p-Index From 2021 - 2026
9.017
P-Index
This Author published in this journals
All Journal Jurnal Penyuluhan JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JAM Jurnal Sosial Ekonomi Pertanian JDM (Jurnal Dinamika Manajemen) Psikopedagogia Jurnal Ilmiah Teknik Industri Paradigma Agro Ekonomi Graduasi: Jurnal Bisnis & Ekonomi MNJ (Malang Neurology Journal) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JPPI | Jurnal Penelitian Pendidikan Islam AGROMIX Jurnal Masyarakat Merdeka (JMM) JPBIO (Jurnal Pendidikan Biologi) JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Viva Medika: Jurnal Kesehatan, Kebidanan dan Keperawatan JURNAL LENTERA BISNIS JPMI (Jurnal Pembelajaran Matematika Inovatif) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Investasi Budimas : Jurnal Pengabdian Masyarakat AGRISCIENCE International Journal Of Science, Technology & Management (IJSTM) DEDIKASI PKM Journal of Lifelong Learning (JOLL) Devotion: Journal of Research and Community Service Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Jurnal Agristan Jurnal Penyuluhan Pertanian Empowerment Society AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Muria Jurnal Layanan Masyarakat JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Nautical: Jurnal Ilmiah Multidisiplin Indonesia JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Agribusiness Science and Rural Development Jurnal Ilmiah SOSIO AGRIBIS Agrita Tropical Plantation Journal Sewagati Jurnal RAK (Riset Akuntansi Keuangan) INOVASI: Jurnal Politik dan Kebijakan Journal of Sustainable Community Development El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam SENMEA INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ilmu-Ilmu Pertanian Pi Radian Journal Jurnal Cendekia Ilmiah
Claim Missing Document
Check
Articles

PENGARUH EMPLOYER BRANDING DALAM MEMBANGKITKAN INTENTION TO APPLY DENGAN MEDIASI CORPORATE REPUTATION, SOCIAL MEDIA USAGE, DAN ONLINE REVIEWS Jeremiah, Dearyl; Nurlaela, Siti
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2177

