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Journal : JURNAL ABDIMAS PLJ

PENGEMBANGAN KEGIATAN KEWIRAUSAHAAN PADA MATA PELAJARAN PRAKARYA DAN EKONOMI KREATIF BAGI TUTOR DI PKBM 11 MANGGARAI Hesti Rian; Ria Estiana; Eko Hadi Prayitno; Darmawan Darmawan; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.345 KB) | DOI: 10.34127/japlj.v1i2.521

Abstract

The 2013 curriculum brings changes to the world of education, especially in entrepreneurship education and crafts and creative economy subjects. The concept of the Creative Economy is a concept in the new economic era whose main supports are information and creativity, where ideas and stock of knowledge from Human Resources (HR) are the main factors in economic activity. Creative ideas that come from entrepreneurs require a touch of innovation to sell in the market. The innovation needed by entrepreneurs is the ability to add value to products and maintain product quality by paying attention to market orientation. The increase in the use value of a product will also increase the selling power of the product in the market, because there is an increase in the economic value of the product for consumers. During the covid-19 pandemic, tutors felt obstacles in implementing craft subjects and the creative economy, especially in helping students market business products. Prior to the COVID-19 pandemic, the products were marketed through market day activities which were held after the craft and creative economy subjects took 4 meetings.The solution provided by the Jakarta LP3I Polytechnic to PKBM 11 Manggarai, South Jakarta is to provide Entrepreneurship Activity Development Training in Craft and Creative Economy Subjects with the theme "Implementation of Digital Marketing as a Marketing Strategy in the Covid-19 Pandemic Period" for PKBM 11 Manggarai tutors, with the hope tutors can master digital marketing skills and then teach these skills to students as a tool for promoting products produced while participating in crafts and creative economy subjects.Keyword: Craft and Creative Economy, digital marketing, PKBM
PERAN YOUTH DEVELOPMENT BAGI GENERASI MILENIAL Yoeliastuti Yoeliastuti; Faridah Faridah; Edi Wahyu Wibowo; Ria Estiana; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 2, No 1 (2022): JURNAL ABDIMAS PLJ, Juli 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.466 KB) | DOI: 10.34127/japlj.v2i1.630

Abstract

Youth is an individual who when viewed physically is experiencing development and psychologically is experiencing emotional development, so that youth are human resources for development both now and in the future. As a candidate for the next generation who will replace the previous generation. The aspect of human personality that functions to actualize its potential is called self-confidence. Problems will arise if people don't have self-confidence, and one of the weaknesses of Indonesian youth today is a lack of self-confidence. Efforts to increase self-confidence for adolescents who experience self-doubt can be done by learning and practicing. Problems that occur in students such as difficulty in adjusting, conflicts with parents or friends, personal problems, or academic problems, and unpreparedness in facing exams, then the main quality that a student must have is self-confidence. Self-confidence is one of the elements that will help individuals win life's struggles easily. Children should be told the importance of self-confidence. Pessimism and give up easily will hinder our journey. Confidence is the key to achieving goals. The problems that occur to students at PKBM 02 Karet Tengsin, Tanah Abang, Jakarta are due to the lack of self-confidence of students. The series of implementation of service activities are carried out in two stages. The first stage is observation where the university visits PKBM Research and Technology 02 Karet Tengsin, Tanah Abang to identify problems that occur in students regarding self-development problems. The second stage is to carry out activities to provide material on increasing self-development for the millennial generation.Keyword: self development, millennial generation
PENINGKATAN PEMASARAN MELALUI DIGITAL MARKETING PADA UKM DI MASA PANDEMI COVID-19 Eko Hadi Prayitno; Hesti Rian; Ria Estiana; Darmawan Darmawan; Nurul Giswi Karomah
JURNAL ABDIMAS PLJ Vol 1, No 1 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.57 KB) | DOI: 10.34127/japlj.v1i1.481

