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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial LUGAS Jurnal Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Pengabdian Masyarakat Madani Jurnal Public Relations (J-PR) Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora PENGABDIAN SOSIAL Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Indonesian Research Journal on Education Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies Journal International Dakwah and Communication International Journal of Educational Narratives Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik West Science Interdisciplinary Studies International Journal of Management and Business Intelligence (IJMBI) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Dialogos Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Brand Communication An Nafi’; Multidisciplinary Science Tamilis Synex: Multidimensional Collaboration Journal of Dialogos
RR Roosita Cindrakasih
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java RR Roosita Cindrakasih; Halek Mu'min; Jumui Jumui; Eva Yuniarti Utami; Weni Indah Doktri Agus Tapaningsih
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
Co-Authors Abdul Azis Abdul Aziz Adelarasati, Zahra Adinda Riefwanti Adityo Fajar Adityo Fajar, Adityo Agung Rahardjo Agung Rahardjo, Agung Agus Tapaningsih , Weni Indah Doktri Ahmad Jurnaidi Wahidin Ali Imron H Alinda Rahmatunnisa Amalliah Amalliah Amalliah Amalliah, Amalliah Anisti Anisti Arman Syah Putra Arvin Hardian Asmuri, Asmuri Bobby Octavia Yuskar Bonardo Marulitua A Bryan Givan Budiawan, Budiawan Cindya Yunita Pratiwi Debby Andra Fortuna Deby Puspitaningrum Diana Tambunan Diantoro, Karno Diki Abdullah Dina Safira Dwi Nurahman Eni Saeni Eni Saeni Eric Krisna Sandi Eva Yuniarti Utami Fahmi Wijayanto Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Flora Meliana Siahaan Flora Meliana Siahaan Ginting, Sunardi Gregorius Cristison Bertholomeus Halek Mu'min Herman Herman Ilham Albar Pane, Ilham Albar Jahara, Jahara Jaka Atmaja Jaka Atmaja, Jaka Jeffry Latumahina Jumui Junianto, Pilifus Jurnaidi, Ahmad Keiyza Akeyla Aulia Zili Lela Elvira Marlina Rahmi Shinta P Marlina Rahmi Shinta P. Marlina Rahmi Sinta Maytha Anuru Malihah Ma’mur, Angghi Muliya Ma’sum, Hadiansyah Mega Angkasa Mu'min, Halek Muhamad Jejen Jaelani Muhammad Reza Nur Hakim Muherni Asri Utami Novianita, Riastri Nurdiansyah, Chepi Nurdin Fajar Pramelani Priyo Lulut Anggito Puspitaningrum, Deby Putri Aprillia Syavira Rafly Ramadhansyah Reva Widyanti Reza Fahlevi Nurpaiz Riastri Novianita Rizki Hidayat Rizky Hidayat Rizky Hidayat Rizky Hidayat, Rizky Sabil Sabil Sadid Rizqillah Turrahman Saeni, Eni Safrezi Fitra Sandi, Eric Krisna Setyorini, Efi Endang Dwi Sholihin Shobroni Siahaan, Flora Meliana Siregar, Achiruddin Slamet Heri Winarno Soegiarto, Ita Sultan Himawan Suseno Syarif Fitri, Syarif Taqwa Sejati Tiara Defitri Khairunisa Utami , Eva Yuniarti Vika Yustia Weni Indah Doktri Agus Tapaningsih Wulan Muhariani Wulandari Wulandari