Abstract

Competition among companies in recruiting employees has intensified in the digital era, encouraging organizations to implement employer branding strategies to attract younger generations who are increasingly selective in choosing workplaces. This study aims to examine the influence of employer branding, corporate social responsibility (CSR), healthy work atmosphere, compensation and benefits, work-life balance, and training and development on intention to apply, with corporate reputation, social media usage, and online reviews as mediating variables. The population consists of final-year undergraduate students in the Greater Jakarta area (Jabodetabek), selected using purposive sampling, with 233 respondents participating in a quantitative survey. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that employer branding, CSR, healthy work atmosphere, and training and development positively affect intention to apply, while compensation and benefits and work-life balance have no significant effect. Corporate reputation and social media usage mediate the relationship between employer branding and intention to apply, whereas online reviews do not. These findings provide managerial implications for designing effective employer branding strategies to attract final-year students and fresh graduates.
Co-Authors Adhriana, Adhriana Adisti, Lintang Shafa Aissyiah, Putri Mafazh Akmal, Maizatul Alfatah, Zafar Shidiq Amperawati, Endang Dwi Ananti Yekti Anik Yuliani Anita Wijayanti Arief Darmawan, Figo Arifah, Siti Arum Ardianingsih Avrinia Wulansari, Tutik Bahasa Indonesia, Bahasa Indonesia Bambang Pujiasmanto Budi Purwo Widiarso BUDITIAWAN, KRISTIAN Celviana Winidyaningrum, Celviana Chandra Novtiar Choirul Anwar Pratama, Nova DAMAYANTI, DIAN Damayanti, Era Rizqi Daniar Setyo Rini Darmawan, Figo Arief Dewi, Riana R Dewi, Riana Rachmawati Djuminah Djuminah, Djuminah Dyaksa, Gde Abhichanika Pranata Edi Kurniadi Edy Supriyono Eko Binti Lestari, Eko Binti Eko Budi Santoso Endang Masitoh, Endang Eny Kustiyah, Eny Erena, Nuraini Zalfa Putri Euriga, Epsi Fadhil Ahla Firdaus Fadiyah, Dea Putri Febtia Devi Ananti Fitria, Ina Fitria, Nury Ainun Galvin, Gretiesia Goestjahjanti, Francisca Sestri Hakim, Fahril Harry Dwi Putra, Harry Dwi Hartoko, Sri Helmi Muzaki Hendra Titisari, Kartika Hendra Ts, Kartika Hidayat , Rohmat Hoerniasih, Nia Ika Baskara Irfansyah, Ilham Isna Tustiyani Jean Ivanka, Febrinka Jeremiah, Dearyl Joseph, Corina Ak Juliani, Indah Junaidi, Amir Kartika Hendra Titisari Khairudin Khairudin Kurniawan, Agil Achmad Luthfiyani, Camelia Machlusil Husna, Machlusil Mahameru Rosy Rochmatullah Maharani, Eynne Zeynnora Maharani, Kandi Mardaningsih, Dewi Masrurroch, Lustina Rima Mastur Maya Oktavia, Maya Mayasari, Silvi Millah, Saepul Muqorobin, Muqorobin Natasya Rahman Navitas, Prananda Ningsih, Dewi Ayu Nur Rois, Dimas Ilham Nurhaliza Nurul Badriyah Oktavia, Amelia Ivon Panicara, Salsadila Pinta, Sarah Rum Handayani Pradinata, Aviad Rezqiano Pramesti, Galuh Ajeng Prananto, Adi Prasetyo, Fadil Handika Pratiwi, Anisa Wantifa Pujiasmoro, Bambang Purnomo, Rochmat Aldy Purwanti, Reni Puspitojati, Endah Putra, Afri Chandra Putri, Dyah Pramesti Irine Putri, Tiska Sahila Widodo Rachmawati Dewi, Riana Rahmah, Mursidah Rahman, Natasya Rahmatia, Utami Rahmawati, Rahmawati Ramdhania, Desti Ratna Wijayanti Daniar Paramita Raya, Alia Bihrajihant Rijal , Muvid Rikah, Rikah Rina Anindita Risdhana, Sillvy Ristiani, Aulia Vivi Rita Noviani, Rita Rochmatullah ., Rochmatullah Rohim, Cahya Nur Rohman, Ahmad Abdur Rosa Nikmatul Fajri RR. Siti Astuti Rudianto Rudianto Rudianto, M Rudianto, M. Rukmini Rukmini Rusdi Rusdi Salaste, Ibel Samsi Samsi Saputro, Reppy Agung Sarah Rum Handayani Sari, Sindi Ayu Permata Sartika, Aprilia Helmi Sernovita, Lasmaria Setiawan, Efril Pratama Setiawan, Usep Shahdevi Nandar Kurniawan, Shahdevi Nandar Sianturi, Renta Siddi, Purnama Siti Arifah Soenarto Soenarto Sri Mulyani Sri Murni Suhendro Suhendro Suhendro Sujono Sujono Sujono, Sujono Sukadi Sukadi Sumedi, Mokhamad Suminar, Uum Suprihati - Suyatno Suyatno Syahadah, Muhammad Ali Tri Lestari Ubaidillah Ubaidillah Valorie Yang Cen, Ronald Veithzal Rivai Zainal Vely Kukinul Siswanto Wahyu Widarjo, Wahyu Wati, Ema Sujar Wijaya, Intan Putri Wirrdiana Yuniasih, Annisa WULANDARI, APRILIA Yuli Chomsatu Yulianti Yulianti Yuniasih, Annisa Wirrdiana Yuwita Ariessa Pravasanti, Yuwita Ariessa Zega Budiarti, Zega