Abstract

Strategi pemasaran digital saat ini telah banyak digunakan hampir di semua perusahaan, alasannnya adalah agar lebih cepat, mudah dan luas dalam menjangkau konsumen. Digital marketing adalah upaya pemasaran produk dengan menggunakan media digital dan jaringan internel seperti website, blog, media social (Instagram, Whatsapp, facebokk, dll). Perubahan perilaku pemasaran dari konvensional ke digital tidak diimbangi oleh keberadaan UKM yang menggunakan digital marketing, padahal UKM dipercaya mampu memacu perekonomian Indonesia. Pemanfaatan konsep pemasaran berbasis teknologi digital menjadi harapan bagi UKM untuk dapat lebih berkembang di masa pandemi seperti saat ini, khususnya untuk publisitas produk dan membangun hubungan jangka panjang dengan konsumen. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah metode online, metode caramah/pemberian materi dan metode diskusi. Hasil dari kegiatan ini adalah memberikan beberapa solusi agar mampu mempertahankan keberlangsungan usaha yaitu memanfaatkan kebijakan new normal, meningkatkan pengetahuan digital marketing dan meningkatkan pengetahuan mengenai pemanfaatan media social Whatsapp business sebagai media promosi penjualan. Kesimpulan dari kegiatan ini sangat bermanfaat bagi para pelaku UKM dalam memberikan saran-saran terutama mengenai strategi pemasaran digital marketing di masa pandemic Covid-19.Kata kunci : UKM, digital marketing, COVID-19
PELATIHAN KEARSIPAN BAGI TENAGA PENDIDIK DAN TENAGA KEPENDIDIKAN DI SDN SUKARESMI 04, KABUPATEN BEKASI Niantoro Sutrisno; Herry Syafrial; Faridah Faridah; Ria Estiana; Djumat Purnomo
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.474 KB) | DOI: 10.34127/japlj.v1i2.523

Abstract

The role of archives in every organization or institution is very important, one of which is as a memory center. Organizations will find it difficult to prove something if the organization does not have good records. In principle, archives have several important roles where the aim is to help smooth organizational activities in planning organizational policies. The school is one of the organizations that has many archives, for example invitations both official and committee, diplomas, student report cards, school accreditation files, teacher administration, school administration, championship administration owned by school residents, and others. These archives will be very unfortunate if not managed properly, because it is important for the progress and success of the school. The problems that occurred at SDN Sukaresmi 04 Bekasi Regency related to archives were due to the lack of awareness of educators and education staff in the importance of managing archives, especially regarding the types of documents and about how to archive school documents. The series of service activities are carried out in two stages. The first stage is observation where universities make visits to SDN Sukaresmi 04, Bekasi Regency to identify problems that occur during the documentation process of administrative activities at the school. The second stage is to carry out activities to provide material regarding archiving documents in schools for educators and education staff.Keyword: archiving documents, schools
PENERAPAN METODE MUHASABAH DALAM PEMBINAAN KARAKTER BAGI SISWA GENERASI Z Dingot Hamonangan Ismail; Retno Widowati; Damdam Damiyana; Redjeki Agoestyawati Agoestyawati; Syubli Abbas; Ria Estiana
JURNAL ABDIMAS PLJ Vol 3, No 1 (2023): JURNAL ABDIMAS PLJ, Juli 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v3i1.791

