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All Journal Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Agrikultura Sosiohumaniora Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH MAHASISWA AGROINFO GALUH Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Food System and Agribusiness (JoFSA) Jurnal Agristan KaliAgri Journal: Jurnal Agribisnis Jurnal Pertanian Agros
Zumi Saidah
Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Physics Social Sciences Other

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Faktor-faktor yang Memengaruhi Petani Mengusahakan Bunga Anggrek Supyandi, Dika; Pebriyanti, Viyana; Yudha, Eka Purna; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17729

Abstract

Orchid farming has the potential to be developed, because orchids have attractive shapes, colors, and aromas. Despite having great potential, orchid farmers face various obstacles such as productivity fluctuations, land conversion, and market problems that threaten the sustainability of their farming businesses. This study aims to identify factors that influence farmers' decisions in Pamulang District, South Tangerang City, in cultivating orchids. The factors studied include internal factors such as age, education, and experience, as well as external factors such as income, land area, capital, ease of cultivation, market opportunities, farming risks, and the role of the government. The method used is quantitative research with the Rasch Model, where the research sample consisted of 32 orchid farmers. The results of the study showed that ease of obtaining production facilities, availability of land suitable for orchids, and stable market demand are the main factors that encourage farmers to continue their farming businesses. However, the problem of unstable income and difficulty in obtaining capital from external parties, including the government, are the main obstacles. Farmers also consider formal education to have no significant effect on orchid cultivation, which is more influenced by practical experience and non-formal extension. Based on these results, it is recommended that the government provide capital assistance and production facilities with simpler and faster procedures. In addition, improving the quality of extension and training for farmers is also important to increase productivity, especially in the midst of limited land availability.
Pengaruh Brand Image, Harga dan Kualitas Produk Terhadap Brand Loyalty Kecap Bango Nurrahman, Iqbal; Utami, Hesty Nurul; Suminartika, Eti; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17939

Abstract

The decline in Kecap Bango's Top Brand Index over recent years highlights the need for evaluating the factors influencing brand loyalty. This study aims to analyze the impact of brand image, price, and product quality on the brand loyalty of Kecap Bango. Data were collected through a survey of 80 respondents who are consumers of Kecap Bango at Toko X, Cirebon, and analyzed using multiple linear regression methods. The results indicate that brand image and price significantly influence brand loyalty, while product quality does not have a significant effect. Simultaneously, brand image, price, and product quality collectively have a positive impact on brand loyalty. These findings emphasize the importance of strengthening brand image and setting competitive pricing in building brand loyalty, ultimately supporting the enhancement of Kecap Bango's brand performance.
Persepsi Konsumen Terhadap Atribut Komoditas Tomat Sayur Aviola, Zulaika; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19327

Abstract

One of the factors that drive the level of consumption of tomato vegetables is the needs, desires and perceptions of consumers. Purchasing decisions on a product can be influenced by a person's perception or attitude. Product attributes or product characteristics are an important thing to consider in analyzing a person's perception. The focus of this study is to determine consumer perceptions of vegetable tomato attributes. The number of samples taken in this study amounted to 100 respondents of the final consumers of the Caringin Main Market, Bandung City. This study uses descriptive analysis and mean score (spider web) to measure and determine consumer perceptions of vegetable tomato attributes. Based on the findings of this study, consumer perceptions of the attributes of color, size, taste, shape and freshness of respondents stated that there are three attributes that are most preferred and considered important in purchasing vegetable tomatoes, namely the attributes of color, size and freshness. While respondents consider the attributes of taste and shape as neutral attributes, meaning that these attributes are not the main factors considered by consumers in purchasing vegetable tomatoes.
Perbandingan Karakteristik Produk Tahu Berdasarkan Jenis Kedelai pada Produsen Tahu di Sumedang Saidah, Zumi; Djuwendah, Endah; Yudha, Eka Purna; Fitri, Annisa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19498

Abstract

In general, the characteristics of tofu produced in Sumedang come from two types of soybeans, imported soybeans and local soybeans. This study attempts to examine the characteristics of tofu including texture, color, taste, aroma, water content, and durability. This study is descriptive quantitative, where data collection is carried out through cross-tabulation to see the relationship between soybean types and tofu product characteristics. Through direct observation in the field and conducting interviews with a number of Sumedang tofu producers. The results of the study found that the composition of local soybeans and imported soybeans in producing Sumedang tofu has quite significant differences in forming the characteristics of the tofu produced. Tofu using local soybeans has a soybean flavor and aroma, while tofu processed from imported soybeans has a smoother color and texture. These results can of course provide a real picture for Sumedang tofu producers about choosing the type of soybean according to consumer desires and preferences. Local soybeans can be recommended and educated to tofu producers so that local soybeans are maintained and sustainable.
Analisa Kehilangan Hasil Produksi Usahatani Kentang Drajat, Luthfi Zakaria; Noor, Trisna Insan; Rachmawati, Erna; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17829

