avrinia Wulansari, Tutik Bahasa Indonesia, Bahasa Indonesia Bambang Pujiasmanto Budi Purwo Widiarso BUDITIAWAN, KRISTIAN Celviana Winidyaningrum, Celviana Chandra Novtiar Choirul Anwar Pratama, Nova DAMAYANTI, DIAN Damayanti, Era Rizqi Daniar Setyo Rini Darmawan, Figo Arief Dewi, Kadek Vicky Cintya Dewi, Riana R Dewi, Riana Rachmawati Djuminah Djuminah, Djuminah Dyaksa, Gde Abhichanika Pranata Edi Kurniadi Edy Supriyono Eko Binti Lestari, Eko Binti Eko Budi Santoso Endang Masitoh, Endang Eny Kustiyah, Eny Erena, Nuraini Zalfa Putri Euriga, Epsi Fadhil Ahla Firdaus Fadiyah, Dea Putri Febtia Devi Ananti Fitria, Ina Fitria, Nury Ainun Galvin, Gretiesia Goestjahjanti, Francisca Sestri Hakim, Fahril Harry Dwi Putra, Harry Dwi Hartoko, Sri Helmi Muzaki Hendra Titisari, Kartika Hendra Ts, Kartika Hidayat , Rohmat Hoerniasih, Nia Ika Baskara Irfansyah, Ilham Isna Tustiyani Jean Ivanka, Febrinka Jeremiah, Dearyl Joseph, Corina Ak Juliani, Indah Junaidi, Amir Kartika Hendra Titisari Khairudin Khairudin Kurniawan, Agil Achmad Luthfiyani, Camelia Machlusil Husna, Machlusil Mahameru Rosy Rochmatullah Maharani, Eynne Zeynnora Maharani, Kandi Mardaningsih, Dewi Masrurroch, Lustina Rima Mastur Maya Oktavia, Maya Mayasari, Silvi Millah, Saepul Muqorobin, Muqorobin Murnisari, Yunita Natasya Rahman Navitas, Prananda Ningsih, Dewi Ayu Nur Rois, Dimas Ilham Nurhaliza Nurul Badriyah Oktavia, Amelia Ivon Oktavia, Megna Panicara, Salsadila Pinta, Sarah Rum Handayani Pradesti, Rahmadiva Pradinata, Aviad Rezqiano Pramesti, Galuh Ajeng Prananto, Adi Prasetyo, Fadil Handika Pratiwi, Anisa Wantifa Pujiasmoro, Bambang Purnomo, Rochmat Aldy Purwanti, Reni Puspitojati, Endah Putra, Afri Chandra Putri, Dyah Pramesti Irine Putri, Tiska Sahila Widodo Rachmawati Dewi, Riana Rahmah, Mursidah Rahman, Natasya Rahmatia, Utami Rahmawati, Rahmawati Ramdhania, Desti Ratna Wijayanti Daniar Paramita Raya, Alia Bihrajihant Rijal , Muvid Rikah, Rikah Rina Anindita Risdhana, Sillvy Ristiani, Aulia Vivi Rita Noviani, Rita Rochmatullah ., Rochmatullah Rohim, Cahya Nur Rohman, Ahmad Abdur Rosa Nikmatul Fajri RR. Siti Astuti Rudianto Rudianto Rudianto, M Rudianto, M. Rukmini Rukmini Rusdi Rusdi Salaste, Ibel Samsi Samsi Saputro, Reppy Agung Sarah Rum Handayani Sari, Sindi Ayu Permata Sartika, Aprilia Helmi Sernovita, Lasmaria Setiawan, Efril Pratama Setiawan, Usep Shahdevi Nandar Kurniawan, Shahdevi Nandar Sianturi, Renta Siddi, Purnama Siti Arifah Soenarto Soenarto Sri Mulyani Sri Murni Suhendro Suhendro Suhendro Sujono Sujono Sujono, Sujono Sukadi Sukadi Sumedi, Mokhamad Suminar, Uum Suprihati - Suyatno Suyatno Syahadah, Muhammad Ali Tri Lestari Ubaidillah Ubaidillah Valorie Yang Cen, Ronald Veithzal Rivai Zainal Vely Kukinul Siswanto Wahyu Widarjo, Wahyu Wati, Ema Sujar Wijaya, Intan Putri Wirrdiana Yuniasih, Annisa WULANDARI, APRILIA Yuli Chomsatu Yulianti Yulianti Yuniasih, Annisa Wirrdiana Yuwita Ariessa Pravasanti, Yuwita Ariessa Zega Budiarti, Zega