Abstract

In the teaching and learning process, there are three aspects of ability that are targeted, namely knowledge, attitudes, and skills. The balance between these three aspects requires serious attention from teachers and all related parties in schools or in educational institutions. Students are nurtured and educated not only as intelligent, but at the same time have good social sensitivity, morals/character and religion, so that students are born as a religious generation. To achieve these educational goals with religious nuances, teachers are expected to be able to deliver students who have the intelligence to understand good morals through setting an example by showing good behavior so that students can emulate and apply it in everyday life. School is a place of learning for children. The purpose of the school itself is to teach about teaching students to become students who are able to advance the nation. In schools there is interaction between students and their teachers, which is called the teaching and learning process. In the teaching and learning process, of course, it does not always run smoothly or efficiently, but there are also problems encountered in learning, as well as for students at school, of course there are many obstacles or problems faced by students. This happens due to several factors besides that the attitudes and behavior of each student are of course different so that it can cause problems at school whether studying or not. The series of service activities is carried out in three stages. The first stage is observation where universities pay visits to SMKN 16 Jakarta to identify problems that occur in student character during the learning process at school. The second stage is carrying out activities for providing material and muhasabah for students, while the third stage is the evaluation stage related to the implementation of community service.Keyword: character building, muhasabah, generation Z
PENDAMPINGAN UNTUK MENGENALI DAN MENGEMBANGKAN POTENSI DIRI PADA GENERASI ALPHA MELALUI PENDEKATAN TALENTS MAPPING Estiana, Ria; Sambodja, Edy; Sobali, Utep; Nasril, Nasril
JURNAL ABDIMAS PLJ Vol. 4 No. 2 (2024): JURNAL ABDIMAS PLJ, Desember 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i2.1403

Abstract

Kegiatan pengabdian kepada masyarakat dengan tema Pendampingan untuk Mengenali dan Mengembangkan Potensi Diri pada Generasi Aplha Melalui Pendekatan Talents Mapping di SMP Puri Arta, Karawang bertujuan membantu siswa dalam mengenali dan mengembangkan potensi mereka secara optimal. Generasi Alpha, yang tumbuh di era digital, memiliki karakteristik unik yang membutuhkan pendekatan pendidikan berbasis data dan personalisasi. Melalui metode Talents Mapping, program ini memberikan asesmen yang sistematis untuk mengidentifikasi bakat serta minat siswa, sehingga dapat diarahkan dengan lebih tepat. Kegiatan ini melibatkan berbagai sesi pendampingan, asesmen individu, serta diskusi kelompok yang dipandu oleh fasilitator berpengalaman. Hasil dari program ini menunjukkan bahwa siswa memiliki pemahaman yang lebih baik mengenai kekuatan dan kelemahan diri mereka, serta meningkatnya motivasi untuk mengembangkan potensi secara maksimal. Selain itu, keterlibatan guru dan orang tua dalam proses ini turut berkontribusi dalam menciptakan lingkungan yang mendukung perkembangan siswa. Dengan adanya program ini, diharapkan pendekatan Talents Mapping dapat menjadi salah satu strategi efektif dalam sistem pendidikan untuk membantu siswa menggali dan mengoptimalkan potensi mereka
GAYA HIDUP BERKELANJUTAN DI ERA 5.0 Rian, Hesti; Bakri, Bakri; Nasril, Nasril; Estiana, Ria; Gustiawan, Handa
JURNAL ABDIMAS PLJ Vol. 3 No. 2 (2023): JURNAL ABDIMAS PLJ, Desember 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v3i2.989

Abstract

As a prospective employee, you must understand what soft skills the job seeker requires before starting work. During recruitment, one of the effective searches for human resources is administrative selection through Curriculum Vitae (CV), then interviews, and having personal branding. Through this process, organizations can find out the qualities and abilities of prospective employees before undergoing the next selection test. Cikarang Global Laboratory Vocational School which has the hope of being able to continue to improve and innovate, to be able to produce quality output or graduates who are able to answer future challenges, either for work (B) or continuing their studies at higher education (M) or entrepreneurship to become successful entrepreneurs ( W) or what is usually called BMW. Therefore, students of SMK Laboratoroum Global Cikarang need to be given practical training when facing the world of work, by providing practice on how to make a good and attractive Curiculum Vitae (CV), have strong interview skills, and have unique personal branding. In line with the obligations of lecturers in the Tri Dharma of higher education, LP3I Jakarta Polytechnic lecturers have the opportunity to carry out this community service Keywords: Personal Branding, Curriculum Vitae, Interview
PENGELOLAAN SDM UMKM DI ERA DIGITAL PADA PULAU HARAPAN, KEPULAUAN SERIBU Estiana, Ria; Nurdin; Damiyana, Damdam; Pramulanto, Himawan; Akhmad, Jaenudin
JURNAL ABDIMAS PLJ Vol. 4 No. 1 (2024): JURNAL ABDIMAS PLJ, Juli 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i1.1150

