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All Journal Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Agrikultura Sosiohumaniora Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH MAHASISWA AGROINFO GALUH Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Food System and Agribusiness (JoFSA) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Agristan KaliAgri Journal: Jurnal Agribisnis Society Jurnal Pertanian Agros
Zumi Saidah
Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Physics Social Sciences Other

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Service Quality Evaluation and Farmer Satisfaction in Agribusiness Entrepreneurship Training Programs Saidah, Zumi; Wulandari, Eliana; Hapsari, Hepi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4391

Abstract

This study evaluates service quality and farmer satisfaction in agribusiness-oriented entrepreneurship training programs for corn farmers. The research focuses on identifying gaps between farmers’ expectations and perceptions of training services across five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. A survey was conducted with 100 corn farmers who had participated in entrepreneurship training programs in Majalengka Regency, Indonesia. Data were analyzed using a modified SERVQUAL instrument integrated with Importance–Performance Analysis (IPA) and the Customer Satisfaction Index (CSI) to assess service performance and determine priority areas for improvement. The results indicate that, overall, farmers report a high level of satisfaction with the training programs, as reflected by a CSI value of 85.99 percent. However, the IPA results reveal that responsiveness of trainers and the adequacy of physical facilities remain key areas requiring improvement, as these dimensions exhibit relatively lower performance compared to their perceived importance. In contrast, assurance and empathy demonstrate strong performance and should be maintained to support training effectiveness. This study contributes to agribusiness management literature by providing an evaluative framework for assessing entrepreneurship training quality and participant satisfaction in smallholder farming contexts. Practically, the findings offer managerial and policy insights for training providers and agricultural extension agencies in designing more responsive, well-supported, and sustainable entrepreneurship training programs for corn farmers.   Keywords: service quality, farmer satisfaction, entrepreneurship training, agribusiness management, corn farmers
Struktur Jaringan dan Mekanisme Distribusi Benih Unggul melalui Analisis Jejaring Sosial: Perspektif Petani Jagung di Kabupaten Garut Ditanisa Amira Silitonga; Zumi Saidah; Eliana Wulandari
Society Vol 14 No 1 (2026): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v14i1.1095

Abstract

Maize is a strategic agricultural commodity used both as a food source and as a major component of animal feed, making increased production increasingly important. One way to improve maize productivity is to use superior maize seeds. However, farmers’ access to these seeds remains uneven due to constraints in the distribution system. This study analyzes the social network structure of the maize seed distribution system and identifies the key actors influencing farmers’ access to seeds, information, and solutions. Using a Social Network Analysis (SNA) approach with an ego-network perspective, the study was conducted in two maize-producing sub-districts in Garut Regency and involved 100 farmers selected through stratified random sampling. Data were collected through questionnaires and analyzed using Gephi 0.10. The results show that the seed distribution network is direct, heterogeneous, and relatively sparse, with farmers connected mainly to specific central actors rather than through intermediary channels. Farm shops, fellow farmers, and government assistance programmes occupy dominant positions in the network, indicating the importance of market-based mechanisms, informal farmer networks, and state support in shaping seed access. In contrast, local institutional actors, particularly cooperatives and farmer groups, have not played an optimal role in the distribution network. These findings suggest that improving farmers’ access to superior maize seeds requires strengthening local farmer institutions, increasing coordination among distribution actors, and reducing dependence on a limited number of dominant actors.
ANALYSIS OF CONSUMER BEHAVIOR IN CHOOSING ATTRIBUTES OF LARGE RED CHILI WITH A CONJOINT ANALYSIS APPROACH Parhanudin, Idham; Saidah, Zumi
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.96132

Abstract

Large red chili is a high value horticultural commodity that plays a vital role in meeting Indonesia's food demands, both for domestic consumption and industrial purposes. The high production rate of red chili corresponds with increasing consumer needs, influenced by diverse preferences that shape purchasing behavior, perceptions, and decisions. This study aims to identify the attributes most considered by consumers and analyze the combinations of large red chili attributes based on consumer preferences in Bandung City. A quantitative descriptive method was employed using questionnaires, with perceptual mapping applied to evaluate consumer perceptions and conjoint analysis used to determine consumer preferences. The findings reveal that consumer perceptions of price and freshness attributes tend to be neutral, with average scores of 3 on a Likert scale. Meanwhile, shelf life, taste, and color are perceived positively, with average scores of 4. Regarding preferences, consumers prioritize a combination of affordable prices (<Rp20,000.00/kg), high shelf life (5–6 days), very fresh conditions, mildly spicy taste, and bright red color. Among all attributes, freshness is identified as the most critical factor based on its relative importance in shaping consumer preferences.
Co-Authors Abhyasa Hardhiawan Adi Prasetya Muammar Adrian, Samuel Agriani Hermita Sadeli Alharitsza, Elshafira Almas Dwi Nurshadrina Anggi Sahru Romdon Annisa Fitri Arumdewi, Melfa Annisa Asri Widyasanti Aviola, Zulaika Bajrah, Muhammad Rian Damanik, Marisa Didik, Editya Nugraha Dika Supyandi Dini Rochdiani Ditanisa Amira Silitonga Drajat, Luthfi Zakaria Eddy Renaldy Eka Purna Yudha Elfa, Muhammad Okiba Jauhari Eliana Wulandari Elly Rasmikayati Elwinda, Derifa Shafa Endah Djuwendah Erna Rachmawati Ernah Ernah Eti Suminartika Harianto Harianto Hartoyo Hartoyo Haya, Faiza Nasywa Hepi Hapsari Hesty Nurul Utami I Putu Sindhu Respati Widhiguna Irfan Ghani, Mohammad Istiqomah, Nabilla Jihan Marha Karimah, Bella Esla Kartika, Nadhifa Komalawati Kuswarini Kusno Latifa, Nadya Hasna Lestari, Ayuningtyas Puji Lies Sulistyowati Lies Sulistyowati Lucyana Trimo Lucyana Trimo, Lucyana Medah, Fenycia Utari Firstianti Nabila Ananda Putri Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiah Nur Syamsiyah Nurrahman, Iqbal O Hasbiansyah Pandi Pardian Parhanudin, Idham Pebriyanti, Viyana Pratiwi, Pharaz Gemilang Putri, Safira Aulia Rahmah, Ulya Rahman, Naufal Ramadhani, Nadhifa Zahra Ramahani, Cinta Rani Andriani Budi Kusumo Ratna Winandi Asmarantaka Reina Ayu Cecilia Resa Ana Dina Rizky Amalia Ronnie S Natawidjaja Ronnie S. Natawidjaja Samuel Lantip Wicaksono Sara Ratna Qanti SETIAWAN, IWAN Setiyaningrum, Kayla Amina Siahaan, Emil Morris Gumanti Siregar, Rini Natalia Subikha, Ikha Sucipto, Ossy Alfiani Sulistyodewi Nur Wiyono SUPYANDI, DIKA Syakirotin, Muthiah Syifa Herliani Trimo, Lucyana Trisna Insan Noor Tuti Karyani Vina Rachmadina Widia Kintan Sabila Firdaus Yosini Deliana Zein, Nufika Shilhan