Abstract

Potatoes is known to have good prospects and potential to be developed in order to spur food diversification programmes. Potato production in Indonesia is increased by an average approximately around 2.34% each year. Garut Regency is one of the district in West Java Province that produces potatoes in Indonesia. One of the areas in Garut that produces potatoes is Sarimukti Village. However, potato production in Garut Regency experiences fluctuations in production due to food loss in potato farming. This research aims to find out how much is food loss in potato farming and the causes of food loss as well as farmers characteristics that influence the food loss in Sarimukti Village, Pasirwangi District, Garut Regency. This research uses the quantitative descriptive method with interview and observation techniques to 55 farmers. Results The results showed that there was a loss of potato yield with an average of 2091,8 kg/ha at the production level. Moreover, there is an influence between the production factors used by Sarimukti Village farmers and the potato yield loss that occurs.potato yield loss that occurs.
Faktor-faktor yang Memengaruhi Penghidupan Berkelanjutan (Sustainable Livelihood) Petani Pinggiran Kota Bandung Rahman, Naufal; Saidah, Zumi; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13204

Abstract

Sustainable livelihood is a condition where the community is able to deal with pressures and shocks to manage resources for the welfare of their families now and in the future. It should be noted that the concept of sustainable livelihood is in line with the concept of sustainable development, where sustainable development seeks to maintain the cultural sustainability of a community so that it remains sustainable in the future. The purpose of this study is to analyze sustainable livelihoods and the factors influencing sustainable livelihoods of farming households in the peripheral areas of Bandung City. This research uses a mixed method design of quantitative and qualitative. The research method used was the survey method. The data analysis techniques used were descriptive analysis and multiple linear regression analysis. The results show that the condition of sustainable livelihoods of farming households in the peripheral areas of Bandung City is not bad, but improvements are still needed to improve the condition. The respondents' social environment, which is still supportive in their profession as farmers, also provides a sense of comfort to farmers. Natural capital, financial capital, social capital, and human capital have a significant influence on sustainable livelihoods of farmer households in the peri-urban areas of Bandung City. Meanwhile, physical capital has no effect on the sustainable livelihood of farmer households in the peri-urban areas of Bandung City.
Analisis Strategi Bisnis Menggunakan Matriks SWOT dan QSPM (Studi Kasus : Jang.toppoki Pamulang, Tangerang Selatan) Haya, Faiza Nasywa; Saidah, Zumi; Widyasanti, Asri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11608

Abstract

The food industry in Indonesia has excellent potential due to its abundant supply and numerous consumers. In the third quarter of 2022, there was a growth increase of 3.57% in the food industry. One popular food among the public is Korean cuisine. Tteokbokki, a long-shaped snack made from rice flour, is particularly favored by Korean food enthusiasts. Jang.toppoki is one of the restaurants that offer Korean dishes, especially tteokbokki, located on Flamboyan Raya AC5/34, Pamulang, South Tangerang. The high market competition has made it increasingly challenging for Jang.toppoki to maintain its performance. The purpose of this research is to determine alternative strategic planning and the priority of business strategies for Jang.toppoki. This study utilizes IFAS, EFAS, SWOT, and QSPM matrix. The IFAS and EFAS matrix indicate that the company has a strong internal environmental condition and a moderate external environmental condition. The IE matrix shows that the company is in a "Growth and Development" position. The alternative strategies derived from the SWOT and QSPM matrix prioritize strengthening Jang.toppoki's branding to avoid easy replacement.
Struktur Nafkah pada Rumah Tangga Desa Agrowisata Rahmah, Ulya; Saidah, Zumi; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13126

Abstract

Agrotourism, developed in Alamendah Village since 2011, has opened new economic opportunities that have transformed the residents' livelihoods from agricultural activities to those related to the tourism sector. This study aims to examine the household livelihood structure in Alamendah Village, in relation to the presence of agrotourism in the area. The research design utilized is quantitative. The research methods employed are survey research and in-depth interviews using questionnaires as tools. The data analysis used in this study is descriptive statistical analysis and cross tabulation. The results show that the majority of farmers in Alamendah Village have low incomes, while traders have higher incomes. Agrotourism has the potential as an economic opportunity and a source of additional income that can help improve the local community's economy by considering factors such as age, education, and gender.
Perilaku Pelanggan E-commerce Bahan Makanan Siap Masak dan Katering Sehat dalam Pemenuhan Kebutuhan Makanan Sehat pada Kondisi Pascapandemi Covid-19 Elfa, Muhammad Okiba Jauhari; Utami, Hesty Nurul; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11698