Abstract

Effective and adaptive management of Human Resources (HR) to the development of digital technology is the key to the success of Micro, Small, and Medium Enterprises (MSMEs) in the modern era. Harapan Island, one of the islands in the Thousand Islands, DKI Jakarta, has great economic potential, especially from the MSME sector. However, limitations in human resource management and the use of digital technology are the main challenges for the growth and sustainability of MSMEs in this region. This community service activity aims to increase the capacity of MSME human resource management on Harapan Island through the application of digital technology. This program includes training and assistance in the use of digital tools for human resource management, the development of basic digital skills for MSME actors, and increasing digital literacy among MSME workers. The methodology used includes workshops, intensive training sessions, and direct mentoring in the field.  It is hoped that through this program, MSMEs on Harapan Island can optimize their human resource management, improve operational efficiency, and expand market reach through digital technology. In addition, this program also aims to build awareness and better understanding of the importance of digitalization in business management. Thus, MSMEs on Harapan Island can develop better and contribute more significantly to the local economy and the welfare of the local community.
Co-Authors A.D Hasjmy Ade Suhara Adnan Nofiansyah Agoestyawati, Redjeki Aji Sukma Pengestu Akhmad, Jaenudin Andi Setiawan Ari Susanti Ari Susanti Ari Susanti Ari Susanti Ari Susanti Arif Rahman Arifin, Arif Auzar Ramadhan, Mohammad Bakri Bakri Budiasningrum, Retno Setya D Purnomo D. Purnomo Dadang Surya Kencana Damdam Damiyana Damiyana, Damdam Darmawan Darmawan Darmawan Darmawan Deny Sudrajat Devi Marlita, Devi Diani, Rinny Dharma Dingot Hamonangan Ismail Edi Nugroho Edi Nugroho Edi Wahyu Wibowo Edi Wahyu Wibowo Edy Sambodja Eko Sugianto Eko Sugiyanto Eko Sugiyanto Evalina Darlin Farid Ardyansyah Faridah Faridah Featy Octaviany Fitriyah Azriyani Gustiawan, Handa Hamzah Hamzah Handa Gustiawan Handa Gustiawan Hesti Rian Hesti Rian, Hesti Himawan Himawan Himawan Himawan Himawan Pramulanto Himawan Pramulanto Imam Syafi'i Inna Hanarti Ismail, Dingot Hamonangan Jaenudin Akhmad Joko Lana Putrapratama Karomah, Nurul Giswi Khoerunisa, Eva Makmuroh, Umi Hanik Maulida, Sofia Mayasari, Nanny Muhammad Ridwansyah Mustangin Mustangin Nahrowi Nahrowi Nanny Mayasari Nasril, Nasril Neni Nuraeni Niantoro Sutrisno Niantoro Sutrisno Nur Faliza Nurdin Nurul Giswi Karomah Nurul Giswi Karomah prihandono prihandono Rahmat Tullah Rahmi Rosita Rahmi Rosita Redjeki Agoestyawati Redjeki Agoestyawati Agoestyawati Retno Setya Budiasningrum Retno Widowati Retno Widowati Rif’an, Ira Rinny Dharma Diani Rismawati . Rusdiana, Muhamad Sandi Nasrudin Wibowo Saun Supriaman Septian Alfy Sobali, Utep Sudarma, Ade Suhara, Ade Suharmanto Suharmanto Sumiati . Sutrisno, Niantoro Syafrial, Herry Syaputra, Yudhi Widian Syubli Abbas Taty Noorhayati TEDDY SETIADY Tukirin Tukirin Umi Hanik Makmuroh Utami, Rahayu Tri yani sri mulyani Yatno Yoeliastuti Yoeliastuti Yoeliastuti Yoeliastuti Yopy Ratna Dewanti Yoshia Agustin Saimima Yudhi Widian Syaputra