Abstract

The COVID-19 pandemic and the new normal conditions have resulted in changes in the way customers choose to shop for groceries, either physically at stores or online. Additionally, the new normal encourages people to pay more attention to a healthy lifestyle and consume nutritious food to maintain their immune systems. In response to these changes, food retail businesses, especially those offering ready-to-cook ingredients and healthy catering services, need to strive to retain customers by providing an online platform for ordering food, making customers feel more comfortable. This research aims to analyze the behavior of customers who use e-commerce for ready-to-cook ingredients and healthy catering in the post-pandemic condition. The study employs a quantitative research design with a descriptive approach. Data was collected from 300 customers of e-commerce for ready-to-cook ingredients and healthy catering. The research findings indicate that the primary reason for customers to make online purchases of ready-to-cook ingredients and healthy catering is the convenience of finding products that meet their needs and preferences. The majority of customers made their first purchase during the new normal conditions, and the subscription duration was predominantly over 9 months. Other research results show that the average purchase frequency is 2.18 times per week, with an average transaction value reaching Rp263,165.00.
Proses Keputusan Pembelian Konsumen Terhadap Daging Ayam Broiler di Pasar Tradisional Kiaracondong dan Griya Kiaracondong Adrian, Samuel; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12096

Abstract

The purchasing decision process is a consumer decision in prioritizing products that are in various sets of choices. This research uses a case study at Kiaracondong Traditional Market and Griya Kiaracondong. The purpose of this study was to determine the characteristics of consumers of broiler chicken, the decision process of broiler meat and the relationship between the characteristics of consumers of broiler chicken and the process of purchasing broiler chicken meat by using descriptive analysis method and Chi-Square analysis. Based on the characteristics of consumers purchasing chicken meat, there are differences in the distribution of age, marital status and number of family members, where respondents to traditional kiaracondong markets tend to be older and more are married. Meanwhile, based on the purchasing decision process, the difference lies in information search, evaluation of alternatives and post-purchase. On the relationship between consumer characteristics and the buying decision process, age groups and activities where the Pearson chi-square value is smaller than alpha.
Co-Authors Abhyasa Hardhiawan Adi Prasetya Muammar Adrian, Samuel Agriani Hermita Sadeli Alharitsza, Elshafira Almas Dwi Nurshadrina Anggi Sahru Romdon Annisa Fitri Arumdewi, Melfa Annisa Asri Widyasanti Aviola, Zulaika Bajrah, Muhammad Rian Damanik, Marisa Dika Supyandi Dini Rochdiani Drajat, Luthfi Zakaria Eddy Renaldy Eka Purna Yudha Elfa, Muhammad Okiba Jauhari Eliana Wulandari Elly Rasmikayati Elwinda, Derifa Shafa Endah Djuwendah Erna Rachmawati Ernah, Ernah Eti Suminartika Harianto Harianto Hartoyo Hartoyo Haya, Faiza Nasywa Hepi Hapsari Hesty Nurul Utami I Putu Sindhu Respati Widhiguna Irfan Ghani, Mohammad Istiqomah, Nabilla Jihan Marha Karimah, Bella Esla Kartika, Nadhifa Komalawati Kuswarini Kusno Latifa, Nadya Hasna Lestari, Ayuningtyas Puji Lies Sulistyowati Lies Sulistyowati Lucyana Trimo Lucyana Trimo, Lucyana Medah, Fenycia Utari Firstianti Nabila Ananda Putri Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiah Nur Syamsiyah Nurrahman, Iqbal O Hasbiansyah Pandi Pardian Pebriyanti, Viyana Pratiwi, Pharaz Gemilang Putri, Safira Aulia Qanti, Sara Ratna Rahmah, Ulya Rahman, Naufal Ramadhani, Nadhifa Zahra Ramahani, Cinta Rani Andriani Budi Kusumo Ratna Winandi Asmarantaka Reina Ayu Cecilia Resa Ana Dina Rizky Amalia Ronnie S Natawidjaja Ronnie S. Natawidjaja Samuel Lantip Wicaksono SETIAWAN, IWAN Setiyaningrum, Kayla Amina Siahaan, Emil Morris Gumanti Siregar, Rini Natalia Subikha, Ikha Sucipto, Ossy Alfiani Sulistyodewi Nur Wiyono SUPYANDI, DIKA Syakirotin, Muthiah Syifa Herliani Trimo, Lucyana Trisna Insan Noor Tuti Karyani Vina Rachmadina Widia Kintan Sabila Firdaus Yosini Deliana